Slashdot Mirror
Apple The Current Fastest Growing Brand
Will Stewart writes "According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi Partners estimated Apple's overall brand value for 2005 at US$5.3 billion. Google and Blackberry tie for second, while Amazon is in fourth place. The ranking was determined by taking the compound annual growth rate of each brand over a period of the last four years."
Blackberry Inc. is a multinational conglomerate--with home offices in Southeast Asia--specializing in the growing, harvesting and exporting of blackberries to countries all over the world. The reported $1.4 billion in brand sales reflects the worlds growing appetite for blackberries and foods containing blackberries, such as blackberry pie.
-William Brendel
Get offa my lawn!