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Gates on Google

EnsignExtra writes " A long and interesting article in Fortune on the battle between Gates and Google. 'Forced to watch Google's stock soar the way Microsoft's used to, and Brin and Page enjoy their roles as tech's new rock stars, Gates brings to the fight a ferocity that nobody has seen since the Netscape war a decade ago. Their popularity gets under his skin. "There's companies that are just so cool that you just can't even deal with it," he says sarcastically, suggesting that Google is nothing more than the latest fad, adding, "At least they know to wear black."...Trying to build a Google killer, however, has turned out to be truly humbling for Microsoft.'"

24 of 755 comments (clear)

  1. Microsoft's Underdog by Anonymous Coward · · Score: 5, Insightful
    [Microsoft] has spent about $150 million on its search project, code-named Underdog.
    Oh the irony, a one-hundred-fifty million dollar Microsoft project named "Underdog." "Don't be Evil" vs. "It Just Works," the battle rages on...
    1. Re:Microsoft's Underdog by Anonymous Coward · · Score: 5, Funny

      If Gates used Linux he could just "killall -9 Google"

    2. Re:Microsoft's Underdog by Scruffeh · · Score: 5, Funny

      I think it's because Dogs need constant attention and maintenence, much like MS' software

  2. GOffice? by DoubleDangerClub · · Score: 5, Interesting

    The interesting thing is that supposedly Google is interested in the power of OpenOffice. This could maybe lead to online creation of office documents, emailing them through GMail, and storing them in Google webspace. It starts to kill the use of Windows apps.

    Next, they'll come out with a GBrowser and add extra functionality for their new line of star studded packages in your Google account if you use their browser. Maybe that's why they've taken a bunch of Firefox developers...but who knows?

    --
    Ubuntu, the way linux should be.
    Try Ubuntu FREE! --
    1. Re:GOffice? by Anonymous Coward · · Score: 5, Insightful

      Does anyone else remember the days when Slashdot ranted daily against the privacy-violating evil of Doubleclick cookies?

      Well, what google is doing is DoubleClick *10^100, and everyone's hunkydory with it because they *might* help runner-ups like OpenOffice or Firefox become more popular by morphing them into data collection mechanisms. (Which itself is an ironic business model for "free as in freedom software".)

      Anyway, don't kid yourselves. Google is really an advertisement vendor -- their customers are increasingly ad agencies and big corporations. They want this data to build consumer profiles on you (and probably governmental profiles too), which they will sell in one form or another.

    2. Re:GOffice? by vidarlo · · Score: 5, Interesting
      The interesting thing is that supposedly Google is interested in the power of OpenOffice. This could maybe lead to online creation of office documents, emailing them through GMail, and storing them in Google webspace. It starts to kill the use of Windows apps.

      I guess this might be reallity in a few years. The challenge for google would be to switch the corporate marked, not the private market. But microsoft get most money from the corporate market in the office-land. So, if every single person switched to openoffice, while corporates stuck with office, it'd be relatively harmless to microsoft. But imagine if google comes with Glinux! That'd be very interesting, and as connections is getting faster, they might even run it as thin terminals. Google has the infrastructure for running a few million thin clients...

    3. Re:GOffice? by ajs · · Score: 5, Insightful

      "Well, what google is doing is DoubleClick *10^100"

      Wow, I was wondering why my browser was so slow! With that many cookies, I guess I must just be running low on RAM ;-)

      "Does anyone else remember the days when Slashdot ranted daily"

      Yep... I think that was... ah, let me check my watch...

      The "Some people on Slashdot ranted about X, thus X has been proved to be useful only for the forces of darkest evil" line of logic isn't really all that sound, you realize.

      "everyone's hunkydory with it because they *might* help runner-ups like OpenOffice or Firefox become more popular by morphing them into data collection mechanisms"

      No, I'm OK with what Google does because they have a track record of doing the right thing. They support open source projects, they have never disclosed my personal information, they write damned good code, their services continue to benefit the state of the art and my life is a bit more productive because of them.

      "Anyway, don't kid yourselves. Google is really an advertisement vendor"

      OK.... and? Did you think no one had noticed what their revenue model was?!

      "They want this data to build consumer profiles on you"

      Targetted advertising is not a problem except in that it's a type of advertising. If you have a problem with ads, targetted ads should be no more objectionable, and at least in my case, they're slightly LESS objectionable.

      If Google were to start selling that database to anyone with cash, then I'd be pretty irrate. Google has demonstrated, though, that they are committed to a more reasonable course of action. A lot of people get upset because Google put "Don't be evil," in their S-1, but keep in mind that the standard retort to "they are doing good so far," is that they have an obligation to stockholders and will HAVE to do anything they can to meet that obligation. That's not quite true. For example, if McDonalds got involved in the diamond trade, they might make more money, but they don't HAVE to try to do that because it's not in their business plan, and thus not in their SEC filings.

      Google's anti-evil statement in their S-1 is a fair warning to investors (and they go into detail on this in their S-1) that they operate at a disadvantage by applying ethics. This shields them from the obligation to do "whatever it takes" to increase shareholder value. They still have to work on the stockholders' behalf, but only within those parameters.

      "and probably governmental profiles too"

      Oooh, "governmental"! Sounds spooky. Of course, even you aren't sure what you mean by that, and it's certainly a wild guess.

    4. Re:GOffice? by Ubergrendle · · Score: 5, Interesting

      The difference I see between Doubleclick and Google is their attitude towards my personal data. Doubleclick surepticiously tracks my behaviour in the background, their client is the website and their customer is advertisers. I have no oppportunity to 'buy in' or have any ability to affect the transaction, aside from a) avoiding sites that use doubleclick (and how do I figure that out before visiting a link??) and b) turning off coookies, which breaks most of my browsing experience.

      Google on the other hand values my personal information. Their customers are still advertisers, but they are partnering with me and offer me value in exchange for my personal information. The offer me free services that are industry best, for the opportunity to present me advertisements. Its a win-win so long as I want to play. And since google's whole strategy is about advertising through services, there's a decent hedge against their abuse of this trust -- people stop trusting google, they lose eyeballs and thus their business strategy fails.

      Also, to my knowledge, advertisements are presented at the time of information retreival...there is no master datawarehouse trying to compile the master "Ubergrendle" user profile where they can create a psychological model of my buying patterns. I'm very comfortable with a rules-engine providing me with contextually useful advertisements...its actually user friendly.

      This is where Microsoft has their biggest problem -- after years of abusing EULAs, even if MS provided the EXACT SAME SERVICES and comparable technology as Google, most users wouldn't trust them based on their a) other interests, and b) previous behaviour.

      --
      John Maynard Keynes: "When the facts change, I change my mind. What do you do?"
    5. Re:GOffice? by stlhawkeye · · Score: 5, Insightful
      Mod up the AC. Google is collecting many data dots about you. It would not take much for them to connect them to create an accurate picture of your hobbies, interests, and buying habits. This is every marketer's dream. Corporations will buy this data and purchase very precise profiles of each of us, enabling them to efficiently shake even more money from our wallets using all sorts of psychological enticements that will be very hard to defend against.

      I've always said this...

      I don't mind commercials if it's for something I might actually buy.

      I don't mind junk mail for products I might actually want.

      I don't even mind telemarketers selling me something that I'm interested in.

      I don't mind advertising when it's for stuff I'm interested in or curious about.

      What I mind is having to sit through ads for "Desperate Housewives" and other pop/crap culture TV shows. What I mind is "American Idol" conspiracy theories on respectable news reporting web sites. What I mind is being hassled at dinner time to switch my long distance carrier. What I mind is getting junk mail for any Chevy product.

      Yet, I get Dell's monthly/quarterly mini-mag all the time and I never fail to flip through it and review prices.

      When I want to buy something on-line, I often hit www.google.com and type the item in and then click on the ads to check prices and on-line vendors.

      Advertising isn't evil. It's just annoying when it's for stuff that you don't want. I wouldn't even mind spam if the spam I got was, first of all, not fully of elementary school grammar and spelling errors, and second of all, not insulting my intelligence. If I got spam for stuff I might actually buy, I'd object to it less.

      So, if Google can find a way to target advertising at me for products that I am actually interested in, then more power to them.

      Why do you think word-of-mouth is the best advertising?

      1. Your friends tend to like the same stuff you do
      2. Your friends and family know you and know what you will and won't like and tend to recommend things that you'll like
      3. Somebody else took the plunge and was satisfied, thus allowing somebody whose opinion you probably respect to personally recommend a product/service

      You get the point. Word of mouth is highly directed personal advertising. If Google can reproduce that to some degree programmatically, I don't mind.

      From a privacy perspective, I object to this data being collected without my knowledge, but that's not what they're doing. I _KNOW_ exactly what they can do with my information, and I continue to let them do it.

      --
      "I have never won a debate with an ignorant person." -Ali ibn Abi Talib
  3. Obvious by tnhtnh · · Score: 5, Insightful

    Of course Bill (and Microsoft) are going to hate Google; they are after all competitors in the search industry. What, do you really except them to sit down and play a game of checkers?

  4. The best Google Ad Ever! by notany · · Score: 5, Interesting

    "There's companies that are just so cool that you just can't even deal with it," - Bill Gates, about Google

    --
    Dyslexics have more fnu.
  5. Innovate, not copy by QuietLagoon · · Score: 5, Insightful

    If Microsoft would innovate, instead of copy, then Gates would not have to be envious of Google's success and coolness.

    1. Re:Innovate, not copy by baadger · · Score: 5, Informative
      Direct quote from the article.

      "I remember when [Payne's team] showed off their first prototype in early 2004people laughed because it was so much like Google," says a former Microsoft executive. "We had copied them. That's not how you lead."


      They even admit copying the top dogs.
    2. Re:Innovate, not copy by Jon+Peterson · · Score: 5, Interesting

      Microsoft innovate all the time. Just not particularly in writing software programs. But then not many companies do - the history of software is the history of incremental improvements - no one innovates that much. Google is merely grep version 9082.1 , and even the clever bits of Google were done 'first' in research instituations around the world.

      MS's only big software innovation has been integration. They realised that people don't want programs. They want a computer. One thing that does everything in a consistent joined up manner. That _WAS_ innovation. Everyone else at the time still thought it was a _good_ thing to have lots of little programs each with it's own purpose, UI, etc tailored to a specific job.

      MS realised that this was crap, and to the annoyance of software people everywhere, MS was right. Most people want to buy a word processor and a spreedsheet from different companise in the same way they want to buy their hob and their oven from different companies. Not at all.

      I would also say that ASP pages were innovative - not so much the idea of templates, but the idea of creating a proper web SDK, with a cohesive set of classes. It's not rocket science, but no-one else had thought of offering a complete solution to what was _still_ being viewed as a set of separate problems - a web server, a programming language, a database API, etc. etc.

      However, where MS is _really_ innovative is in marketing. They have found ways to promote and market software that no-one else has ever thought of. Now, those ways may not be 'nice' but they are certainly innovative.

      --
      ----- .sig: file not found
  6. Re:One statment in the article is not true... by smellystudent · · Score: 5, Informative

    ...or because Opera and Firefox have a Google search field in the toolbars already and don't need a third party to add the functionality?

    --
    Predictive text is shiv!
  7. Are they completely out of touch? by MullerMn · · Score: 5, Insightful

    Gates says that when Microsoft is done integrating search into future versions of Windows and Office, the world will look back at the way we are now "Googling" for stuff on the Internet and laugh. "The idea that you type in these words [in the search box] that aren't sentences and you don't get any answers--you just get back all these things you have to click on--that is so antiquated," he says, later adding, "We need to take search way beyond how people think of it today and just have it be naturally available, based on the task they want to do." For example, if you wanted to look up a factoid while you were writing a document, you might search for it without ever leaving Word.

    It seems to me that the high-ups at MS are completely out of touch with the real world nowadays. This quote from Gates is just like all their recent releases comparing Longhorn to Tiger.. their perception of what MS's products offer is way inflated from what they actually do, and they seem to be persuading themselves that empty promises of what a future product will do is somehow better than a product which is available here and now, today.

    Is there anyone outside of MS that thinks they have the slightest chance of beating Google at the search technology game? Google are far closer to natual language searching than any of MS's efforts, and comparing past trends of how MS promises stack up against reality, I think we can all be sure that by the time MS gets anywhere close to what they're promising here, the competition are going to be offering searching by telepathy from within Duke Nukem Forever.

  8. Job Advertisements Tell The Truth by putko · · Score: 5, Insightful

    Did you notice that Google appeared on Gates's radar screen when he read their job ads, and saw they were looking for the same sorts of folks as him? That told him they were looking to compete.

    I first saw Paul Graham mention this -- he would read the job ads of his competitors. If he saw C++, Oracle, etc. then he knew the people didn't matter (and wouldn't matter).

    If he saw Perl, Python, etc. he took notice. [He never saw Common Lisp, of course]

    Graham's said that no matter what Mar-Com (marketing communications) bozos have to say, the job ads tell the real story.

    --
    http://www.thebricktestament.com/the_law/when_to_s tone_your_children/dt21_18a.html
  9. Re:One statment in the article is not true... by Anonymous Coward · · Score: 5, Informative

    "Mozilla/Firefox/Opera do not have the google toolbar."

    You are wrong, and I dub thee "fuckbeak" for the error...

    Google Toolbar Firefox Extension: (there are actually multiple flavours)
    https://addons.update.mozilla.org/extensions/morei nfo.php?id=33

  10. Re:typical Microsoft by bani · · Score: 5, Insightful

    If there is anything unique about gates, it's his obsessive desire to possess and dominate everything. Jobs and McNealy are content to do a few things well. But gates won't be content until he rules it all. Everything. The whole world.

    Its quite funny to see linux, ipod, google, etc drive bill into fits of rage.

  11. Too many fronts for Microsoft by s.d. · · Score: 5, Insightful

    I think that this section says a lot:

    But Microsoft isn't exactly in fighting trim. Its ambitious new operating system, code-named Longhorn, is more than a year late, even after having been scaled back. Linux, the free operating system that Gates once scoffed at, is fighting Microsoft for share in both the server and desktop markets, forcing the company to do the unthinkable: offer customer discounts. Last year it had to spend $1 billion to rewrite thousands of lines of code to make its programs less susceptible to viruses. Its Xbox gaming console is winning raves from players but has yet to make serious money. Meanwhile, Apple has stolen the show in online music with its hugely popular iPod and iTunes Music Store. Plus, the recently released Firefox browser, which can be downloaded free, has forced Gates to reconstitute an Internet Explorer development team. Indeed, four years have passed since Microsoft released a piece of software that generated the kind of buzz Google seems to generate every month.

    So Microsoft is competing with Linux on the overall OS, with Sony and Nintendo in the gaming market, with Apple for music related things, with Mozilla for browsers, and with Google (and Yahoo) for search. The battle is being fought on too many fronts. All of these companies that are succeeding in competing with Microsoft are succeeding because they're trying to do one thing well. They may have other projects they work on, but they devote themselves full out to that one arena in most cases. Apple isn't trying to write search engines. The Moz folks aren't getting into digital music. Too many fronts...

  12. Microsoft Will Fail - Tales From The Inside by Anonymous Coward · · Score: 5, Interesting

    Have to post anon for the obvious reasons. I have a close friend who's been on the the core team for the search engine at M$ for nearly 2 years now.

    Though he's in complete denial about his position he projet is nop nearer to rollout then a year ago. Why? Because M$ has turned from a team of highly skilled engineers to a mass of bumbleing corporate sycopnts.

    The tales he tells about the project are astounding. Engineers are suin the company and being transferred about like cattle. Far, far more time is spent on interoffice politics and CYA then ever is done on engineering. Teams get reshuffled and project specs get redone. My friend had to get a lawyer just to threaten the company enough to keep his own job there and the weird thing is....the significance all this seems to be completely lost on him.

    He maintains that the new search engine peoject will knock the socks off Google even and he's been maintaining this for almost a year now....with nothing real to show. Looks like the reality distortion field isn't just restricted to Jobs.

    My prediction...M$ will drop this project after another year after spending dozens (hundreds) of millions on it and the let the finger pointing and firings begin! M$ no longer has what it takes to carry an innovative project to completion. They're too fat, too decadent, too full of disloyal temp workers and too busy trying to cover their own asses.

    Mark my words...the M$ search engine project and it's (imho) inevitable failure will be the death knell for M$.

    Tiger anyone ? ;)

  13. Never write off Microsoft... by WIAKywbfatw · · Score: 5, Interesting

    And as Microsoft is getting attacked on all fronts, am I the only one smiling from ear to ear?

    Or, put another way, Microsoft is competing on all fronts. You can bet your bottom dollar that's the way Bill Gates sees it and that he likes it that way too.

    Lest we forget, Microsoft is still making money hand over fist, and its profits continue to rise. It might have missed its last profits forecast by some fraction of a percentage point but the Microsoft vs Everyone Else battle is still pretty firmly tipped in its favour.

    The company is a behemoth. Apple isn't really a threat in the short or medium term because so many computer users (especially large corporates) are tied into x86-compatible architectures. iPods might and switching might help Apple erode some of the home market, but the business market isn't going to jump onto that bandwagon so easily. Besides, we all know that Microsoft will do whatever it takes to get the deal done when faced with the possibility of losing serious business to a competitor.

    Firefox isn't really much more than an annoyance, because it will never have the marketing muscle to compete with MSIE - the reason why MSIE destroyed Netscape's dominance wasn't its superiority, it was because MSIE was just there, an easy mouse click away on every new Windows 95 PC, whereas Navigator wasn't, and needed to be installed from scratch.

    Xbox might not have made any money but I doubt that Microsoft was expecting to get into the console gaming market and have made a profit by now. It's not in it for the short-term, it wants to be a long-term player, and the console gaming market, just like most things, is one in which you have to speculate to accumalate. The market was Nintendo/Sega, then Sony/Nintendo/Sega, now it's Sony/Nintendo/Microsoft (or maybe Sony/Microsoft/Nintendo): who's to say in five years time that it won't be Microsoft/Sony/Nintendo?

    Never write off or underestimate what lies in Redmond. Too many companies have made that mistake - even mighty IBM - and learnt not to do it the hard way.

    --

    "Accept that some days you are the pigeon, and some days you are the statue." - David Brent, Wernham Hogg
    1. Re:Never write off Microsoft... by jwinter1 · · Score: 5, Informative
      [T]he reason why MSIE destroyed Netscape's dominance wasn't its superiority, it was because MSIE was just there, an easy mouse click away on every new Windows 95 PC, whereas Navigator wasn't, and needed to be installed from scratch.
      Not really. The fact that IE was right on the desktop was certainly part of its success, but IE 5 was substantially better than Netscape 4. Believe me, I was a stalwart Netscape user until a coworker showed me how much faster IE was rendering pages. Netscape then threw out their codebase to build Gecko and couldn't get anything decent out the door for way too long. They also lost jwz along the way, which I'm sure didn't help matters.
      --
      Anything you can do, I can do meta.
  14. Re:WTF with Google anyway? by perp · · Score: 5, Insightful
    Timesprout sez: "I was quite surprised when a number of my non techie friends rejected gmail invites after some of my techie friends had practically begged for them. The reason? they were uncomfortable regarding privacy after reading the t&c."/

    I am having a very hard time believing that your non-technical friends read the Terms and Conditions. This is something that I have never seen. The whole spyware industry is based on the fact that most people do not read or understand EULAs.

    --
    There are two kinds of sysadmins: paranoids and losers. I'm both kinds.