Survey Sees Tough Times for 360 in Japan
GamesIndustry.biz is reporting that a survey recently conducted by Japanese news agency C-News would tend to suggest that the Xbox 360 will encounter consumer resistance when it is launched in Japan. From the article: "The poor showing for the Revolution is perhaps understandable, given that Nintendo has released only sketchy outline details regarding the console so far - but the figure for the Xbox 360 will come as a disappointment to Microsoft, which has focused heavily on the Japanese market in recent months." GameDailyBiz has a look at the survey as well, concentrating on the PS3's popularity.
"C-News would tend to suggest that the Xbox 360 will encounter consumer resistance when it is launched in Japan."
No tell me it ain't so! I really expected the Xbox 360 to do so well in the Asian markets!
Oh crap I forgot to open my tag.
Is protectionism a factor in the same people many people would only buy domestic cars?
Just a glance at the games available for the Xbox and another look at some of the most popular games and genres in Japan should shed some light on this big mystery that Microsoft can't figure out.
While not all, most of the Xbox games are pretty geared towards American pop-gaming trends, and you can't expect to market to another country when you don't speak their language (figuratively, of course). You have to know your audience.
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Wow, this took a scientific survey? The Japanese are not suckers like we are here, in fact Europe is not either when it comes to consoles. One mediocre game (Halo) is not enough to get them excited in the least. They demand innovation, sometimes wacky, and also games that are targeted to them. Xbox will never supply this. How many unique puzzle games on Xbox... yeah. How many dating simulators/train simulators/anime/etc. titles on xbox... yeah. How many Hentai, Mahjongg, puyo pop, Katmari Damacy's... yeah. Oooh, a ton of crap-ass eye-candy FPS titles and an old GC rehash of Kameo redone... gee, I wonder why the Japanese aren't buying MS's bullshit marketing toward them.
Please, I just wish Americans would wake up and realize that these new FPS/media "consoles" are about as lame as vanilla ice cream when it comes to trying to push gaming forward.
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Everytime I go to their site I look for the place to mark their articles 'troll'.
The Xbox sales for the first half of this year are 9,000 some units. Well that's to be expected from old hardware right? Wrong, the PS2 sold over one million units in the same time frame, and it's older than the Xbox. Additionally the top selling Xbox game in the period was Fable, selling 12,000 units. A re-released PS game sold more copies than it.
I'm not sure what it is about Japanese consumers that turns them away from the Xbox. Maybe it's the fact that both Sony and Nintendo are Japanese companies whereas Microsoft is from the US. Even with games like FFXI slated to come out for the Xbox 360, I don't think it's going to do much for it in the Japanese market. I firmly believe it will be #1 in America, but in Japan it might as well not even try.
Seriously guys, why do tou even try to name the xbox here in slashdot? are you fond of answers such as "xbox suck$! instead lets propose nintendo as a new religion!" or "fps are the the same since doom"? most of the people here use linux and/or are over 30, they hate MS with the passion of a thousand tortured souls.
Anyway, yes it did came as a surprise, not this article, but the lack of asian oriented games for x360 out of the bunch of fps titles and heavily american based games (such as madden) only 3 or 4 seem to care about that market. FF online, the new rpg by the creators of FF, shenmue some number (which wasnt even shown) and 99 knights. Not enough to warrant the attention. It seems to me MS is not that interested in that market anymore.
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Your theory (which is what it is after all) seems interesting except for a detail, if western is so "IN" then shouldnt they be interested in western games as well?
I mean, when anime was completely "IN" America, anime games were also "IN". Suddenly Japanese can handle 2 hours of Pearl Harbor (dear god their resistence for crap is amazing) but they cant play halo ( a space soldier fighting aliens? there must be at least a 100 animes/manga with the same theme) or a Fighting/Volleyball game with girls showing cleavage? (I mean seriously THEY invented that genere)
Anyway if you look at it from a pretty strict point of view, the reason why there arent enough Japanese related games for the xbox is because there arent Japanese developers for the Xbox in the first place, so Why the japanese dont want to develop games for it? since a western console is so "IN" according your theory?
Also the xbox is technically speaking just like and in some details even better than Japanese consoles. So no, technology is not an issue. (and in case you were wondering yes there is xbox live and DSL in Japan)
Sorry but your theory doesnt hold water at all.
Guess what? people who believe the Japanese are a bit protectionist may not be idiots after all.
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One thing that the article doesn't talk about, and I wish that it did, was what people thought of the new XBox 360 design.
Now I don't like the way that the new Xbox looks (big disappointment for me) but I'm sure that Microsoft wanted to design something pleasing to Japanese eyes given all the flack that they got about the original Xbox. I just wonder if they were successful.
Does any have any info on this?
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" interviews with ballmer have him saying things like "sony will win japan, we plan on winning europe and america" ... "And then we're going to Washington, DC, to take back the White House. YAAARRR!"
1) Your analysis is based on bad assumptions so your result is way off. 2) You're a sick bastard for fucking a horse.
The Revolution's showing at E3 was no less poor than any of the other consoles.
Seriously. All we have for the 360 and PS3 are bull shit numbers that mean nothing, there are NO real world numbers just hyped up BULL SHIT.
Second the games shown on the systems were fucking pre-rendered crap that wasn't even running on the console. Whoopty fucking doo.
Third people say the Revo was just an empty box. What, you mean the PS3 was a complete and final product? Fuck no not even close and the same thing goes for the 360. Give me a fucking break.
Oh, so we didn't get to see the controller. Who cares, the PS3 controller is exactly the same as the PS2 controller except now it's a fucking boomerang and the 360 controller hardly looks any different than the XBox controller.
This doesn't really apply to most people here I guess, but if you read comments at sites like joystiq.com or engadget.com or even the bull shit at IGN you'll see how very extreamly pathetic some of those people are.
forgot to post the gamespot link which was the source for the story.
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http://www.gamespot.com/news/2005/07/12/news_6128
Second the games shown on the systems were fucking pre-rendered crap that wasn't even running on the console. Whoopty fucking doo.
You mean, other than the 360 games that were running on Alpha dev kits at E3? At least one system was showing actual games...
"You know your god is man-made when he hates all the same people you do."
Did you get to play the game? Did ANYBODY get to play the game? Did you even get to see what that "Alpha dev kit" actually was? Do we even know for sure if it was an actual game, running on an actual dev kit for the 360 or are we just taking their word for it?
Ummm, people played Perfect Dark Zero on the Alpha dev kits for the whole MTV special (which was pretty bad, the only part I cared about was seeing the girls who run my clan on there). Multiple other people have played actual games on those dev kits.
And I've seen actual games running on an actual 360. No canned stuff. And I've seen both Alpha and Beta dev kits up close. I've watched other stuff running on the hardware too.
"You know your god is man-made when he hates all the same people you do."
Why the HELL do people think that the Japanese Shit dont stink?
Most good video games were made here first. Remember Atari? Remember Commodore? Some of the most memorable moments in gaming took place on those two systems, yet your collective heads are so far up the Japanese ass that you cant smell the shit they produce. I can think of one innovative title off the top of my head that came from the far eastern shores last year. Katamari...Thats it. The rest was Ratchet and Clank, Sly cooper, and Mario rebranded crap.
Ooh, look, another Resident Evil title...wonder if I kill zombies in THIS ONE TOO! It was eye candy, face it. Paper Mario 2? BWAHAHAHAAH. My kids are still playing a near launch title, Animal crossing. Mario party 6! its innovative! Wait, this one has a Microphone! where are you going?
A camera! lets put a camera so you can see how goofy you look. We sold a total of 10 of those things since they have been out. Another reincarnation of GTA, in which you do the same damn things you did in the other 2, except, in a city so large, you get lost if you leave your neighborhood!
Sure, Big N "Supposedly" brought back the console, but, if for some reaon it didnt sell, and, Atari had competent management, we would all be playing the Atari X system. Im not predicting the fall of Nintendo, Just sick of the MS bias around here. They arent going to take over your living room if you dont want them to.
On a closing note, I like Nintendo. I wish they made more games for me, and had a better controller. Until then, I will let my kids enjoy my Nintendo, and, I will be playing the X-Box.
When the Xbox first came out in Japan, the Xbox section looked as big as the PS2 section, except that the Xbox section had huge TV screens and stacks of marketing glitz in an attempt to lure gamers cash.
Meanwhile, PS2 section had all the games everyone wanted to play - which I think was a far more effective display.
Nowadays, the Xbox section is barely visible, and the PS2 displays haven't really changed an bit. The old Xbox displays of old were obvious attempts at astroturfing, and nobody fell for it.
The Xbox (apart from all it's other issues) had TONS of crappy US games on it, which all had great graphics, zero gameplay, and themes which nobody in Japan could relate to. Aside from the locally produced Shogi and "Go" Xbox games, there was literally nothing else locally produced... and the PS2 had Shogi and Go as well.
For the Xbox to do well in Japan it has to have local content which isn't found anywhere else. Machines sell on the huge RPG licences (Final Fantaay, Dragon Quest, etc.) and all Xbox had to show for itself was Shogi, Go, and Halo (which was a FPS game which only marginally grabbed Japanese attention).
The Xbox also needs more wacky, offbeat, cute, off-the-wall games.... rather than just yet-another-racing-shooting-sports-game. Maybe Jeff Minter should be doing more on the Xbox than making the psychadelic music visualizer on the hardware.
I think there is a slight bias against Microsoft here as well - thanks to brand recognition and consumer trust of Japanese companies more than foreign ones. Microsoft gets Windows onto Japanese computers by proxy of the Japanese companies here who make the hardware. If the Japanese companies didn't make PC hardware, Microsoft wouldn't even get a shoe in the door. Consumers trust Fujitsu, NEC, Sony, etc. to care for them when Windows goes bad.
Maybe if the Xbox hardware was developed by NEC or something..... or if Microsoft touted their hardware partners some more - such as IBM (IBM has a good rep here for notebooks)
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So in your limited view there is no racism in Japan?
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And the real answer is......
http://news.bbc.co.uk/1/hi/world/asia-pacific/467