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Microsoft Taps Bloggers to Promote Longhorn

Tim writes "With Beta 1 of Longhorn less than two months away, Microsoft is looking at a new marketing tool to help promote its new Windows: bloggers. According to BetaNews, Microsoft's "Team 99" evangelism effort will be composed of bloggers that will become Microsoft's voice to the masses. Robert Scoble said Team 99 was once secret, but has been revived and Microsoft is now accepting nominations. It's nice to see Microsoft recognizing the power of blogs, but the move is likely going to draw accusations that Redmond is trying to buy off bloggers to hype Longhorn."

37 of 415 comments (clear)

  1. Weird names by maotx · · Score: 5, Funny

    ...Longhorn...Team 99....how do they come up with these unusual names?
    My favorite quote FTA (and I'm not making this up):

    "Longhorn got its name from the bar that's between Whistler and Blackcomb up in British Columbia. 99 is the road you drive from my house to get up to the Longhorn bar. So, Team 99 is the team that'll take us to Longhorn's launch," he said.

    And people make fun of Linux names!

    --
    I'm a virgo and on Slashdot. Coincidence? Yes.
    1. Re:Weird names by 0x461FAB0BD7D2 · · Score: 4, Funny

      I'll take Sarge or Woody over Bob or Clippy any day.

    2. Re:Weird names by Anonymous Coward · · Score: 5, Funny

      That bar now has a case for sueing for copyright / trademark inringment...

      MS said they stole the name from a bar.

    3. Re:Weird names by lilmouse · · Score: 5, Funny
      "And people make fun of Linux names!"
      • Ubuntu - Humanity for others - in my OS?
      • Gentoo - I know there's something about a cow involved
      • Mandrivel (Mandriva? Condrake?) - Ok, Mandrake was at least a cool name, but come on
      • Slackware - at least they're honest!

      Note I didn't even get to any of those lesser distributions with funny names...

      Even better, those are the names of the distributions - some have funny names for their versions, too!

      So, yes, people make fun of Linux names.

      --LWM

    4. Re:Weird names by MrAnnoyanceToYou · · Score: 3, Funny

      Yeah, now that bar has a case for 'defamation of character' as well... in five years, I bet I will be scared of drinking in a bar called the 'Longhorn' due to worries about the roof leaking, the stools having random stuff on them from the last person who used them, the prices being high, and an uneasy feeling that the whole structure was so unsound it could fall down on my head - oversized supporting timbers and all - at any time.

    5. Re:Weird names by soupdevil · · Score: 2, Funny

      All the descriptive names are taken.
      So says "RealProgrammer." Now that's irony.

    6. Re:Weird names by jafac · · Score: 2, Funny

      Longhorn?

      More like LONGWAIT.

      --

      These are my friends, See how they glisten. See this one shine, how he smiles in the light.
    7. Re:Weird names by drsquare · · Score: 2, Funny

      So what's with all the mountain/skiing references? I know rich people like skiing, but this is a bit OTT. Knowing Windows security, it's a wonder they're not named after viruses. "Windows HIV-edition, coming in 2008".

  2. How much are they offering? by bmalnad · · Score: 2, Funny

    Are they handing out shares of stock? I'll gladly make up a few favorable reviews for a hundred shares.

    --
    Free Scotland!
    1. Re:How much are they offering? by MisanthropicProgram · · Score: 4, Funny

      You know, you have to wonder. If you gave a shitty review, would they let keep your Longhorn 99 or whatever status? I'd be more than happy to start a blog to promote MS products if they paid me! Then I can buy that Mac I've always wanted!

  3. Re:First "Comparison to GW" Post by numbski · · Score: 2, Funny

    2K

    --

    Karma: Chameleon (mostly due to the fact that you come and go).

  4. MS is innovative by Anonymous Coward · · Score: 3, Funny

    They just created Astro-blogging!

  5. Accusations? by stoolpigeon · · Score: 2, Funny

    I can only hope its more than that and they'll try to buy off every blogger. Man I could use some more cash. I mean come on.

    Unfortunately this will be just for the big boys. Gonna have to start watching Wheaton's site. With all the vet bills and mac troubles lately I expect his next release from O'Reilly will now be "Lovin' Longhorn" or something like that. Don't blame him a bit.

    --
    It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
  6. Re:Likely? by justforaday · · Score: 5, Funny

    Yeah, because while the patch cures cancer, it'll end up giving you syphilis instead...

    --
    I'll turn into a supernova and burn up everything. Well I'll turn into a black little hole and you'll turn into string.
  7. Longhorn Rocks! by Shadow+Wrought · · Score: 5, Funny
    Longhorn is the best operating system I have ever used. It is a snappy and feature rich envrionment that allows me to leverage my work schedule and makes leisure time a joy. I don't know what I ever did without it.

    It also follows the long Microsoft tradition of providing an innovative product that people not only want to use, but actually look forward to using.

    Longhorn truly completes me. And I say this as a former Linux power user for the last twenty years. Really. Now I know that Linux blows and it has nothing to do with that bimonthly check from Redmond. Nothing. Really.

    --
    If brevity is the soul of wit, then how does one explain Twitter?
  8. translation by diegocgteleline.es · · Score: 2, Funny

    "let's use this blog thing for marketing"

  9. You said "leverage"! by pieterh · · Score: 2, Funny

    That gives you away.

    Also, you forgot to mention:

    - how incredibly secure Longhorn is, compared to Linux (measured by patches released so far)
    - how Longhorn is considerably cheaper than Linux
    - how Longhorn promotes industry standards (such as MS Office)
    - how Longhorn runs in a smaller footprint (if you balance your PC on one corner).

    Secure, cheap, standard, efficient! That's the message you're supposed to be spreading.

    You can get your check anyhow. Usual address, I take it?

  10. How about this? by LibertineR · · Score: 2, Funny
    "If you are still thinking about buying a computer from Apple, dont do it until you try Longhorn from Microsoft."

    "You will feel much better about that Mac, once you realize that you could have waited a lot longer for a lot less."

    Now, where is my money?

  11. So what? by pangel83 · · Score: 5, Funny

    Slashdot has been doing the same for Linux

  12. Indeed, leverage. by Anonymous Coward · · Score: 3, Funny

    Compared to Linux, Longhorn is an extensible paradigm shift in operating systems that is designed to facility business agility while improving new customer acquisition. Offering the most secure federation based authenticity validation system Longhorn improves the value proposition while streamlining your business processes and enhancing shareholder value.

    Longhorn r0x0rz and Linux sux0rz.

    1. Re:Indeed, leverage. by Anonymous Coward · · Score: 1, Funny

      Good, but needs more "synergy".

  13. I don't know what you're ... by MisanthropicProgram · · Score: 5, Funny
    talking about. Microsoft (TM) makes the best software on the planet - ever - they don't need paid shills at all. The quality and excellence of Microsoft products are second to none! Such as

    Microsoft Office

    Microsoft XP

    Microsoft Flight Simualtor

    and any other Microsoft products out there!

  14. Re:Hey, check this out! by hsmith · · Score: 2, Funny

    Oh I can just imagine 50 Cent and Big Tymers throwing "Longhorn" and "Microsoft" in their tunes when they sing about "bling bling"

    Listen to my DRM on my Dell pimpin' my Longhorn straight outa Redmond

  15. Re:How many Slashdot accounts? by justforaday · · Score: 5, Funny

    *looks around and slowly raises hand*

    --
    I'll turn into a supernova and burn up everything. Well I'll turn into a black little hole and you'll turn into string.
  16. Bill Gates' blog... by node+3 · · Score: 3, Funny

    Not worth my time [April 20th, 2005]

    Today at the airport I saw a $100 bill, but left it lying there. It's just not worth it.

    [Post a comment] [Trackback]

    Sweetest Thing [April 25th, 2005]

    Bono stopped by for a visit. You can never tell what he's thinking though. I think that's why he wears those sunglasses. Ballmer kept trying to iChat me like every five minutes trying to talk with Bono, but I didn't didn't want to completely negate the Bono's coolness, I know how he can get when he's excited.

    [Post a comment] [Trackback]

    Tiger Fever! [April 29th, 6:31PM]

    Just installed Tiger (waiting for the FedEx truck was *torture*!). I can't believe how great it is. I can't stop hitting F12. Oh, and Spotlight! I'll post a more in-depth review later. Until then, check out the one at Ars Technica, it's really good.

    [Post a comment] [Trackback]

  17. Re:Shills by Anonymous Coward · · Score: 1, Funny

    anyone with a positive outlook on Longhorn is gonna get called a shill

    Only because there's no other reason why anyone would express one.

  18. Re:Shills by tbone1 · · Score: 4, Funny
    Eh.. anyone with a positive outlook on Longhorn is gonna get called a shill (especially here), their contract status with Microsoft notwithstanding.

    Shill!

    --

    The Independent: Reverend Spooner Arrested in Friar Tuck Incident - ISIHAC, Historical Headlines
  19. Re:Mistake by bananasfalklands · · Score: 2, Funny
    Love to see those blogs.

    Well "Today it only bluescreened me 120 times so its a solid MS product."

    Giggle...

    --
    Send Peter Clifford Francis Macrae comdoms to 23 Bedford St, St.Neots, PE19 1AX, England
  20. Re:How many Slashdot accounts? by Anonymous Coward · · Score: 1, Funny

    Just one. Username : Anonymous Coward

  21. A question by tbone1 · · Score: 2, Funny
    Just what is the reward for whoring Longhorn in a blog? If it's a free iPod, I am so there.

    --

    The Independent: Reverend Spooner Arrested in Friar Tuck Incident - ISIHAC, Historical Headlines
  22. Origin of Longhorn by Anonymous Coward · · Score: 1, Funny

    Longhorn is Bill Gates' nickname for himself that he likes to use when trying to pickup chicks at product releases.

  23. Re:Obligatory Response by Ninja+Penguin · · Score: 2, Funny

    As a representitive of Chief Nze Akpamgbo I wish to personally extend my deepest gratitude towards you for undertaking this most secret venture and assisting my associate in his endeavor. You may rest assured that we are currently proceeding with utmost caution and discretion to protect you, our valued assistant in this matter, and to ensure that this transaction is completed in a manner which will provide maximum benefit for all parties.

  24. Re:Sure, I'll blog about Longhorn ... by drsquare · · Score: 3, Funny

    I bought my OWN iPod. Get off your lazy asses, you cheapskates. It's not THAT hard.

    Actually, it IS. Have you seen the price of those things? You need to be like a millionaire to buy one. For what you get for your money, they should be about £50. Although it doesn't matter to me, I stole mine from some kid who wasn't exactly being discreet about the fact that he had one. Note: change the headphones. They look awful and showy, and just lead to muggings.

  25. last call by SethJohnson · · Score: 4, Funny



    On the plus side, Last Call won't mean the end to your drinking at this bar. After they lock the doors, I'm sure there'll be windows or some other back entrance that can be easily opened back up.

  26. Re:Will Blog For Cash... by SlowEmotionReplay · · Score: 2, Funny
    How hard is it to find ONE photogenic woman in a company the size of Microsoft?

    ..or just use one of Bill G's android love slaves.

    Come on, you know he has them... A computer nerd with a gazillion dollars!

    I mean really, what would the average slashdotter do if they were in his shoes?

    Maybe I'm just confusing reality with this.

    http://www.tvtome.com/tvtome/servlet/GuidePageServ let/showid-17591/epid-349683/ (under "Cultural References", Mike Sorayama)

  27. No, see... by abulafia · · Score: 3, Funny
    The way it works is, go to "start", select "drinking", in the dialog that pops up, select "stop", wait for the pink elephants to finish their dance, and then go to "go home".

    If that makes sense, you're too drunk, and should go home.

    --
    I forget what 8 was for.
  28. Re:Astroturf, Anyone? by AaronBrethorst · · Score: 2, Funny

    Well, I do at least... :)

    --
    No, but I used to work for Microsoft.