Slashdot Mirror
Xbox 2 To Be Unveiled on MTV May 12
An anonymous reader writes "Microsoft confirmed this morning that the Xbox 2 will be revealed on live TV on May 12. MTV will air a half-hour long special to launch the system. 'It doesn't make sense to unveil the product behind a closed door, at a trade-only event,' according to Microsoft corporate VP Peter Moore. 'We wanted to talk directly to the consumer first.'" More coverage available on GamesIndustry.biz and Press the Buttons.
3 to 1 it gets a BSOD while on live TV.
The PSP "Launch Party" was a flop. Why shouldn't this be also?
So they put it on a Pay-TV channel? Ok, maybe I'm the last person in the USA without cable. I'll just have to wait for the regular network commercials to tell me how cool this thing is that I don't really need, but will feel strangely compelled to buy anyway.
The Rationale: "We'll introduce it on MTV because it worked for Bill Clinton."
Things to look forward to:
- Blue Music Video of Death
- Some unknown girl/guy in the special will eventually rise to stardom for no apparent reason than they look good and/or can dance and sing
- Days^H^H^H^HHours after the first XBox 2 hits a store shelf before Linux is up and running on one
- First worm to hit XBoxes, which will be virtually impossible to remove due to the closed nature ot the system
Remember when MTV was only about Music Videos?A feeling of having made the same mistake before: Deja Foobar
Releasing the game console right before starwars?!
Anyone who is going for the XBox2 Rush will be inline to see Starwars at some theatre that is not going to show it.
- Your stupidity got you into this mess, why can't it get you out? -Will Rogers
Usually they build enormous hype by not showing it off to the consumer but rather showing it to select few reviewers, who then spill all sorts of happy, wonderful, everything is awesome, best thing since sliced bread reviews... everyone gets all hyped up, and by the time end consumers get to see the product for what it is, full of issues, the hype is so big that no one cares, and they sell millions...
Why switch the perfect marketing model?
---
Programming is like sex... Make one mistake and support it the rest of your life.
"We wanted to talk directly to the consumer first."
Make that, "We wanted to talk directly at the consumer first."
Sadly, you can't "talk to" anyone via TV (especially MTV-style networks). Let's just call this an (admittedly clever) uni-directional advertisement and be done with it.
Comment removed based on user account deletion
Will this be the highest tune in ever for a paid advertisement that is not taking place during the Super Bowl? I mean really, I don't think MTV is giving away air time to Microsoft...right?
I tried for 5 years to come up with a clever sig...only to realize that I am not clever.
This makes perfect sense. Microsoft has started another viral marketing web game for the Xbox 2 (similar to the original ilovebees for Halo2). Check out http://www.ourcolony.net/ The countdown ends on May 12th at 8PM eastern. BTW, the password is play.
The rewards give out tiny glimpses of the Xbox 2. So far only the controller has been seen.
"Chances of RHIC-induced Armageddon are exceedingly rare, but... you never know." - MIT Physicist Bob Jaffe
I don't mind this airing on MTV so long as it does not impede or interfere in any way with the airing of MTV's coverage of Spring Break.
I've seen pornography that was less graphic than MTV in those shows.
I'm a big tall mofo.
Wasn't the original xbox supposed to be aimed at a more mature market? Instead here microsoft is targeting the Britany Spears/reality tv fans. Not much of a surprise but I don't think Microsoft has a clue what they are doing. They are just praying their new system doesn't lose money when it debuts like xbox 1 did.
There have been no official confirmation of something being chosen, however. Personally, I think they'll go with "The Sony Raper".
I always save my last mod point to mod up a good troll. You people are too serious.
I don't think I need to add anything further...
you might be given some hard pressed questions from industry experts asking if the plastic case actually is the machine and if it actually works.
a show on mtv would be just one way, them pulling all the strings and saying whatever they want of the device - without the possibility for anyone to ask questions about it.
world was created 5 seconds before this post as it is.
By showing what amounts to an ad, they might lose their position of artistic integrity they've developed all these years.
In the past ten years since the ADHD league took over MTV programming, will this unveiling go as expected?
Bill Gates:
Welcome to the next level of home video game enter
ANNOYING POPUP!-HI THIS IS MEGAN FROM CRAPSMELL, NJ AND I LOVE JAY-Z, WOOOOO!
its processing power will make its extensive library of
RANDOM SNIPPET OF VIDEO!
the Xbox2 will retail for
HEY ITS CARSON DALEY, LOOK AT HIS HAIRLESS CHEST Aieeee!
Where does the school board find them and why do they keep sending them to ME?
Wait, am I thinking of a different channel? Please don't tell me the "M" is for "Microsoft."
The "M" is for "Marketing."
Marketing killed the video star.
I watched C-beams glitter in the dark near the Tannhauser gate.
Dude, they have that already. They call it a "PC."
--If something I said could be taken two ways, and one of those ways made you cry, then I meant the other way.
MTV may no longer play music videos, but they get great ratings, and specifically within those great ratings is the hard to reach demographic that the XBOX should appeal to.
Congrats to Microsoft for being the first to figure this out. Keep an eye out for Sony to follow their lead if this works out well.
Be sure to remember the Programmers Prayer
If we're taking bets, I'm going to guess ( for no good reason, without justification ) there's nothing like a Northbridge on this thing, so PPC Linux first.
Besides, you're not breaking a software EULA to get Linux working on your Xbox, doesn't that mean anything to you people ?
Damn, I need a sarcasm key for that last line.
And no, not a 'G5'. Something like it, but likely not actually a G5. A 64-bit PowerPC chip. Not a G5. Though the difference might be slight... it could be significant. The "Cell" for the PS3 is a PowerPC chip, too, but it's quite different from the PowerPC 970.
Comment removed based on user account deletion