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Inside Hardware Design - Competing Against the iPod

ihatewinXP writes "FastCompany.com has a behind the scenes article detailing Rio's (and others) attempts to differentiate hardware and compete in the digital music market against the iPod juggernaught. From the article: "We decided that we had to be radically different from Apple. Where Apple was sort of the ivory tower, we were going to be the dark rebel. Where Apple was very geometric, we were going to be smooth and curvy. Apple was so enamored with absolute pure, minimalist design that some designers may argue that ergonomics were compromised.""

90 of 454 comments (clear)

  1. You'll know they've got it wrong when... by ackthpt · · Score: 5, Insightful
    "We decided that we had to be radically different from Apple. Where Apple was sort of the ivory tower, we were going to be the dark rebel. Where Apple was very geometric, we were going to be smooth and curvy. Apple was so enamored with absolute pure, minimalist design that some designers may argue that ergonomics were compromised."

    You'll know they've got it wrong when...

    • They silhouette the player instead of the dancer.
    • They mix metaphors like 'ivory tower' and 'dark rebel'
    • They use words like 'synergy', 'user experience', 'radical' or 'extreme' to describe features.
    • It's got a remote control.
    • The player, software and services are heartily endorsed by the RIAA
    • They actually make a better product and price it competitively.
    • It doesn't look like a piece of tacky plastic jewelry.
    --

    A feeling of having made the same mistake before: Deja Foobar
    1. Re:You'll know they've got it wrong when... by Alex+P+Keaton+in+da · · Score: 4, Insightful

      unparalleled cool quotient
      How do you create this? Much time and $$ is spent on Madison Avenue trying to make a product cool... The Ipod is a great product in my opinion, but coolness has little to do with greatness...

      --
      And All I Ask is a Tall Ship And a Star to Steer Her By
    2. Re:You'll know they've got it wrong when... by Zediker · · Score: 2, Funny

      Im just waiting for apples latest invetntion... iSophagus http://www.sluggy.com/daily.php?date=050622

      --
      I love to slaughter the english language.
    3. Re:You'll know they've got it wrong when... by Eric+Giguere · · Score: 2, Funny

      Apple was so enamored with absolute pure, minimalist design that some designers may argue that ergonomics were compromised.

      Let me guess, those designers would be.... Rio's?

      Eric
      Read my AdSense blog (goes with my new book for non-techies)
  2. Ergonomics? by RevengeOfPoopJuggler · · Score: 5, Funny

    Apple was so enamored with absolute pure, minimalist design that some designers may argue that ergonomics were compromised.

    I'm sure the head of the iPod department will really give two shits about ergonomics when he goes for his daily swim in his pool filled with crisp $100 bills...

    1. Re:Ergonomics? by American+AC+in+Paris · · Score: 4, Funny
      I'm sure the head of the iPod department will really give two shits about ergonomics when he goes for his daily swim in his pool filled with crisp $100 bills...

      Exactly.

      He'll probably be thinking something more along the lines of "Oh dear GOD! It's like TEN THOUSAND TINY LITTLE RAZOR BLADES! OH, GOD, IT BURNS! AAAAAAAGH!!!"

      In closing, always use old, crumpled $100 bills in a swimming pool.

      --

      Obliteracy: Words with explosions

    2. Re:Ergonomics? by Paradox · · Score: 5, Insightful
      Apple was so enamored with absolute pure, minimalist design that some designers may argue that ergonomics were compromised.
      I'm sure the head of the iPod department will really give two shits about ergonomics when he goes for his daily swim in his pool filled with crisp $100 bills...
      Common misconception, "More Features Means More Value." Maybe one day people will crave a PDA that is also a phone and an MP3 player. That day has yet to come.

      The iPod is so popular in part because it is a simple, no-frills solution. For most people, the world of players is confusing, riddled with complex features that they don't understand or need. Apple realized this, simpified the approach, and people love it. They then went on to simplify the whole music acquisition process. iTMS is so good that it competes with illegal downloads.

      It may not be very geeky, but it's this kind of clarity that the vast majority of novice computer users appreciate. Customization is something experience and confident users will do, and the simple truth is that the vast majority of modern computer users never reach that level of confidence and knowledge.

      --
      Slashdot. It's Not For Common Sense
    3. Re:Ergonomics? by Sandor+at+the+Zoo · · Score: 3, Insightful
      Maybe one day people will crave a PDA that is also a phone and an MP3 player.

      You mean like the Treo 650?

      The thing's been getting great reviews. I have one, and it kicks butt. It's not the ideal phone, or the ideal PDA, but it's a very good combo device.

    4. Re:Ergonomics? by Anonymous Coward · · Score: 3, Funny

      who wants to swim in dirty old bills? I take new $100 bills and ship them off to the third world to be crumpled by underpaid laborers. Then I fill the pool, etc.

    5. Re:Ergonomics? by Leroy_Brown242 · · Score: 4, Funny

      I don't know, Scrooge McDuck managed to swim through gold coins just fine. Why not paper bills too? :)

    6. Re:Ergonomics? by paulsomm · · Score: 2, Insightful

      "Maybe one day people will crave a PDA that is also a phone and an MP3 player. That day has yet to come."

      I crave one and the time has come. I have a Treo 650, which has strong sales and great reviews. If they made 40G SD cards, it'd replace my iPod and do it all. Much nicer to carry one palm-sized device all day than three or four.

      The iPod is simple and "just works", and for that it'll remain a market leader until someone else can do it as simply. But that doesn't mean there isn't a market for a more full-featured device. I love my iPod but barely use it because it's "yet another device" I have to carry around. Carrying a handful of songs on a device I have on me already is much more convenient.

      What I think will truly do the iPod in will be if someone comes out with a device as easy to use as the iPod but as full featured as the PSP. If my iPod or iPod-like device could watch movies and play games with the simplicity and ease of how I currently select playlists and songs but with the power and quality of the PSP's screen and games, that'd be cool. Especially if it was a phone and PDA too ;-)

    7. Re:Ergonomics? by feloneous+cat · · Score: 3, Funny

      Screw ergonomics! My Nintendo thumb be damned! Here is my list of MUST-HAVE'S:

      1. Clock (if it has power, it HAS to have a clock)
      2. MP3 player
      3. Phone
      4. GPS (I'm sick and tired of saying "I'm at the Krispy Chiken" I want the goddamn phone/pda/mp3 player to tell them for me)
      5. PDA - no wait, I mean PDS - personal digital secretary. That means if I'm screwing around on my wife, I want the goddamn thing to LIE for me.
      6. 1600x1200 resolution. I'm sick of these dinky screens.
      7. Surround sound. It's in the works. I want it now.
      8. Stapler. I don't have one. The ankle-jerks here are too damn cheap to buy me one. I don't need one, but everyone else has one.
      9. Alarm clock. A GOOD alarm clock. Not one of those dinky little "weee weee" ones that only wake you up if the fucker is glued to your ear.
      10. CD/DVD player. Look, if you can put the damn 1600x1200 screen in, the CD/DVD should be a freakin' piece of cake.
      11. It should fit in my pocket. No, not one of those giant coat pockets, but my shirt pocket.

      Now, I'm not asking for ALL of these in the first version (except for the PDS - man, I gotta get somethin' that will lie like a mother for me).

      12. Encryption. What the fuck is it that we have lameass encryption on phones? I want something better than the NSA can crack. Shiiit.

      --
      IANAL, but I've seen actors play them on TV
    8. Re:Ergonomics? by squiggleslash · · Score: 2, Insightful
      FWIW, if the Nokia 9500 had a 10G HD in it like my iPod and came with the relevent stuff necessary to play MP3s, yes, I'd crave it.

      I have having my pockets stuffed with miscellaneous gadgets. Generally speaking, only my phone goes with me whereever I go. My iPod stays at work. I don't have a PDA. The "does one thing 'well'" thing is overrated. There's no reason why we can't have something that does three things well.

      --
      You are not alone. This is not normal. None of this is normal.
    9. Re:Ergonomics? by idsofmarch · · Score: 2, Insightful

      The thing's been getting great reviews...It's not the ideal phone, or the ideal PDA, but it's a very good combo device. And therein lies the problem.

      --
      Anyone who whines about being modded down should be.
  3. Try the coral by QuantumRiff · · Score: 2, Informative

    Already getting slow...
    Try the coralized link

    --

    What are we going to do tonight Brain?
  4. Same As It Ever Was by American+AC+in+Paris · · Score: 5, Funny
    Where Apple was sort of the ivory tower, we were going to be the dark rebel.

    ...so basically, try to do exactly what Apple did to you back when they released the iPod.

    --

    Obliteracy: Words with explosions

    1. Re:Same As It Ever Was by BewireNomali · · Score: 5, Interesting

      Ipod is to DAPs what Google is to search. In popular culture its tough to separate the two.

      I freelance in the film industry. a couple of weeks ago I was going to this reception for an independent film premiere here in NY. there was a rush at the door, a bottleneck as invitations were checked. I was there with a friend of mine who does OK with the ladies, but has a Rio (notice I said BUT, as in it is not a good thing to socially own a Rio DAP). Earbuds are in... so he bumps into a rather attractive girl who turns and looks receptive. She notices him so he takes out his rio to turn down the volume. She's like, "What's that? Your Ipod?" He responds, "No, It's a Rio, it's just like an Ipod..."

      It doesn't matter what he said after that. Her face slackened, any interest she might have had was gone. It was such a crushing blow that I went and got myself an Ipod the next day.

      Never underestimate the power of popular culture. The IPOD will not be unseated. The WALKMAN was never unseated as the premiere mobile music player in the 80s and that's despite the million clones that came thereafter. Sony lost footing because they couldn't anticipate portable CD players. Any DAP company needs to invest in the next gen device, the next evolution in the movement of personal music.

      Don't throw rocks at the throne. Build your own throne; people will come and worship.

      --
      un burrito me trampeó.
    2. Re:Same As It Ever Was by snorklewacker · · Score: 5, Funny

      "Next time some hot chick asks you, is that your iPod, YOU SAY YES!"

      (Apologies to Winston, the lesser-known Ghostbuster)

      So basically, either he deflected some shallow and vapid chick, or she sensed he was about to launch into some babble about his product choices. I think that Rio did someone a favor, I just don't know who.

      --
      I am no longer wasting my time with slashdot
    3. Re:Same As It Ever Was by gstoddart · · Score: 3, Insightful
      Earbuds are in... so he bumps into a rather attractive girl who turns and looks receptive. She notices him so he takes out his rio to turn down the volume. She's like, "What's that? Your Ipod?" He responds, "No, It's a Rio, it's just like an Ipod..."

      Reminds me of Mystery Men ...

      "It's a Harley. Compatible. It's a Harley compatible. Basically, the same
      engineer."

      While I seriously doubt not having iPod will affect how much play you get from the Hunnies or not, the likelihood that someone was about to start to explain the technical differences between a Rio and an iPod was probably far more distressing.

      Imagine that one ...

      "Is that your iPod?"

      "No, it's a different player which can play ogg files because ... (insert drivel here) ..."
      --
      Lost at C:>. Found at C.
    4. Re:Same As It Ever Was by superdude72 · · Score: 2, Insightful

      It doesn't matter what he said after that. Her face slackened, any interest she might have had was gone. It was such a crushing blow that I went and got myself an Ipod the next day.

      You may be projecting your own insecurity a bit. Most likely, this girl was looking to make about 20 seconds of innocent small talk but dropped the subject because she didn't have anything to say about the non-iPod. Hardly a "crushing blow." Same thing could have happened if he'd mentioned he was from Boston, and she'd never been there.

      Still, I remember enough of junior high school to know that some of the popular kids really will look down on you if you don't wear the same brands that they do. I guess that's why I'm a geek, though. Fortunately I don't work someplace like Hollywood, where the popular kids from junior high have all the power. If they wanna talk shit to me I can just tell them I've had an mp3 player since about 5 years before they knew what one was (Rio 300, baby! Old school) and I chose my current model because it has a radio and can run on a triple-A battery. And then, they can continue to make fun of me and kick sand in my face. Because just like in junior high, they don't care about same things I care about. They only want to know that their brand is "in," and mine is not. Oh well--such is the life of a geek. But I find the idea of an mp3 player as fashion accessory silly. Who would wear one of these things to a reception, anyway? I would think you'd be there to network and socialize, not tune people out. The idea that anyone would care that you had an iPod is particularly ridiculous at this point, now that 80 percent of NYC can be seen wearing one on the subway. If I wanted to stand out at one of these things, I'd leave the iPod at home and wear, say, an interesting hat. In my experience, women are more attracted to guys who dress and smell nice than to guys with fancy gadgets. Have you ever noticed that Queer Eye for the Straight Guy does not feature a technology expert? Learn from this!

  5. Heh... by Otter · · Score: 2, Insightful
    I liked the Archos CEO's comment: "I do not share the opinion that Apple's design for the iPod is any good. That's because I define great design in terms of fantastic machinery. And if you look inside the iPod's technology, it's quite common and unimpressive. It isn't anything special."

    Like Archos' players are powered by dilithium crystals! The one company (besides Apple) that does do something technologically novel in their MP3 players, although it's not to my taste, is Neuros.

    1. Re:Heh... by Concerned+Onlooker · · Score: 2, Insightful
      I liked the Archos CEO's comment: "I do not share the opinion that Apple's design for the iPod is any good. That's because I define great design in terms of fantastic machinery. And if you look inside the iPod's technology, it's quite common and unimpressive. It isn't anything special."

      Now there's a CEO that should be an engineer instead of running the company. Consumers are not geeks. They don't care if the technology inside is "special." They care that the product works well, does what they want it to do and looks cool. Don't discount that last one, it's what drives a lot of consumer buying.

      --
      http://www.rootstrikers.org/
    2. Re:Heh... by cowscows · · Score: 2, Insightful

      Yeah, so he's saying that Apple is selling common and unimpressive technology for a premium and in numbers that his company can only dream of, and he wants us to think that he doesn't consider that something good? And he's a CEO? It sounds to me like he's awfully jealous.

      The average person isn't that impressed by bigger, stronger, faster anymore when it comes to our high tech gizmos. Simply put, in the consumer world, there's more to technology than just technology. Apple knows this, and they've exploited it. Archos should be envious.

      --

      One time I threw a brick at a duck.

  6. That page format was like a breath of fresh air by 3770 · · Score: 3, Insightful

    Wow!

    I've gotten so used to articles on the web having 12 pages with 15 sentences on each page so that page was like a breath of fresh air.

    I wish all articles were like that.

    --
    The Internet is full. Go Away!!!
    1. Re:That page format was like a breath of fresh air by Slayback · · Score: 3, Funny

      Oh, so there's only one page? I quit reading it because I figured there were 11 more pages and frankly, that much reading scares the crap out of me.

  7. compromised ergonomics by jcsehak · · Score: 5, Interesting

    Apple was so enamored with absolute pure, minimalist design that some designers may argue that ergonomics were compromised.

    I thought the exact same thing the first time I saw those earbud headphones. They look like a couple primitive shapes stuck together. Come to find out, they're the most comfortable earbud headphones I've had, even without the foam.

    I hate to be an Apple apologist, but I can't think of anywhere they've sacrificed ergonimics for design. I think they just eschew curves and stuff that look ergonomic, but don't actually make the thing easier to use.

    --

    c-hack.com |
    1. Re:compromised ergonomics by poot_rootbeer · · Score: 3, Insightful

      I hate to be an Apple apologist, but I can't think of anywhere they've sacrificed ergonimics for design.

      Well, there's those disc-shaped mouses they (used to?) ship with Macs, that are of improper size to be used by any hands larger than a kindergartener's...

      They looked nice on a brocure, the transparent plastic was sleek, and the whole body of the mouse serving as a mouse button were all great design elements, but the thing just wasn't comfortable to use in the manner in which I was accustomed to using a mouse.

    2. Re:compromised ergonomics by despik · · Score: 2, Informative

      The awful yoyo-shaped mice shipped in 1997, with the first generation iMacs, however, they did not have the whole body serving as a mouse button -- the later, capsule-shaped models do.

      --
      "I seem to have mastered a certain amount of control over physical reality."
  8. Smart? by ackthpt · · Score: 2, Informative
    The computer world is so full of people trying to be Apple that it's almost like anytime you do anything else, you instantly look like one in a million.

    Worked quite well for Microsoft back in 1995. By the way, did you see the article about Microsoft and Toshiba cementing their HD DVD relationship?

    Being a big player means being able to totally fsck-up the next generation of technology and still being able to walk away from it because your other enterprises are so wildly profitable you can afford the losses.

    --

    A feeling of having made the same mistake before: Deja Foobar
  9. Great Buisness Plan by Quick+Sick+Nick · · Score: 5, Funny

    We decided that we had to be radically different from Apple.

    Because, hey, iPods aren't really selling that well.

  10. Ivory Tower by syntap · · Score: 4, Funny

    Where Apple was sort of the ivory tower, we were going to be the dark rebel.

    Why would anyone say those so soon after everyone saw Gandalf defeat Sauron?

  11. To Archos CEO by TobyWong · · Score: 3, Funny

    Don't be a player hater... it doesn't suit you. :x

    --
    - Toby
  12. Pimp-up by anandpur · · Score: 2, Funny

    I can pimp up apple iPod with all sort of bling-bling. There is not enough bling available for any other mp3 player.
    http://www.apple.com/ipod/accessories.html
    If you are virgin here is help
    pimp-up is kind of upgrade
    bling-bling is accessories

  13. Its all about the marketing. by PopeAlien · · Score: 2, Insightful

    How many people in love with their iPods have tried other MP3 players? I'm curious because there doesn't seem to be anything particulary ground-breaking about them - they play music and have a nice clean shiny white plastic case. The premium you pay for an iPod versus another player helps to pay for the marketing that makes it cool, and that seems to be the primary difference right there.

    1. Re:Its all about the marketing. by pootypeople · · Score: 5, Insightful

      Actually, I've used other players alot because friends think I'm stupid for having spent so much on my iPod; that is, until they use the iPod next to their player. I think the best example is the Creative Zen Micro. I cannot figure out how to use the darn thing. It's got touch-sensitive controls, but the buttons don't click- it's like tapping a mouse pad, which I never did to begin with. There's some good features with the zen (a removable batter cover would be nice on a ipod, but would screw up the whole "look" of the player) but the usability makes it just plain unfun. Most of the other players remind of me of this. The click wheel is *the big feature* of the iPod. It's a great interface for scrolling through long lists, and it's so easy to use that ANYBODY (and I mean anybody - my grandfather included) can just pick up an iPod and get down. That's user-friendly, and that's Apple. Until somebody else comes up with a better idea (and so far, no luck), the iPod is going to continue its dominance.
      James

    2. Re:Its all about the marketing. by generic-man · · Score: 2, Interesting

      My iPod 3G has a similarly terrible interface. No buttons: just sensitive zones of a touch pad. I wish I had a dollar for every time I hit "next track" when I meant to hit "pause." The center "button" is just as bad: with zero tactile feedback it's impossible to know whether you've actually pressed it -- and with zero UI feedback it's impossible to know whether the iPod is "thinking" (spinning up the HD) or just waiting for a button press.

      Apple switched to the click wheel because people have learned to press buttons to get things done. Even Apple's mice have real physical buttons on them, albeit just one per mouse.

      --
      For more information, click here.
    3. Re:Its all about the marketing. by anagama · · Score: 2, Insightful

      People JUST want to listen to the music. Nothing more.

      Are you kidding? If the design ethic of 95% of the various mp3 players out there says anything, it says that people want something that looks like it popped out of an anime movie. Case in point. Obviously, people will pay $40 more than a similar "size" shuffle because unlike the shuffle, it looks like this one will play music, tune radio, and shoot 300 meters of wire to the next highrise so you can slide down and rescue the babes.

      Oh wait. People aren't buying these all that much. People actually do want something that isn't designed to appeal to 14 yo boys and look like an action figure accesory. apparently, Apple chose rightly when they decided to design for adults.

      --
      What changed under Obama? Nothing Good
    4. Re:Its all about the marketing. by TheLinuxWarrior · · Score: 2, Informative
      For me, it's not about marketing, and it's not about cool. It's about function. I have a 40GB iPod and it works great, holds a lot of music, and has a huge aftermarket.

      I listen to music so much that I picked up an iPod dock for my car, and the Bose iPod dock for my office stereo. I get in the car, slip the iPod in the dock, it works, I get to work, put it in the Bose dock, it works. All of it is a really nice, clean, easy to use package.

      Show me any other device out there that has that going for it.

    5. Re:Its all about the marketing. by amper · · Score: 2, Funny

      How many people in love with their iPods have tried other MP3 players?

      Probably about as many people who are in love with their Porsches or Bentleys who have tried Kias, Hyundais, Zils, and Yugos.

    6. Re:Its all about the marketing. by terminal.dk · · Score: 2, Insightful

      it is not just about marketing. I have a 4B Creative Muvo2 - It feels like a $1 platic toy, with lose buttons etc. The no moveable external parts is one of the things that makes the iPod feel solid, to be the great player it is.

      Also has an el-cheapo player, and my mother has another of those. She can't figure out how to use it.

      Remember, the iPod is more than the player. It is also iTunes, the syncing etc.

      The other makes a player - and then remembers that they need to get some software hacked together as well. Apple is way stronger in hardware/software integration.

    7. Re:Its all about the marketing. by Swedentom · · Score: 3, Informative

      > "I'm tempted to downgrade the iPod to the bottom because the only format they support that's not proprietary is MP3 "

      What? Have you ever heard of something called AAC?

      --
      Sig Nature
    8. Re:Its all about the marketing. by mkro · · Score: 2, Informative

      The Karma plays both flac and ogg, fine, but it is NOT a mass-storage device, so you either need to bring around a special app for transfer, OR connect it to a network connector so you can access the web interface so you can access a java version of a special app. And don't get me started about the harddrives... The warranty is fine (For Europeans anyway, in the US I heard it is 90 days), but are you unlucky (as quite a few are), your Karma will spend most of its time travelling back and forth between you and the RMA department. Rio's new/other players does not support Ogg or Flac, but there were talk about a Karma 2 (All old features+sound quality, plus mass storage and not-so-crappy drives), and if that delievers, they have a sure winner among the geeks.

      --
      I shall go and tell the indestructible man that someone plans to murder him.
    9. Re:Its all about the marketing. by beef+curtains · · Score: 2, Informative

      Your first paragraph almost prompted a knee-jerk, "What kind of crack have you been smoking" reaction from me.

      Your second paragraph, however, made me wish I hadn't wasted all my mod points on the bullet train article - I'd "+1 Insightful" you if I could.

      --
      Just once I'd like someone to call me 'Sir' without adding 'You're making a scene.'
  14. Better/Cheaper iPods with REAL competition by stuver · · Score: 5, Interesting

    Personally, I would like to see real competition with the iPod. I love mine and wouldn't give it up for the world, but there are plenty of things I would like to see included but Apple really does not have any motivation to do so.

    First off, I would like to see an AM/FM tuner included. If they really want to make that something special, they could include a TV/weather band tuner as well.

    Also, I would like to be able to replace the battery myself without having to pay a crapload of money for them to do it or risk damaging my iPod if I do it myself.

    One of my biggest complaints, and I think just about everyone with an iPod would agree with me on this one, is that if you are into the whole minimalist thing, the iPod looks beautiful right out of the box. However, use it even once and the shiny chromed back is already getting scratched up and if you do not do something to protect the screen, within a year the screen is almost unreadable.

    All that being said, real competition would be the motivator for Apple to make the iPod even better and cheaper. And at $300 or so a pop, they had better do something or risk losing their corner on the market.

    1. Re:Better/Cheaper iPods with REAL competition by nickgrieve · · Score: 3, Interesting

      One of my biggest complaints, and I think just about everyone with an iPod would agree with me on this one, is that if you are into the whole minimalist thing, the iPod looks beautiful right out of the box. However, use it even once and the shiny chromed back is already getting scratched up and if you do not do something to protect the screen, within a year the screen is almost unreadable.

      Ah... no... Here is the deal. If you have an iPod, and you polish it keep it in its "skin" fawn over it... then you you don't own it. It owns you. Treat it as you would your wallet, car keys, cell phone. Use and abuse it... because then you free your self from it possession of you. Mine is scratched and has little rubber feet stuck on it to stop it sliding around when I pile it on my powerbook and relocate around the house. There is a cool factor here... who is cooler, the guy that turns up in a brand new 2005 BMW and polishes it every day so it looks immaculate and shinny, or the guy that turns up in the same car that is dirty, scratched and says to the world... I am so cool, and so rich, that this thing of great beauty is Just Another Car, it serves ME, I don't serve IT.

      2c

  15. The tricky bit by Anonymous Coward · · Score: 3, Insightful

    The tricky bit in designing a device to compete with the ipod is going to be user interface. Not just the interface on the device itself, but the software used in transferring files to the device from the computer. Apple has done a superb job on both ends and it will be tough to do as well or better.

    This I think is what makes building an ipod competing device so much more difficult than a walkman knockoff cd or tape player. With the cd or tape player, the interface is just a matter of a few buttons. Designing a quality mp3 player is a whole different challenge.

  16. Re:iDontUnderstand by TrippTDF · · Score: 2, Funny

    you're a Bloom County fan.

  17. Reasoning? by paulschroeder · · Score: 3, Funny

    "We decided we had to be radically different from Apple"
    Because, hey, contrarian thinking just for the sake of being different (or possibly out of spite) always works.

  18. sack the marketing department! by intmainvoid · · Score: 3, Insightful
    We helped them beat Apple to market on a mini-hard-drive player by a year with the Nitrus.

    The Nitrus????? huh? has anyone else heard of that before? No good having a great product if no one knows about it. And then there's sony:In March, we introduced nine flash-based players to the Network Walkman lineup, which includes last year's 20-gigabyte HD3.

    Nine flash-based players? How are you going to get a strong message out about nine different players?

  19. Re:Denial is the first step by RadioheadKid · · Score: 2, Informative

    He's right, from an engineering point of view there is nothing special about the hardware in the iPod. In fact, the processor's battery-life and computational power is not impressive at all. What is impressive is the elegant design and user interface. That's where the iPod wins. The huge marketing budget doesn't hurt either...

    --
    "Karma can only be portioned out by the cosmos." -Homer Simpson
  20. Its ITUNES not the POD by Blahbooboo3 · · Score: 2, Insightful

    Honestly, its iTunes that makes iPOd so great. The complete package is what I think is successful, not Itunes or the Ipod as separately.

    Have you tried music match. UGH, its just terrible and slow. I had to use this originally with my Ipod, and it couldn't even sync properly. Musicmatch had to re-copy the entire library to do an update.

  21. Sony Electronics: Laughable by zuvembi · · Score: 4, Insightful
    At Sony, we believe What customers really want is choice. How we deliver that is a collaborative process between designers, engineers, and marketers.


    Tranlsation:

    The engineers at Sony would love to make a good open product. However, we keep getting slapped around like a red-headed stepchild by the lawyers and the content (Movies/Music) division of the company. As a result we'll keep throwing out sucky DRM'ed products that never take off because of that. But, we'll keep doing it. No matter how much it hurts us.
  22. 2nd, but a long long way behind by intmainvoid · · Score: 4, Interesting
    Sim Wong Hoo, 49, an engineer by training, founded Creative in 1981. It comes second only to Apple in total market share for MP3 players.

    2nd sounds pretty good, till you realise Apple has about 80% market share, so second place is what, 10% market share?

    1. Re:2nd, but a long long way behind by patio11 · · Score: 2, Insightful

      Just remember, on Slashdot 10% is a crappy share for media players and a wave of the future for web browsers or operating systems.

  23. Re:Denial is the first step by The+Bungi · · Score: 2, Insightful
    What on earth is he smoking?

    Insofar as his comment about the innards of the iPod, are you saying he's somehow mistaken? What exactly do you think is uncommon and impressive about the technology?

    Apple uses the same components and the same contractors in Asia to build iPods. The technology itself is available to everyone who wants to make players. What the Archos CEO is saying is that in his opinion the value proposition of the iPod is not in the technology. He doesn't say where he thinks it is though.

    I'm surprised that someone at Slashdork would be scandalized by a statement like this - after all, one of the first articles here about the iPod (after Taco's famous "lame" editorialization) was one about some dude dissasembling the thing.

    Then again, maybe even people around here are distracted by shiny objects.

  24. Ironic by ptomblin · · Score: 4, Insightful

    The Sony guy blabbing on about their customer focus and listening to the customer and all that shit, when the main reason they didn't have a competitive player 5 years ago is that they insisted that everything had to be stored in that same crap format they used in the minidisc player. What was it called? Atrac or something like that? And when they did bring out a player, they called it an MP3 player but what it really was was a player that played their proprietary format, and software that converted MP3s to their format.

    That's really customer focused. Boy oh boy. I can hear the teeming millions saying "what I want from an MP3 player more than anything else is the inability to play MP3s".

    --
    The next Cmdr Taco duplicate will be ready soon, but subscribers can beat the rush and see it early!
  25. Anyone else find this a little backwards? by Formz · · Score: 3, Insightful

    "Unlike Apple, however, we are not going to spend our money trying to convince people that we are good. We are going to spend our money telling people what we offer. At Creative, more is better. Our products are packed with more features -- an FM tuner and voice recorder, for example -- and we're able to deliver this at a lower price. That's where we can win." If people don't know about the product (and the majority of the world does not thanks to their lackluster marketing) how are they going to demonstrate those wonderful features? Walk before you can run...

  26. Reality Distortion field by VanWEric · · Score: 2, Insightful

    Apple's main point of sale is Job's salesmanship. Don't get me wrong - they have great products. But great products don't sell themselves (Which RIO is explicitly trying to do). The iPod is the shit because Job's wants you to believe it is. You can't beat that with a sack of wet noodles (aka better products).

    --
    www.olin.edu
  27. Re:Wake me for the iOgg by ericdano · · Score: 3, Insightful

    Oh please. Ogg Vorbis is a no where format. It's a geek format. Why use Ogg when AAC is as good or better. Look at all the listening tests. AAC is always scoring in the top, and usually bests Ogg.

    --
    It's either on the beat or off the beat, it's that easy.
    I moderate therefore I rule!
    --
  28. Re:Technology Vs. Lifestyle. by umrgregg · · Score: 2, Funny

    He meant cat lick. Cat licks aren't nearly as reliable as Toyota's. Well known fact.

    --
    NMG
  29. ergonomics != easy use by abscondment · · Score: 2, Insightful

    We have to draw a line between usability and ergonomics. Note the definition of ergonomics: http://dictionary.reference.com/search?q=ergonomic .

    While poor ergonomics will ultimately detract from the item's use, it only focuses on the fatigue or discomfort.

    The iPod may be very easy to use, but if some ergonomics expert (which I am certainly not!) says it lacks ergonomic design, it may be lacking in the comfort / endurance department. I'd certainly agree that ergonomics has become associated with "curveyness", but being ergonomic doesn't necessarily mean it's usable.

  30. Sour Grapes by wedding · · Score: 5, Insightful

    Every one of the interview subjects sounded like a mouthful of sour grapes. Why is it so hard to admit that you got your ass kicked, and are noew attempting to do something to come back?

    Every single one of them had some dig at the iPod, and then a marketing spiel about their own POS product that's in the clearance bin at Sam's. Tell us something NEW and we'll consider your product.

    1. Re:Sour Grapes by phriedom · · Score: 2, Insightful

      I thought the most entertaining denial of reality came from the Archos guy, who basically said that since they had been doing audio players for 3 years when the iPod came out, they had been there, done that, and have moved on to cooler stuff, like A/V players. I guess the implication is that the customers are all wrong and his stuff is much better than the iPod and is really what people want if only they weren't insane.

      --
      Don't moderate flamebait as Troll. Know the difference or you will be Meta-moderated.
  31. Missing the point... still by inkswamp · · Score: 3, Insightful
    Where Apple was sort of the ivory tower, we were going to be the dark rebel. Where Apple was very geometric, we were going to be smooth and curvy.

    Everyone accuses Apple of being obsessed with looks, but it's always other companies and critics of Apple who focus on that. And ironically, that's only part of the picture. Apple really does understand design is a way that other tech companies just don't... and design goes way beyond looks. If that's all Apple had, they would be a lost cause. But as evidenced by the products Apple produces and the interviews with him I've read, Jobs really understands that design is how something works--looks being a side-effect of that.

    I'll admit that I didn't RTFA, but it sounds like the same story yet again. Until these companies figure out that it's the combination of the iPod and iTunes and the iTunes Store that have all been designed to work seamlessly together and in a way that makes sense to people, competitors won't stand a fighting chance. It's not the looks. It's not the price. It's not the file format. It's the way it was designed with the user in mind. That's what Apple does best.

    I'm a fan of Apple's products so I couldn't give a rip either way, but it's amazing to me that so many companies just can't figure this basic concept out.

    --
    --Rick "If it isn't broken, take it apart and find out why."
  32. Actually, the next piece on the page was ... by crovira · · Score: 4, Insightful

    interesting.

    The person at Sony said what customers really want is choice. Actually, most customers don't want choice, or at least they don't want to begiven choices that just get in their way.

    What most customers really want is something that will do the job and get out of the way. For most the journey is not destination.

    Steve Jobs understands this. Most Linux sellers don't.

    They both provide an OS (or an iPod) and while the former says "Here is OS X and Aqua and iTunes and you can hook it up to your iPod and stuff and it just works." the later say "Look at all the configurations you can run this under, you have a __choice!__. But of course that implies you are smart and knowledgeable enough to make a choice."

    At which point most people run screaming for an exit because they want anything but choice.

    They just to do something and not be bothered with all the geeky stuff. They want to know nothing about how it works under the skin. They just want to enjoy it.

    Apple is able to 'get away with "foisting their decisions on the world"' because they select components that do their work and then 'hide'.

    --
    MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
    1. Re:Actually, the next piece on the page was ... by Josuah · · Score: 2, Interesting

      Apple also spends an enormous amount of time, effort, and money on making sure the choice(s) they provide to consumers are the best ones available.

      I realized the other day that if you name a foreign car brand, I think I can name their entire line. Or in some cases, the only difference in the line are some numbers. But name a U.S. car brand, and I don't think I can name the entire line.

      Apple does this too. There's only a few choices. And they're all good choices, just different. I remember the huge number of Mac choices being horrible under Gil Amelio.

    2. Re:Actually, the next piece on the page was ... by Peyna · · Score: 3, Interesting

      The person at Sony said what customers really want is choice. Actually, most customers don't want choice, or at least they don't want to begiven choices that just get in their way.

      They want to feel like they made a choice. That way they made the decision. If there is only one manufacturer of a product, they feel like they had no choice but to buy that one product. If there are 5 to choose from, even if they buy the same product, they've still made a "choice" and are happier about buying it.

      Think about it, if you're at the grocery store and you want to buy ketchup, you're probably going to buy your favorite brand, but wouldn't you feel a little weird if that was the only brand of ketchup anyone carried?

      --
      What?
  33. Re:Technology Vs. Lifestyle. by 99BottlesOfBeerInMyF · · Score: 2, Insightful

    The problem is you can have the best product in all fronts vs. your competor and still loose out.

    True. That does not necessarily mean, however, that other products are better than ipods. I don't own one, or any mp3 player. I have a computer pretty much anywhere I want to listen to music. That said, if I were to buy one it would likely be an ipod. The reasons why include:

    • It will work well on both my Windows machine and my Mac. Most players have really crappy Mac support.
    • I like the mp4 format, it fits more music of the same quality into a device.
    • I like the itunes music store. While I have only rarely bought DRMed music, on those few instances I have I like to be able to legally remove the DRM. I don't know any other mainstream stores that allow that.
    • I like the interface. I've played with several mp3 players and the ipod was easiest for me to learn to use without looking at the screen.
    • I'm strongly opposed to MS dominating the digital music field with yet another proprietary format and their DRM is unacceptable. I'd rather not support any company that furthers MS's dominance in that area.

    I'm sure other people have different priorities and would rather have Ogg support and better Linux support. That is fine by me. At the same time though, for me (from what little research I"ve done) iPods are the toyotas in this case. Just because a product is dominant does not mean it is not better.

  34. It's all about the apple-player-haters by Scrameustache · · Score: 3, Interesting

    How many people in love with their iPods have tried other MP3 players? I'm curious because there doesn't seem to be anything particulary ground-breaking about them - they play music and have a nice clean shiny white plastic case. The premium you pay for an iPod versus another player helps to pay for the marketing that makes it cool, and that seems to be the primary difference right there.

    How many people who keep saying "it can't possibly be a superior product, trendy people like it, therefore it's GOT to be 100% marketing" have actually tried it?
    Tried it and it's competitors? The whole "try": Getting tracks on it, using it, charging it?

    I have a first gen iPod, I had an iPod before the iPod became popular (yeah, yeah, people always say shit like that, but keep in mind it means I have the BIG iPod now, without the cool dock and extra games), and I didn't want it because it was marketed in a shiny way: I wanted it because I hated my MP3 player and this one was offering me a better way to have music on the go.

    --

    You can't take the sky from me...

  35. Re:Wake me for the iOgg by ArielMT · · Score: 2, Insightful

    First, pardon my ignorance but is there a RAW->AAC encoder for Linux? I didn't see one when I ripped my CD collection. Second, this is the same kind of debate as the one between MP3 and WMA: WMA is technically superior but forever a closed, non-standard format. Finally, Ogg is the same geek, "no where" format (as you put it) that MP3 was five years ago. I suppose today's flooded MP3 player market appeals to geeks only, right? Even my most non-geek, "what's a microsoft?" cousin wants a digital music player, one that works with MP3, WMA, AAC, and Ogg, all purely, simply, and without DRM nonsense.

    --
    It must be Windows. It needs half a gig of RAM and a hardware-accelerated graphics card just to run Solitaire.
  36. Re:Wake me for the iOgg by nerdup · · Score: 2, Insightful

    Apple might consider implementing ogg support when 1% of the people buying ipods want it. The fact is, virtually nobody has even HEARD of ogg vorbis, much less requiring it for their music player purchases. You need to face the fact that you are in a non-influential minority, and if you want to be have a wide choice of music players, you might want to think about re-ripping all of your cds, because ogg support is at the bottom of the priority list for 99.9% of music player manufacturers and purchasers.

  37. Everything has its place by Urusai · · Score: 5, Funny

    The crisp $100 bills are for lighting your cigar. The shiny nickels and dimes are for throwing at street urchins. The ones are for tipping the valet (tip: fold them over to double your largesse). The twenties are for doing lines of coke with the senator off the ass of a call girl.

    Remember etiquette! We are not savage beasts!

  38. Re:Technology Vs. Lifestyle. by bobdinkel · · Score: 2, Insightful
    iPods and other MP3 players are more of Status Symboles then entertainment. Why do people perfer a Catalic vs. a Toyota, The toyota is much more reliable and often has better gas milage, but the Catalic is considered nicers for our lifestyles ideas of luxery. The same with iPods. Sure other Mp3 players are just as good but it will not impress other people.

    People say this kind of crap all the time, but I just don't see it. I have a Toyota Corolla. I have an iPod. And I bought them both for the same reason--they were both good values.

    There, I said it. I think my iPod is a good value. I does exactly what I need (and more) with minimal fuss. And it has proven to be very reliable. The same is true for the Toyota. My confidence in both of these purchases was based somewhat on the reputation for quality these companies have. I haven't been disappointed.

    I didn't get an iPod to impress anybody. As a matter of fact, I'd rather no one ever see my iPod.

    Isn't it possible that the average joe buys an iPod because they've heard that they're pretty good?

    --
    A publicly traded company exists solely to make profits for shareholders.
  39. Compromised Ergonomics? by joelsanda · · Score: 5, Insightful

    Apple was so enamored with absolute pure, minimalist design that some designers may argue that ergonomics were compromised.

    How in the world can anyone claim this?

    I can perform the following actions with one hand holding the iPod and my thumb controlling it:

    • Turn on/off
    • Select a playlist/composer/performer
    • Adjust volume
    • Read notes
    • View my calendar
    • Fast forward/rewind/pause

    And that's compromising ergonomics? The iPod probably makes the fewest ergonomic assumptions than any other product I own/have owned.

    Well, alright, it assumes you are a homo sapien with at least one opposable thumb on one hand. But even with that assumption anyone belonging to the homo genus can use the iPod.

    --
    The Luddites were ahead of their time.
    1. Re:Compromised Ergonomics? by Refrag · · Score: 2, Funny
      Well, alright, it assumes you are a homo sapien with at least one opposable thumb on one hand.
      I'm an Ipod-using chimpanzee, you insensitive clod!
      --
      I have a website. It's about Macs.
  40. I have by SuperKendall · · Score: 5, Interesting

    I've had other MP3 devices, like watch players. Also tried PDA MP3 playing and a few friends devices like rios.

    I have the earlier 5GB iPod and frankly nothing else is as pleasant to use. I actually didn't like the control system of the later ones with the controls moved to the top, but now they are back around the wheel they are doing good. I just bought a Mini for my GF and she loves it - because it's so, so easy to use. The feature that can pitch-shift audio books is worth the whole price alone, if you ever want to listen to podcasts or speeches or seminar recordings.

    A lot of people seem to think that people buy into the iPod because of marketing. But I think that's secondary, and the real success of the iPod lies in amazing word of mouth from actual users who really do end up becoming semi-evangelists because when something works decently well it sticks out like a sore thumb in a world of consumer electronics that are half-crap. When I tell people I'm still using an MP3 player I bought years and years ago without a drawer full of others strewn along the way, people go "wow!". When people can get off the upgrade mill and get something that's more reliable and friendly it makes them very happy.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:I have by idsofmarch · · Score: 2, Insightful
      A lot of people seem to think that people buy into the iPod because of marketing. But I thnk that's secondary, and the real success of the iPod lies in amazing word of mouth...

      I think there's a very nice push-pull with the marketing, good reviews and word-of-mouth. People buy an iPod because of marketing, but then tell all their friends, who then buy their own. The marketing does matter, but the iPod, unlike many other brands, manages to back that up with a great product that also has a large word-of-mouth pressure.
      Rio has managed to make interesting players, but none that has the shear critical mass of marketing, positive reviews and word-of-mouth; this is just the hat-trick of selling a product.

      --
      Anyone who whines about being modded down should be.
  41. Re:I call this smart by 99BottlesOfBeerInMyF · · Score: 4, Insightful

    apple is stylish because typically artists want them and make decisions not on specifications and performance to cost ratios alone but if it looks pretty in their "space".

    Bullshit. I mean sure, Apple makes some sales because clueless people with too much money think the look "cool" but that is by no means their main market. You think Linus Torvalds bought a powerbook because he is so artistic and wanted a computer that looked cool and was ignorant about how poorly it performed? You think the dozens of security professionals I work with daily bought macs because they are ignorant of the specifications and cost/performance ratios? Hell no. They bought them because they work better for the task at hand. Raw cpu cycles are by no means the best judge of how suited a computer is to a task. If I want to play Half-life I'm not going to use a cluster of PPC processors even though they provide more bang for the buck because first, they can't run the software and second, I don't need that much CPU power to play a stupid game.

    Similarly, many people buy macs because they run OS X, which is the best environment for what they want to do. These people might be artists, or writers, or security professionals, or geneticists, but macs allow them to get their job done better than and other machine available. The number of artists who run macs because they are ignorant is probably a handful compared to the number who run it because the system works better for working with graphics because of the tools available, the better multithreading, the prioritization of input which means when you're painting a line the OS won't suddenly hog the processor and stop recording mouse input for half a second, the color support is much better, and because most artistic software is written for macs with Windows as a buggy afterthought.

    Your condescension towards those poor ignorant artists is really annoying and your ignorance about using computers as a professional artist is glaringly obvious.

  42. Re:Wake me for the iOgg by ericdano · · Score: 4, Insightful
    Actually, MP3 was the geek format almost 10 years ago.

    WMA vs. MP3 isn't a tech thing. It's a what sounds better at what rate thing. You can encode everything you own at 320bit MP3 and be happy as a clam. Its when you start collecting a huge collection that size/quality becomes an issue. Some people can live with 128 Mp3s. Some settle for 192Mp3s. WMA files might give you the same perceived quality of 192MP3s but at 160bits, and a smaller file size.

    Ogg is a good compressor. Don't get me wrong. But the consumer doesn't care. They will go with whatever sounds good.

    For me, a Musician, with a huge library, I encode all my CDs to iTunes using 160AAC. For Jazz music, which is my love, I can't really hear any difference between 160AAC and CD. If I did the same for 160MP3, I can hear problems. Cymbals don't ring right, etc.

    As for the DRM non-sense. That only applies to music that you purchase online. If you own the CD, you can rip it to whatever you want. AAC doesn't have DRM in it. The stuff from Apple's iTunes store does, a protected AAC.

    I think it's a moot point in supporting Ogg. It's kind of like, to me, supporting the old Archive format ZOO. Yeah, ZOO had a lot of interesting things, and it compressed well, but, it went nowhere.

    --
    It's either on the beat or off the beat, it's that easy.
    I moderate therefore I rule!
    --
  43. Quotes by augustz · · Score: 2, Interesting

    "The Carbon is the second-best-selling midsized player, behind only the iPod mini."

    "Early reviews of Sony's newest set of flash-based players say it's a strong contender to take on the iPod shuffle."

    "The Gmini 400, launched last September, has outsold the Apple iPod in the 20-GB category in Europe."

    "It comes second only to Apple in total market share for MP3 players."

    Amazing, they are all beating or close to beating apple it in various ways, or at least that's what the quotes imply. I suspect that apple still ships a ton of players and makes more bucks doing so.

    I headed over to one site to find it supports lots of WMA music, which no doubt comes with loads of DRM attached. And it reminded me.

    Apple's ipod succeeds because of iTunes, and access to a large library of music that has reasonable DRM for most users. Yahoo is busy shipping Yahoo Messenger with their offering. The subscription WMA offerings were so painful when I tried them ages ago, though I'm sure they are better now.

  44. Competition, schmompetiton. by crovira · · Score: 2, Funny

    I'm listening to Dave Brubeck on my iPod Shuttle right now and what I like about it is that is was $100.

    (What screen? :-) As for getting 'bling' to protect their iPods, there is an aisle in their store dedicated to it. If you were too cheap to buy one, to quite a friend of mine, "Suffer Bee-atch."

    Apple's already making the iPod in Asia (so production costs can't get cheaper) and charging what their market will allow. I don't anticipate ever seeing an iPod down at Costco or Wall*Mart for $19,95. Sorry but there it is.

    --
    MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
  45. Ding! by solios · · Score: 4, Insightful

    Linux users are the computing equivalent of car enthusiasts. They want the spoiler, the tricked out stereo, the racing stypes, the hand-tuned carburator (sp), the custom muffler, the racing tires, the bling rims, etc, etc, etc - car enthusiasts crack open a parts catalogue and drool.

    Most people only give a shit about their vehicle when it breaks. Most people want to just turn the key and GO. They don't want to have to worry about engine timing or oil pressure or RPMs or torque or rather their car parts are metric or imperial because absolutely NONE of this has ANYTHING to do with running down to the store to get groceries.

    The failing of linux is that you've got a bunch of hotrod enthusiasts trying to sell The Last Of The V8 Interceptors to people who really just want a commuter coupe - and these hotrodders just can't see that the rest of the world gets absolutely NO pleasure from fucking with things that should Just Work Already.

  46. Beating the iPod? by mveloso · · Score: 2, Insightful

    Let's face it, the iPod is pretty much entrenched as the de-facto standard for mp3/DAPs.

    It doesn't matter why, or how, or if it sucks, or if it's cool. The fact is, it's #1, and it's got a ridiculous amount of momentum. I mean, they're making car adapters for the freaking thing. They make stereos with iPod adapters that cost more than the iPod itself.

    It's hard to beat that kind of momentum.

    In general, you can go high or you can go low. With the iPod, you can't really go low, because of the shuffle. I mean, how can you beat the shuffle? It's cheap, it works, and it's got the iPod brand.

    Go high? How? What kind of ridiculous stuff could you put on a DAP that would make it more expensive than an iPod? How could you sell enough of them to make any money?

    The fact is, the iPod may be dominant enough that all the other players get killed off...except at the low end, where one-feature USB players might squeak out a living as giveaways. Nobody's making the kind of money that Apple is in the mp3 player market. That trend will likely continue.

    From a business point of view, well, the other player manufacturers can see their trends, and they're trending downwards. Would you rather get out now while you're making money, or wait until you start losing money?

    Where does that leave the midrange players? Niche verticals?

    One thing is they have to change the game, or they'll get squished. Apple has successfully straddled every price point from $100 to $450. There's not a lot of room left for pricing. There's not a lot of room left for features, either.

    Maybe the subscription stuff will work out. But one FairPlay subscription license from Apple would kill that whole market dead. Maybe that's what they're waiting for?

    One interesting side-effect of on-line music stores is that it makes pricing transparent. For example, a FairPlay DRM'd song is worth $1. A subscription-DRM song costs, well, pennies or less, depending on your plan. A non-DRM'd song costs about $2 (buy the CD). A radio version is free. A Sirius/XM is free. Makes it hard to sue for damages, doesn't it?

  47. Get a dictionary. by sveiki_neliels · · Score: 3, Insightful
    Apple was so enamored with absolute pure, minimalist design that some designers may argue that ergonomics were compromised.

    Ergonomics means designing equipment, or modifying a workplace to fit the workers (or users) rather than the other way around. This includes things like:
    • Comfortable work environments (chairs, desks, etc);
    • Intuitive UI design for electronic and mechanical equipment (fax machines, even things like placing a light switch by all doors rather than on an opposite wall);
    • Uses of products to increase efficiency. Basically letting the workplace equipment do tedious work, freeing the worker to move on to more important things (like a printer that hole punches or staples automatically).
    A little bit of personal research above and beyond the stupid buzzwords people use would give a good idea as to why Apple's iPod is, in fact, much more ergonomic than most players.
    • A smooth, compact surface means slipping an iPod into your pocket is a lot easier than some rubber-coated monstrosity;
    • When you accidentally jerk the earphones out of the jack, the freakishly well-designed iPod pauses your tunes until you can get it back in;
    • When you plug in a set of earphones, obviously with the intent of listening to music, the iPod turns itself on (usually I'm about to run off somewhere, so the design concept here was to fit the use of an iPod better into my routine, with minimal impact);
    • A touch-sensetive scroll-wheel that allows scrolling at slow speed and increasing to fast speed the more you scroll (no more repetitive strain push-button motion);
    • Simple interface that combines a reduced number of buttons for ease of use, implementing commonly-used features like scrolling, volume control and track control on the same surface.
    • The list really does go on...

    I really challenge anyone to give a list of reasons why some other player is superior that consists of items beyond "it's comfortable to hold in your hand." Anyone who thinks that ergonomics means how something feels in their hand really needs to think why THAT is their central criterion.
    --
    New slang when you notice the stripes, the dirt in your fries.
  48. Re:I call this smart by Golias · · Score: 3, Insightful

    Then why do Graphic designer houses have all MAC's typically as well as most vieo editing places nowdays

    Because their NIC cards won't be recognized on the network without a MAC?

    Ohhhh.... you mean Macs!

    That's easy: The best graphic design and archetecture software out there (the pro-level stuff, anyway) is mostly Macintosh-based. They are using the right tool for the job.

    while the sales drones and managers have cheapies Dell's?

    Also easy: Sales drones don't need to run graphic design software. Any $300 shitbox which can run Quicken software is more hardware than they will ever need. It's a shame they must put up with Windows because of this choice, but such is life.

    --

    Information wants to be anthropomorphized.

  49. Apple and the Art Deco Movement by Anonymous Coward · · Score: 2, Insightful

    I am a graphic designer by trade. I own an iPod and am reasonably happy with it. Up until recently I owned a mac running OSX but recently chose to install an alternative operating system. Why? I was sickof Aqua and of it's connotations as a design aesthetic.

    From a designers perspective, homogonous environments trap the intuition, simply looking at the same interface 12 hours a day, with all its semiotic baggage ionises an approach to thinking about screenspace, to the ends that the work I do becomes permeated with a similar 'sheen' other designers using the platform will inevitably, and subtly become infected with. Apple products, from software to hardware, comfort the user by reducing visual complexity. One cannot argue that this works, and that there's a market for it. However their approach, of making appliances and not contexts for user-defined, unique experiences, is wearing thin amongst Apple users, at least in the design industry.

    I hear more and more Mac users I work with saying they are getting sick of Aqua and the Chrome DE, that the Benetton metro-sexualism of the iPod fad is making them ill, that the general ubiquity of the device is killing their interest in the device as a cultural signifier. It is no longer a transgressive vector, merely a commodity default produced by the self-imposed supersaturation of their own iconographic marketing. Ironically, Apple has produced the context for consumer mutiny. Ever eaten too much marzapan?

    Apple market their products not in the aesthetic space, but in the cultural space. But what is the culture they append to and propogate? Benevolent Arianism, and it's starting to wear thin. They are a step away from the solipsistic cult of elegance that saw the end of the Deco and Seccessionist periods. To stay edgy they better embrace the hate and start sinning.

  50. Re:I call this smart by toddestan · · Score: 2, Insightful

    That's hardly true today. Pretty much all of the heavy hitter software has version for both PC and Mac platforms.

    That wasn't true a few years ago. The only reason the Mac is so strong in this market is inertia, or the fact that some of these places haven't upgraded yet (it's not uncommon to see OS9 still in use!). But I suspect that a lot of them are changing over to the PC because they can get more powerful hardware at a cheaper price that can run the same software.

  51. Re:Wake me for the iOgg by blonde+rser · · Score: 2, Informative

    steven@pc226-2:~$ apt-cache search aac
    libvorbis-perl - Perl extension for Ogg Vorbis streams
    acx100-source - ACX100/ACX111 wireless network drivers source
    daapd - Serves music files using the Apple DAA protocol
    faac - an AAC audio encoder
    faad - freeware Advanced Audio Decoder player
    gstreamer0.8-faac - GStreamer faac plugins
    gstreamer0.8-faad - GStreamer faad plugins
    gtkpod-aac - manage songs and playlists on an Apple iPod
    hymn - Hear Your Music aNywhere
    libfaac-dev - an AAC audio encoder - devel files
    libfaac0 - an AAC audio encoder - library files
    libfaad2-0 - freeware Advanced Audio Decoder - runtime files
    libfaad2-dev - freeware Advanced Audio Decoder - development files
    libmp4-0 - freeware Advanced Audio Decoder - runtime files
    libmp4-dev - freeware Advanced Audio Decoder - development files
    realplayer - RealPlayer 10 based on the open source Helix player
    xmms-mp4 - a mp4/aac audio player for xmms
    steven@pc226-2:~$

    That was hard wasn't it

  52. Re:Wake me for the iOgg by pintomp3 · · Score: 2, Insightful

    yeah, who the hell would want choices? interesting way to read the parent is to replace "Ogg Vorbis" with "linux", "AAC" with "Windows", and "format" with "OS". all of a sudden the post goes from Insightful to Flamebait.

  53. Re:I call this smart by nathanh · · Score: 2, Informative
    You think Linus Torvalds bought a powerbook because he is so artistic and wanted a computer that looked cool and was ignorant about how poorly it performed?

    I think the real question is... do you think Linus Torvalds bought a powerbook? Because that's one I've not heard before. I know he got given a free G5 PowerMac on which he runs Linux but what's this about a powerbook?