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Wal-Mart Parody Site Censored by DMCA

davidwr writes "Wal-Mart used the Digital Millenium Copyright Act to temporarily shut down a university student's parody of the Wal-Mart Foundation." The story's details are also available via BusinessWeek. From the article: "Papasian launched the Web site April 16 for an art class at Carnegie Mellon University called 'Parasitic Media.' The class teaches students about the political uses of satire in the media. He acknowledged using Wal-Mart's graphics on his Web site but said he believed he could use the images as part of a parody."

34 of 469 comments (clear)

  1. Just call it MalWart by aphor · · Score: 4, Insightful

    If you alter the content, they have no claim against DMCA. MalWart != WalMart.

    --
    --- Nothing clever here: move along now...
    1. Re: Just call it MalWart by Eric+Damron · · Score: 5, Insightful

      And Lindows != Windows

      Oh, wait!

      --
      The race isn't always to the swift... but that's the way to bet!
    2. Re: Just call it MalWart by frantzdb · · Score: 4, Funny

      If you do that, you can use the DMCA. If they think MalWart has anything to do with WalMart, then they circumvented your encryption scheme.

  2. Foolish boy... by meringuoid · · Score: 4, Insightful
    ... didn't he read the clause about 'if and only if you have the legal resources to make an argument about it'?

    Exceptions to copyright for parody, fair use, etc. only apply to those who have lawyers.

    --
    Real Daleks don't climb stairs - they level the building.
    1. Re:Foolish boy... by schon · · Score: 5, Informative

      Fair use in parody only applies if you're not using their exact graphics/trademarks.

      Bullshit. Try reading section 107 of the copyright act.

      If you are you're violating their copyrights

      Again, pure bullshit. Use of a work for parody is *NOT* a copyright violation.

      possibly open for libel/fraud depending on what you're attributing to the company

      It's not fraud unless you claim that you are the entity in question, and it's only libel if the claims are false, and only in some situations (libel is more difficult to prove against public entities.)

      Standard copyright/trademark law would apply.

      Yes, and because it's parody, it has an exception under Section 107 - so he's protected.

    2. Re:Foolish boy... by nickname225 · · Score: 5, Informative

      I am a lawyer - althought Copyright is not my area of expertise... anyway - the standard for parody is something like - is a a reasonable person likley to confuse the parody work as the work of the original. It sounds like no reasonable person would confuse this guys work as an actual wal-mart site.. But as noted above those kinds of arguments can be expensive to prove and that protection really does only apply to those who can afford to at least get the issue in fromt of a judge and ask for dismissal or summary judgment. Waht would that cost in a case like this - figure with discovery and drafting and filing fees - maybe as much as 10,000 and up. Easy to see why this college student just folded.

    3. Re:Foolish boy... by AKAImBatman · · Score: 4, Informative

      The DCMA has a clause that allows copyright holders to force an ISP to remove infringing content. (This letter was directed at the ISP.) All that's required to get the ISP off the hook is for the website owner to write a response saying that he feels he has a right to the materials he is publishing. The DCMA then *requires* that the ISP restore the material, as they are no longer responsible for its trafficing.

    4. Re:Foolish boy... by torokun · · Score: 4, Informative

      I'm not a lawyer, and this is not legal advice.

      I'm a law student, but I think your description may be a bit misleading. Consumer confusion is usually more relevant to the trademark issues, although it may be considered under the question of substantial similarity in the copyright infringement inquiry.

      He used walmart-foundation rather than walmartfoundation in the URL. This could easily lead to what's called initial interest confusion, where consumers are siphoned away from a legitimate site by a confusing label. This can be a basis for a claim of trademark infringement. If he had used walmart-foundation-sucks or something similar, it would avoid this problem. Also, there's a big trademark dilution law getting ready to go through, that will increase the likelihood that trademark owners can succeed in suits for 'tarnishing' or 'blurring' of their mark, e.g. by associating it with pornography.

      As for parody, the more important considerations are of fair use, such as whether the parody is criticizing or commenting on the actual work that's copied, whether the copier has taken more than what he needed in order to make the parodic point, whether the use is commercial, and the effect of the parody on the market for the works.

  3. This is waaaaay overblown... by FortKnox · · Score: 4, Insightful

    This is getting way to much press. Lemmie put it to you this way:
    Walmart Foundation: www.walmartfoundation.org
    Parody Site: www.walmart-foundation.org

    Walmart is NOT bitching about this.

    He basically has a site where people probably stumble onto when they are trying to go to a legit site. Walmart's ONLY beef was that he was using their images.

    I can't tell you how we ALL have known since the web was invented that you don't steal other peoples graphics. Sure, there may be some grey area with parodies, but its the same thing we knew when we were just getting into making HTML.

    But, since this kid wants press, he starts using "CENSORED BY THE DMCA" so we'll all cry fowl.
    He rolled the dice and lost... and all it was was over the stupid graphics.

    I say, "its an art class, how about making PARODIES of the IMAGES too?"

    No extra publicity in that, though...

    --
    Good quote, too many chars. Seriously, the slashdot 120 char limit sucks!
    1. Re:This is waaaaay overblown... by meringuoid · · Score: 5, Funny
      I say, "its an art class, how about making PARODIES of the IMAGES too?"

      WalMart don't like his site using their graphics? Well, I'm sure some good Slashdotter will soon post a link to the image he should put up instead... I'm sure WalMart won't like their customers inadvertently staring into the Great Gaping Hole O' Horror, but hey, it's not their image, so screw 'em!

      --
      Real Daleks don't climb stairs - they level the building.
    2. Re:This is waaaaay overblown... by Eradicator2k3 · · Score: 5, Funny

      he starts using "CENSORED BY THE DMCA" so we'll all cry fowl

      Uhmm....Chicken! Albatross! Swallow (African and European)! Emu! Canary! Oh, you meant foul.

      --
      Mr. T pitied this fool on 27 July 1992.
    3. Re:This is waaaaay overblown... by schon · · Score: 5, Insightful
      Walmart is NOT bitching about this.

      You're right, they're not bitching, they're having their lawyers shut the place down.

      Walmart's ONLY beef was that he was using their images.

      Which is irrelevant, as (according to Section 107 of the US Copyright act) it was fair use:
      Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified in that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright.

      Parody is both criticism and commentary.

      there may be some grey area with parodies

      Uh, no. There is no gray - it is very much black and white.

      he starts using "CENSORED BY THE DMCA" so we'll all cry fowl

      And rightly so. His First Amendment rights are being violated.
    4. Re:This is waaaaay overblown... by Farmer+Tim · · Score: 5, Insightful

      Not only is it criticism and commentary, but this is a student engaged in an activity directly related to scholarship, so that's three counts in his favour.

      --
      Blank until /. makes another boneheaded UI decision.
    5. Re:This is waaaaay overblown... by pete-classic · · Score: 5, Funny

      As it turns out, the distinction between foul and fowl is an albatross for many.

      -Peter

    6. Re:This is waaaaay overblown... by fireboy1919 · · Score: 4, Informative

      Ah yes...I can see how that applies.

      Just as the images of Strawberry Shortcake were being used to parody something other than Strawberry Shortcake, the trademark images of Walmart are being used to parody something other than...wait a minute...

      They're parodying Walmart with images of Walmart. I call Red Herring on you, Dr Dank. This is a pretty clear example of classic parody.

      --
      Mod me down and I will become more powerful than you can possibly imagine!
    7. Re:This is waaaaay overblown... by Artifakt · · Score: 4, Insightful

      I like high prices. I like buying hardware at a local store that competes with Walmart. I like the local hardware store being closed after 5:30, even though the sink may have started leaking at 9 PM. I like getting up at 2 in the morning to empty a bucket, on a weekend, waiting for that other store to open, so I can pay 50% extra for the part I will need.

      Why? Because that store carries other parts Walmart just won't carry. That little store has a guy who will do some free fixing and adjustment on my chain-saw just to sell me a new chain now and then, and when I needed a file to sharpen it, that store had one in stock that was 'right', not 'halfway close'. That store will sell me one washer or Woodroffe key from a bin, and for the washer, Walmart wants to sell me a pack of a dozen with a dozen-minus-one sizes I don't need, while for the Woodroffe key, Walmart wants to sell me a blank stare. Go compare a section of Walmart with a specialty store that sells just that section, and that 'low selection' is 'on the other foot'.
      I can save money at Walmart now. When that drives the little hardware store out of business, I will spend all that money I saved, and a whole lot more, doing things like hiring a professional to completely replace that window with the busted crank, instead of replacing a simple assembly myself, because only a few full-time pros can now afford to keep the parts for thousands of different windows in stock, and the only way they can make money is to charge for more repairs than are strictly needed.
      I'm one of those jack of all trades guys. I build my own PCs, do my own carpentry, plumbing and wiring, rebuild my transmission, and even have liscences and paperwork for some of these skills. The only time I turn a car, a plumbing job, or electrical work over to a pro is when it would take me more than my time's worth, and they are actually cheaper. Walmart is pushing out the supplyers I need to keep this up, and even the original poster's claim to detest Walmart and all it stands for doesn't seem too strong. Frankly speaking any more politely than that about Walmart feels about like saying "This pesky Multiple Sclerosis is getting in the way of my laying a new tile floor in the bathroom and I find that a trifle inconvenient.".

      --
      Who is John Cabal?
  4. How to shoot yourself in the foot in three easy.. by Ckwop · · Score: 5, Insightful

    How to shoot yourself in the foot in three easy steps.

    1. Get annoyed at tiny web-site, which gets less than 400 hits a day, (Slashdot gets this traffic in 20 seconds.) which has the audacity to rubbish your brand-name.
    2. Send cease and desist letter to owner of domain and ISP.
    3. Finally, wait for the story to arrive in the main-stream where the site containing the slanderous speach is now linked to be all and sundry and the site now gets traffic upward of 20 hits a second.

    Simon.

  5. WalMart's Import Policy by bigtallmofo · · Score: 4, Insightful

    It looks like WalMart imports more than just cheap goods created by virtual slave labor from China.

    Now they're further hurting our trade deficit by importing clamp-down tactics from the Chinese communist government!

    --
    I'm a big tall mofo.
  6. Good censorship quotes by digitaldc · · Score: 5, Insightful

    "Literature should not be suppressed merely because it offends the moral code of the censor." ~ William Orville Douglas (1898-1980) US Supreme Court associate justice, 1935-75, professor of law at Yale
    "Censorship ends in logical completeness when nobody is allowed to read any books except the books that nobody can read." ~ George Bernard Shaw (1856-1950) British playwright & novelist
    "The Internet treats censorship as a malfunction and routes around it." ~ John Perry Barlow (1947-) Wyoming cattle rancher, a lyricist for the Grateful Dead
    "I believe in censorship. After all, I made a fortune out of it." ~ Mae West (1892-1980) American comedienne from "My Little Chickadee," 1940.
    "Censorship is almost systematically the weapon of first resort for governments in uncertain political situations. So not only are the famous writers and bold journalists in danger; at every level of public and private life, the freedoms to think, read or write are denied. In the absence of a free press, other human rights abuses flourish unabated. Nothing is reported, criticized, questioned. The example of imprisonment, torture or execution imposes a further silence. A blindly obedient mob mentality is encouraged, driven by extremist religious or ethnic loyalties. The citizens do not know what is happening. Fear and ignorance permeate discussion." ~ Marian Botsford Fraser
    "Censor: A self-appointed snoophound who sticks his nose in other people's business." ~ Bennett Cerf
    [quotes from zaadz.com]

    --
    He who knows best knows how little he knows. - Thomas Jefferson
  7. Is the Wal-Mart Foundation a legit non-profit? by Ktistec+Machine · · Score: 5, Interesting

    From the article: "An interesting aspect of the cease and desist is that it was signed by a lawyer who wrote that she was acting on behalf of Wal-Mart Stores, Inc. This statement unintentionally emphasizes one of the main points that my parody was trying to prove all along: The Wal-Mart "Foundation" is nothing more than a front group for Wal-Mart Stores Incorporated, and should not be confused for a real charitable non-profit."

  8. Re:Parodies are great, but... by Anonymous Coward · · Score: 5, Informative

    "Even when making a parody of a song, you must pay royalties on the original and you must obtain permission should you use any portion of the original mechanical."

    No. I refer you to the US copyright act section: 107 Limitations on exclusive rights: Fair use, which states:

    "Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted
    work, including such use by reproduction in copies or phonorecords or
    by any other means specified by that section, for purposes such as criticism, comment,
    news reporting, teaching (including multiple copies for classroom use),
    scholarship, or research, is not an infringement of copyright."

    While it does not explicitly mention parody, that is covered under criticism, comment, or news reporting. This is why John Stewart can show clips of copyrighted works on the Daily Show and not infringe.

  9. Re:How to shoot yourself in the foot in three easy by Evro · · Score: 5, Insightful

    Wal-Mart does not care about this kind of bad PR. The people who would find this type of action detestable are not Wal-Mart's target demographic. Wal-Mart has continually eaten bags of poop in the mainstream media over their staunch opposition to unions and the way they've destroyed most mom-and-pop type stores, but this hasn't translated to lost sales for them, because the people who shop at Wal-Mart care about one thing, and one thing only: low prices. As long as this suit doesn't lead to higher prices, Wal-Mart will come out of it financially unscathed.

    --
    rooooar
  10. Re:Ahhh, good old fair-use, remember the days? by meringuoid · · Score: 5, Funny
    Look, don't complain about the corporations. The King, who is appointed by divine right, grants the corporations land, and in exchange they provide him with fighting men in wartime. The corporations in turn grant land to executives, who (in theory) turn out to fight when called upon. In practice, the executives then rent out the land to poor tenant farmers, the serfs, who not only actually do the fighting in wartime but also work the land, paying a portion of their income to the landlord and the Church and keeping back enough to support themselves and their family in moderate means.

    You see how the system works to everyone's benefit? Everything fits together tidily. It's called feuda^H^H^H^Hcapitalism, and it's a good thing, despite what Comrade Tyler and his gang of pinko subversives might have you believe.

    --
    Real Daleks don't climb stairs - they level the building.
  11. It isn't Boring Boring by PIPBoy3000 · · Score: 4, Funny

    Well, it's not a particularly good parody perhaps. If I were doing it, I'd subtly change the images for amusement value.

    My latest favorite parody is Boring Boring, a parody of Boing Boing.

    How about we just give him a C+ for his school assignment and keep the lawyers out of it?

  12. Re:Look alike graphics would be OK. by bugg · · Score: 5, Informative
    I disgree- and in the interest of full disclosure, it's my website.

    The graphics are, granted, the hardest part to prove 'fair use' for, but there is still a fair use case to be made. That's not just my opinion, but also the opinion of the lawyers I have been in contact with.

    The graphics are not being distributed by themselves as such, rather, they are part of the website which is a larger work, and in my view, markedly different from the original. That makes it a derivative work, and as such, protected as 'fair use'.

    There is a lot of mistaken applications of other types of copyright law here. The big difference is I stand to make no financial gain, directly or indirectly, from this site. I don't owe royalties because I don't have profit. I don't need permission because it's fair use.

    --
    -bugg
  13. Re:Parodies are great, but... by porcupine8 · · Score: 4, Informative

    Even when making a parody of a song, you must pay royalties on the original and you must obtain permission should you use any portion of the original mechanical. Coolio got all upset after Weird Al released Amish Paradise. Apparently, Al thought Coolio had given permission to parody Gangsta's Paradise, but he actually hadn't. But there wasn't really anything Coolio could do legally because it's a parody. Weird Al apologized but didn't exactly take the song off the market. He generally only does parodies if he gets permission out of respect for the artists, not because he's legally obligated to.

    --
    Warning: Apple/Nintendo fangirl. Likes her electronics cute & cuddly. May be rabid.
  14. Re:Walmart by 241comp · · Score: 4, Insightful

    To be honest, it's NOT WalMart that causes this (if it even really happens). It is the customers who do it to themselves. If we are all so price-conscious (read: cheap) that we shut down all the local shops in our home town... let's just say that we reap what we sow. The tragedy of the commons and all that jazz.

  15. Not to mention that Gangsta's paradise. by johnny+cashed · · Score: 4, Insightful

    Is a rework of Stevie Wonder's Pastime Paradise. Who is taking from whom here? Of course, I'm sure Stevie was duly compensated.

  16. It's low wages that does this! by SwedishChef · · Score: 4, Insightful

    Yes, people shop at Wal-Mart because of low prices but the reason they have to shop low prices is that their wages have gone down (in real terms) over the past 30 years.

    As an example, my wife graduated from HS in 1974 and her first job was at paper plant. The job was union and paid $7 per hour and worked 40 hours a week. This, mind you, for a HS grad with no college and no special skills in a small city north of Seattle. By the time she left that job (in 1980) she was making over $10 per hour and getting full medical.

    Then wages went into the toilet. Now kids are lucky to get a $7 job (at Wal-Mart) and work 20-hours a week.

    In 1974 you could buy a house ($35,000 for a 3br/2ba home in the Seattle area) with a $7/hour job. In 2005 houses there average $250,000. Try buying one of those right out of HS.

    So ya... people shop for cheap prices but only because we don't have much of a choice any more.

    --
    No one ever had to evacuate a city because the solar panels broke!
  17. Re:Look alike graphics would be OK. by AKAImBatman · · Score: 4, Interesting

    Dude, you need to check that. Despite your claims of your site being "so absurd that it must be a parody", the truth is that it is very easy to confuse with the original. You used a domain name that's nearly the same, you appropriated trademarks (which aren't protected), you used the exact same graphics, etc., etc., etc. A "parody" that's easy to confuse with the original is not protected!

    Next time do a *good* job of it as call the site "Dull-Mart" or somesuch, and use a matching domain. Also ajust all the images so that they betray the intent of the site (i.e. a parody). Every last line should say something insightful or funny that it difficult to mix up with the original. Someone else pointed to this site as an example of how it should be done.

    Good luck.

  18. Re:If this parody is legal... by bugg · · Score: 4, Informative
    Clearly you've never visited my site. Unless you're suggesting you just looked at the pretty pictures, and didn't bother to read it.

    The text was flamingly obvious. I said things like (paraphrasing) "we're just undoing a very small portion of the damage we do to communities, because it promotes our image and is a great write-off."

    --
    -bugg
  19. Re:Look alike graphics would be OK. by civilizedINTENSITY · · Score: 4, Informative
    http://caselaw.lp.findlaw.com/scripts/getcase.pl?c ourt=us&vol=000&invol=U10426 U.S. Supreme Court

    CAMPBELL v. ACUFF-ROSE MUSIC, INC., ___ U.S. ___ (1994) [ Footnote 17 ]
    We note in passing that 2 Live Crew need not label its whole album, or even this song, a parody in order to claim fair use protection, nor should 2 Live Crew be penalized for this being its first parodic essay. Parody serves its goals whether labeled or not, and there is no reason to require parody to state the obvious, (or even the reasonably perceived).
  20. Why smart executives don't legally harass parody by Simonetta · · Score: 4, Insightful

    When a huge corporation promotes itself as having a 'cleaner-than-thou' image, and then muscles down on someone who mocks this image in a tiny inperceptable forum, they often will generate a backlash in the media; the alternative media if not the major outlets.

    Then the parody gets recognized far wider than it would have from its initial presentation. This brings recognition to the parodist and simulates discussion on the practices of the corporation and the contrasts between its business practices and its manufactured image. Smart business execs usually know this and will work to avoid publicity amplification. Walmart execs tend to be more mean than savvy.

    Perhaps the clearest example of this publicity effect is the Disneyland Orgy which would have disappeared as an urban legend if clueless Disney execs had not have gone batshit when it appeared and mounted a huge effort to destroy it. As you can see, it lives now on the web forever. It still is pretty funny.

  21. Re:It's more than just DCMA by CritterNYC · · Score: 4, Insightful

    The US used to have this thing called "fair use" where copying that would otherwise be infringing for the purpose of parody was legal. Wonder what happened to that.

    The MAFIAA has successfully killed most fair use through technological methods coupled with laws like the DMCA. Add in a dose of SLAPPs (Strategic Lawsuits Against Public Participation) and the Walmarts of the world can do whatever the hell they want to you.