Apple The Current Fastest Growing Brand

Will Stewart writes "According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi Partners estimated Apple's overall brand value for 2005 at US$5.3 billion. Google and Blackberry tie for second, while Amazon is in fourth place. The ranking was determined by taking the compound annual growth rate of each brand over a period of the last four years."

Comments

In other news...

[ravenspear]

M$ was recognized as the current worst brand due to the tendency of indivduals to break out in voilent convulsions and emit green goo from their body cavities upon hearing the name mentioned.

Business Model

[wbren]

...Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device...

While it's nice to see Apple growing in popularity, I am concerned about Apple in general. The growth has been spurred on largely by sales of the iPod. That was fine a year or two ago, but with dozens of competing products introduced each year at significantly lower prices, how long can this growth really last? Won't the market become saturated with lower priced, average quality products?

Why buy an iPod when you can get a good player for much less money? Just because it's an iPod? Apple's share of the home computer markey is still quite low, and I can see their share of the MP3 player market going in that same direction. Add their shift to Intel into the mix and the situation is really questionable. I'm no business expert, so feel free to correct me.