Apple The Current Fastest Growing Brand

Will Stewart writes "According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi Partners estimated Apple's overall brand value for 2005 at US$5.3 billion. Google and Blackberry tie for second, while Amazon is in fourth place. The ranking was determined by taking the compound annual growth rate of each brand over a period of the last four years."

Comments

Where does Trump fit in?

[ARRRLovin]

-nt-

Re:Where does Trump fit in?

[Anonymous Coward]

Nowhere on this planet.

Slashdot

[Leroy_Brown242]

Apple: The fasest growing topic on slashdot!

Re:Slashdot

[ProfaneBaby]

I think Google has the top spot there...

Re:Slashdot

[frohike]

I remember the good old days when it was almost always about Linux and related Linux topics.

Good old days? User #561297? :) I remember back when it was more than a place to post company press releases, generate ad revenue for places like Forbes and Cnet, and troll. It's become pretty sad these days.

Re:Slashdot

[kevcol]

I remember back when it was more than a place to.. *snip* ...troll

Jeez, #32045, I can't even remember back *that* far.

Sincerely-
#3467

(Cue earlier account holding smartass) :-)

Re:Slashdot

[Kafka_Canada]

generate ad revenue for places like Forbes and Cnet

You forgot Roland Piquepaille.

Re:Slashdot

[coopaq]

Grandpa?

The real story for IT types

[whitehatlurker]

Red Bull and Starbucks are 7 and 8 on the list. Where would we be without caffeine?

Oh right, asleep.

In other news

[Sekio]

From MSN News: Microsoft has all the market share, is better and more secure than Linux, BSD and Apple.

What about hardware?

[Anonymous Coward]

Interestingly, aside from Apple and Blackberry, no other computer hardware companies crack the top twenty brand value list(unless you count Samsung, but let's not), while five software-based companies, Google, Yahoo, Amazon, Pixar, and Ebay, are in the top ten.

What to do, then, if you are, say, the CMO of Dell computer? One idea would be to see what the top brands have in common. One notices that the two hardware companies mentioned have names that bring to mind round things, Apples and Blackberries.

Note also the popularity of double o's, Yahoo and Google both in the top 10.

Finally, we need a concept strongly associated with partying, bling bling, and sex, seeing as brands like Red Bull, Coach, and Victoria's Secret have done so well.

I therefore propose that Dell change its name to "Boobies! Computers". Yes, yes, you're welcome. No charge guys.

Re:What about hardware?

[Anonymous Coward]

Dude, you're getting Boobies!

Re:Blackberry?

[Anonymous Coward]

I seem to recall her getting a RIM.

That's Blackberry, right?

way to fill 6 pages...

[viva_fourier]

Awesome -- if you try and click "Next" to read more of the article, it merely resorts the chart according to the different criteria -- total sales, current worth, etc.

Nice "article" -- it looks like they pulled it straight from an MS template retrieved from asking Clippy McPaperClip: "How do I keep my forbes.com job this week?"

So what you're saying is

[scolby]

Apple, Google, and Blackberry owe all their success to Red Bull and Starbucks.

Re:Pixar also on the list

[rsborg]

Also of note is Pixar at number 9. So, Steve Jobs is 2 of the 10.

No, you see... Jobs himself is listed as a brand, just he's a bit lower on the list (below #20) :-)

Re:It's about growth, supposedly

[imr]

it's not very clear how they come up with the value for the brand or even who qualifies for the survey
They measure the increase in advertisements of said companies in Forbes.

Re:"iPod digital media device?"

[Anon.Pedant]

I usually describe mine as an "iPod consumer oriented digital media entertainment playback device", to distinguish it from my tape backup and my digital camcorder.

Amazed

[Hobadee]

I am amazed. Seriously. I walked by the Apple store in my local mall the other day, and saw a ton of hot chicks in there! When was the last time even 1 hot chick was in your local computer store? This may just turn out to be every slashdotter's dream come true!