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Xbox 2 To Be Unveiled on MTV May 12

Posted by samzenpus on from the anything-but-videos dept.

An anonymous reader writes "Microsoft confirmed this morning that the Xbox 2 will be revealed on live TV on May 12. MTV will air a half-hour long special to launch the system. 'It doesn't make sense to unveil the product behind a closed door, at a trade-only event,' according to Microsoft corporate VP Peter Moore. 'We wanted to talk directly to the consumer first.'" More coverage available on GamesIndustry.biz and Press the Buttons.

21 of 445 comments (clear)

  1. Music? Television by Anonymous Coward · · Score: 5, Funny
    Just as MTV revolutionized the way the world experiences music
    Wait, wait... Let me get this straight, there is MUSIC on MTV!? This must be like MTV Europe or something...
    1. Re:Music? Television by jcuffe · · Score: 5, Insightful

      I think they had something like that a few years ago. Then I think they cut everything out except the 30-second snatches of "music" on TRL.

      The thing that makes me sad is that MS views people that watch MTV as their target audience. I don't even want people that ingest that filth sharing any sort of demographic with me.

    2. Re:Music? Television by ackthpt · · Score: 5, Funny
      Just as MTV revolutionized the way the world experiences music

      Wait, wait... Let me get this straight, there is MUSIC on MTV!? This must be like MTV Europe or something...

      I heard a rumor that they were going to rename it Hip-Hop and Dumb Hotel Heiress Network.

      I used to do my Econ homework with MTV on, now I can't stand the stuff (MTV, not Econ.)

      --

      A feeling of having made the same mistake before: Deja Foobar
    3. Re:Music? Television by panaceaa · · Score: 5, Funny

      Silly rabbit, the M stands for Microsoft.

      --
      my blog
    4. Re:Music? Television by Amoeba · · Score: 5, Funny

      Empty-V: The Shiny Things Network

      --
      Do not taunt Happy-Fun Ball
    5. Re:Music? Television by zardo · · Score: 5, Funny

      The only show on MTV that draws my attention is cribs, and then after a while I find myself cursing at the tv, cursing god and cursing my mass produced crap hole of a house. Why can't I come home to Jessica Simpson sun bathing in the pristine pool in our backyard? Bad for the soul I tell you.

    6. Re:Music? Television by northcat · · Score: 5, Interesting

      Actually it *is* their audience. You might think that all gamers are intelligent beings who like games that mentally stimulate them, but mainstream gamers, just like mainstream-anything, are just mindless mtv-watching zombies who play anything that the media feeds them and play a new version of an American football game every year.

  2. I'm taking all bets by Shkuey · · Score: 5, Funny

    3 to 1 it gets a BSOD while on live TV.

    1. Re:I'm taking all bets by macrom · · Score: 5, Funny

      I'll just take that money from you now because we all know the Xbox gets a GSOD

  3. Accessibility? by ackthpt · · Score: 5, Insightful
    'It doesn't make sense to unveil the product behind a closed door, at a trade-only event,' according to Microsoft corporate VP Peter Moore. 'We wanted to talk directly to the consumer first.'"

    So they put it on a Pay-TV channel? Ok, maybe I'm the last person in the USA without cable. I'll just have to wait for the regular network commercials to tell me how cool this thing is that I don't really need, but will feel strangely compelled to buy anyway.

    The Rationale: "We'll introduce it on MTV because it worked for Bill Clinton."

    Things to look forward to:

    • Blue Music Video of Death
    • Some unknown girl/guy in the special will eventually rise to stardom for no apparent reason than they look good and/or can dance and sing
    • Days^H^H^H^HHours after the first XBox 2 hits a store shelf before Linux is up and running on one
    • First worm to hit XBoxes, which will be virtually impossible to remove due to the closed nature ot the system
    Remember when MTV was only about Music Videos?
    --

    A feeling of having made the same mistake before: Deja Foobar
  4. "talk to" implies discussion by Raindance · · Score: 5, Insightful

    "We wanted to talk directly to the consumer first."

    Make that, "We wanted to talk directly at the consumer first."

    Sadly, you can't "talk to" anyone via TV (especially MTV-style networks). Let's just call this an (admittedly clever) uni-directional advertisement and be done with it.

  5. Re:PSP by matth1jd · · Score: 5, Insightful

    I knew alot more about the PSP when they had the launch party for that. What it looked like, how much it was going to cost etc.

    Microsoft has been keeping pretty tight wraps on the details. People will probably watch this to just see what the thing is all about.

    /Just saying

  6. Viral Marketing by magicsquid · · Score: 5, Informative

    This makes perfect sense. Microsoft has started another viral marketing web game for the Xbox 2 (similar to the original ilovebees for Halo2). Check out http://www.ourcolony.net/ The countdown ends on May 12th at 8PM eastern. BTW, the password is play.

    The rewards give out tiny glimpses of the Xbox 2. So far only the controller has been seen.

    --


    "Chances of RHIC-induced Armageddon are exceedingly rare, but... you never know." - MIT Physicist Bob Jaffe
    1. Re:Viral Marketing by Anonymous Coward · · Score: 5, Funny

      The rewards give out tiny glimpses of the Xbox 2. So far only the controller has been seen.

      What, they managed to fit the whole thing in one picture?

  7. Core Audience by geek_xyu · · Score: 5, Insightful

    Wasn't the original xbox supposed to be aimed at a more mature market? Instead here microsoft is targeting the Britany Spears/reality tv fans. Not much of a surprise but I don't think Microsoft has a clue what they are doing. They are just praying their new system doesn't lose money when it debuts like xbox 1 did.

  8. Re:Definitely Next? by kneecarrot · · Score: 5, Informative
    There have been three semi-official names kicking around:

    • Xbox 2
    • Xbox Next
    • Xbox 360

    There have been no official confirmation of something being chosen, however. Personally, I think they'll go with "The Sony Raper".

    --

    I always save my last mod point to mod up a good troll. You people are too serious.

  9. This could be dangerous for MTV by Anonymous Coward · · Score: 5, Funny

    By showing what amounts to an ad, they might lose their position of artistic integrity they've developed all these years.

  10. How will they get in a word edgewise? by dr_dank · · Score: 5, Funny

    In the past ten years since the ADHD league took over MTV programming, will this unveiling go as expected?

    Bill Gates:
    Welcome to the next level of home video game enter

    ANNOYING POPUP!-HI THIS IS MEGAN FROM CRAPSMELL, NJ AND I LOVE JAY-Z, WOOOOO!

    its processing power will make its extensive library of

    RANDOM SNIPPET OF VIDEO!

    the Xbox2 will retail for

    HEY ITS CARSON DALEY, LOOK AT HIS HAIRLESS CHEST Aieeee!

    --
    Where does the school board find them and why do they keep sending them to ME?
  11. Re:Interested maybe, not, kinda? by corsican · · Score: 5, Funny

    Dude, they have that already. They call it a "PC."

    --
    --If something I said could be taken two ways, and one of those ways made you cry, then I meant the other way.
  12. Microsoft marketing genius by PhatboySlim · · Score: 5, Insightful
    Am I the only one who sees this as a genius marketing move? How long have consumer electronics been debuted at trade show events without any coverage except on Tech/G4-Tv.

    MTV may no longer play music videos, but they get great ratings, and specifically within those great ratings is the hard to reach demographic that the XBOX should appeal to.

    Congrats to Microsoft for being the first to figure this out. Keep an eye out for Sony to follow their lead if this works out well.

    --
    Be sure to remember the Programmers Prayer
  13. Comment removed by account_deleted · · Score: 5, Insightful

    Comment removed based on user account deletion