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AMD Lures IBM Veteran to Lead Chip Design

Rob writes "Computer Business Review is reporting that Advanced Micro Devices yesterday said it had hired Jeff VerHeul away from IBM to lead the direction of AMD's future silicon design. VerHeul's most recent post during his 25-year stint at IBM was head of engineering and technology services. Now, he will lead the development of all future AMD computing products, including silicon roadmap design across all AMD's engineering sites worldwide."

127 comments

  1. Next slashdot story... by Saven+Marek · · Score: 5, Funny

    Who else is waiting for the next slashdot story

    "ex-IBM Engineer sued for violating non compete agreement"

    1. Re:Next slashdot story... by Anonymous Coward · · Score: 0

      you must be Psychic! OMG!!111!1!1!one!!11

    2. Re:Next slashdot story... by PsychicX · · Score: 0, Troll

      Actually, I'm Psychic. X.

    3. Re:Next slashdot story... by ThePepe · · Score: 2, Insightful

      I havent actually checked to see which specific site Verheul was previously employed but given that both Intel's and AMD's headquarters are located in California he probably doesnt have anything to worry about.

      My questions is how long are the rest of us going to have to wait before a ban on non-compete clauses filters out to the other 49 states?

    4. Re:Next slashdot story... by Mechcozmo · · Score: 1

      I'll wait for the dupe.

    5. Re:Next slashdot story... by swillden · · Score: 2, Interesting

      "ex-IBM Engineer sued for violating non compete agreement"

      Very unlikely, IMHO. I've worked for IBM for the last 10 years, and I've seen firsthand how IBM handles these sorts of situations -- with kid gloves. Although IBM employees sign an employment contract that includes a non-compete clause, IBM almost never tries to enforce it. For example, I know a former IBM executive who violated his IBM non-compete agreement by going to work for a client, as CEO. That's not at all unusual, of course, though it is very bad form. What makes this situation unique is that this guy didn't bother to notify IBM of the fact that he'd taken another job, and simply drew both salaries for several months until he was caught.

      IBM did nothing other than record the incident in his record and mark him as a person never to be hired by IBM again in any capacity. However, even that is less severe than it sounds... I know another guy who was fired and marked unhirable, and he's working for IBM right now.

      I'll be *very* surprised if IBM does anything. IBM is very afraid of looking like a big bad company who picks on defenseless individuals and smaller companies (and how many companies *aren't* smaller?). In most cases IBM would rather eat a loss than sue and take a PR hit. Depending on the size of the loss, of course.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    6. Re:Next slashdot story... by ms1234 · · Score: 2, Funny

      For some reason I've read the headline as "AMD lubes ...". Must get eyes checked.

    7. Re:Next slashdot story... by alexhmit01 · · Score: 1

      swilden writers, "and how many companies *aren't* smaller?"

      Now that it an easy question. There are 9 companies that aren't smaller than IBM in the US alone. :)

      In 2005, IBM's Fortune 500 Rank was 10, meaning 9 companies exceeded them in size. In 2004 they were number 9... they gotta watch out.

      It isn't just IBM that is HUGE. HP, through merger mania is #11, and tiny little direct sales PC only Dell is even ranked #28... Note I say Tiny because Dell had under $50b in revenues, and IBM had almost $100b... IBM despite spinning off and selling division after division is twice the size of Dell. However, while Dell shot up the list, Apple is growing nicely and is up to rank 263, but with just over $8 in Revenues.

      However, in reality, there are MANY companies that are larger than IBM. IBM is only #20 on the Global 500 rank...

      For comparison, the almighty Microsoft, that Slashdot seems to be under the mistaken impression is the largest and most powerful company in the world, only clocks in at #41 in the Fortune 500 list (and Intel is #50), and at #127.

      What does this mean? Note very much... :)

      OTOH, IBM is HUGE, MASSIVE, GIANT. Despite massive spin-offs, they are a $100b company. Microsoft is a minor player in comparison at $36b, although is HUGELY profitable... But, for comparison, niche player Apple is over 1/5th the size of Microsoft, so it's not the minor player everyone treats them as.

      Alex

  2. OMG, thist must mean... by DohnJoe · · Score: 5, Funny

    this must mean that AMD will switch to PowerPC!!!

    1. Re:OMG, thist must mean... by speights_pride! · · Score: 1

      that will then bring Dell on board too.

    2. Re:OMG, thist must mean... by hritcu · · Score: 1

      PowerPC? Isn't that a dead architecture? I think that AMD should steal ideas regarding Cell chips.

      --
      If you don't fail at least 90 percent of the time, you're not aiming high enough. (Alan Kay)
    3. Re:OMG, thist must mean... by Lemming+Mark · · Score: 1

      And then Apple will switch to AMD, right ;-) /me wants an Opteron in his iPod

    4. Re:OMG, thist must mean... by Anonymous Coward · · Score: 0

      I think you should realize that Cell *IS* a PowerPC chip (albeit with major extensions).

  3. Move over Intel (hopefully) by Kawahee · · Score: 4, Insightful

    Hopefully this will give nex-gen AMD chips a fresh design and hopefully push them to a significant majority over Intel. I've always personally favoured AMD chips, simply because they're damn good value, and efficient.

    --
    I'll subscribe to Slashdot when I see a month without a dupe, a typo, or an article the "editors" didn't read.
    1. Re:Move over Intel (hopefully) by dnoyeb · · Score: 1

      AMDs designs are already 'fresh.' It looks like a good move, but I bet they could have done MUCH better promoting from within. But it wouldn't have been a news story then...

    2. Re:Move over Intel (hopefully) by Anonymous Coward · · Score: 1, Informative

      Hopefully this will give nex-gen AMD chips a fresh design and hopefully push them to a significant majority over Intel. I've always personally favoured AMD chips, simply because they're damn good value, and efficient.

      AMD: true dual core -- now.
      Intel: piecemeal dual core

      AMD: mobile 64-bit cpu
      Intel: mobile 32 cpu based on the Pentium iii(and is not planning to go to 64 bit there)

      Open your eyes, my friend. AMD is already the next generation.

    3. Re:Move over Intel (hopefully) by gregorio · · Score: 5, Insightful

      I've always personally favoured AMD chips, simply because they're damn good value, and efficient.

      Or maybe because you're the typical geek who hates everything that's big and dominant. Geeks need to love "different" things, made for "special" people or not. Geeks need iPods and Unix computers, because other players and Windows computers are not for special people like you guys.

      If someday AMD beats the crap out of Intel and start to be the big guy, you might as well start talking about the superiority of Intel products and how it is so unfair that AMD dominates the market. =]

      And my point is...? Well, it's not really smart to be such a big fan of a company/group/etc. I think that we should give our respect to good products, actions and attitudes. Cheerleading for a commercial entity is just pure nonsense. I'm a consumer, I want good products, good actions and good attitudes. The world is about results. It's naive to expect that just because you "like" a group all of their actions are going to fit your views and needs. It's up to their shareholders if AMD is going to succeed in the long term, have giant profits or giant marketshare.

      I'm giving my soul to good results, not for companies, groups or whatever. That's why my current PC holds an AMD processor. Next time I'm buying a computer, I'll just buy whatever is best for me, AMD or not. I'm not "hoping" AMD wins, I'm just hoping the market is filled with good products and plenty of choice.

    4. Re:Move over Intel (hopefully) by utopianfiat · · Score: 1

      Logged-in Master of Bravery has a point.
      The only real reasons AMD doesn't have the bigger market share are:
      1) Intel's been around longer
      2) Intel plays more anti-competitive hardball (see: their pockets are deeper)
      3) Intel's pockets are deeper

      What I find great is that even though intel's compiler makes AMD code run slower, I still find AMD faster and more reliable than intel chips.
      -- Proud AthlonXP T-bred 2700+ user, soon to be AMD64 in my ASUS laptop for college (yes, I know I don't *need* it. XP)

      --
      +5, Truth
    5. Re:Move over Intel (hopefully) by uncqual · · Score: 1
      ...push them to a significant majority over Intel. I've always personally favoured AMD chips, simply because they're damn good value...

      Of course, if AMD beats out Intel, then we can forget the "good value" part because AMD will also have the pricing power that Intel currently has. Sigh - can't win...

      --
      Why is there an "insightful" mod and why isn't it "-1"? If I wanted insight, I wouldn't be reading /.
    6. Re:Move over Intel (hopefully) by utopianfiat · · Score: 2, Insightful

      Score 3 insightful? gregorio just went off on a rant that was totally unrelated to the original post:

      >> I've always personally favoured AMD chips, simply because they're damn good value, and efficient.
      > I think that we should give our respect to good products, actions and attitudes.

      Parent never said he was a *fan* of AMD, just that he liked AMD's products. Your entire post, albeit interesting, is moot point. Which I guess is alright, (+4 interesting, -1 moot)
      I think calling people on fanatical cheerleading of companies that clearly don't deserve it (see: Apple, Microshaft) is probably something we need to call them on, but I don't see a problem with cheerleading a company that produces good products, tends to be the "good guy" in relation to their major competitor (see: Intel v. AMD for list of anti-competitve abuses, try groklaw, I'm lazy), and generally has more advanced processors.
      Also, it's not that it's "unfair" that Intel dominates the market, it's that they dominate it unfairly. If you read the literature behind the Intel v. AMD case, you'll see how Intel basically has a testicle-grip over a lot of the market using scare tactics and deep pockets to keep AMD off the shelves.
      Personally, I'm *hoping* AMD wins, because right now AMD, I think, is the best option for myself and my systems, not to mention I'd like to reward competition and innovation.

      --
      +5, Truth
    7. Re:Move over Intel (hopefully) by Shazow · · Score: 1
      Geeks need iPods and Unix computers, because other players and Windows computers are not for special people like you guys.

      Au contraire, the iPod has grown far too popular. The true geeks only swim in the iRiver! :D

      - shazow
    8. Re:Move over Intel (hopefully) by 4of12 · · Score: 2, Insightful
      I think that we should give our respect to good products, actions and attitudes.

      Excellent. Everyone agrees on this one.

      Now consider that when the number of competitors in a marketplace decreases, that the remaining businesses don't need to provide as much quality for the price. Ultimately, with a single large dominant player in the marketplace, be it chips, OS, routers, petrol, telephone service or whatever, you end up paying a lot of money for little quality.

      And there are multiple barriers to entry in any of these markets.

      So the customer gets shafted.

      How can the marketplace dynamics change for the better?

      1. Government regulation. [Which is imperfect, given that legislation is crafted in a marketplace, too.]
      2. Increase the number of sellers [eg, China, India.]
      3. Lower the barriers to entry, say through technological means.
      4. Artificially encourage small competitors by creating a culture of irrational fanboys buying Product B because it's rare and gives them 733t status. They don't mind the technical hurdles and actually relish overcoming them.
      Cheerleading for a commercial entity is just pure nonsense.

      Cheerleading may be irrational, but it remains one of the ways to change the marketplace dynamics.

      If irrational fans support niche players like AMD, Apple, Linux, non-Cisco routers and biodiesel fuels, then I know I'll benefit. So I don't complain.

      --
      "Provided by the management for your protection."
    9. Re:Move over Intel (hopefully) by Anonymous Coward · · Score: 0

      BTW its "1337" or "l33t" hehe I had 2

    10. Re:Move over Intel (hopefully) by 2ms · · Score: 1

      Or maybe just maybe it's that teeny weeny thing about how AMD has always had the better performance/$ not to mention less heat, smaller size, just plain better designed cpu ever since the Athlon came out over 6 years ago.

    11. Re:Move over Intel (hopefully) by Kawahee · · Score: 1

      Or maybe because you're the typical geek who hates everything that's big and dominant. ...or not. Like you end up agreeing with me, I use what's best. That's why I don't use Linux on my home computer for development and personal use, I use Windows XP Pro and MS VS .NET 2003, with Visual Assist X with Internet Explorer 7. My webservers are Linux, Apache 2 and MySQL 4.1. I use AMD and ATi, a MS mouse, as well as other fairly dominant brands for most of my hardware, such as my Pioneer DVD drive.

      --
      I'll subscribe to Slashdot when I see a month without a dupe, a typo, or an article the "editors" didn't read.
    12. Re:Move over Intel (hopefully) by mclaincausey · · Score: 1
      Geeks need to love "different" things, made for "special" people or not. Geeks need iPods and Unix computers, because other players and Windows computers are not for special people like you guys.

      Parent modded insightful?? The iPod is the market share leader in portable digital music players by a hefty margin. How does the most popular of a type of device qualify as "different?" Unix is a much more elegant operating system than anything MS has put out to date. Geeks typically have training that makes us appreciate this elegance. Your ridiculous blanket statement might apply to pseudogeeks, but a real geek prefers Unix because it is technically superior to Windows.

      Similarly, AMD is the x86 performance leader in almost every aspect. That's why geeks prefer them: because we keep up with such things. The fact that they aren't Intel chips is just icing. Sure, there is a reaction to unethical or bullyish tactics by these corporations, but ultimately, price/performance is the bottom line. I could be wrong, but that's how this geek and his geek friends feel about it.

      --
      (%i1) factor(777353);
      (%o1) 777353
    13. Re:Move over Intel (hopefully) by gregorio · · Score: 1
      Parent modded insightful?? The iPod is the market share leader in portable digital music players by a hefty margin. How does the most popular of a type of device qualify as "different?"
      You don't need to be truly unique to be "different" (or "special"). There are a lot of groups where being "special" just means being like everyone else in the said group.

      In fact, you don't even need an official group to be "special". Using things perceived as "special" (like a stylish music player) is an important part of being "special".

      Btw, ever heard of "Think different"? =]
      Unix is a much more elegant operating system than anything MS has put out to date.
      I don't think technology is so black-and-white as you people think it is. In fact, it's impossible for any complex thing (like an operating system) to be black-and-white.
      Geeks typically have training that makes us appreciate this elegance.
      Yeah, right. Because Geeks know what's really good, right? They have "the power", "the knowledge", they are special, they're not like everyone else, right?

      There is something "different" in Geeks, they're surely "special". Certainly not influenced by groupthink, emotional problems like the need to BELONG or anything like that. =]
      Your ridiculous blanket statement might apply to pseudogeeks, but a real geek prefers Unix because it is technically superior to Windows.
      A real (Put-Label-Here) always prefers something because it is superior. Goths like (stuff) and hate (other stuff) because of superiority and inferiority. Punks, Anarquists, Communists, etc. always have superior reasons, motivations and cultures.

      Rational people prefer what's best for their needs. No labels, no black-and-white opinions and no fanboy attitudes, they just think about the results, not about the labels ("It's Unix! It must be better!", "He is a geek! He must know what he is saying. He is telling the technical reality, not his personal opinions.", etc. etc.).
    14. Re:Move over Intel (hopefully) by gregorio · · Score: 1
      Cheerleading may be irrational, but it remains one of the ways to change the marketplace dynamics.

      If irrational fans support niche players like AMD, Apple, Linux, non-Cisco routers and biodiesel fuels, then I know I'll benefit. So I don't complain.
      That doesn't stop us from thinking they're weird, irrational people. I mean, I like monkeys, they're useful (they entertain me at the zoo), while they're dumb.

      =]
    15. Re:Move over Intel (hopefully) by gregorio · · Score: 1
      That's why I don't use Linux on my home computer for development and personal use, I use Windows XP Pro and MS VS .NET 2003, with Visual Assist X with Internet Explorer 7. My webservers are Linux, Apache 2 and MySQL 4.1. I use AMD and ATi, a MS mouse, as well as other fairly dominant brands for most of my hardware, such as my Pioneer DVD drive.
      Then I can't see why you "hope" that AMD succeeds or anything like that. You should "hope" that anyone invents good stuff, so you can buy it.

    16. Re:Move over Intel (hopefully) by gregorio · · Score: 1

      I think calling people on fanatical cheerleading of companies that clearly don't deserve it (see: Apple, Microshaft) is probably something we need to call them on

      Right, because things are that black-and-white in real world, right? Like, everything that Microsoft does is crap and Apple products are made for dumb people?

      but I don't see a problem with cheerleading a company that produces good products, tends to be the "good guy" in relation to their major competitor (see: Intel v. AMD for list of anti-competitve abuses, try groklaw, I'm lazy), and generally has more advanced processors.

      Companies are not people. They don't have "character" and they can't be good or bad guys. It's all about profits. The smaller you are, the smaller is the damage you can cause in the desperate seek for profit.

      As long as something is not illegal, there isn't anything wrong with a company trying to make use of its potential market.

      try groklaw

      Like Groklaw, the anti-a-lot-of-stuff geek fanboy paralegal website? Talk about bias.

      Personally, I'm *hoping* AMD wins, because right now AMD, I think, is the best option for myself and my systems, not to mention I'd like to reward competition and innovation.

      I'm hoping I get good products. Period. I'm not giving my soul to any group.

      It's not like humanity hasn't tried it with communism, religious fanaticism, G. W. Bush and all the other "I'll give you my soul because I think you're the answer" situations of mankind.

      The real solution is free competition, with us, the people, promoting good results, and not "superior" groups, ideologies, and races.

    17. Re:Move over Intel (hopefully) by Anonymous Coward · · Score: 0

      I just hope that AMD continues it's paradigm of effeciency over clock speed.

  4. IBM by Renraku · · Score: 3, Insightful

    Don't be hatin' IBM. They've had some really good ideas/innovations in the past and I figured an IBM team member would end up either at AMD or Google.

    --
    Job? I don't have time to get a job! Who will sit around and bitch about being broke and unemployed then?
    1. Re:IBM by rholliday · · Score: 2, Funny

      Exactly. As I understand it, IBM developed and owns the 64-bit board architecture. Just a small thing.

      --
      Xbox reviews.. We think they're funny.
    2. Re:IBM by Anonymous Coward · · Score: 0
      Don't be hatin' IBM. They've had some really good ideas/innovations in the past

      Lotus Notes...
      Mainframes, AS/400...
      StinkPads...
      OS/2*...

      *Cool in the beginning, but then IBM made it clear they wanted nothing to do with evolving it beyond the turd it is (was) today.

      Hah hah! Every time I think of the words "Lotus Notes" I think about how queer and strange and non-intuitive it was, both the client and Domino. LotusScript *snicker*. I'd rather check my e-mail with Pine.

    3. Re:IBM by Anonymous Coward · · Score: 0

      I don't know, IBM has some really shitty patents.

  5. AMD will produce the Cell by o_miljac · · Score: 0, Redundant

    I bet AMD will produce the Cell chips.

  6. But...why? by MunchMunch · · Score: 3, Insightful
    I'm certainly not an expert, as I'm sure many replies will point out, but I thought AMD has been out-innovating IBM's PowerPC line for quite some time.

    So isn't this by all signs a step backwards?

    1. Re:But...why? by ucahg · · Score: 4, Insightful

      Do you think AMD has been out-innovating IBM because all of IBM's engineers are stupid? Do you think its the fault of this one man?

      Their strategy is simple: Hire the best they can find.

    2. Re:But...why? by ZenShadow · · Score: 3, Insightful

      PowerPC isn't IBM's only line. How about Cell? If the rumors about Intel's "new direction" prove out, having someone who developed something like the Cell in house could prove to be very fortuitous.

      -S

      --
      -- sigs cause cancer.
    3. Re:But...why? by kalidasa · · Score: 4, Interesting

      The Cell's core CPU is a PowerPC processor. And the PPC is a very good chip - the problem is that IBM decided that it should focus on Power5 and Cell, and neglected the G5 (and had some scaling issue, IIRC). The G5 wouldn't sell nearly as many units as Cell does, and the Power5 probably has a high margin (and is for their own server products). Again, IIRC, IBM tried to sell Apple on the Cell (so they could continue to fulfill their obligations to Apple without keeping up the G5), but Apple felt that the Cell wasn't really a good choice for general-purpose computing.

    4. Re:But...why? by Anonymous Coward · · Score: 1, Insightful
      Neglect is a strong word. Basically, IBM wants a volume partner on terms that they agree with. Apple wasn't it, Apple wasn't willing to put up the cash or the numbers for IBM to continue with them. The console market looks to be providing IBM with something that they want. From the looks of the new 970s, they can do everything than anyone else is doing multicore, low power, etc..


      POWER5, POWER6 and other initiatives are things IBM has to do for IBM, period. The margin is high but it's part of an integrated solution, if you wish to sell high end servers or midframes (RS/6k and AS/400) then you have to make your own chips becuase there isn't an off the shelf part that does what needs to be done. Itanium is starting to get close but it has some huge weaknesses and it's not there yet, if it ever goes there. What else is there? Mips is all be dead, Sparc is on life support with an ambitious hail mary type play, PARISC is done... Where do you go? If you wish to sell services to those people, you have to build the whole stack because you can't just cobble a set of pentiums together put Windows "Server" on it and have anything even close to mainframe like performance or reliability. No matter what, IBM won't put Apple or someone else above the cash cows built on those parts. Everyone knows that going in to it, including Sony, Microsoft, Nintendo and Apple.

    5. Re:But...why? by ZenShadow · · Score: 1

      Just for completeness, the only the control core in the Cell is PPC-based (and it looks to be a totally new PPC desgin at that, being in-order and all). The other 8 cores are a new design that has nothing to do with the PPC.

      Besides, the Cell could be built with the control core running any architecture. It's the headaches with the basic technology that I believe AMD would be interested in -- imagine one of those suckers with an Ath64 control core? :-)

      Personally, I want a chip with an Opteron 8xx-based control core and 8 high-speed, in order, 386 cores with mmx and sse added to them... :-) I'm thinking heat would be a problem tho...

      --S

      --
      -- sigs cause cancer.
  7. Gaming (slightly OT) by kevin_conaway · · Score: 0, Redundant

    This is slightly off topic but I've heard that AMD chips are supposedly better for gaming than their Intel equivalents.

    Is this marketing hype? User hype? Any truth or unsubstantiated personal anecdotes to confirm or deny?

    1. Re:Gaming (slightly OT) by Anonymous Coward · · Score: 0

      AMD CPUs have better price-performance ratio than Intel products.

    2. Re:Gaming (slightly OT) by garroo · · Score: 1

      This is no hype. In test after test, the combination of superior FPU and a shorter pipeline has resulted in better performance.

      Of course, this is dependant on a per machine basis. If you buy a crappy video card (or worse, use on board) and not enough ram, and an old HDD, you're system will not be as fast.

      But basically every review I ever read put AMD way ahead of the Pentium in similarly equipped hardware. The main reason is speculative execution... when a Pentium misses and has to step back, it's got roughly double the pipeline to go back on.

      This is really just a laymans explanation, I'm sure you'll find a lot more with your favourite search tool.

      --
      Oh my gawd, they killed kenny's mod points!!!!
  8. Re:25 years? by Ingolfke · · Score: 2, Informative

    Stint - A length of time spent in a particular way:

    Looks like a valid use of the word to me.

  9. In other news... by bigtallmofo · · Score: 3, Funny

    In other news...

    Local Ice Cream Shop Scores Big Hiring Scoop

    Rita's Water Ice yesterday announced it had hired Mary Lopez, 15-year old former ice-cream scooper at Little Shop of Ice Cream. Lopez's career at LSIC consisted of serving drinks, hot dogs and various frozen ice cream and custard products. She will now be responsible for Rita's [...]

    --
    I'm a big tall mofo.
    1. Re:In other news... by Anonymous Coward · · Score: 0

      I know you're trying to be funny, but Mary might be the person to straighten out Rita's Water Ice's business and increase profitability. So, in other words, it was a very good hire for RWI.

    2. Re:In other news... by Anonymous Coward · · Score: 0

      woooOT Philadelphia!

    3. Re:In other news... by Anonymous Coward · · Score: 0

      Philly is in da house!

  10. Athlon 64 wins performance prize by Mobile+Unit+of+the+G · · Score: 3, Informative

    It depends on the game, but the Athlon 64 usually beats the Pentium 4.

    http://www.tomshardware.com/cpu/20050627/athlon_fx 57-06.html#opengl

    The Opteron, high-end cousin of the Athlon 64, is a great chip for servers. We have a Sun V40z, and the guys I work with are always amazed at how fast it is, and we've only got single core processors -- with dual cores, it'll smoke just about anything:

    http://www.sun.com/servers/entry/v40z/index.jsp

    1. Re:Athlon 64 wins performance prize by ShieldW0lf · · Score: 1

      Man... 40oz? I guess it's fast... that wouldn't last past the first time friends came to visit! Do they sell Texas Mickies?

      --
      -1 Uncomfortable Truth
    2. Re:Athlon 64 wins performance prize by Mobile+Unit+of+the+G · · Score: 1

      You'll need the dual core, then. Personally, Old English is my brand.

  11. Lead chip design? by Serious+Simon · · Score: 2, Funny

    Maybe this IBM veteran is attracted to designing a lead chip, but there will be no market for it in Europe. Chips containing lead will be banned next year due to the RoHS directive...

    1. Re:Lead chip design? by RandoX · · Score: 0, Redundant

      I'll assume that this was a serious post and point out that in this context, lead is a verb.

    2. Re:Lead chip design? by MrWim · · Score: 1

      boh!

  12. Pah... by gowen · · Score: 5, Funny

    Let's face it, there hasn't been a major breakthrough in chip design since Lays produced their first prototype of the "crinkle cut".

    --
    Athletic Scholarships to universities make as much sense as academic scholarships to sports teams.
    1. Re:Pah... by Ed+Avis · · Score: 1

      Re your sig: I think you mean kuro5hin.

      --
      -- Ed Avis ed@membled.com
    2. Re:Pah... by gowen · · Score: 2, Funny

      The defence rests, yr honour.

      --
      Athletic Scholarships to universities make as much sense as academic scholarships to sports teams.
    3. Re:Pah... by justforaday · · Score: 1

      I would say that those 3D Doritos were pretty innovative. Not groundbreaking enough to displace the standard "flat" chip, though.

      --
      I'll turn into a supernova and burn up everything. Well I'll turn into a black little hole and you'll turn into string.
    4. Re:Pah... by timeOday · · Score: 1

      How about that "Wow!" Olestra chip? "Now with more anal leakage!!"

  13. Power PC's strength is system-on-chip by Mobile+Unit+of+the+G · · Score: 5, Interesting

    Athlon wins the prize for brute CPU power, but the real strength of PowerPC is that IBM can design custom chips based on combining PowerPC cores with additional processing elements. This technology is behind Deep Blue, Blue Gene, the PS3, and the Xbox 360.

            This kind of chip is hard to program for, but can deliver unbeatable performance per dollar, square centimeter and watt when software is codesigned with the hardware.

            AMD and Intel are going in this direction with dual-core, but IBM is already way ahead. For instance, BlueGene is based on a special chip that has two PowerPC cores with an incoherent cache (tricky to program but cheap and fast) and adds an enhanced vector processing unit. IBM is a leader in higher-end SoC solutions (really, anything that gets power from the wallplug instead of a battery.) Lower-power applications are using MIPS and ARM cores instead...

    1. Re:Power PC's strength is system-on-chip by TheRaven64 · · Score: 1

      Don't forget that PowerPC is the low-end, budget version of POWER. POWER5 is shiny. POWER5+ is due out soon. POWER4 had dual-core back when AMD was still pondering whether 64-bit was a good idea.

      --
      I am TheRaven on Soylent News
    2. Re:Power PC's strength is system-on-chip by Anonymous Coward · · Score: 0

      >>but can deliver unbeatable performance per dollar

      >>This kind of chip is hard to program for

      statement 2 makes statement 1, false.

      if it's hard to program for, and the software has to be "codesigned with the hardware", then that means it requires expensive, hard to find, programmers.

    3. Re:Power PC's strength is system-on-chip by Mobile+Unit+of+the+G · · Score: 1

      There are two markets for codesign: (1) very expensive speciality products that need high performance (ex. military), and (2) high-volume systems (game consoles, cell phones, network routers, set-top boxes.) In both of these scenarios, you can afford high development costs.

      Codesign isn't as bad as you might thing -- you don't need to design the hardware at the gate level, but you can snap together pre-existing modules. Simulation tools let you check out the design space before you burn any silicon.

      Yes, the programming involves concurrency, and that's hard, but I've got news for you -- future improvements in computer power are going to come from parallel operation -- we're not going to see big clock rate bumps in the immediate future.

      One exciting frontier will be processors that hit a good balance between specialization and generalization: network processors, software radio processors, 3d accelerators, stream processors and chips like Cell and the Xbox processor will all be produced in large volumes, and people are going to program them, like it or not.

  14. Liquid metal by Crixus · · Score: 1

    Good, now AMD can get on that Terminator "Liquid Metal" technology.

    --
    Ignore Alien Orders
  15. Re:25 years? by DohnJoe · · Score: 1

    you're right, it's a perfectly cromulent word.

  16. Re:25 years? by parasonic · · Score: 0

    Yes, but I have heard it more often than not carrying a brief or scant connotation. (Maybe I just hang around the wrong crowd?)

  17. Really why would anyone give a monkey's behind... by TarryTops · · Score: 1

    ...who goes to work where? Keep luring each other. shaking things up is always good. Especially in these times when I hear that china has a double growth rate than US. There are more things than getting into a bitch-fight all the time.Eventually all those cheap chips will be sold on the chinese flea market. So keep fightin'...

    --
    Java Oracle Linux Enthusiast
  18. Re:25 years? by Anonymous Coward · · Score: 0

    stop trying to embiggen your karma!

  19. SMT by MrNemesis · · Score: 3, Interesting

    One thing that has been interesting me lately, after reading a series of Anadtech articles on current and near-future processor tech is the possible inclusion of SMT (oft marketed as Hyperthreading by Intel) on AMD cores.

    The article mentions the POWER5 chip and it's implementation of SMT and how it behaves with multi-core chips (i.e. how it can devote all threads on one core to a single task, with the other core(s) sharing the workload via SMT) and how it's rather more impressive that the HyperThreading[TM] on Intel P4's, although I'm not a microprocesor guru.

    Whilst I can understand AMD's decision not to put SMT in their current processors, with the recent focus on multi-core and multi-threading I think they'd be foolish not to think about it soon, and (as someone not very up on non-x86 chips) it seems IBM's POWER5 is a good base to emulate. Does anyone have any information on SMT implementations in POWER other chips like Sparc and Itanium?

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    Moderation Total: -1 Troll, +3 Goat
    1. Re:SMT by rayzat · · Score: 1

      SMT isn't the straight up performance gimme it is often marketed to be. In some instances SMT is good, and some aspects of SMT are good most of the time. but SMT introduces issues that can sometimes trash performance. For instance If you have mutliple threads acting in a processor core you suddenly have to worry about register names, this is accomplished either by using register renaming or multiple sets of registers, both solutions adding complexity to the decode time of the chip. Another issue is cache thrashing. If multipe threads exercise the same cache lines you can get into a situation where everytime a thread switches in it invalidates the cache and then switches back out, there are multiple solutions to this but it's just one more thing that needs to be placed into your logic. So now lets say you have addressed every issue with SMT, many of which I haven't bothered to start to address, you have more gates which means longer delays, and if it's in a critical path that means a lower frequency. Accessing different caches or busses might take an extra cycle. So now you plug all this data into your "master performance equation" and you find that overall there isn't that much of a boost if any at all, or at least not enough to justify the cost of a bigger package, lower yield, a higher power consumption, and more heat. Which is why chips like the Power5 have SMT they are a pedal to the floor performance machines so you deal with the drawbacks because it lets you get a 1% more done. Which yields the question if there are so many drawbacks how does Intel do it with HT, well they really don't do it, at least not all of it. HT uses some aspects of SMT in order to get some performance boost while not implementing others, your classic engineering decision.

    2. Re:SMT by MrNemesis · · Score: 1

      Thanks for the post, an awful lot of articles I've read don't often go into to performance issues like that.

      AFAIK, all modern x86 chips alredy use register renaming, but would the additional overhead of SMT make that slower?

      Re: the cache issues, it seems to be something that Intel have (maybe) tried to solve by dumping ever-increasing amount of cache on their chips (although of course they need generous cache alread because of their relatively high memory latency). Obviously I'm thinking that the AMD64's considerably lower memory access latency will help with cache-thrashing in this regard.

      As regards to the manafacturing issues, I'm led to believe that Intel's SMT logic takes up about 5% of the die space, although it's a relatively simple implementation and it's because of this that it can lead to performance degradation in some applications (apparently). I don't have any figures on how much silicon SMT consumes on a POWER5, but I assume it's more than that.

      So whilst it might not be an economical option for the largely single-process workloads on desktop machines, might a good SMT implementation not be of great benefit to the Opteron line of server/workstation chips? They generally have to deal with alot more threads/processes than the Athlon64's, and as I see it they are already starting to tread on the toes of the big iron chips in some of the 4-8 way server stakes.

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    3. Re:SMT by Anonymous Coward · · Score: 0

      hmm..There are 128 registers in Itanium. It will be really difficult for it to implement SMT. The register copy will be very expensive.

  20. you rule.. mod this guy up by Anonymous Coward · · Score: 0

    first laugh of the morning.. gotta love it

  21. Re:25 years? by DohnJoe · · Score: 1

    you got my number!

    while we are on the subject, I found out wikipedia has a nice page about all these made-up words:

    http://en.wikipedia.org/wiki/Cromulent

  22. Need to keep the pressure on by edxwelch · · Score: 3, Informative

    They'll need all the help they can to keep the lead on Intel.
    Intel's 90nm process was a disaster, due to leakage problems.
    According to here http://www.theinquirer.net/?article=25512 Intels 65nm process solves some of the leakage problems and is due to be released very soon.
    I get the impression that this will make it on par with AMD's current 90nm process as regards power consumption.
    When the 45nm process comes out the leakage problem will be completly fixed completely.

  23. We Need a Revolution in Chip Design by MOBE2001 · · Score: 4, Funny

    Hopefully this will give nex-gen AMD chips a fresh design and hopefully push them to a significant majority over Intel.

    This will not happen. Intel's marketing prowess is much better than its competition. What would scare Intel (and the others) is a revolutionary new chip that solves a major problem in the industry. Consider that all processor architectures are based on and optimized for the algorithm, a custom started by a guy named Babbage more than 150 years ago. Progress has only been incremental since.

    A really new architecture should abandon the algorithmic model and adopt a non-algorithmic, signal-based synchronous software model. It would revolutionize computing and solve the nastiest problem in the computer industry: software unreliability.

    But we cannot expect big companies like Intel, AMD and IBM to be truly innovative. Their approach is evolutionary, not revolutionary. Hopefully a bright upstart will get the message and make a killing while the behemoths are busy fighting each other for market share. They won't know what hit them until it is too late.

    The message is that there is a solution to the software reliability crisis. The disadvantage is that it will require a radical change in both processor architecture and software construction methodology. But the advantage is too good to ignore: 100% software reliability! Guaranteed!

    1. Re:We Need a Revolution in Chip Design by Anonymous Coward · · Score: 0

      you have to put business complexity somewhere. if the software is simplified then the signal delivery infrastructure gets complicated. i may be wrong about this, but you cannot just create something radically different out of thin air without some nasty tradeoff.

    2. Re:We Need a Revolution in Chip Design by JBHarris · · Score: 1

      After looking at the COSAed program a couple times and digging deeper, I got a couple things:
      1. Algorithmic processing works, it is standard, it is understood. Things need to be done in order.
      2. I'm a somewhat smart fellow, and I understood about 40% of that COSA OS design. The design is based on smaller chunks of algorithmic code, just like the new Cell processor from IBM. You know, the one powering the Xbox360 & PS3.

      Seems to me the silver bullet isn't going to smash through all things in a magical journey to software perfectness, but instead will show up making our video games better.

    3. Re:We Need a Revolution in Chip Design by kesuki · · Score: 1

      the real silver bullet is of course people seeking quality in there lives, and quality in there actions... and quality in there work. if you're just there for the money who cares as long as it 'works for you'

      Also reliable software is dependant on reliable hardware. so it's not just the software industry that needs to focus on making sure there is enough quality in the jobs they do, it's the responsiblity of the people mass producing hardware too.

    4. Re:We Need a Revolution in Chip Design by poopdeville · · Score: 1

      When did Microsoft announce that they were using the Cell? I thought they were using another, distinct PowerPC processor.

      --
      After all, I am strangely colored.
    5. Re:We Need a Revolution in Chip Design by youknowmewell · · Score: 2, Funny

      And if you call now you will also receive an Omniscient Hard Disk Drive Solution(R) from Infinium Labs(TM) which will hold 5 PB of data for eternity absolutely free! This OHDDS can withstand obuse from nuclear attacks, millions of computer viruses and worms, hellfire and brimstone, submersion in server administrator urine, and even volcanic eruptions! Order Now!

    6. Re:We Need a Revolution in Chip Design by Junks+Jerzey · · Score: 1

      A really new architecture should abandon the algorithmic model and adopt a non-algorithmic, signal-based synchronous software model. It would revolutionize computing and solve the nastiest problem in the computer industry: software unreliability.

      Of course something that radical would be useless to the desktop/notebook market as a whole. You'd have to start a whole new type of PC to take advantage of it, one that's fundamentally incompatible with everything else out there. Don't get me wrong, I'd love to see that, but I'm not holding my breath.

      There are lot of other options for radical shifts in processor design. At the moment, both Intel and AMD are spinning their wheels, designing chips like crazy but the improvements are incremental and small. No one has broken through the wall that has kept CPU design in a holding pattern for the last three or more years. 64-bit has been a lot of noise, and it hasn't come into its own yet (even among high-end users, you'll rarely find anyone begging for more than 2GB of memory). The other big issue that that notebooks and gadgets are the future, not desktops, so low power is a huge deal.

      100% software reliability! Guaranteed!

      What is this based on? How are you going to get 100% software reliability by using different processors?

    7. Re:We Need a Revolution in Chip Design by drew · · Score: 2, Interesting

      Your silver bullet is no real solution. You would still be dealing with algorithms, you are just pushing them somewhere else and calling them by a different name. The signal based synchronous software model would not (in and of itself) make any improvents to the relibility of software. You state in your paper that hardware flaws are physicial flaws rather than design flaws, which is completely untrue. The hardware world has seen more than it's fair share of design flaws as well. The reason is that QA for hardware is typically much higher than it is for software for three reasons:

      1) hardware typically is designed to have longer life cycles than most software. Many chip producers are still actively manufacturing and selling five year old designs, while (for example) Microsoft has not only stopped selling windows 2000, they've also stopped actively supporting it.

      2) hardware is difficult to patch after it has been deployed, so they can't just ship a product and then release patches when they find bugs after the fact.

      3) hardware is usually much easier to test than software because it is much simpler (in that it is usually designed to perform a much smaller number of tasks in a narrower range of conditions), and a finite series of tests can be designed that achieve full or nearly full coverage.

      the real problem with software instability is twofold.
      1) marketing pressures in the software industry are such that software tends to be released without bing properly tested, released with known bugs, and more emphasis is put on getting things quickly rather than getting things done well.
      2) unlike in other industries, consumers have come to expect that it is normal for software to be buggy or to have numerous patches released after the product. they would never accept this in consumer electronics, cars, public transportation, home appliances, or anything else that they purchase, but somehow this is normal for computer software, so they shrug and go on with their lives.

      number 2 is the primary cause, because if it wasn't for number 2, number 1 wouldn't happen. the companies that rush products out the door that are buggy and incomplete would go out of business as people refused to buy their products or returned them en masse for being faulty. (which is another problem with the software industry- people can't return software that doesn't meet expectations like they can in any other sector)

      which, by the way, is what happens to just about any non-software company when they release products with the same level of quality control as most software companies.

      --
      If I don't put anything here, will anyone recognize me anymore?
    8. Re:We Need a Revolution in Chip Design by Anonymous Coward · · Score: 0
      The other big issue that that notebooks and gadgets are the future, not desktops, so low power is a huge deal.

      Desktops will be around for a long, long time. Further, I feel that the notebook trend will peak and probably head back in the other direction in a few years. The reason is, it's fundamentally more expensive to build a portable computer than a desktop. Also (as you point out above) high powered devices such as powerful graphics cards don't fare well in a notebook environment. I think we'll see people going for something closer to the environment IBM is investigating right now (sorry no link handy) where most people will carry their environment and data around with them on a portable drive or super-PDA, and connect it to whatever machine they happen to be using at the time. Notebooks/portables will still be quite popular, but they'll also still be a compromise for the power user.

      Power consumption is important, mainly from the standpoint of making sure the chips don't melt (as well as the obvious cost, reliability and environmental concerns).

    9. Re:We Need a Revolution in Chip Design by master_p · · Score: 1

      Any programming model can be done on a Turing machine, without support from the hardware. There is no need to overcomplicate silicon just to support one programming paradigm over another.

    10. Re:We Need a Revolution in Chip Design by sillybilly · · Score: 1

      But we cannot expect big companies like Intel, AMD and IBM to be truly innovative. Their approach is evolutionary, not revolutionary. Hopefully a bright upstart will get the message and make a killing while the behemoths are busy fighting each other for market share. They won't know what hit them until it is too late.

      With a chip-fab nearing $40 billion startup capital, it's hard to imagine anyone from their garages coming up with a competing chip. The days of Tesla and Edison playing in a garage are gone, my friend. These days the things like the hybrid cars are made by teams and armies of cooperation inside very well funded companies. After all that's how it's always been with big things - even Tesla and Edison wouldn't have gone far without Faraday, and all the international scientific community buzz going roundtrips around the globe. As Newton put it, standing on shoulders of giants. Chiseling away at the little things is very important while working on big things - wax on, wax off, is the way that chips are created. Newton was just an outstanding chiseler.

    11. Re:We Need a Revolution in Chip Design by Junks+Jerzey · · Score: 1

      Desktops will be around for a long, long time. Further, I feel that the notebook trend will peak and probably head back in the other direction in a few years. The reason is, it's fundamentally more expensive to build a portable computer than a desktop.

      But notebooks are tremendously more useful and appealing. End of story :)

    12. Re:We Need a Revolution in Chip Design by akuma(x86) · · Score: 1

      Intel's marketing prowess is much better than its competition

      I think you mean *manufacturing*

      When AMD can pony up 10 billion dollars a year to invest in fab capacity then Intel has something to worry about.

    13. Re:We Need a Revolution in Chip Design by Drooling+Iguana · · Score: 1

      But a desktop suits the needs of many users, and can be made (and sold) more cheaply. End of story.

      --
      ... I'm addicted to placebos
    14. Re:We Need a Revolution in Chip Design by Chosen+Reject · · Score: 1
      But notebooks are tremendously more useful and appealing.

      To whom? I think he's right. What can you do on a laptop that you can't do on a PDA? There are some things, but then, of those things what can't you do on a desktop? If it's portability you want so that you can surf the web, check email, create some kind of document, etc. then a PDA is much more appealing in terms of portability. If it's something CPU-intensive (like games or some serious photoshop or Maya, etc) then the battery life of a laptop is very unappealing and decreases its usefulness. Now we also have portable DVD players and gaming systems, and now the PSP sort of combines the two and this trend will continue.

      I own a laptop because my wife really wanted one. I consider it a seriously handicapped computer. This coming from a guy whos desktop is 4 years old but laptop is only a year and a half old. Both of them cost the same at the time of purchase (~$1300). What I've seen is that laptops are more and more appealing for their bling value and less and less appealing for their actual usefulness compared to other devices.

      --
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      Just say no to irreversible processes!
    15. Re:We Need a Revolution in Chip Design by jp10558 · · Score: 1

      I agree. I suckered myself into buying a laptop (cheapest I could get new) to take notes after going back to college because I could type much faster than I could write.

      However, they really aren't there for note taking - and lots of classes have really bursty notes, some days you'll take lots, other days none. The laptop weighs more than most notebooks will, so you're not saving space unless you carry all your day's books and such the whole day.

      Some classes, like programming, are easier on a laptop if you can run the IDE on it, but you still can get the same help by asking during lab or during office hours. And the professor is usually happier to meet you during posted hours than to stay after class and try and help you on your laptop.

      Laptops are pretty much not upgradable, and mostly cost far more than a desktop. I just have yet to get any real use out of it beyond watching movies.

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      Opera, Proxomitron-Grypen,GPG 0x0A1C6EE3
    16. Re:We Need a Revolution in Chip Design by Anonymous Coward · · Score: 0

      Does "fabless semiconductor company" mean anything to you? How about names like nVidia, ATI, Transmeta, Via, etc.? None of these companies own their own fabs (instead relying on foundries like TSMC and IBM), yet they seem to have no problem selling chips.

    17. Re:We Need a Revolution in Chip Design by sillybilly · · Score: 1

      Yes, there are such companies, at the mercy of the fabbed companies. If you have a killer design, and nobody is willing to make it for you, what options do you have? And when something is $40B, it's a very nice target to be taken over and be monopolized in the end. What incentive will you have then to be a fabless company, and create, create magic, when the fab will dictate all the terms for you and stomp and shit all over the magic? Competition would be the answer, and it is for now, the fab companies are at the mercy of each other. But while in a competitive free market there is an "invisible hand" at play, this invisible hand can do nothing about the monopoly vulnerability, there is no self-regulating control against that, and ultimately in a free market everything falls into that 'monopoly low energy point', even with the constant human intervention. When there is a will, there is a way, the free market will always find ways around the human regulations, and it's a neverending vigilant battle, unless you provide some culture that exerts automatic feedback to correct such swings. Then the free market low energy entities will go fight culture and subdue the 'tyranny of public opinion,' getting everyone boozed up on hip-hop and uneducated, but then you wonder why external free markets that still have the 'tyranny of public opinion' with culture and education in place, can outcompete you, in a 'greater free market,' until even that greater free market is subdued into monopolistic entitites, and the anti-monopoly-feedback-culture fully eradicated, so that there is no 'even greater free market' to compete in anymore, including no more creation of magic. What an idillic stability point.

  24. Re:25 years? by SecularG · · Score: 1

    I usually hear stint used as, "a short stint". Perhaps that is where you get the feeling that it refers to a short period of time.

  25. his most recent "post" by ChipMonk · · Score: 1

    VerHeul's most recent post during his 25-year stint at IBM was head of engineering and technology services.

    I read the first half of this and thought, "wow, this guy has had a weblog for 25 years!"

    1. Re:his most recent "post" by NicklessXed · · Score: 1

      I feel sorry for you, but at the same time, I want to beat you up for that post.

  26. Wrong headline by gr8_phk · · Score: 1

    The headline I've been waiting for is "IBM to buy AMD". Then AMD wouldn't have to worry about joint development deals any more, and IBM would suddenly have a world class x86 chip to sell - and their size, reputation, and chip capacity would probably get the AMD64 some serious market share. Now IBM has someone they trust over at AMD who has the background to evaluate the sensibility of such a deal. All they'd need to do is have lunch six months down the road, and ask the magic question - a simple yes or no could decide it.

    1. Re:Wrong headline by Knetzar · · Score: 2, Insightful

      Why would IBM want x86? They no longer make PCs and they want to be able to get both Intel and AMD processors for their non-power based servers.

    2. Re:Wrong headline by twiddlingbits · · Score: 1

      IBM is trying to make itself into a services first company, all over the last 10 years has been selling off any commodity Hardware manufacturing. First Disk Drives, then PowerPC, now Laptops. Servers may be next, although who would buy them is unclear. Dell could probably find the money if they really wanted to buy IBM's Server line, but there would be product line overlap.. Mainframes IBM will always make but they are not made in the USA anyhow.

    3. Re:Wrong headline by QuaZar666 · · Score: 1

      if they were to sell there server/mainframe line to anyone I would think it would be Unisys, but honestly I don't see IBM selling it since it fits into the whole IBM solution business model

    4. Re:Wrong headline by Knetzar · · Score: 1

      They sold the PC division because it wasn't making a profit. Right now the remaining major divisions (software, services, and servers) are making a profit, so I think they'll hold on to them. If things change down the road and they start losing money in the server business, then I can see them getting completely out of hardware, but until then, I really think they'll hold onto those big iron machines.

  27. Not likely by Brian+Stretch · · Score: 1

    This was likely done with IBM's approval. AMD and IBM recently extended their chip development cooperation agreement. I'd sooner expect IBM to buy AMD than sue them but even that's not all that likely.

  28. AMD vs IBM by certel · · Score: 1

    As bad as that is for IBM, it's great to see AMD taking some strides.

  29. Cool! by sharkey · · Score: 2, Funny

    Opteron and MCA, together at last! What more could anybody want?

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    --
    "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
  30. A far as i know... by Hurricane78 · · Score: 0

    ... IBM helped AMD out to design the Athlon. At least this is what i read when it came out. The autor also said that at this time AMD were barely able to compete with intel, and maybe IBM did not want intel to become the only player in the consumer processor market. I don't remember everythign but i know ibm gave amd some important technologies to keep up with intel. So they must be in good contact and maybe Jeff VerHeul (is this really the correct notation?) worked with amd for years now and just decided to make it official...

    --
    Any sufficiently advanced intelligence is indistinguishable from stupidity.
  31. Re:SMT in Sparc by mparaz · · Score: 1

    Sun's Niagara "combines chip multiprocessing (CMP) and SMT to do Chip Multithreading.

  32. And on the low end... by mparaz · · Score: 1

    ... they have the new 64-bit Sempron budget processor.

  33. In other news.... by sillybilly · · Score: 1

    I'd rather have both Intel and AMD going at it, instead of either one alone. Monopolies are not kind.

  34. Pass the pipe. by Inoshiro · · Score: 1

    That crack rock's gone to your head.

    "... signal-based synchronous software model. It would revolutionize computing and solve the nastiest problem in the computer industry: software unreliability."

    Software would be reliable if we could produce 100% algorithms which are free from unconsidered and unhandled cases. It has nothing to do with the medium of execution, and everything to do with the design. This is why computer engineering needs to be a more popular topic.

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  35. Ok here he comes. by MrCopilot · · Score: 1
    AMD Lures IBM Veteran to Lead Chip Design

    Change the letters on the sign and put on your ties. Hurry.

    --
    OSGGFG - Open Source Gamers Guide to Free Games
  36. His office has no windows by uarch · · Score: 1

    His new office is a conference room I used to use at AMD's Austin South site.
    It has no windows :(

    1. Re:His office has no windows by JamesTRexx · · Score: 2, Funny

      I can't wait until our office has no Windows. :-P

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      home
  37. Probably a stupid question by Just-some-person · · Score: 0

    Does this mean a mix between AMD64 and PPC?

  38. Not the company but the people by heroine · · Score: 1

    Predicted when IBM hyped the cell processor a few months ago that you'd to better with an AMD cell processor once AMD hired IBM's managers. Sure enough, you'll do better with an AMD cell processor.

  39. Leakage problems with next-gen processes by Pulzar · · Score: 2, Informative

    When the 45nm process comes out the leakage problem will be completly fixed completely.

    Yeah, and they'll get the Nobel Prize for that, since the power consumption due to leakage increases with the descrease in process size. In fact, it's getting so high in chips being currently designed that the static power consumption is becoming higher than the dynamic power consumption due to the signal switching.

    But, Intel will fix it completely with their next process. It'll be easy.

    --
    Never underestimate the bandwidth of a 747 filled with CD-ROMs.
    1. Re:Leakage problems with next-gen processes by edxwelch · · Score: 1

      It is possible to reduce leakage with a more advanced process.
      Presumably they will use something like fully depleted SOI

  40. Re:Pah... Have you not heard of Pringles? by nihilistcanada · · Score: 1

    Pringles, little perfect rhomboid forms composed of industrially processed potato flakes. There is no more perfect snack food. Plus you can use the can for a nice directional 802.11b antenna. How can you post on Slashdot and not know of this? Time to take back your nerd license.

  41. Not difficult... by Anonymous Coward · · Score: 0

    It is not difficult to hire whomever you want away from IBM now. The environment at IBM has been deteriorating for a couple of years now. I don't know anyone within global services who wouldn't jump at the chance to work for another company. Recently, they have been conducting employee satisfaction surveys in an attempt to figure out why everyone is so unhappy.

    Sam Palmisano doesn't make any sense whatsoever. He is not sure what kind of company he wants to be CEO of. In a recent employee broadcast he was asked, "if IBM is doing so well, why is our stock price so low?". He answered, "our stock price is low because IBM is perceived as a technology company... we need to find a way to not be perceived as a technology company". Guess what, everyone I know at IBM wants to work for a technology company.

    "On Demand" makes no sense whatsoever. Employees at IBM can't figure out what the hell Sam is talking about when he uses the words "on demand". Just when we think we understand, he switches the definition. They recently sent a team of presenters to try and explain what "on demand" meant... everyone walked out more confused than when they went in.

  42. Clarification by MunchMunch · · Score: 1
    Do you think AMD has been out-innovating IBM because all of IBM's engineers are stupid? Do you think its the fault of this one man?

    Their strategy is simple: Hire the best they can find.

    Hey now, I understand I didn't say much about my reasons for believing AMD has been out-innovating IBM, but no reason to put little men made of straw in my mouth (and then bash them to their component molecules). As the article states, this guy is responsible for overall direction, and I was assuming that was the topic--my comment was directed towards that.

    In my layman's, PC tech hobbyist mind, the design efficacy hierarchy (at least for the current generation) from best to worst is something like: AMD, IBM, Intel. I recognize this guy is a big name and stuff, but surely AMD doesn't need to mess with their overall design strategy if it is indeed already the most effective one.

  43. Silicon roadmaps? by evilviper · · Score: 1
    Now, he will lead the development of all future AMD computing products, including silicon roadmaps

    Can someone tell me where I might find silicon roadmaps? My roadmaps are all made of paper, and get ruined when I spill coffee on them. Silicon roadmaps would surely solve this problem...
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