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Apple The Current Fastest Growing Brand
Will Stewart writes "According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi Partners estimated Apple's overall brand value for 2005 at US$5.3 billion. Google and Blackberry tie for second, while Amazon is in fourth place. The ranking was determined by taking the compound annual growth rate of each brand over a period of the last four years."
It's measuring the rate of change, not the absolute value of the brand. Toyota is also listed on the table and it's brand value dwarves the others.
"I'd rather be a lightning rod than a seismometer." -Ken Kesey
Not just business, but the entertainment industry, and then into the hip-hop and clubbing culture. #2 may be a bit high, but they are ubiquitous and cool at the same time here in LA, just like iPods, and cool and ubiquitous are tough to pull off simultaneously.
They are estimating that the brand (IE: Name) is worth 18% of the total value (at least according to Wall Street) of the company.
According to the article, the valuation of both brands grew by 36%. Of course BlackBerry is much smaller, but they measure "fastest growth".
Not very meaningful anyway, since it's not very clear how they come up with the value for the brand or even who qualifies for the survey. E.g. if Joe's Rubber Duckies (tm) grew from $100 to $200, it beats all the above.
See charts for twitter trends on Trendistic
No, you're just a nitwit!
The article was ranking brands in terms of rate of growth. If you resort the columns by total brand value, Blackberry is a paltry 19th...far, far behind Google at No. 4.
paris hilton used a sidekick, not a blackberry.
He absolutely is.
Support the First Amendment. Read at -1
There are a zillion others out there with greater brand value than those listed in the article. Coca Cola. Chevrolet. Sony. McDonalds.
The list was just the top 20 that had the highest rate of growth.
"I'd rather be a lightning rod than a seismometer." -Ken Kesey
Yeah, apparently he picked it up for a paltry 10 million dollars in 1986, according to this
The "cue the foo posts in 3, 2, 1..." posts will commence with no subsequent foo posts in 3, 2, 1...
dwarves = plural of dwarf
dwarfs = verb form of dwarf "to dwarf" -> to make look small
HTH
To be even more pedantic,
dwarfs: also plural of dwarf.
dwarves: not an English word, at least not until Tolkien popularized it (according to his "translation" of The Hobbit).
>Why buy an iPod when you can get a good player for much less money?
You haven't tried iTunes, haven't you?