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Adware Related To Web Sites Ruled Legal

Cobb writes "The 2nd U.S. Circuit Court of Appeals recently ruled that it is legal for adware programs to show you pop ups for knock-offs and rivals when you visit a companies website. 'In 1-800 Contacts's lawsuit against adware provider WhenU.com, the appeals court likened WhenU's ads to retail stores that place generic competitors next to brand-name products.'"

218 comments

  1. I Went To The Site by DanielMarkham · · Score: 5, Funny

    But it had an annoying pop-up, so I left without RTFA.

    1. Re:I Went To The Site by Anonymous Coward · · Score: 0

      ...and you should get a sense of humor.

    2. Re:I Went To The Site by Anonymous Coward · · Score: 0

      Why do people say this? Before you go on saying how you think they didn't get the joke, then maybe you should think twice, because it could actually be you who doesn't get the joke.

  2. So how could it be illegal if the servers are... by genrader · · Score: 2

    How could it be illegal if the servers are in Europe or something?

  3. Does it really matter what ad-ware does? by Control42 · · Score: 1

    If it's installed itself without my consent, then it's going bye-bye the next time I run ad-aware, Spybot and Hi-Jack this.

    1. Re:Does it really matter what ad-ware does? by Poromenos1 · · Score: 1

      It means ads on web pages.

      --
      Send email from the afterlife! Write your e-will at Dead Man's Switch.
    2. Re:Does it really matter what ad-ware does? by mikewren420 · · Score: 1

      No, WhenU installs itself as a third-party program for many "free" software downloads. Then when you surf, WhenU shows you competitors products. Ad-Aware and other anti-spyware/adware software have recently (and quietly) removed WhenU software from their listings. Beware.

    3. Re:Does it really matter what ad-ware does? by thinkliberty · · Score: 2, Informative

      I just block all ads with my host file. If their domain name resolve to 0.0.0.0 then there is nothing to display or popup

      http://www.google.com/search?q=host+file+block+ad& ie=UTF-8&oe=UTF-8

    4. Re:Does it really matter what ad-ware does? by currivan · · Score: 5, Insightful

      As annoying as adware is, this is a great ruling because it's a step toward protecting the right to modify sites' content on the client side generally. For example there are Greasemonkyey scripts that do similar things, such as post B&N prices next to Amazon ones. Content providers would love to ban anything that modifies the way pages are shown, so I think we're obligated to side with the adware vendor on this one. How they got the adware on people's computers is another matter entirely.

    5. Re:Does it really matter what ad-ware does? by Poromenos1 · · Score: 1

      Oh, I had no idea there were THAT annoying spyware programs... Thank god for OSS.

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      Send email from the afterlife! Write your e-will at Dead Man's Switch.
    6. Re:Does it really matter what ad-ware does? by afd8856 · · Score: 1

      What if, for example, the adware serves its adds from a server with an IP number, instead of a name?

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      I'll do the stupid thing first and then you shy people follow...
    7. Re:Does it really matter what ad-ware does? by thinkliberty · · Score: 1

      That is what IPtables are for ;)

    8. Re:Does it really matter what ad-ware does? by pipingguy · · Score: 1


      Is the implication here that someone/thing/agency might have an inherent right to force me to modify the way I use my web browser (Firefox extensions, for example)?

    9. Re:Does it really matter what ad-ware does? by henrygb · · Score: 1

      The Ad-Aware download page lists WhenU as its "latest uninstaller"

    10. Re:Does it really matter what ad-ware does? by mikewren420 · · Score: 1

      I posted what I feel is a decent summary over on my blog:

      http://mikewren.com/comment.php?comment.news.56

      The most important part is how WhenU is actively petitioning anti-adware/anti-spyware vendors to remove WhenU from their listings.

    11. Re:Does it really matter what ad-ware does? by shokk · · Score: 1

      Ever since I started running Adblock on Firefox I was under the impression that advertising on the Internet had collapsed and faded away. Seriously, ads, popups - what are you talking about?

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      "Beware of he who would deny you access to information, for in his heart, he dreams himself your master."
    12. Re:Does it really matter what ad-ware does? by Anonymous+Brave+Guy · · Score: 1
      Is the implication here that someone/thing/agency might have an inherent right to force me to modify the way I use my web browser (Firefox extensions, for example)?

      Not quite. Almost the opposite, in fact: the potential danger here is that a ruling might (deliberately or inadvertently) force you not to modify the way your software displays a web page, even if you want to install software for that purpose deliberately and with the explicit intent of enhancing (from your point of view) what you see.

      Obviously anyone running an e-commerce site would prefer you not to be able to compare their prices readily with their major competitors', but that's not really the interests of consumers/society generally. More to the point, neither is adding any sort of compulsion about what people may or may not do with their own computer hardware/software. (/cite DRM, etc.)

      The danger of a ruling against the adware software here on the basis that it was adjusting content by looking at the web address of the site visited was that it might be too general, and lead to these other unfortunate implications by precedent. The reasons we really hate adware (at least, the reasons I do) are the deception and aggression, and its those for which they should be closed down. That wasn't the argument here, though, AFAICS.

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      If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
    13. Re:Does it really matter what ad-ware does? by greginnj · · Score: 1

      Ad-Aware and other anti-spyware/adware software have recently (and quietly) removed WhenU software from their listings. Beware.

      I checked this out, since I'm a happy Ad-Aware user -- it looks like more recently, they've put WhenU back in:

      http://netrn.net/spywareblog/archives/2005/03/09/w henu-is-back-in-ad-awares-definitions-that-is/

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      Read the best of all of Slash: seenonslash.com
    14. Re:Does it really matter what ad-ware does? by vspazv · · Score: 1

      The problem with that is sites that use advertisers like doubleclick and have you pass through a redirection link. If you have the address blocked you can't access the page or at least have a difficult time getting to it.

      A good example is boxofficemojo

    15. Re:Does it really matter what ad-ware does? by innocent_white_lamb · · Score: 1
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      If you're a zombie and you know it, bite your friend!
    16. Re:Does it really matter what ad-ware does? by afd8856 · · Score: 1

      I know of privoxy... I was one of its advocates. But lately I found that there's no need for it, adblock is good enough. What bothered me about privoxy is that it blocks the web page loading until it loads it all... not good if you're on a slow connection.

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      I'll do the stupid thing first and then you shy people follow...
  4. Great! Just great! by Anonymous Coward · · Score: 5, Insightful
    from the great-just-great dept.

    Oh? You would prefer a ruling that made it illegal for you to control how and what content is displayed on your computer?

    Legal precedent, Zonk. We don't get to choose our litigants, just the legal principles we'd like to see enthroned.

    1. Re:Great! Just great! by Doc+Ruby · · Score: 1

      What? This ruling does make it illegal "to control how and what content is displayed on your computer". The legal precedent is that the programmer controls your computer, regardless of what you want, regardless of what they tell you they're going to do. Which ruling did *you* read?

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    2. Re:Great! Just great! by jsight · · Score: 1

      Not exactly... the ruling says nothing about how the software made it there in the first place. The ruling was based on the assumption that this kind of software was used by the user's consent.

      This makes sense, as the lawsuit was also brought with that assumption.

      The spyware issue (and the fact that WhenU.com is guilty in that regard) is a completely seperate issue, and one in with "1-800 Contacts" would have little interest.

    3. Re:Great! Just great! by Anonymous Coward · · Score: 0

      This case was not John Q. Smith versus adware company. It was 1800 contacts filing a suit complaining that an adware company changing the content of their web pages.

      So, yes, this is a good thing in a round about sort of way. It tells people that have a web site, "Your web site is a bunch of html. How we decide to display that html, or add things to it, is the end users choice. If the end user puts a piece of software on their computer that changes you web site, SO BE IT!"

      This could set precedence for ad-blocking software for instance.

    4. Re:Great! Just great! by Doc+Ruby · · Score: 1

      WhenU didn't change the content of 1800Contacts' web pages. It popped up new pages with competitors ads. The whole case is muddied, if the report is accurate in saying that the court found the screen to be like a retailer, 1800Contacts' page is like a brand name, and the popups are like the competing brands the retailer puts next to the name brand. Because the screen isn't the retailer - it's the customers'.

      The question of whether the user can stop the popups, if they haven't explicitly allowed it, is essential. Everything else turns on that question. I don't see that this case even addressed that question. As such, it is largely irrelevant. The decision on "adware authorization" defines our rights in these transactions.

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    5. Re:Great! Just great! by TheWatchfulBabbler · · Score: 1
      Which ruling did *you* read?

      I read the opinion, not the article.

      The opinion, first of all, is an interlocutory appeal that challenges a preliminary injunction ordered by the district court. The issue at hand has to do with whether the adware violated the Lanham Act: the court found that including 1-800 Contacts' URL in its trigger file ("unpublished directory of terms") did not constitute a violation, nor does the company violate trademark rights when it "causes *** pop-up ads to appear on a *** user's computer screen."

      So the ruling only says that it is legal to trigger actions on a local system based on access of URLs, and that displaying competing advertisements on a system displaying the website of a company is not illegal.

      It says nothing about the legality of installing adware without a user's permission. As far as the court is concerned, it is dealing with cases when adware is installed and run with the user's permission. ("Moreover, contrary to 1-800's repeated admonitions, WhenU's pop-up ads are authorized -- if unwittingly -- by the C-user who has downloaded the SaveNow software.")

      It's the basic legality of this software that's at stake, and this is why the ruling should be celebrated by the Slashdot community. I think you believe that this case somehow deals with whether adware that is installed with "unwitting" permission is illegal, but that is not an issue that was ever approached by this court.

      Why is this important? Although the opinion is fairly limited (since the only issue preserved for review was Lanham Act violations, and the district court still has other issues in front of it), it does stop a trend of expanding "use-in-commerce" to a large number of 'Net activities involving trademarks (including Google Adwords and metatags).

      Furthermore, it upholds the argument that no website owner has claim on the actions of a client computer:

      Not surprisingly, 1-800 cites no legal authority for the proposition that advertisements, software applications, or any other visual image that can appear on a C-user's computer screen must be authorized by the owner of any website that will appear contemporaneously with that image. The fact is that WhenU does not need 1-800's authorization to display a separate window containing an ad any more than Corel would need authorization from Microsoft to display its WordPerfect word-processor in a window contemporaneously with a Word word-processing window.
      It's a good ruling. A narrow ruling on a narrow issue, as most are, but a good ruling.
    6. Re:Great! Just great! by TheWatchfulBabbler · · Score: 1
      Ah -- now I see where you're coming from.

      The court's analogy was only made relative to 1-800-Contacts' argument that they somehow had a protected space when their webpage was displayed on a user's screen. The court assumed inter alia that the user and adware have an identity of interest, but it wasn't germane to their ruling (which, again, was on narrow Lanham Act grounds).

      So, you're right that this ruling has nothing to do with clickwrap installs or the like, but it is important -- imagine if Doubleclick could sue because popup blockers were blocking anything coming from a trademark-protected "doubleclick.com." The mind boggles.

    7. Re:Great! Just great! by Doc+Ruby · · Score: 1

      I think it's a good ruling. In response to the original poster, I think that the authorization of the lookup and counter-display of a competing brand is central to the issue of dilution. If the popup is authorized by the consumer, then it's comparison shopping, which is not dilution. If it's unauthorized by the consumer, then it's dilution, just as if I reached for a branded package, and a competitors was pressed into my hand. So this decision is a narrow ruling, which is good, but any application depends on whether the transaction is authorized. Further, its application depends on a clear decision about the necessity of authorization, and the distinction with unauthorized dilution.

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    8. Re:Great! Just great! by Doc+Ruby · · Score: 1

      Yes, the idea that the owner of an identifying mark can prohibit commentary on that mark is becoming very powerful in America these days. Even when ownership is merely powerfully asserted. I think that principle is at work in politics, where some people use guilt to assert ownership of, say, "9/11", and block others from criticizing actions related to the terrorist attacks.

      Trademarks, copyrights, patents are all exceptions to the default state of intellectual artifacts: they're free, unrestricted, until a temporary monopoly is granted as an exception, acknowledging the severe limitations of our economy to produce more without constraining their distribution. Business has promoted those exceptions as the default, flipping the default freedom to seem like the exception. And now people are working on closing those "exceptions" of freedom. Of course, that's equally unsustainable as unrestricted distribution. So this ruling does set a useful line.

      Where in the actual decision does it state that the decision depends on the consumer and adware maker having an identity of interest? Without that explicit dependency, and in the presence of a decision that unauthorized adware is just automated dilution, one would still have to prove that this decision is dependent on the other, in order to show that this decision is irrelevant. In other words, the cart is now before the horse, and it's rolling downhill.

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    9. Re:Great! Just great! by mOdQuArK! · · Score: 1
      acknowledging the severe limitations of our economy to produce more without constraining their distribution

      Eh? All that stuff gets generated like crap from a municipal sewer pipe. Constraining its distribution is just a means that lets some people get money for it that they don't necessarily deserve.

    10. Re:Great! Just great! by Doc+Ruby · · Score: 1

      Certainly the current IP laws encourage lots of crap. But "all"? If there were no IP protection, what would encourage a corporation to invest in an invention, rather than just copy it once it's made public?

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    11. Re:Great! Just great! by mOdQuArK! · · Score: 1

      Because the corporation thinks it can use the invention to get a jump on its competition. If the invention is easy to copy, then the company will have to keep innovating to keep ahead of its competition. This isn't _that_ complicated.

    12. Re:Great! Just great! by Doc+Ruby · · Score: 1

      You've merely oversimplified it. Why would the corporation invest in the inventor, when it can just copy it? Thereby getting a jump on the corporation that invented it. Why would inventors invest in their own work, when it can be easily copied? And if they don't invest, where do these innovations come from?

      Your scenario means that only corporations, with money and personnel to invest in espionage security, can afford to invent. Some IP protection means that individuals can invent, and have their investment generate return. Too much means only corporations can afford to invest, just like too little. Anarchy means that property belongs to the mighty.

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    13. Re:Great! Just great! by FireFury03 · · Score: 1

      WhenU didn't change the content of 1800Contacts' web pages. It popped up new pages with competitors ads. The whole case is muddied, if the report is accurate in saying that the court found the screen to be like a retailer

      Sounds to me like the ruling is saying I could make my own brand product... say cornflakes, and wander into the supermarket with a truck load of them and start selling my own brand boxes of cornflakes right infront of the supermarket's branded ones... Sorry, but if I go into a specific shop, I don't expect that shop's competetors to be in the shop and keep beating me around the head with the product _they_ stock instead...

    14. Re:Great! Just great! by Doc+Ruby · · Score: 1

      This ambiguity is why the question, of whether the brand association is authorized , is central to the justification - though it's excluded from the decision. The screen is the shop, the court says, so requests for one brand that are filled with another brand are like shopping in an aisle for Ivory soap, and getting a shopkeeper-created display for Dial soap. That's legitimate comparison shopping, assisted by the shopkeeper, if the consumer authorizes that assistance by the shopkeeper. Since the screen is controlled by the consumer, not the shopkeeper (only the original brand's website, and its window, is arguably so controlled), that authorization is not implicit, the way it is when the consumer enters the shopkeeper's shop. The court's metaphor is weak, in terms of control (and thereby authorization of assistance) of the context in which the association is made. If that association is explicitly authorized, say by agreeing to such terms when installing WhenU's app, then it's comparison shopping. Otherwise, it's probably dilution. The consumer's authorization determines whether it's infringement. Which is appropriate, as the consumer's confusion is the determinant of dilution under the Lanham Act, the law governing this case.

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      make install -not war

    15. Re:Great! Just great! by mOdQuArK! · · Score: 1
      You've merely oversimplified it.

      No, it really is just about that simple. Making it more complicated is just a way to come up with fake excuses for asserting unnecessary controls over the free market.

      If you can't come up with a solid social benefit argument for implementing a particular economic policy, then implementing that economic policy is just an exercise in either irrationality or greed. And before you say anything about the "social benefit" of current intellectual property laws, I will preempt your argument by stating that I do not believe that it has been shown that current intellectual property laws have actually provided a net societal benefit - just allowed a lot of parasites to make money in a way that a free market would not have supported - and with the way that the trend of intellectual property abuse seem to be going, there is a great deal of anecdotal evidence that the current intellectual property laws are suppressing & inhibiting the true societal growth encouraged by free imformation flow.

      Why would the corporation invest in the inventor, when it can just copy it? Thereby getting a jump on the corporation that invented it.

      They can't "get a jump" on the inventor - by definition, the inventor has the invention first. If the inventor can't take advantage of his or her own idea to get ahead of the competitor before the competitor copies it, then for society's benefit, it's better that the competitor get to implement the idea.

      Also, if one inventor derives an idea completely independently of another, then why should the other inventor be able to stop the 1st from capitalizing on his/her own idea, just because the 2nd one got to a filing office first? That's really arbitrary, and just points out the irrationality of ideas as "property".

      Why would inventors invest in their own work, when it can be easily copied? And if they don't invest, where do these innovations come from?

      So they can get a jump on their competition. Duh. If they don't, their _competition_ will do the innovation & leave them in the dust.

      Your scenario means that only corporations, with money and personnel to invest in espionage security, can afford to invent.

      No, it means that whoever can execute the idea the best will get the benefit from it. That's called competition, and it provides maximal societal benefit by allowing whoever can execute an idea the best to do the execution.

      >Some IP protection means that individuals can invent, and have their investment generate return. Too much means only corporations can afford to invest, just like too little.

      If lack of innovation becomes a societal issue, then society should just collectively fund "Applied Research" with the results available for exploitation by anyone. This would provide a direct way of making sure there is a steady flow of innovative ideas which will be implemented best by whoever can take advantage of them, society can easily control how much they are willing to spend to keep that flow of innovation going, and there is no need for "intellectual property" laws which override peoples' normal property rights.

      Anarchy means that property belongs to the mighty.

      B.S.

      Eliminating "intellectual property" laws isn't even remotely like anarchy. Private property laws & public safety is still enforced. The only differences will be that 1) people will be to do whatever they would normally expect to do with their own private property, like make copies of CD or DVD, without worrying about whether the BSA or RIAA/MIAA will be knocking down their doors & destroying their lives, and 2) parasite companies whose business models depend on being able to control other peoples' private property will have to adapt or die.

    16. Re:Great! Just great! by Doc+Ruby · · Score: 1

      In the absence of IP laws, there is IP anarchy, by definition. Intellectual artifacts ("IA") aren't even property, without definition by the law as such. Those with the means to copy another's IA will do so, without the expense of producing it - a competitive advantage. So the inventor is automatically at a disadvantage, compared to the copier. Which severely impedes the inventor's potential revenue, thereby impeding the motivation to invent, therefore reducing the introduction of inventions.

      The problem with IP laws is that they go far beyond protecting investment from predators - they nearly enforce a profitmaking regime on the inventor. Without even requiring the invention be viable, or specific. Those changes - the extension of duration of the monopoly to terms consistent only with the profitable lifetime of the invention, the removal of the requirement of a working version of the invention - have expanded the IP laws into profit factories, which now prevent the very invention and progress from which they derive their legitimacy. But the solution isn't to drop the laws entirely, leaving inventors undefended. It's to scale the laws very tightly to only those protections necessary to protect useful progress. Any less throws progress out the window, too.

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    17. Re:Great! Just great! by bentcd · · Score: 1

      Actually, it is saying that if you invite a Kelloggs salesman into your home to try and pitch you some cornflakes, it should not be illegal for you to also invite a salesman for a competing product at the same time.

      --
      sigs are hazardous to your health
    18. Re:Great! Just great! by FireFury03 · · Score: 1

      Actually, it is saying that if you invite a Kelloggs salesman into your home to try and pitch you some cornflakes, it should not be illegal for you to also invite a salesman for a competing product at the same time.

      Errm, isn't the competing salesman kinda just barging in without your permission though (since the competing advertisments are being produced by a piece of adware you probably didn't even want in the first place)?

    19. Re:Great! Just great! by bentcd · · Score: 1

      No, the court based its decision on a situation in which the software was desired by the user. While you may not want adware on your machine, others might and the court is saying it is within their right to make that choise.

      --
      sigs are hazardous to your health
  5. Do pop-ups successfully sell anything at all? by MECC · · Score: 5, Insightful

    "the appeals court likened WhenU's ads to retail stores that place generic competitors next to brand-name products."

    More like putting generic competitors in front of brand name products preventing you from reaching the product you want until you move the competing product aside.

    Really, if come company really wants to get me to dislike them and not buy their product, just put annoying pop-ups on my screen in front of what I was looking at. Pissing me off really makes me want to buy something

    --
    "We are all geniuses when we dream"
    - E.M. Cioran
    1. Re:Do pop-ups successfully sell anything at all? by youngerpants · · Score: 4, Interesting
      I wish I could mod you up, but just ran out of mod points on the previous article


      I'd take your analogy one step further; its more like walking into a shop and having the generic product thrown in your face. Thats REALLY not going to make me want to shop there


      Like yourself, pissing me off doesn't make me want to shop there; I'll either walk out of the door or just browse to another site


      The difference is, when I shop online, its even easier to go to a competitors store.

    2. Re:Do pop-ups successfully sell anything at all? by AKAImBatman · · Score: 4, Interesting

      Pop-ups probably don't sell anything, but they do generate clicks. Note how the advertisers always place popups, popunders, and popovers *exactly* where you're most likely to click by accident. e.g. My browser mysteriously loses focus, so I click to reset the focus so I can scroll. Suddenly a popover appears and I've clicked on it! I quickly close the resulting window, but somebody has already been payed for that click.

      In any case, this ruling is really more about the issue of advertising on competitors sites. This ruling states that I can plug my Spacely's Sprockets product on Cosmo's Cogs website as long as Cosmo has third party advertising of some sort. Now if Cosmo was smart, he'd be using Google Adsense or a similarly featured product. He'd then be able to tell Google that he doesn't want to see my ads for Spacely's Sprockets. All of which violates no ones rights, yet everyone is happy. :-)

    3. Re:Do pop-ups successfully sell anything at all? by CaymanIslandCarpedie · · Score: 1

      "the appeals court likened WhenU's ads to retail stores that place generic competitors next to brand-name products."

      This seems a horribly flawed comparison! I guess the court sees the whole internet as the retail store and having competetors around is normal.

      Doesn't it make MUCH more sense in this comparison that the 1-800-contacts website is 1-800-contacts retain store? So a better comparison would be likening WhenU's ads to a competitor breaking into your store and placing thier products in your store?

      --
      "reality has a well-known liberal bias" - Steven Colbert
    4. Re:Do pop-ups successfully sell anything at all? by Zanthor · · Score: 2, Insightful

      Saddly this is a case where the consumers vote with their wallets - and consumers are often uneducated when it comes to shopping online.

      The only reason pop-up adds still exist is because they are making money hand over fist. If the consumers were educated to see that these adds aren't from the vendor they are looking at - and specifically how unethical the Malware/Spyware/Addware companies are - then perhaps... naaaaah, they'd still buy their bigger dangling participles.

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      Zanthor

    5. Re:Do pop-ups successfully sell anything at all? by AtariAmarok · · Score: 4, Interesting
      "Pissing me off really makes me want to buy something"

      When I see something in a popup or spam, it encourages me not to buy it and makes me think of the company as a scam. My opinion of "University of Phoenix Online" could not be lower as they sometimes send me 50 spams a day.

      It is like if Coca Cola decided to do an ad campaign in which they paid the advertisers to drink gallons of Coke and then walk down the streets with fly undone peeing the processed Coke on passersby.

      --
      Don't blame Durga. I voted for Centauri.
    6. Re:Do pop-ups successfully sell anything at all? by rlthomps-1 · · Score: 4, Insightful

      I feel the same way, I don't buy products from pop-ups or companies that advertise via pop-ups

      Sadly, there don't enough of people like us. I'm sure if market research showed that pop-ups had a terribly negative effect on consumers, they would cease to exist.

      My guess is that firms feel that if you see a few pop-ups for a G-22 wireless camera, you might be ticked initially, but that you'll still be able to recall the product in the future. So 3 months from now, you may be in the market for such a camera. You may not remember where you first heard of it, but you know of the product and may very well look into purchasing one.

      Anyone have a link to some sort of research on this topic?

    7. Re:Do pop-ups successfully sell anything at all? by advocate_one · · Score: 1

      If I ran a shop... and had my range of products on sale and some rival firm came into my store and started putting up adverts for their products inside my store, then I'd be pretty pissed and could get them for trespass... with a website, it's the same thing...

      --
      Donald 'Duck' Dunn: We had a band powerful enough to turn goat piss into gasoline.
    8. Re:Do pop-ups successfully sell anything at all? by AKAImBatman · · Score: 2, Informative

      Slight modification to my example. In the case of WhenU, Cosmo doesn't have a choice because the user has supposedly agreed to view the advertisements. Mr. Cosmo will just have to live with this situation or help fight the legality of adware to install itself on a user's computer (a separate issue from this ruling).

    9. Re:Do pop-ups successfully sell anything at all? by 91degrees · · Score: 2, Funny

      Pissing people off seems to generate sales. There's some very annoying phone ringtones at the moment, and part of the advertising seems to be noisy web ads.

    10. Re:Do pop-ups successfully sell anything at all? by Bimo_Dude · · Score: 1
      I'll either walk out of the door or just browse to another site

      The problem with this is that the popups are not being generated by the site that you are visiting; they are generated by Adware's servers and triggered by the Adware spyware (that is installed on your computer) which detects what URL you are going to.

      Therefore, if you go to a competitor's site, you are still taking business away from the company with which you originally wanted to do business.

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      "Teleporting Rodents with D-Cell Battery Displacement" theory -- IgnoramusMaximus (692000)
    11. Re:Do pop-ups successfully sell anything at all? by Bimo_Dude · · Score: 1

      In my post, above: s/Adware/WhenU/g

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      "Teleporting Rodents with D-Cell Battery Displacement" theory -- IgnoramusMaximus (692000)
    12. Re:Do pop-ups successfully sell anything at all? by NickFortune · · Score: 1
      It's no help researchwise, but I can say that I've found online advertsing useful precisely twice.

      Once was for a corsair memory upgrade, the other was a megatokyo banner on slashdot.

      Neither was a popup. The effect popup ads have on me is to get me to bar the agency responsible from my computer. Not only do they fail to sell the popup advertised product, they fail to sell me anything else, at least until my next review of my adblocking measures, possibly indefinitely.

      I suppose the interesting thing about popups is that they only report successes. Those who deploy the ads have no way to evaluate the failure rate, and no way to evaluate secondary costs in missed advertising oportunities as a result of retaliatory ad blocking.

      There's got to be a research proposal in there somewhere :)

      --
      Don't let THEM immanentize the Eschaton!
    13. Re:Do pop-ups successfully sell anything at all? by qurk · · Score: 1
      I'll second your opinion on "University of Phoenix Online." It is very irritating to go to a website, and suddenly this woman's voice starts blaring out of my computer speakers, and I had no idea where it's coming from. So I start scrolling through all my tabs, and sure enough, about halfway down the page, is a flash advertisement and there is that lady talking. At least they have a little flash button allowing you to mute her.

      I guess they do a pretty good job of getting their name out there, even if they use popups and spam and annoying flash. But it is annoying!

    14. Re:Do pop-ups successfully sell anything at all? by CmdrGravy · · Score: 1

      I'd like to take the analogy out a little too far, walk it down the pier and see how it swims.

      It's like being kidnapped by pervert doctors who install a large heavy metal device in your skull which when you go shopping is activated and prevents you turning your head to look at the products you want to look at and makes you look at other stuff instead all the time yelling "BUY IT ! BUY IT ! BUY IT !". If you try to leave the store the device becomes impossibly heavy making it almost impossible to leave once you have entered.

    15. Re:Do pop-ups successfully sell anything at all? by Tim+C · · Score: 1

      How is that the same thing? To correct your analogy, these competitors would have to actually alter the files on the webserver.

      What WhenU is doing doesn't affect anything that the online store owns. Everything takes place on the user's own PC. Unless WhenU has installed the software against the user's wishes, there really isn't anything anyone can do to stop them. The alternative - that website operators *can* dictate how their content is viewed in the browser - has implications for adblocking, usability (eg screen readers, text magnifiers), even changing default colours and style sheets.

    16. Re:Do pop-ups successfully sell anything at all? by garcia · · Score: 3, Interesting

      Sadly, there don't enough of people like us. I'm sure if market research showed that pop-ups had a terribly negative effect on consumers, they would cease to exist.

      I had a guest at my house and I happened to be watching for an issue w/adzapper and squid when I noticed they were surfing sites on my Windows machine upstairs. Curious as to why they were using a Windows machine to surf the net (I have a Mac for that) and which sites they were surfing (fearful of spyware and bullshit) I found they were surfing sites they pulled out of SPAM.

      So, if this guest, who *is* aware of spam, spyware, and trojans was doing it I have a feeling that there are tons more like them.

      On a side note, I brought down the Internet interface and told them to use the Mac instead, "must be a problem with the Windows computer, I'll fix it later." ;)

    17. Re:Do pop-ups successfully sell anything at all? by j-turkey · · Score: 2, Insightful

      While I'd like to see the malware authors screwed at every turn, this ruling actually makes sense, and creates a precedent in the right place.

      Since WhenU's software is installed on the client machine, content is not altered on the 'target' servers. It's only altered before it hits the client. This reminds me of the C&D letters sent from dumbass CEO offices to sites like the 'Dialector', where sites would be translated into a different dialect. Caselaw like this will shut down the threats like these.

      I'm hoping that malware fighters will target unfair and illegal EULA's, as well as click-thru licensing next. That is the dangerous stuff, far more dangerous than modifying content before it hits the screen of a client machine (or even popping stuff up). I think that a ruling against the latter sets a bad precedent.

      --

      -Turkey

    18. Re:Do pop-ups successfully sell anything at all? by Threni · · Score: 1

      > Do pop-ups successfully sell anything at all?

      Same argument as spam (which also successfully sells products).

      It can't cost much to produce the adverts, and despite what people say, the public doesn't avoid products which are advertised in annoying ways, so I'd say yes, otherwise why bother?

    19. Re:Do pop-ups successfully sell anything at all? by Anonymous Coward · · Score: 0

      Actualy its more like someone from ANOTHER store standing in the aisle at your local supermarket, and when you go to grab a product off of the shelf, running up to you and putting the competing product that only their store sells in your face making you forcefully move them.

      It wouldn't work in the real world as that person would be tossed out of the store and it shouldn't be allowed on the web either.

    20. Re:Do pop-ups successfully sell anything at all? by 91degrees · · Score: 2, Insightful

      Please stop.

      If it's a bad anology, say so, but don't try to correct it. It's tedious. You end up with such a heavily patched analogy that it's more complicated than the situation it's trying to illustrate.

    21. Re:Do pop-ups successfully sell anything at all? by llamaluvr · · Score: 1

      It is like if Coca Cola decided to do an ad campaign in which they paid the advertisers to drink gallons of Coke and then walk down the streets with fly undone peeing the processed Coke on passersby.

      ...and you'll love every second of it!

      --
      Insightful: 76, Off-Topic: 379, Flamebait: 24, Funny: 152, Interesting: 201, Underrated: 55, Troll: 9, Total: 896
    22. Re:Do pop-ups successfully sell anything at all? by xjimhb · · Score: 1

      Seems to me it's more like a store's competitor sending a bunch of guys with signs to walk back and forth on the public sidewalk in front of the store - except some of the signs are so big you can hardly see the store behind them.

    23. Re:Do pop-ups successfully sell anything at all? by skiman1979 · · Score: 1

      exactly. That would really piss me off if I walked into a Walmart and was greeted by a Kmart employee throwing Kmart products in my face. Why put up with it from a website?

      --
      Having a smoking section in a public restaurant is like having a peeing section in a public swimming pool.
    24. Re:Do pop-ups successfully sell anything at all? by BaudKarma · · Score: 1

      I think it would work the opposite way. Months later, you might not remember specifically that the product was promoted via popup, but you'd be aware that the product caused some faint negative subconscious vibe. Something like that is enough to make me downgrade a product... I figure I must have read a bad review about the product or the company or something.

      --
      It's the land of the brave, and the home of the free
      Where the less you know, the better off you'll be.
    25. Re:Do pop-ups successfully sell anything at all? by slavemowgli · · Score: 2, Informative

      Here's something that may help with accidental clicks: don't use mouse clicks to shift the focus back to your browser window, use a key combination like Alt-Tab (on windows - on Unix, consult your window manager's man page, or use a window manager that never shifts focus automatically).

      Outside of that, be sure to use AdBlock, disable pop-ups and all that - I can't even remember the last time I saw a pop-up on my own computer. :)

      --
      quidquid latine dictum sit altum videtur.
    26. Re:Do pop-ups successfully sell anything at all? by bluGill · · Score: 1

      I'm once again glad I don't have flash installed on any of my machines. There are good uses for it, or so I'm told, but in generally you don't need it.

    27. Re:Do pop-ups successfully sell anything at all? by AKAImBatman · · Score: 1

      Here's something that may help with accidental clicks: don't use mouse clicks to shift the focus back to your browser window, use a key combination like Alt-Tab

      Indeed. I've long become wise to the tricks of the advertisers, but that unfortunately doesn't help the average user.

      Outside of that, be sure to use AdBlock, disable pop-ups and all that

      I do disable popups (there's almost zero usefulness for unrequested popup windows), but I don't bother with Ad Blocking software. If a site has overly annoying advertising, they can expect that I won't be revisiting. Otherwise I have no intention of depriving a site of their revenue as long as they're not shoving it in my face. :-)

    28. Re:Do pop-ups successfully sell anything at all? by linzeal · · Score: 1

      I block even text ads from Google and besides the straggler ad company my hosts file has not heard of I have not seen much advertising in almost half a decade online. I buy products because I want to, not because I remember a generally favorable impression of a company or not.

    29. Re:Do pop-ups successfully sell anything at all? by slavemowgli · · Score: 1

      Oh, then you absolutely should give AdBlock (the Mozilla extension) a try. It doesn't block anything by default; it merely allows you to do so yourself by specifying patterns against which objects (images, scripts, iframes etc.) are matched to determine whether they should be blocked or not.

      It's quite handy - you can either block lots of advertising in one sweep by using patterns such as "*/ads/*", or you can be very specific by only blocking - say - "http://www.example.com/ads/*". The granularity really is up to you.

      I've found it quite invaluable myself; I let Google's page ads through, for example, as they're unobtrusive and often interesting, but block flashy, annoying, or otherwise in-your-face advertising.

      --
      quidquid latine dictum sit altum videtur.
    30. Re:Do pop-ups successfully sell anything at all? by Alsee · · Score: 1

      While I agree with you about avoiding doing business with companies that use popups, your analogy was bad in reference to the actual case.

      its more like walking into a shop and having the generic product thrown in your face

      To be more accurate, it's about walking into a store wearing special glasses that show you a competitors product. You certainly have a right to object if someone *tricked* you into wearing those glases, but this case is not about that. This case is about it being legal for YOU to wear those glasses if you want to, and it beleing legal for people to offer you glasses that do that.

      I'd actually say this is a very important and valuable ruling. In effect it means that using AD BLOCKERS is legal. The owner of the computer is allowed to run software to modify the webpage however he likes for his own viewing.

      A good ruling.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
    31. Re:Do pop-ups successfully sell anything at all? by Anonymous Coward · · Score: 0

      How does this get modded up? "Pop-ups probably dont sell anything". That is to say, I dont really know if they sell anything, have done no research, am not involved in the industry, but I sure dont like it! I mean, the rest of the post is sorta interesting, but, sheesh. How do you Mod up something that STARTS by saying "yea, I dont really know anything about what I am talking about, but I like the sound of my own voice".

      I mean, I really dont know much about advertising, either. But there is a lot more to advertising, then merely getting somone to buy your product RIGHT NOW!!!

      A lot of it has to do with name recognition (and dont tell me you hate the products who have pop-ups. Or, maybe YOU do. I dont remeber most of the ads I see. Mostly I just close them). You see a name, you rember it. You see something about a new product, it enters your sub-concious. Maybe you will see it a few more times. You go to a store to buy something, and there are 3 products, with roughly the same price, and you recognize the NAME of one. You dont know WHY you recognize it. Maybe you saw it on TV, maybe in the Newspaper, Maybe online.

      Seriously. Most advertising on the Internet is by clicks. Fine. It is one model. But there is more TO advertising than just clicks and direct purchases. Mostly though, How do you mod somone up, who starts off, stating as FACT (or at least, Probably Fact) something they CLEARLY know nothing about?

    32. Re:Do pop-ups successfully sell anything at all? by Anonymous Coward · · Score: 0

      If you were logged in, I'd respond to this. But since you're not, it strikes me that this is nothing more than a weak attempt at trolling. Either get a user account, or shut 'yer yap, will you? --AKAIB

    33. Re:Do pop-ups successfully sell anything at all? by phorm · · Score: 1

      I'd take your analogy one step further; its more like walking into a shop and having the generic product thrown in your face. Thats REALLY not going to make me want to shop there

      It's not the shop you're visiting that's throwing up the ad though. It's like walking into K-Mart, and having an advertising campaigner for Wal-Mart step in front of the door with a big Wal-Mart banner advertising various better prices on toilet paper (whether or not you are actually there to buy toilet paper).

  6. Not the same by PhilHibbs · · Score: 3, Insightful

    It's more like me going into a shop and standing by a counter and offering better prices to the customers in that shop. I'm sure I'd get chucked out by security pretty quickly.

    1. Re:Not the same by InfoTechnologist80 · · Score: 1

      Actaully, it is more like a newspaper. You put your ads in and your competition does so too. If you don't buy the full page, then another ad could compete with yours.

    2. Re:Not the same by rnelsonee · · Score: 1
      But that's not illegal. You may get thrown out (as businesses have a right to remove people from their store as they see fit), but offering better prices isn't wrong - I think it helps commerce.

      As much as I hate malware/popups, I agree with the court on this. If you were a business owner and you knew your prices were lower than the prices elsewhere, you've got a right to advertise it. The software is just clever enough to pop up ads at the right time.

    3. Re:Not the same by idontgno · · Score: 1
      But that's not illegal. You may get thrown out (as businesses have a right to remove people from their store as they see fit), but offering better prices isn't wrong - I think it helps commerce.
      As much as I hate malware/popups, I agree with the court on this.

      I don't think you've thought this through too much, or you'd see the contradiction in your two adjacent sentences.

      A targeted popup for a competitor appearing "on" (over, next to, on the same screen--but targeting) the website of a commercial interest is precisely analogous to Joe Schmoe of Foobar Drug standing in the foyer of Quuxly Pharmacy handing out "my prices are lower" fliers. By your admission, Mr. Quuxly has the right to pitch Joe out on the street.

      But this judgement, extended into the Main Street Druggist Wars, says that Mr. Quuxly HAS NO SUCH RIGHT. He has to grit his teeth as Foobar Drug swarms his store with leafleteers and buttonholers, harassing his customers and interfering with his business.

      --
      Welcome to the Panopticon. Used to be a prison, now it's your home.
    4. Re:Not the same by Xtravar · · Score: 3, Insightful

      Actually, it's like having a servant who replaces all the ads in your newspaper with generic brand ads.

      Remember, the actual viewing is taking place on YOUR computer. Assuming someone would install this adware on purpose or knowingly, this might be considered 'good' for the consumer.

      The actual web site has no say in HOW you interpret their page. If it happens to be your client software interprets their page with different ads, so be it.

      Yes, we all hate adware, but the ruling makes sense even if the court used a dumb analogy.

      --
      Buckle your ROFL belt, we're in for some LOLs.
    5. Re:Not the same by Gulthek · · Score: 1

      But this judgement, extended into the Main Street Druggist Wars, says that Mr. Quuxly HAS NO SUCH RIGHT. He has to grit his teeth as Foobar Drug swarms his store with leafleteers and buttonholers, harassing his customers and interfering with his business.

      Good. Free market and all that. Security through obscurity (hoping that your customers don't know about the lower prices) doesn't really work well anyway. If Mr. Quuxly can't get lower prices than Foobar Drug then he needs to either demonstrate that his store is actually worth more to shop in (service, selection, etc) or go out of business.

    6. Re:Not the same by Anonymous Coward · · Score: 0

      The courts must be the same people buying the products from pop-ups, spam, etc....

    7. Re:Not the same by cdrguru · · Score: 1

      Problem is when you get the lower price product - ordered via the Internet - you find it is a cheap piece of crap made in China and completely unsuitable for what you wanted it for. How do "lower prices" help anyone in this kind of context? Sure, as a race to the bottom where the price is the only consideration it might help. But what about customer service, quality and a raft of other things? Don't they count? Or is the Internet just about low, low, low prices and everything else counts for nothing?

    8. Re:Not the same by Gulthek · · Score: 1

      But what about customer service, quality and a raft of other things? Don't they count? Or is the Internet just about low, low, low prices and everything else counts for nothing?

      Ahem. From my comment:

      If Mr. Quuxly can't get lower prices than Foobar Drug then he needs to either demonstrate that his store is actually worth more to shop in (service, selection, etc) or go out of business.

      I own an Apple computer, and not because it was cheaper. I like Netflix's service enough that it justifies a greater cost than using one of its competitors. BUT I'll always welcome competition between companies; this ruling encourages that. Price is only one way of competing.

  7. that is, IF the adware was user-installed by Speare · · Score: 4, Insightful

    Do the users know they're getting this adware junk on their machines? If the adware was installed without the user's informed consent, then this is the problem. What the adware is actually doing on the computer is less of a problem. Who knows, maybe some users WANT competitive comparisons to pop up. Think of what a Froogle Toolbar widget would be like.

    --
    [ .sig file not found ]
    1. Re:that is, IF the adware was user-installed by jZnat · · Score: 1

      You mean like this?

      --
      'Yes, firefox is indeed greater than women. Can women block pops up for you? No. Can Firefox show you naked women? Yes.'
    2. Re:that is, IF the adware was user-installed by Anonymous Coward · · Score: 0

      I'd say one of deepest the roots in the adware problem is that the majority of users browsing on Windows are just that... users. They use the internet primarily to entertain themselves, download games/media content and generally just show off to their friends how tech savvy they've suddenly become. Most users never get out of the beginer's stage of nethood.

      So they've downloaded some popular game or app that's bundled with Adware. Great! Now they're pissed off 'cause they think that they got a virus, and every 15 seconds an ad randomly pops up on their screen telling them to enlarge, reduce, hook up, make lodeous amounts of cash, try, buy, win, ect ect. But the user heard from Uncle Bob that he has this magical program that gets rid of annoying Adware... so they get it from Uncle Bob, and it fixes a few things, but the one that really bugs the user is still on there. What's more, the user can't find it on the harddrive, and then they're pissed off about that too. They're too dumb to think that maybe there isn't a one-prog-fix-all, or didn't bother to ask what other programs Uncle Bob uses to whack adware... so he didn't tell them.

      I bet if Uncle Bob had been a real helpful gent, he would have told them to fire up regedit and delete every single file and folder in it.. because Uncle Bob said that regedit is where those evil adware bastards hide their programs...

      ... or maybe he just knows what's good for the user's own damn good. *shrugs*

      -Uncle Bob

  8. Ads are ads... by Antimatter3009 · · Score: 1

    The way I see it, ads are ads (unless they are text ads). I'm going to block them all anyways, so it doesn't matter what's in them.

    1. Re:Ads are ads... by Anne+Thwacks · · Score: 1

      Then this is not about you. This is about people who are too stupid to realise the popup is not part of the site they intended to visit, but was inserted by some junk that their kids picked up from another site, several days earlier.

      --
      Sent from my ASR33 using ASCII
    2. Re:Ads are ads... by m85476585 · · Score: 1

      I block all ads except text ads. I see no reason to block text ads. They are unobtrusive and do not distract me from what I am doing. The worst ads are intellitxt ads that pop up when you roll the mouse over them. Block *intellitxt.com* to remove them.

  9. Re:So how could it be illegal if the servers are.. by 91degrees · · Score: 2

    If you do business in the US then you are obliged to abide by US law. Since they are selling advertising to US companies, they are doing business in the US.

  10. Install? by Iriel · · Score: 5, Funny

    I notice that the case didn't address the legality of adware being installed without a user's full knowledge. I find it humorous, but I have an idea!

    They can inform the user that adware is being installed with a pop-up! Everybody reads pop-ups!

    --
    Perfecting Discordia
    www.stevenvansickle.com
  11. What a shame! by Ranma-sensei · · Score: 1

    Great - another annoyance sentenced legal! Will stupidity never end?

    Please don't destroy my last illusions of hope.

    --
    Non-supporter of Online Activation and any other draconian DRM
    1. Re:What a shame! by AtariAmarok · · Score: 2, Funny
      "Great - another annoyance sentenced legal! Will stupidity never end?"

      It is less the annoyance itself being legal than it is the content of the annoyance. Compare it to someone crapping on your doorstep. The court issue here was not whether it is legal to do so: it is more like whether it is legal to have undigested corn in the crap.

      --
      Don't blame Durga. I voted for Centauri.
    2. Re:What a shame! by Iriel · · Score: 1
      To exapnd on Atari's point the article states:
      The 2nd U.S. Circuit Court of Appeals becomes the nation's highest court to rule on a fundamental practice of adware companies that serve up pop-up and other ads based on sites users visit
      The only issue being debated here is whether it is legal for a piece of software to show you ads (with images [i.e. references to copyright and trademarks]) about products related to the sites you have visited based on the software's traffic analysis. The article even mentions (regretfully) that nothing was addressed concerning the users|victims of such adware. It's all about the copyright.
      --
      Perfecting Discordia
      www.stevenvansickle.com
    3. Re:What a shame! by hanshotfirst · · Score: 1
      Great - another annoyance sentenced legal!

      Mod or Comment? - gotta comment.

      While I disfavor the annoyance, I favor the ruling. Too often courts outlaw based on someone's preference, rather than constitutional law.

      If the ruling had gone the OTHER way, /. would be lauding the decision as a blow to pop-up ads, but would also be ranting over the loss of advertiser's rights to conduct business in a free market.

      --
      Why, oh why, didn't I take the Blue Pill?
  12. I'm amazed.... by panurge · · Score: 3, Funny
    In fact, I'm astounded, frankly.

    I'm now about to visit the 2nd U.S. Circuit Court of Appeals and stick a big poster over their front door reading "For cut-price justice which is just as good, why don't you use the 3rd. U.S. Circuit Court of Appeals instead? Our charges are only half as high, but our court officials are just as supercilious and our judgements just as incomprehensible. Why don't you book your appeal with us to-day? American Express and bullion accepted.

    And then I'm off to see how long I last parading up and down outside WalMart with a sandwich board advertising our local deli.

    --
    Panurge has posted for the last time. Thanks for the positive moderations.
    1. Re:I'm amazed.... by bwcbwc · · Score: 1

      Are you saying that the owner of the main web site actually claims title to a certain area of your screen when you browse to their site? I think a better analogy would be a mail order catalog that displays products from one company in full color in the front, and buries other stuff in small print in the back. You may have ordered the catalog in order to get at the stuff they bury in the back, but the other company is paying the catalog co for prime location.

      This case didn't address the issue from the user's perspective of whether the adware was installed with the user's consent, it just addressed the issue of whether the primary websites were being hijacked.

      --
      We are the 198 proof..
    2. Re:I'm amazed.... by sholden · · Score: 1

      So you'd rather them to have ruled that configuring your web browser to block ads or setting up a proxy to do the same was illegal?

    3. Re:I'm amazed.... by panurge · · Score: 1

      Not exactly. I exaggerated to make a point, but my point is this. If I click on a URL, I am effectively inviting the content provider for that URL to take up my screen space. I have invited him in. I have not invited the slimy rip-off merchant to come in at the same time, push him out of the way and stand in front of me.

      --
      Panurge has posted for the last time. Thanks for the positive moderations.
    4. Re:I'm amazed.... by chez69 · · Score: 1

      yeah, the adware crap is stupid, but the big issue here is does the website have to be shown exactly as the originator wants it to be? if you don't want " slimy rip-off merchant" to modify the stream, keep your computer (your property!) protected.

      --
      PHP is the solution of choice for relaying mysql errors to web users.
    5. Re:I'm amazed.... by LarsG · · Score: 1

      I have not invited the slimy rip-off merchant to come in at the same time, push him out of the way and stand in front of me.

      Yes, you have. If you don't want that 'slimy rip-off merchant' there don't install adware.

      This case is whether adware on your computer can display competing ads when you surf.

      How the adware got on your computer in the first place is a separate matter, and laws exist or are currently being drafted to make it illegal to sneak install adware (i.e. hidden deep in an EULA) on a computer.

      --
      If J.K.R wrote Windows: Puteulanus fenestra mortalis!
    6. Re:I'm amazed.... by jp10558 · · Score: 1

      But the ruling was made on the assumption that you had invited the Adware also - you're paying for the software you use by accepting ads. Now, this likely isn't true for most people, but should you not be able to be paid(you get free software) in excahnge for use of your property (the ads shown on the computer)?

      Furthermore, do you think that a website should be able to control how your computer displays that site - to the extent of dictating what other software on your machine can do?

      I'm sure you also like the punkbuster software telling you you can't have process guard installed(check out america's army, Far Cry) or the software that made you uninstall Nero to use it. An alternate ruling would lead to precedent for those IMHO.

      --
      Opera, Proxomitron-Grypen,GPG 0x0A1C6EE3
    7. Re:I'm amazed.... by skiman1979 · · Score: 1

      As far as wearing a sandwich board advertising your deli outside Walmart... it'd be more like a popup advertisement if you wore the sandwich board and jumped in front of each customer as he or she is trying to go into Walmart, preferably bouncing your chest off him or her forcing them to take a step back.

      --
      Having a smoking section in a public restaurant is like having a peeing section in a public swimming pool.
  13. Thats fine... by BooRolla · · Score: 5, Insightful
    I'm not concerned with what they show being illegal or legal. I'm concerned with how they get on my computer being legal or illegal.

    I should not have to dig through an install list to see if there is *anything* hidden in there. Especially anything that dials home and tells on me. If I'm downloading X, all I want is X. Period.

    Screw thinking that trademark infringement is shitty- Installing a program secretely and going to great lengths to make it a bitch to remove, now that is shitty!

  14. "Authorized" Adware by kawika · · Score: 5, Insightful

    The court didn't have a lot of choice. WhenU was saying that the user authorized the software and it's the user's computer to do what they want. We all know intuitively that's bullshit, but the court needs evidence. If 1-800-Contacts didn't provide (enough) evidence of users having WhenU on their system without knowledge or consent then the ruling pretty much had to be for WhenU.

    1. Re:"Authorized" Adware by TekPolitik · · Score: 2, Insightful
      The court didn't have a lot of choice. WhenU was saying that the user authorized the software and it's the user's computer to do what they want.

      I haven't been following this case, but from the limited information in TFA, the case was brought by the owner of a web site that had competitor's ads popped up over it. If so, then the question of whether the user authorised the software to do what it did is irrelevant - there does not appear to be any breach of the rights of the party bringing the suit.

      If it had been a user bringing suit because the software was installed without their consent, then the outcome may have been different depending on exactly how the software was deployed to their system, who caused it to be deployed there, and who the user sued. Whether the outcome would be different in such circumstances depends on some ancient rules of law that would seem arcane and irrational to people who are not lawyers, and that are not even well understood by most lawyers these days.

  15. Complete Crap by DarkBlackFox · · Score: 4, Insightful

    'In 1-800 Contacts's lawsuit against adware provider WhenU.com, the appeals court likened WhenU's ads to retail stores that place generic competitors next to brand-name products.'

    That's bull. Ads for a competitor produced by a 3rd party on any site is more like walking into a Burger King and seeing McDonalds ads plastered all over. In the physical world, managers have the power to deny any 3rd party advertising on their premesis, and can remove any posters/flyers/whatever not explicitly approved from their property. Why is cyberspace any different? WhenU is a 3rd party, hired by a competitor to produce advertising when users enter a target site. Said site has no defense, or no method of blocking/taking down the ads, as the pop-ups are generated client side. How does that make any sort of logical sense- that anyone can advertise whatever they want as a pop-up on any given site?

    Generally, when I visit a particular company's website, I'm interested in that company's products, not alternatives or knock-offs. If I were looking for "similar" products, I'd hit a search engine and search for "generic product X" rather than "brand name product X."

    1. Re:Complete Crap by Anonymous Coward · · Score: 0

      Your analogy doesn't quite work--when a user visits a website, the user downloads the data to a customer-owned and controlled location before using it.

      A better analogy might be that it is legal for a customer to listen to a McDonald's advertisment on a car stereo while visiting the drive-through window at Burger King. If, however, McDonald's decided to jam the airwaves with McDonald's commercials such that the customer wasn't able to hear anything else, that would be illegal; but it would be because the consumer's rights were violated, not Burger King's.

    2. Re:Complete Crap by 91degrees · · Score: 1

      It's not happening on their website though. It's happening on your computer. Once you buy a BK takeaway, McDonalds are perfectly entitled to put their flyers in the bag after you leave the building (as long as they have your permission).

      Their tactics are underhand, especially because they don't ask permission to install their software, but given the court was obliged to assume that the software was their at the user's request, I agree with the decision. Otherwise websites owners are legally entitled to bar you from running certain software on your own machine.

    3. Re:Complete Crap by BooRolla · · Score: 3, Insightful
      There is a difference there: Burger King owns (rents, etc) their property. Guess who owns my computer?

      Its not like WhenU can put stuff on 1-800 Contacts domain. If there was some reason I installed this junk on purpose, whatever the hell that could be, who is 1-800 Contact to tell me differently. I dunno, maybe I wanted competition or what have you. Just remember, WhenU is not putting anything on 1-800's site, they are spying on you and offering "relevant" ads in return.

      Your brick and mortar analogy is broken.

    4. Re:Complete Crap by squiggleslash · · Score: 2, Insightful
      Well, it's more like driving through Burger King's Drive-Thru, and finding as you're about to order your burger that the inside of your car suddenly covered in ads for McDonalds.

      How did it get covered? Well, it turns out that the mechanic who provided the "free installation" on your car tires installed a little robot that popped out and pastered ads all over the dashboard, and it said right there, on the fifth page of the terms and conditions for free tire installation, under paragraph 72, subsection B, term IV "Our mechanic may make other modifications to your vehicle in return for agreeing to install the tires for free"

      Ultimately the question here is not "Is the malware company contemptable?", it's "Who has the right to sue them? A local business, or you?"

      Hey, great, I've turned this one into another car analogy. But I think mine kind of works.

      --
      You are not alone. This is not normal. None of this is normal.
    5. Re:Complete Crap by ampathee · · Score: 2, Informative

      The thing is, the court "views WhenU's ads as authorized" - so they're assuming that the user chose to install the program.

      They are not dealing with the possibility that the adware was installed without the user's knowledge and/or consent here - that is another issue.

      When you think of it that way - maybe I want to install a program that automatically gives me info on the competing products of those that I search for. Why should that be illegal? Why should a website that I'm viewing have any say on what other software I am allowed to run, or other pages I am allowed to view?

      And it's not really BK ads in McD's "plastered all over" - the ads are client-side, as you say - so it's only the users who choose (so we assume) to install this software who see the ads.

    6. Re:Complete Crap by slavemowgli · · Score: 2, Informative

      Except for the fact that this is not what was ruled on. The court did not go into how this particular piece of adware was installed, whether the user knew about it, consented to it or anything; rather, it merely said that *assuming* that the user did, the competitor did not have a case, as, basically, the user is allowed to do what they want on their computer, *including* installing a program that displays competitors' ads when you shop for something online.

      Staying in the analogy, the robot plastering those ads on the inside of your car would exist, but the court merely ruled that when you go to McDonald's and willingly and knowingly have a robot in your car that then displays Burger King ads to you, that *McDonald's* does not have a case.

      And that seems quite reasonable to me.

      --
      quidquid latine dictum sit altum videtur.
    7. Re:Complete Crap by squiggleslash · · Score: 1
      Nope.

      1. You've swapped Burger King and McDonalds around in my analogy ;-)

      2. Nobody's talking about suing the competitor. The issue is the maker of the robot. Burger King wasn't suing McDonalds, they were suing ACME Advertising Robots Inc, the company that funded the free tire installation and who operate the robot concerned.

      3. There's nothing about "willingly and knowingly" in the entire thing.

      So I stand by my analogy. Nuh nuh. The only person who might have a case against ACME Advertising Robots Inc is the person whose car it was, not some other business.

      And I think it's a reasonable decision.

      --
      You are not alone. This is not normal. None of this is normal.
    8. Re:Complete Crap by kawika · · Score: 1

      WhenU is a 3rd party, hired by a competitor to produce advertising when users enter a target site. Said site has no defense, or no method of blocking/taking down the ads, as the pop-ups are generated client side.

      Yes, as I understand it this is basically the same losing argument made by 1-800-Contacts, we'll call it the "It's unfair commerce" argument. WhenU said the user had agreed to run WhenU software that would show these ads on the user's desktop. We'll call it the "User owns their computer and can run whatever they want" argument.

      If some web site can limit what some unrelated piece of software does on your computer, then why wouldn't commercial sites try to limit popup blockers, ad blockers, and other anti-commerce innovations? You can bet they would if the courts ruled against WhenU and created some sort of "right of commercial display". Then they can outlaw Tivo 30-second skip too.

      Let's look at a slightly different situation. Say that WhenU was an intelligent price search engine that really found you better deals rather than just selling ads to the highest bidder. What if it interrupted you just before you made a purchase and said "Hey, you're buying this memory through Dell, you can get the same thing for $30 less if you buy through Crucial." WhenU just popped something over the Dell site and robbed them of a sale, but you saved $30. Should that be illegal?

    9. Re:Complete Crap by wfberg · · Score: 1

      Last time I checked, my PC is in my home. Fuck anybody who wants to come into my home and tell me what I can and cannot do. (That includes adware sneakily installing itself, they can go fuck themselves aswell, but if I choose to do something crazy like that, then I'll do as I bloody well please).

      --
      SCO employee? Check out the bounty
    10. Re:Complete Crap by Mr2001 · · Score: 1

      Ads for a competitor produced by a 3rd party on any site is more like walking into a Burger King and seeing McDonalds ads plastered all over.

      No, because it's happening on your computer, without affecting how the site is viewed by anyone else.

      It's more like wearing special glasses that allow you to see McDonald's ads overlaid on top of Burger King ads wherever you go. The court just said it's legal for you to wear those glasses - you have the right to control what you see. The BK manager can't force you to take them off, nor can he sue the manufacturer of the glasses.

      Now, the reality of the situation happens to be that those glasses are sometimes forced upon you by malicious advertisers. That sucks, but the court didn't address or condone that behavior.

      --
      Visual IRC: Fast. Powerful. Free.
  16. Trivial ruling by demopolis · · Score: 1, Insightful

    When a piece of adware decides to popup an ad isn't the concern of the majority of people, its the fact that it's on the machine in the first place. How it got there should be the focus of legality, not whether it shows an ad for McAfee when visiting Symantecs website.

  17. Sour Analogy by atheos · · Score: 3, Interesting
    the appeals court likened WhenU's ads to retail stores that place generic competitors next to brand-name products.


    What a sour analogy. I see it more like a retial store placing their generic items IN SOMEONE ELSES STORE. I work for a business that sells products online, and we have had customers complain to us becuase our website has hyperlinks to our competing websites (placed there by malware).
    I don't think they understood the mechanism at work here! It's more likened to WalMart placing their generic products on K-marts shelves!
    1. Re:Sour Analogy by hkmwbz · · Score: 2, Insightful
      "I see it more like a retial store placing their generic items IN SOMEONE ELSES STORE."
      Are you saying that your computer belongs to someone else? Or that the webmaster of the site you are visiting has the right to dictate to you how you view his site? That it should be illegal to use an ad blocker to change "SOMEONE ELSES SITE" and remove the ads? That you shouldn't be able to make the fonts bigger if you have bad eye sight?
      "I don't think they understood the mechanism at work here! It's more likened to WalMart placing their generic products on K-marts shelves!"
      Actually, they understand it perfectly: Your computer, your choice. You run your own browser on your own computer. You decide how things are displayed. If you want something to replace all ads on a page, this rules that it's perfectly legal.

      This ruling is not a ruling for malware and spyware. It's a ruling that says that you can do what you wish with YOUR OWN computer.

      --
      Clever signature text goes here.
  18. This might be good by NerdHead · · Score: 1

    I want to use WhenU to generate revenues.

    1. Most people are blocking pop-ups.
    2. Law says a competitor's ad can pop up over my product.

    It will then be time to find another way to generate revenues.

    Buh-bye WhenU!

    1. Re:This might be good by onepoint · · Score: 1

      this popup is active via your browser and the popup is not blocked ( it sucks but it is effective )

      Onepoint

      --
      if you see me, smile and say hello.
  19. as a publisher.... by onepoint · · Score: 1

    As a publisher, this really can hurt the little bit of income my sites create. this will force me to change the code on my site to break this type of software.

    Also this forces me to do something that I wanted to do along time ago, make a page that states they have spy-ware with the simple to read and print instruction to do the removal.

    the battle has begun, I hope that publishers win, since if we loose, you might see the creation on small pay as you go sites (no more free content)

    --
    if you see me, smile and say hello.
    1. Re:as a publisher.... by Anonymous Coward · · Score: 0

      boo hoo. You don't have a right to force me to see a website as you want me to. Once the data leaves your servers you can't control it.

  20. This doesn't mean that malicious software is OK... by argent · · Score: 2, Insightful

    What it means is that when someone's malicious software directs you to a competitor's site, that's no worse than having that software on board in the first place.

    This could actually be good, because it may help when companies try and use similar law to deflect criticism and commentary.

  21. This is actually good, people. by Gannoc · · Score: 1


    Pop-ups and spyware suck, but do you really want a precedent that says that programs running on your computer should be altered by what ADVERTISEMENT you happen to be watching?

  22. In related news, the Mafia by MobyDisk · · Score: 4, Funny

    In related news, the district court ruled that it is legal for the Mafia to use competing brands in their extortion efforts. A store owner complained that the local mafia was using Glock guns to threaten him when his store was selling Magnums. The store owner complained that it was not fair that his assailants were advertising competing products.

    The judge stated that "It does not violate trademark law to use competing products during an extortion effort." He added that this ruling does not make extortion legal, it merely states that the brand names of the products is not relevant.

  23. Narrow ruling by RealProgrammer · · Score: 1

    Just because the operation of the adware program is legal in a technical legal sense, that doesn't make the process by which it got there legal, and certainly not right in a moral sense.

    It is my fond hope that all the adware companies, spammers, search engine optimizers, and other such trolls of online business burn slowly and long over fires built of their own avarice at stakes driven into the putrid muck in a special part of hell.

    --
    sigs, as if you care.
  24. Define an 'ad'. by Picass0 · · Score: 1


    Lawyer will pounce on any grey area. A broad characterization of popup ad could include the "About" information in most legitimate software, or even the graphics commonly displayed at load time. If you want to split hairs in a courtroom, a lawyer could make the case that such information is an ad, and file harassing laysuits against software companies over the inclusion of such information.

  25. Courts are off... by Sierpinski · · Score: 1

    the appeals court likened WhenU's ads to retail stores that place generic competitors next to brand-name products.

    No, I would liken it to a retailer employee taking a generic competitor's product off the shelf and pushing it into my face while I'm looking at the name brand thing. If you want to be like the generic product sitting next to the brand-name, then make the add on the page, next to it, not pop-up, forcing you to close the window to continue with your shopping.

    1. Re:Courts are off... by jratcliffe · · Score: 1

      Actually, I think it's more along the lines of you going to Target, and when you walk up to a product display, calling a friend and saying "I'm looking at toothpaste, and then having that friend say "hey, you can get that cheaper at WalMart." Remember, the software in question in on the user's computer, presumably at the user's request. If the software _isn't_ there at the user's request, it's the user who has the cause of action against the software provider, not the seller of a competing product, since that vendor doesn't have a right to have their messages heard by the user.

  26. No by brontus3927 · · Score: 1

    It's nothing like a store selling name brand product's it doesn't make and selling a generic brand it does or doesn't make along side it. It's like going to a Eddie Bauer Outlet and selling Faded Glory jeans in front of the door. With the exception of retail outlets, A brick&mortar store makes it's money on selling products regardless of brand. Regardless of actual product, but of course most stores try to specialize (not since the days of the General Store that cowboy boots and eggs are sold in the same store). It's in the store's best interest to sell name brands because some people buy by brand, and name brands get people into the store. And it's equally in the store's best interest to sell a generic brand because they make higher margins on those sales. But BestBuy obviously isn't going to let CompUSA put products on BestBuy shelves and sell them right inside the store.

  27. Huh? by Anonymous Coward · · Score: 0

    So you are saying that when I visit www.burgerking.com, the window is property of Burger King?

    If I change the size of the fonts, disable javascript, block some images, or anything else to fiddle with the layout of the website, it is tantamount to me going into a local Burger King and ripping out the booths and tables?

    I can understand the point of view if the person's computer was infected with spyware without the user's permission or knowledge, but your argument is silly. You as basically saying its criminal for me to change how I view a website from the web master's expectations of how it should look.

  28. Re:So how could it be illegal if the servers are.. by Bluesy21 · · Score: 0, Interesting

    Yeah that really seems to stop companies from offering products/services that are illegal in the US. How would you explain gambling sites that have US customers while their operations are outside the States to avoid prosecution. Sure law enforcement would like to arrest them and shut them down, but thats kind of hard if their operations are in a country that doesn't care about US laws or their relations with the US government.

  29. Wait, what? by Ieshan · · Score: 1

    Hey. News. It's legal. You can go to WalMart, and so long as you *aren't on their land*, you're allowed to advertise for whatever you want. Outside the parking lot, put up a big sign for your local deli. Or the KKK. Or the ACLU. Or whatever you'd like.

    Since Adware doesn't directly affect the content of the website, there's very little difference. If you wanted to purchase the land around every WalMart for specifically advertising to the group of WalMart visiting consumers, you could do that. That's what Adware does. It does it a little more sneakily - by advertising to visitors of a website usually without the visitor's "approval" - but then, how often do you really approve advertising in the real world?

    The ruling makes sense. Adware companies, so long as they are legal, should be able to use data to target ads.

    That all being said, I think Adware companies are just about the most awful thing on earth from a consumer's standpoint (if only because they make the internet an awful ugly place). I'm not so sure that adware should be legal in the first place. But if it is, I don't see any problem with these methods. They're smart, and they work. Annoying, but they work.

    1. Re:Wait, what? by vspazv · · Score: 1

      It would be more like Wal-Mart giving you glasses with a HUD showing Equate brand items when you look at an equivalent brand name product at Target.

  30. Re:So how could it be illegal if the servers are.. by 91degrees · · Score: 1

    They could always prosecute the users, but that's probably not considered to be in the public interest. It would be punishing the victim after all. If a corporation is buying services from a company that's doing something known to be illegal, then the corporation is also committing an offence.

  31. Simple solution by bash_finger · · Score: 0

    Just make a popup that popups over the popup:)

  32. The solution by QuickFox · · Score: 1

    Here's how to get a ruling against adware: Sue them for infringing on Amazon's patent.

    I'm sure Amazon has a patent for popup ads. The idea is so simple and obvious, Amazon must have a patent.

    --
    Terrorists can't threaten a country's freedom and democracy. Only lawmakers and voters can do that.
  33. That's Not True by Ieshan · · Score: 1

    That's not the case. Mr. Quixly has a right to throw Mr. Shmoe out of his store, just like Contacts has the right to take WhenU advertising off of their server. But Mr. Shmoe can stand just outside the store and hand out any material he wants [he can even get a group of people to walk in front of the entrance of the store, barring entry!], and Mr. Quixly can hardly do a think about it.

    That's the parallel. Quixley can't change what happens to his consumers just outside of his stores, because Shmoe has free speech to advertise.

    1. Re:That's Not True by THENate · · Score: 1

      I have to point out that the parking lot is ALSO owned by the shopping centers. This means they still have the rights to eject harrassing people.

      Also, these people are NOT advertizing on or near their competitor's place of business. They are advertising on a separate webspace. The only connection is made through a third-party piece of software on the client side.

      If you don't want that function, don't allow that software to be installed. The court's finding was on the functionality (showing alternate adds for the content of a website), NOT whether or not the program should be installed.

      --
      -THE One True Nate
  34. Re:So how could it be illegal if the servers are.. by Doc+Ruby · · Score: 4, Interesting

    We're always hearing about "offshore servers" which aren't bound by US law, so otherwise illegal transactions can be processed by them. But where is this mystical "offshore"? Most countries are also signatories to the "mother" WTP/WIPO treaties, of which the DMCA is merely the US implementation. Certainly most countries with Internet data centers, trained sysadmins, electricity... Where is this "Interzone", where, say, US copyright laws like DMCA can't be enforced, but people run Linux on P4s with >1000GB:mo bandwidth for <$200:mo, without having to sacrifice a goat to the CPU god every Tuesday?

    --

    --
    make install -not war

  35. That's true, except... by writermike · · Score: 1

    the appeals court likened WhenU's ads to retail stores that place generic competitors next to brand-name products.

    I understand the point. But MANY ad-ware applications throw up ads that purposefully hide close buttons or cover up the entire screen making it difficult to shut down the ad. This is tantamount to a store's competitor blocking a customer's entry simply by throwing their body in front the door! Would that be okay, too?

    --
    If Nalgene water bottles are outlawed, only outlaws will have Nalgene water bottles.
  36. generic products by jasongetsdown · · Score: 1

    is it illegal to place generic products next to brand name ones? Isn't that what happens in the cereal isle of every supermaket in the country?

    --
    useless sig advice - Read Nabokov.
    1. Re:generic products by Forbman · · Score: 1

      Well, that is the store's perorogative, not the manufacturer's. The store controls its shelves.

      Property rights? Only if you're a corporation, and it's still relative.

      Kind of reminds me of the Very Old Days, when the Nobles thought they had a right to sweep into the village, and abscond with any hot lass they wanted to, for a night or forever. If they were nice, they negotiated a "fair" price with her father.

      As hard as it was to accept at the time, the more I think of it, the more Bovine was right. Without secure real property rights for people, all the rest of the Bill of Rights and Constitution is just words on paper.

      And, why is the Supreme Court making judgements based on case law, instead of simply looking at a given case and deciding whether it fits under the Constitution or not? It's essentially abrogated its authority to lesser bodies, which is not so good.

      Oh well. Perhaps in Seattle, San Fran or Portland we'll start seeing some Mugabe-esque squatter revolts now. After all, 10000 squatters has GOT to be a bigger "public good" than another McMansion.

  37. Actually, I think this is a really good thing. by mcc · · Score: 1

    So now that we've got this ruling, does this mean that we can bring back third voice?

    1. Re:Actually, I think this is a really good thing. by Sloppy · · Score: 1

      That's what I'm thinkin' too. It sounds like this ruling may make it safer for toolmakers who provide various types of filtering capabilities, where a user chooses to allow a tool to modify incoming information. From things like third voice, to ad filters on web proxy servers, maybe even certain features of PVRs. This specific case just happens to be about the one of the slimier examples (adware) of more generally useful and benign thing.

      --
      As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
  38. Bad by Nom+du+Keyboard · · Score: 1
    This is bad...
    Very bad!

    In fact, overall this has been a very bad couple of weeks for the U.S. Courts.

    --
    "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
    1. Re:Bad by Anonymous Coward · · Score: 0

      Its bad that i have personal freedom to decide how I view websites on my computer?

  39. My Computer (TM) by Doc+Ruby · · Score: 1

    That's like saying "once the gunman had sneaked into your house and hid in the basement for a week, it was legal for them to point their gun at you and demand you shop at Wal-Mart". How can the court allow them to hijack your computer to do anything, including popup ads, that is a secret feature you never agreed to run, that you'd remove if you could? That you usually can't even detect which program is doing it, that evades both standard and crafty uninstallers?

    No, the court is applying the current American jurisprudence ideology: corporations can do what their directors want, and humans can't do anything about it.

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    make install -not war

    1. Re:My Computer (TM) by hkmwbz · · Score: 1
      "How can the court allow them to hijack your computer to do anything"
      They didn't. They ruled that your decide what gets displayed in your own web browser.
      "No, the court is applying the current American jurisprudence ideology: corporations can do what their directors want, and humans can't do anything about it."
      Um, actually, this ruling states that humans can decide what their computer displays, and corporations can't dictate what your browser displays, and sue people for, say, blocking ads. Or installing software which replaces ads with other ads, for that matter.

      This ruling has got nothing to do with spyware. It has got everything to do with the user's power to choose what gets displayed on his own computer.

      --
      Clever signature text goes here.
    2. Re:My Computer (TM) by Anonymous Coward · · Score: 0

      Your analogy is flawed, let's revise it:

      "Once you went to a party and signed an agreement (that you didn't read) saying that at some time a visitor might use your basement. One day you are loading up the car to go to Target and suddenly the visitor appears waving his arms and screaming, 'Shop at Wal-Mart!' You are upset that this guy is in your basement so you try to take him to court but wait, he has the agreement you made at the party that you never read. And Target is upset that they are losing business to Wal-Mart from people to stupid to ignore the man in their basement so Target takes the guy to court and the guy says, 'Look, I was there by unwitting invitation and I never stopped them from going to Target, I just encouraged them to patronize Wal-Mart, so Target doesn't have a good case against me.'"

      If WhenU had altered the actual webpage I would think 1-800 might have some copyright grounds to stand on, but if all they do is pop-up/under ads that don't alter the webpage I can't see how anyone would think that 1-800 has a case. And if the program installed itself without unwitting consent in some unread EULA that would be a completely different legal case.

    3. Re:My Computer (TM) by Doc+Ruby · · Score: 1

      It does look like we're dealing with two different questions. The court dealt with the question of whether a third party (not the user or the primary website being browsed) can use a trademark, like the name of the primary website, to show the user content which competes with that trademark's content. Or whether the primary trademark excludes association, and therefore dilution, by the competitor. The court found that trademark doesn't stop a third party from associating the competitor with the trademarked brand.

      The other question is whether the user has requested, or even authorized, that association. The court did not address that question, but it is essential. It even determines whether that association is dilution or not. Because trademark is all about association and dilution. When I see "BrandX", I get BrandX. Unless I ask for "something like BrandX". The former is the basis of trademark: avoinding consumer confusion and dilution. The latter is the basis of competition, the way that shopping works every market of every type (except "brand outlets", controlled exclusively by one brand owner, like the LL Bean store or a Chevrolet dealership). The difference is in whether the consumer asks for the association, which is shopping, or it's unauthorized by the consumer, which is dilution.

      This decision addresses only whether it's unauthorized by the trademark owner. Which means the decision says it's OK to comparison shop, which is good. The question of authorization by the consumer is much more important; it's essential, defining whether this decision is even relevant to the actions being judged. That's the decision we need.

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      make install -not war

    4. Re:My Computer (TM) by Doc+Ruby · · Score: 1

      The real question is that of authorization: when people install WhenU, is there an agreement to read that they explicitly accept? Or is WhenU installed as part of a suite, hidden behind some other agreement with some other expectation? Or is there no agreement at all? What is the actual authorization for WhenU to do its thing?

      This decision is good, because it says that consumers can comparison shop, using trademarks to look up competitors, even automatically. Despite the contrary interest of the trademark owner. But if that lookup is unauthorized, it's just automated brand confusion, trademark dilution. Authorization is the key. If it's an unread, clickthru EULA, there is still some question of whether it's authorized, given actual practice: most people don't read EULAs, even when asked to affirm their agreement. It's like getting an invitation to a free, open bar party. On the front page of the card it says "free open bar party!" Inside are the time and place. But it's sealed with a sticker that says "break this sticker to agree to let some guy hide in your basement with a list of ads to shout at you." I don't think there's enough precedent to show that people will be required to let the guy hang around in the basement once he's found, even if they drank a case of champaigne at the party.

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      make install -not war

    5. Re:My Computer (TM) by slavemowgli · · Score: 1

      Like many people, you miss the point. The court did not rule that - in your analogy - it was legal for the gunman to demand you shop at Wal-Mart; rather, they said that if you *choose* to invite someone to your house who will then demand you shop at Wal-Mart, then Wal-Mart's *competitors* don't have a case, because it's your house and who you do or do not invite and what demands they make is none of their business.

      Of course, it would've been nice to have a decision that installing spy-/adware without the user's knowledge or (informed) consent is illegal, but that wasn't what was being argued, and (I think) the court can't really go out and make a decision on something that isn't part of the case.

      FWIW, it's still a victory, anyway - the court's ruling pretty much says that things like AdBlock or Greasemonkey etc. are legal to use.

      --
      quidquid latine dictum sit altum videtur.
    6. Re:My Computer (TM) by Doc+Ruby · · Score: 1

      Within its scope, this decision is good: software is not prohibited by trademarks from using those trademarks to find other products that compete. But its scope is too narrow, because the question of authorization determines whether the trademark is being used for legal "comparison shopping" or for illegal brand dilution. Another poster says that the case assumes that the consumer and the adware maker's interests are identical. When that is not the case, when the consumer has not authorized he adware, the automatic switching-in of another product when a trademark is requested is dilution. So this case cannot stand on its own. Its scope is meaningful only when predicated on authorization.

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      --
      make install -not war

    7. Re:My Computer (TM) by jp10558 · · Score: 1

      You know that is interesting, does this mean that TV Ads can finally say "People prefer Pepsi to Coke" as opposed to the stupid "People prefer Pepsi to the leading brand"?

      Personally, I don't see how a factual statement (assuming the pepsi challenge was actually a half decent study) is bad, or should be lawsuit whatever.

      Of course, it would make ads tell the truth, and maybe back the claims up in court - so they'll never do that anyway.

      --
      Opera, Proxomitron-Grypen,GPG 0x0A1C6EE3
    8. Re:My Computer (TM) by Doc+Ruby · · Score: 1

      I think it does. I've seen TV commercials lately which mention the competition by name, to contrast the advertised value with the competition. Which I prefer, as long as their assertions can be proven - in court, if necessary. Of course, proceeds from those commercial cases must fund the increased court activity which underwrites their brand equity, or taxpayers are just further subsidizing the competition and their sloppy advertisers and lawyers.

      I was on a train in London last year, and a couple of middle-aged, middle-class (in my American approximation :) mothers were talking about an ad they'd recently seen, where the advertiser was comparing their product favorably to the competition, by name. Presumably on their British TVs. The women were agreed in their distaste for such unseemly confrontation in public. They summed up their rejection of this direct competition as "so American". Which I found fascinating.

      --

      --
      make install -not war

  40. Re:So how could it be illegal if the servers are.. by Nom+du+Keyboard · · Score: 1
    How could it be illegal if the servers are in Europe or something?

    For starters, it could be illegal in Europe.

    --
    "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
  41. How about the spying? by QuickFox · · Score: 1

    In order to present ads related to the current website, the program needs to spy on the user's surfing. Is this spying legal?

    --
    Terrorists can't threaten a country's freedom and democracy. Only lawmakers and voters can do that.
  42. Re:So how could it be illegal if the servers are.. by Richard_at_work · · Score: 1

    Funny how that stance doesnt seem to apply to Google et al when they are taken to court outside the US.

  43. Last I checked... by BackInIraq · · Score: 1

    ...I own my computer, and my monitor. So what pops over, under, or to the side of anybody's website is not the concern of the website owner. Not even a little bit. They do not own that space in any way, shape, or form. Nobody is using their servers to send this crap to me. So it does not involve them.

    For all we know, there is some jackass, somewhere, who actually knowingly installs spyware and malware, because he likes what it does. He wants ads for other sites popping up over what he's looking at. And he has the right to allow that to happen.

    The actual actions that most spyware or adware programs take is NOT the concern of the courts. It's how they get there. Was the user really aware that this program was installed? Nothing aside from that really matters.

    Crapware needs to be attacked for what is IS, not what it actually DOES. That's like complaining not because somebody broke into your house, but because they left footprints while they were there.

  44. This is A GOOD THING! And flawed analogies... by hkmwbz · · Score: 4, Insightful
    People, let's keep both feet on the ground here! This ruling means that we (users) are allowed to make changes to pages we are viewing through our browser. In other words, it confirms that Firefox's Greasemonkey/Opera's User JS is perfectly legal. It confirms that the webmaster has no right to tell you how to display things in your own browser (removing ads, anyone?).

    Now, spyware which installs itself on your computer and changes pages for you/displays ads is bad. But it would be terrible if we got a ruling saying that people aren't allowed to decide how pages display in their own browser.

    If someone installs a piece of software and they are well aware of the fact that it will replace ads on web pages, then fine! It's up to the user.

    What we need to deal with is software which tricks the user into installing ot, or which installs itself through the use of security flaws and similar things.

    Also, replacing ads on sites is nothing like McDonald's replacing Burger King's posters with their own in a Burger King restaurant. Burger King is Burger King's property, remember? Like the browser on your PC is under your control? I would be more like McDonald's giving you glasses that detect Burger King posters and replace them with McDonald's posters in the display in front of your own eyes. In a way, at least :) You chose to put those glasses on, and Burger King has no say in what you choose to look at.

    --
    Clever signature text goes here.
  45. This *is* great! by TheWatchfulBabbler · · Score: 2, Insightful
    One mistake many people make is confusing the legal precedent with the litigant. In this case, the case may benefit a fairly nasty adware company, but the case law upholds the concept that the owner of a website does not hold any special claim on your computer.

    There are a lot of spurious comparisons being made here to brick and mortar stores -- basically, "This is as if Burger King went in and put ads up all over a McDonald's." But that comparison is only true if the website owner has some kind of claim to your system.

    Think for a moment about where that ruling would take you. For one thing, take that pop-up blocker off your system.

    As I said in an anonymous post earlier, you don't get to choose the litigant, just the legal principle you wish enshrined. In this case: bad litigant, good outcome.

  46. Bad Result... Good Law by spiritraveller · · Score: 3, Informative

    This ruling supports the principle that people can do what they want with their own desktop, even if it covers up someone's advertising.

    Today it's an evil adware company. But tomorrow, it could be the AdBlock project.

    Don't lose sight of the forest for the trees.

    The trademark issue is significant. But my freedom to do what I want with my computer is more important.

  47. Parse it carefully - it's actually a victory by Shaper_pmp · · Score: 5, Insightful
    I'm with you on this, AC. This decision doesn't say anything about the legality (or otherwise) of malware - TFA specifically states:

    "Though the case did not directly address consumer frustration over adware, which often gets onto computers without their owners' full knowledge, the court said it viewed WhenU's ads as authorized."


    To me, this is something of a victory - it says nothing about the legality of malware/spyware (how the adware gets on your machine). However, it does enshrine in law your right to modify how content is displayed once it hits your machine.

    Basically, the decision says "it is legal to privately modify the content of a website for your own viewing pleasure". Think of this a a protective legal precedent for screenscraping, GreaseMonkey, etc, etc, etc.

    Now, we know that adware is usually installed without educated user permission, but that's an entirely different case. We've been given the permission to (at least privately) modify/remix/mash-up content. Now all we need is to make covertly installing adware against the law and the law will have at last got this/these issue(s) right.
    --
    Everything in moderation, including moderation itself
    1. Re:Parse it carefully - it's actually a victory by dlefavor · · Score: 1
      I agree that it's a (modest) victory for the end user.

      It's a stinging defeat for online merchants, and their copyright infringement logic goes something like this:

      1. The only way the adware server knows what to pop up is to read the information I'm sending to the consumer.

      2. I gave the consumer permission to look at my site, but I did not give him permission to distribute its content to the adware servers.

      3. Since I can't go after the consumer who is using the adware, I go after the adware suppliers.

    2. Re:Parse it carefully - it's actually a victory by jp10558 · · Score: 2, Insightful

      You know, this is an issue that comes up with some crazy webmasters and Opera - see environmentalchemistry.com with Opera to see what I mean.

      I don't believe there is any distribution going on here - I'll bet the adware sends a URL to the servers. The URL the user visited. I can't see why the user cannot legally tell anyone where he went, in any capacity if he want's to (the assumption here).

      --
      Opera, Proxomitron-Grypen,GPG 0x0A1C6EE3
    3. Re:Parse it carefully - it's actually a victory by dlefavor · · Score: 1
      I don't believe there is any distribution going on here - I'll bet the adware sends a URL to the servers. The URL the user visited.

      You could be right about that. This is the argument I hear, though. We all know how creative lawyers (not to mention copyright holders) can get over what constitutes "copyrighted material"

      For myself, I take advertising as a normal piece of life in the United States. It does strike me as unfair to splash somebody else's ad on top of my product display.

      This practice, by the way, predates the geekdom by decades. My father was a route driver for a bakery in the 50's, and there were frequent disputes over placement of product and display ads in/around/above his racks in grocery stores. The retailers were usually unaware - or uncaring - of the practice of obscuring one product with a display ad for another. It came down to the establishment of gentlemen's agreements among the bread guys. That this sometimes only occured after a physical confrontation appears to be something of a precursor to what we see today in web advertising.

    4. Re:Parse it carefully - it's actually a victory by Anonymous Coward · · Score: 1, Informative

      You know, this is an issue that comes up with some crazy webmasters and Opera - see environmentalchemistry.com with Opera to see what I mean.

      For those who don't have Opera: it redirects to this page.

      I can't get through to environmentalchemistry.com with Firefox, either - it says I'm blocking banner ads, but refuses to let me in even when I follow its instructions to disable Adblock temporarily.

      To put it bluntly: the webmaster is harming himself by making about 90% of tech-savvy users hate him. I can't even find out what his site is about without jumping through hoops? Fuck that.

    5. Re:Parse it carefully - it's actually a victory by innocent_white_lamb · · Score: 1

      My father was a route driver for a bakery in the 50's, and there were frequent disputes over placement of product and display ads in/around/above his racks in grocery stores. The retailers were usually unaware - or uncaring - of the practice of obscuring one product with a display ad for another.

      It still happens to a friend of mine on a regular basis. He sells a publication that sits in a magazine rack. A competing publication also sits in a magazine rack. Some retailers don't want to have two racks in their store but still want to sell both products, so they tell my friend, "Put your product in the other guy's rack."

      He is then between a rock and a hard place. He can say "No" and not have his product sold at that store. Or he can do what the store owner/manager told him to do and have his competitor chew him out on the phone for "stealing" his rack space.

      What would you do in that situation?

      --
      If you're a zombie and you know it, bite your friend!
  48. Not very surprising by pjp6259 · · Score: 1

    This case sounds awfully similar to the two previous cases against google.

    Google won the first one against Geico, but it looks like the case against AXA hasn't been decided yet.

    I wonder if this ruling will help Google in that second case. Even if Google is in the right, this could be a tough case for them, because AXA has a lot more money than they do. (Google's revenue for a year is about 5 billion dollars ( revenues of $1.256 billion for the first quarter of 2005. AXA's revenue for 2004 was 72 billion euros.

    --
    Computers don't make mistakes. What they do, they do on purpose.
  49. Are they condoning us to take things from.. by Constants · · Score: 1

    I love how it was worded, the comparison. If I wanted to be a smartass I could think, if an item from a store just happens to stick itself onto me... I can walk out of it.. and it's legal? Wishful thinking. Last time I went into a store and a knockoff or something was trying to sell me something I wanted, it didn't follow me home and harass me about it.....

  50. Re:So how could it be illegal if the servers are.. by rsynnott · · Score: 1

    This is probably why people want to colonise the moon ;)

    --
    Me (Blog)
  51. Wrong Analogy by drayath · · Score: 2, Insightful

    As i see it this has nothing to do with the site that has popup's being shown on it.
    Just as is i could choose to switch of the site background color in MY browser, or open a second browser window showing a competitors site, or setup a sript to popup a window saying "Armidillo" whenever i open a webpage. Then this is purly my choice as it is my computer.

    Now if i have willingly installed some software that does the same thing, or opens some popup advert, again MY computer, i can do what i want.
    This is in effect what i see this ruling as.

    Now the issue of whether the user has really given informed concent for this particular piece of software may be a completely different issue, and outside this ruleing (after all was in the eula oyou agreed to, however dubious asuch a thing may be).

    For the analogies being used, if i want to wear a hat that whenever i look at a a house of a judge detects it, an card or heald out before my eye saying "American Justice Sucks", purly my choice as it only affect me, and i can choosen to install that hat on my head.....

  52. Re:So how could it be illegal if the servers are.. by 91degrees · · Score: 1

    Yes it does. Google have two choices - Abide by European law, or don't do business in Europe. I've always held this view.

  53. Re:So how could it be illegal if the servers are.. by Shalda · · Score: 3, Informative

    Offshore servers are pretty useless. If you're transmitting to the US you can be held to answer in a US court. Regardless of where your server might happen to be, if you have assets in the US banking system, they can be siezed. Likewise, if you set foot in the US, you can be arrested. Courts take a very broad view of their jurisdiction.

    In any event, regardless of where the servers might be, the courts interpretation of trademark law is correct. Despite some of the implications, this is still a good thing.

  54. Best decision given the problem by Anonymous Coward · · Score: 0

    I have read many people comparing this to competitors putting their products up in their competitors stores. I don't read the issue that way. Since whether or not the adware should be on the machine in the first place is not being discussed here (an issue for another time) we must assume that, for the purposes of this case, the software is there correctly (Ie. the user really wanted it there). Going with that assumption (no matter how poor an assumption we feel it is) then the behaviour is more analgous to the shopper bringing along a newspaper ad and comparing prices themselves. It is just comparison shopping using technology.

  55. Re:So how could it be illegal if the servers are.. by pcnetworx1 · · Score: 0
    I have been on ships with internet access. Theoretically, you could host a server of a satellite connection and it would be in international waters, thus "offshore."

    Now realistically speaking, that is taking it too far. Who is gonna buy a boat and satellite dish to have a Warez site hosted with popups?

    But the idea still exists.

  56. RTFA, this is about trademark law only. by InvisiBill · · Score: 1

    This ruling is only about the trademark law involved with linking competitor products to a specific brand name. Like having ads for Acme Tissues triggered by kleenex.com, or ads for Bland Cola triggered at pepsi.com.

    This ruling has absolutely nothing to do with the legality of adware in general, or with software being installed without the user's permission. Assuming WhenU was deliberately installed by the user, this ruling clarifies that it's acceptable for WhenU to show ads for other contact places, triggered by 1-800 Contacts's site.

    Also, remember that not all adware is malicious and sneaky. Some people actually think highly of Opera. GetRight was one of the first adware programs I knew of. Broadcast TV and radio are "adware" even.

    I know this will sound completely nuts to most of you, but even the "evil adware" programs aren't always unwanted. A friend was cleaning up a customer's PC for them. He told them that they had Gator on it, and he was going to remove it because of the bad stuff it did. "But how will I remember all my passwords?" Yes, someone actually used Gator on purpose. I can't say whether or not they specifically installed it, or if it came as a "value added bonus" with some other program. But for that user, it really did add value. Along these same lines, it's very possible that someone could actually want WhenU's software on their PC, letting them know of all the great deals they could be getting.

  57. C is for Cookies by pipingguy · · Score: 1


    I should not have to dig through an install list to see if there is *anything* hidden in there

    I'm not paranoid about cookies, but why do I have about 15 of them that originate from Slashdot? When did Slashdot start requiring cookie placement from *.slashdot.org?

  58. Re:This doesn't mean that malicious software is OK by jim_v2000 · · Score: 1

    "someone's malicious software"

    What the heck is "malicious" about adware? It shows ads on your machine.

    Ever checked what malicious means?
    "Having the nature of or resulting from malice; deliberately harmful; spiteful: malicious gossip."

    I don't think adware qualifies as harmful or spiteful...annoying maybe.

    I'm getting tired of it being called "malicious software"...it's not malicious, it's annoying, but it's actually pretty easy to avoid and remove.

    --
    Don't take life so seriously. No one makes it out alive.
  59. Total BS, or it should be by Anonymous Coward · · Score: 0

    It is not the same as retail stores. It is most similar to outlet stores, stores owned by the company selling their own products.

    Using their logic, it would be like going to an Apple store and having RIO, Sony, Creative, etc. representatives walking around the store trying to sell you their products in front of the iPod display.

    Maybe I should not have drawn this conclusion. Maybe this scenario will now become legal.

    1. Re:Total BS, or it should be by noslayer33 · · Score: 1

      The court is actually saying that going to an Apple store and having RIO, Sony, Creative, etc. representatives walking around the store trying to sell you their products in front of the iPod display is legal, assuming that you invited the representatives to come with you. If I bring in a more tech savvy friend to advise me on purchases, the store cannot exclude said friend in order to push more profitable items. No statement on the legality or illegality of Adware or spyware itself was made.

  60. MOD PARENT UP by Anonymous Coward · · Score: 0

    People need to realize that not everything that is bad for WhenU and other adware companies is good for the public. Today, 1-800-CONTACTS is suing WhenU. If they won, then tomorrow they could be suing Firefox for including a popup stopper, armed with a precedent and using the same legal tactics.

  61. Now Microsoft wants to Acquire the Gator Adware Co by v3xt0r · · Score: 1, Interesting
    --
    the only permanence in existence, is the impermanence of existence.
  62. Re:So how could it be illegal if the servers are.. by Anonymous Coward · · Score: 0

    sweden, if we are to believe thepiratebay.orglegal responses

  63. this is good by a137035 · · Score: 1

    The point of the trademark system is to permit people to identify products to make better buying decisions. The point of the trademark system is not to permit companies to control what people can see.

    When a search or site visit for one trademark gets you information about a competing product, that is a good thing, as long as there is no confusion about the fact that the competing product is different from the trademarked product you were looking for.

  64. Behold, the power of REN by KalvinB · · Score: 1

    Even if a file is in use you can still REN it to something else. Not sure if this works on 98 but on 2000 and XP it works. Generally I rename offending files to moo.txt or some variation thereof. They'll still be in use though so you can't delete them...yet.

    Reboot, and whatever was trying to launch the program/dll/whatever will no longer be able to find the file. Now, that they're not in use you can delete all the moo.txt files.

    The hard part is of course finding these files. But, once you know where they are, all you need is to command prompt to make them go away.

    It's not that bad though if you think about it. The people that write this crapware probably have miserable pointless lives and go to bed with a different sheep every night.

    Meanwhile, they just waste a bit of my time. If the knowledge that I had to put effort into getting rid of their shit gives them just a little bit of happiness, then that's the most I could do for them.

    Who breeds these people? Seriously.

  65. Placing next to it??? no... by hesiod · · Score: 1

    It's more like a competitor sneaking into your store and replacing all the signs with directions to thier own store! It would be nice if judges were required to have a shred of a clue about the topic when ruling on something.

  66. Usage charges and lawfulness? by Xepherys2 · · Score: 2, Interesting

    AFAIK, telemarketers cannot call your cell phone due to the fact that you pay usage charges in the form of air time, and that call costs you money. If this is, in fact, correct, why can Adware and Spam artists get away with doing the same thing when the typical company pays usage charges (in the form of bandwidth) for their connectivity?

    As far as I'm concerned, my company loses money every time an ad pops up. How is this lawful?

  67. Re:This doesn't mean that malicious software is OK by argent · · Score: 1

    What the heck is "malicious" about adware?

    I suppose there must be SOME adware that doesn't do anything but showing ads on your machine, but I've never seen it. I've seen PLENTY of adware that does more than that. I've had to remove it from people's computers, and THAT has often been a lengthy process, because of its side effects.

    Adware gets installed surreptitiously, it resists removal, it modifies the operating system in ways that reduce security and reliability, it gives other adware a leg up, it acts as a channel (deliberate or not) for other more damaging software (backdoors and trojans, viruses and worms, botnets and spam engines).

    This is not just a matter of "a few bad eggs". There may be a few "good eggs" among them, but the whole class of software has long since forfeited any expectation that I might give it the benefit of doubt.

  68. Re:So how could it be illegal if the servers are.. by Anonymous Coward · · Score: 0
    >> Offshore servers are pretty useless. If you're transmitting to the US you can be held to answer in a US court. ...

    Transmitting? The suckers come here to my server in Burkhina Fhaso and _pull_ the stuff from my disk here, not to mention my casino in Togo, they _send_ me their money no matter where they live, I can't help it.

    I never travel to the US so the courts can do what they want.

  69. Re:So how could it be illegal if the servers are.. by Anonymous+Luddite · · Score: 1

    >> If you do business in the US then you are obliged to abide by US law. Since they are selling advertising to US companies, they are doing business in the US.

    I can hear the phishers and scammers laughing at you all over the world.

    "If you want to do business in USA abide by US law"? Give me a break.

    How bout the sites offering pointers to Bit torrents? They serve US consumers and are clearly outside the USA. I don't see "Team America, World Police" coming for them anytime soon... The entertainment industry might lobby for new laws in their own jurisdictions but they or any other entity hardly need to obey the laws of a foreign state.

  70. Re:So how could it be illegal if the servers are.. by Robotron23 · · Score: 1

    A lot of adware servers are based in Quebec, Coolwebsearch being among the most prolific currently based there. But other countrys are also used, such as the Cayman Isles, and quite likely many other carribean nations too. It wouldn't be too pheasable to base ones spyware/adware empire off established landlines, it'd likely be too expensive and impractical.

  71. poor Google by St.+Arbirix · · Score: 1

    I'd bet they're getting some real mixed messages. After all, they got sued in France for returning a search with competitors' ads. Granted, they probably wouldn't have been sued if the companies being "hurt" weren't French, but that's another story.

    So if you voluntarily use a service (such as Google) it's illegal for that service to return ads for competitors. But if you involuntarily use a service (such as WhenU.com's) it's perfectly legal for that service to return ads for competitors.

    The first world will contradict and sue itself into obsolescence.

    --
    Direct away from face when opening.
  72. Thank goodness! by real+gumby · · Score: 1

    Another case of a clued-in judge with an appropriate judgment that is easily misunderstood.

    The When-U folks should be strung up by their achilles tendons and roasted with blowtorches -- no question about it. But not for popping up ads! They should be consigned to hell for tricking people into installing the software.

    What the court actually said is that the guy sending you the page has no say in how you choose to view it. You can read part, or all; re-read part, or block part if you'd like. You can use your own blocker, supply your own CSS, reformat for your Treo or even (hard as it is to imagine someone would want it) pop up different ads!

    We should all be relieved that this right was upheld.

  73. Re:So how could it be illegal if the servers are.. by Buran · · Score: 1

    I think the difference is that if you specifically do business in the US with US companies or deal with US-specific brands, then you have more of an obligation to follow the rules. If you're running an untargeted site or service, you should follow the rules of your own country.

  74. Re:So how could it be illegal if the servers are.. by Anonymous+Luddite · · Score: 1

    >> you have more of an obligation to follow the rules

    Semantics on my part perhaps, but I think the onus still lies with the entity actually having a presence in the US to keep square with their own laws. Understandably, this will force entities in other jurisdictions to toe the line, or lose $$$.

    Love the .sig BTW.

  75. Re:So how could it be illegal if the servers are.. by Anonymous Coward · · Score: 0
  76. Re:So how could it be illegal if the servers are.. by Doc+Ruby · · Score: 1

    Has their soverignty, specifically their exclusive jurisdiction over the operations of HavenCo, been tested positive by an international court, or in defense of a suit brought in a foreign jurisdiction, like the USA or UK?

    --

    --
    make install -not war

  77. Bright Side...? by thenightwatch · · Score: 1

    At least it's a move to more intelligent advertising. Seeing ads for competing products is a lot better than the old "shove it in their face until they buy it" approach that for some reason they thought would work...

  78. Re:So how could it be illegal if the servers are.. by BobTheLawyer · · Score: 1

    Whether you care about a country's legal decisions depends on whether the decisions can be enforced somewhere where you have assets.

    So if, say, Google were sued in France and Google has no assets in France then Google can safely ignore the decision provided no non-French court would enforce the decision.

    In this case, WhenU is a US company, so where it happens to keep its servers is quite irrelevant - it owes its legal status to US law.

  79. Re:So how could it be illegal if the servers are.. by Anonymous Coward · · Score: 0

    Courts take a very broad view of their jurisdiction.

    Hell yeah, just look at how you guys keep prisoners away from US jurisdiction in Guantanamo Bay. It would be illegal in the US.

    Apparently the best place for offshore servers with illegal content could be on Cuba. I am sure that's where CIA has their datacenter.

  80. Re:So how could it be illegal if the servers are.. by FireFury03 · · Score: 1

    Offshore servers are pretty useless. If you're transmitting to the US you can be held to answer in a US court. Regardless of where your server might happen to be, if you have assets in the US banking system, they can be siezed. Likewise, if you set foot in the US, you can be arrested. Courts take a very broad view of their jurisdiction.

    If you and your server aren't in the US, have no assets in the US, will never set foot in the US and are infact in a country that doesn't give a shit about the US and it's laws, it really doesn't matter a damn if a US court finds you guilty of breaking some US law - there's nothing they can _do_ about it.

    IANAL, but I also think there's a difference between doing business in the US and providing a free service to people in the US (and indeed probably a difference between doing business _in_ the US and doing business _with_ the US).

    If I'm in a country that makes it legal for me to put my music collection on a public web server and someone from a country where that isn't legal decides to download from that server, AFAIK that doesn't suddenly make me a criminal. (And yes, I know there have been cases where the US have pressured other countries to arrest people who have technically broken no local laws - I have no idea what the legal position is on that).

    Infact, given what happened to indymedia I've got to say that it looks like hosting your corporate servers in a US-unfriendly country might be a very good plan, even if you're not doing anything illegal, just so the US can't utter the T-word and take them away for a few weeks without notice or reason - I'm guessing that losing all your servers is fairly damaging to your business.

  81. Flash free and proud by AtariAmarok · · Score: 1
    "I'm once again glad I don't have flash installed on any of my machines"

    Unless you play online boardgames, or like certain cartoons (like that Loadstar Runner thing), is there any real need for it?

    --
    Don't blame Durga. I voted for Centauri.
  82. Re:So how could it be illegal if the servers are.. by Anonymous Coward · · Score: 0

    in Somaliland. It's not a nation, but part of Somalia where a kind of goverment exists.

  83. Re:So how could it be illegal if the servers are.. by Buran · · Score: 1

    Re: sig - thanks! Kinda lame, but I couldn't think of a funny way to say it.

    As for the semantics -- hmm, good thought, though what about the no-call laws? The national and Missouri state ones seem to be enforceable for foreign companies due to their specifically attempting to do business in the US.

    In the case of stuff like France trying to sue Yahoo for selling stuff that's illegal in France -- my problem with that is that they're still complaining even though Yahoo removed the items from the French site. Who's France (or any other country) to say what a company can and can't sell on sites intended for another country? What if I wanted to buy an item banned in France and Yahoo denied me the ability to due to some other country? Is that fair? I'm not in that other country, so what obligation do I have to follow its laws? If I go there, that's one thing, but if I'm doing something legal in my own country, on a site specific to my own country, that's perfectly OK.

    (I live in the US. This is not a France-bash; I think France-bashing is silly; it's just a good example of this issue).

  84. argh by DaveJay · · Score: 1

    >In 1-800 Contacts's lawsuit against adware provider WhenU.com, the appeals court likened WhenU's ads to retail stores that place generic competitors next to brand-name products.

    I suppose it would also be legal if a conpetitor pasted their advertisements over mine in my own shop window? Stupid stupid stupid.

  85. While Strolling Through Walgreens by 10101001+10101001 · · Score: 1

    I was walking past through the hair cream aisle as I headed towards the back for my perscription. Out popped a man, those new-fangled holograms, screaming out about the joys he's experienced with his usage of herbal viagra. I walked through the hologram, trying my best to avoid the stares by the other customers. Only a few feet more, I thought.

    When I approached the counter, I quietly asked for the condoms. The man reached under the counter and placed the condoms on top. Out popped a woman, this time, who looked barely 18. She kept talking about how she loved large, hard cock, and wouldn't I want a penis enlargement since she so badly needed a larger penis than my average size. Well, at least she was targeted better than the other ads. Thankfully after putting the condoms in the plastic bag the pop-up went away. I only wondered why the pharmacist hadn't done that from the beginning.

    --
    Eurohacker European paranoia, gun rights, and h
  86. Wrong analogy by Shadow+of+Eternity · · Score: 0

    Because you don't have to look at either the generic or the name brand. But a popup is like someone running around screaming and throwing things at you.

    --
    A bullet may have your name on it but splash damage is addressed "To whom it may concern."
  87. new rack design by zogger · · Score: 1

    come up with a new rack design that occupies the same floor space but can hold two distinct offerings via a physical separator. Offer the stores the alternative rack if they want to carry two competiting products and up their chances of a sale. My guess is they will take you up on the offer. If they do, then let the OTHER guy worry about whether or not HIS product can co exist in the rack you provided for free.

  88. It is not like changing storesigns by Anonymous Coward · · Score: 0

    In reply to all the people saying, "it is like going into store X and replacing signs with those of store Y":

    It is not like that!

    Changing signs in a store changes the view for everyone, regardless of what they use to view the signs. This adware only affects the machine(s) on which it is installed. Your analogy would hold if one were to intercept the stream off the serving host, and replace content there.

  89. Re:So how could it be illegal if the servers are.. by Anonymous+Luddite · · Score: 1

    >> France trying to sue Yahoo for selling stuff that's illegal in France

    I don't know the specifics, but I suspect Yahoo has operations in France. If the French law couldn't lay a sanction against some entity within their jurisdiction, I don't know what else would force yahoo to change their ".fr" content.

    >> seem to be enforceable for foreign companies due to their specifically attempting to do business in the US.

    I still think they can only enforce against companies having operations or employees physically in the country. Like nearly everyone else here IANAL. Would anyone who who actually knows the law like to jump in and enlighten us?

  90. Re:So how could it be illegal if the servers are.. by Buran · · Score: 1

    I don't know the specifics, but I suspect Yahoo has operations in France. If the French law couldn't lay a sanction against some entity within their jurisdiction, I don't know what else would force yahoo to change their ".fr" content.

    Yeah, they do, and they changed their French site to no longer sell the items... and I seem to recall reading that they were still complaining because users could still buy the 'banned' items through the rest of Yahoo. In other words, were trying to dictate what Yahoo sells to people otuside France.

    If I am remembering correctly, I hope they lose, because that's awful unfair of them to start telling me what I should and shouldn't be able to buy.

    But yeah, if someone who knows better reads this, do let us know?

  91. Re:So how could it be illegal if the servers are.. by 91degrees · · Score: 1

    Well, yes. They're off the radar, because the only people they do business with in the US are their victims. And they do work on the basis that they're criminals.

    Adware makers need to do some business in the US with other US companies. You can't prosecute the adware companies if they do anything wrong, but you can prosecute anyone who buys services from them if they re based in the US. Most companies who want to work with Adware companies are US based.