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Crunching the Math On iTunes

markmcb writes "OmniNerd has posted an interesting article about the statistical math behind iTunes. The author makes some interesting observations concerning the same song playing twice in a row during party shuffle play, the impact that star ratings have on playback, and comparisons with plain old random play (star ratings not considered)." From the article: "To test the option's preference for 5-stars, I created a short playlist of six songs: one from each different star rating and a song left un-rated. The songs were from the same genre and artist and were changed to be only one second in duration. After resetting the play count to zero, I hit play and left my desk for the weekend. To satisfy a little more curiosity, I ran the same songs once more on a different weekend without selecting the option to play higher rated songs more often. Monday morning the play counts were as shown in Table 1."

32 of 276 comments (clear)

  1. iTunes is a monopoly by Anonymous Coward · · Score: 3, Funny

    As a record store owner, My business faces ruin. CD sales have dropped through the floor. People aren't buying half as many CDs as they did just a year ago. Revenue is down and costs are up. My store has survived for years, but I now face the prospect of bankruptcy. Every day I ask myself why this is happening.

    I bought the store about 12 years ago. It was one of those boutique record stores that sell obscure, independent releases that no-one listens to, not even the people that buy them. I decided that to grow the business I'd need to aim for a different demographic, the family market. My store specialised in family music - stuff that the whole family could listen to. I don't sell sick stuff like Marilyn Manson or cop-killer rap, and I'm proud to have one of the most extensive Christian rock sections that I know of.

    The business strategy worked. People flocked to my store, knowing that they (and their children) could safely purchase records without profanity or violent lyrics. Over the years I expanded the business and took on more clean-cut and friendly employees. It took hard work and long hours but I had achieved my dream - owning a profitable business that I had built with my own hands, from the ground up. But now, this dream is turning into a nightmare.

    Every day, fewer and fewer customers enter my store to buy fewer and fewer CDs. Why is no one buying CDs? Are people not interested in music? Do people prefer to watch TV, see films, read books? I don't know. But there is one, inescapable truth - Internet piracy is mostly to blame. The statistics speak for themselves - one in three discs world wide is a pirate. On The Internet, you can find and download hundreds of dollars worth of music in just minutes. It has the potential to destroy the music industry, from artists, to record companies to stores like my own. Before you point to the supposed "economic downturn", I'll note that the book store just across from my store is doing great business. Unlike CDs, it's harder to copy books over The Internet.

    A week ago, an unpleasant experience with pirates gave me an idea. In my store, I overheard a teenage patron talking to his friend.

    "Dude, I'm going to put this CD on the Internet right away."

    "Yeah, dude, that's really lete [sic], you'll get lots of respect."

    I was fuming. So they were out to destroy the record industry from right under my nose? Fat chance. When they came to the counter to make their purchase, I grabbed the little shit by his shirt. "So...you're going to copy this to your friends over The Internet, punk?" I asked him in my best Clint Eastwood/Dirty Harry voice.

    "Uh y-yeh." He mumbled, shocked.

    "That's it. What's your name? You're blacklisted. Now take yourself and your little bitch friend out of my store - and don't come back." I barked. Cravenly, they complied and scampered off.

    So that's my idea - a national blacklist of pirates. If somebody cannot obey the basic rules of society, then they should be excluded from society. If pirates want to steal from the music industry, then the music industry should exclude them. It's that simple. One strike, and you're out - no reputable record store will allow you to buy another CD. If the pirates can't buy the CDS to begin with, then they won't be able to copy them over The Internet, will they? It's no different to doctors blacklisting drug dealers from buying prescription medicine.

    I have just written a letter to the RIAA outlining my proposal. Suing pirates one by one isn't going far enough. Not to mention pirates use the fact that they're being sued to unfairly portray themselves as victims. A national register of pirates would make the problem far easier to deal with. People would be encouraged to give the names of suspected pirates to a hotline, similar to TIPS. Once we know the size of the problem, the police and other law enforcement agencies will be forced to take piracy seriously. They have fought the War on Drugs with skill, so why not the War on Piracy?

    This evening, m

    1. Re:iTunes is a monopoly by PaulusMagnus · · Score: 5, Insightful

      Reads just like one of those anti piracy adverts the MPAA forces us to watch at the movies, or that FACT in the UK put on their DVDs.

      Piracy happens because technology happens. We pirate music because it's easy to copy and considerably less than buying it. We don't pirate books because it's frankly too expensive in photocopying charges but there's a whole collection of pirated PDFs out there, if you care to look.

      Technology changes the world we live in. I don't recall the Horse & Cart Association of America (HCAA) suing people that moved to cars which put them out of business. I also don't recall the MPAA or RIAA suing Intel, IBM or Microsoft for giving us these tools that enable us to pirate music.

      If piracy destroys the music business, so be it. Technology often destroys antiquated business models whether it's children cleaning chimneys, horse drawn carriages, coal mining or farming by hand. These people need to find a business model that works. An artist only makes around 5% from every track sold, the label and distributors cream off the rest. That's unfair, IMO.

      Why do we also need to have movie distributors for every corner of the world bidding for the distribution rights? Are we not one global market?

      I think it's about time that the movie and music industries were overhauled as they've had way too much power and too much of a monopoly for too long. After all, we're not killing people here with this technology, we're just changing lives. We're just hurting the profit margins, I thought this is what happened in a capitalist and democratic society. Why do we in the Western world create these societies with freedom to innovate and freedom to make money but then try to shackle them when it starts to backfire?

      Bring on the technology, lets keep changing the world!!!

    2. Re:iTunes is a monopoly by atldavidg · · Score: 3, Insightful

      From the article: "I grabbed the little shit by his shirt." Technically--yes, this is physical assault because he laid hands on someone in an aggressive manner. And as far as the religious right not fighting back....what rock have you been living under? I do not use the word "christian" because there's very little that is "Christ-like" in the way that most of today's religious leaders and their followers behave. ...but that's another topic entirely...

  2. Ok... by jim_v2000 · · Score: 4, Funny

    So from this we learn that the random play on iTunes really is random, and that rating a song really does have an effect. Who'd a thunk?

    Next, "iTunes really does play tunes!"

    --
    Don't take life so seriously. No one makes it out alive.
    1. Re:Ok... by QuantumG · · Score: 5, Insightful

      Confirming something instead of just assuming it is the case. What's that called again.. oh yeah, Science! Clearly this article is in the wrong section.

      --
      How we know is more important than what we know.
    2. Re:Ok... by TheGavster · · Score: 5, Funny

      All lies! The play order is too complex to occur naturally; there must be some intelligence that selects the order of the songs!

      And, of course, looking into the origins of said intelligence is blasphemy.

      --
      "Because Science" is one step from "Because old book". Try "Because of my experiment testing my falsifiable assertion".
  3. I am not sure I see what he sees by ReformedExCon · · Score: 3, Interesting

    I'm looking at this data and it seems that iTunes does seem to pick out favorite songs more often than not-so-favorite songs. Which, I suppose, is the whole idea behind the Party Shuffle concept.

    So after analyzing all that data, how does Brian Hansen come to the conclusion that "it's simply the mind's tendency to find a pattern that makes you think iTunes has a preference". Uh, no. It's the software learning that you have a certain type of genre or style that you strongly favor and will selectively pick songs that are related, thus giving you a better-selected playlist.

    And it seems that the program has a bug in that it will play a song twice in a row. That's a real bug (if you don't like that type of thing).

    --
    Jesus saved me from my past. He can save you as well.
    1. Re:I am not sure I see what he sees by jim_v2000 · · Score: 4, Informative

      I think his point was that with a random order, it is possible for the same song to play twice in row. Not likely, but possible. He then goes on to say that people sometimes try to find patterns where there are none...which is correct. iTunes just happened to play the same song twice randomly.

      --
      Don't take life so seriously. No one makes it out alive.
  4. Reminds me of... by Anonymous Coward · · Score: 5, Funny

    the time my 2G iPod seemed to have a liking for the Aphex Twin's Selected Ambient Works Vol. 2. It was playing a track off it pretty much every other song. Those of you who know the album can appreciate that it's not the kind of music that you'd maybe choose as everyday listening material.

    It became so annoying that I ended up removing the album from iTunes, at which point my iPod promptly died. The replacement was big on Roxy Music IIRC...

    1. Re:Reminds me of... by hattig · · Score: 4, Interesting

      Maybe songs need more than one rating.

      Rating For Morning Listening (* for Aphex Twin, Slayer, etc)
      Rating For Afternoon Listening (**)
      Rating For Evening Listening (****)
      Rating For Party Listening (**)
      Rating For ${mood} Listening

      Then instead of getting work done we can spend out entire lives rating music.

    2. Re:Reminds me of... by Gorath99 · · Score: 3, Interesting

      I was thinking about something like this myself. Basically, what I'd like to have are two flags:

      1: Never play unless I explicitly say so.
      2: Don't include in shuffle.

      The first one I'd use to flag interviews etc. that are sometimes included on albums. Is not necessarily bad content, just something that you don't generally need to hear multiple times.

      The second one is for flagging things like Beethoven's 9th. It's really good music, but you don't want 67 minute long pieces in a random playlist.

      I currently just use the 1 and 2 star ratings for this, but it's not really ideal. It's too bad (but understandable) that iTunes has no option for looking at TXX frames or I could implement it in a better way.

    3. Re:Reminds me of... by Lars+T. · · Score: 3, Interesting

      Use unique strings (as many as you like) in the Comments tag. Like "-don't play unless I say so-" or "-don't include in shuffle-". Then build intelligent playlists accordingly (Comments doesn't include "-don't play unless I say so-"). Errm, better use something shorter like "-DPlay-".

      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

    4. Re:Reminds me of... by Dixie_Flatline · · Score: 4, Interesting

      I use the stars to indicate how often things should be played.

      * - Never play. It's only in the list for the sake of completeness (I hate having partial albums)

      ** - Play very rarely. If I'm in the mood, I might listen to it.

      *** - I'll listen to it at least once a week. If it comes up randomly on the shuffle, I won't take it out of the list.

      **** - I can listen to this several times in a day.

      ***** - I'll listen to this song anytime, anywhere. If it comes up twice in a row, no problem. If my playlist only has this song on it, I can cope with that for at least a few hours.

      This means that I have to periodically re-rate the songs. That seems only reasonable, though. Why would songs stay at the same rating forever? As the novelty wears off, I can relegate a song to 4 or 3 stars.

      I also keep extensive smart playlists that make sure that songs that are 3 stars or less only get played once every few days.

  5. Interesting by hattig · · Score: 4, Interesting

    I wish iTunes would get ratings from some online source much like it gets tracknames from Gracenote. Can you imagine a server of user-submitted ratings? You could opt to use an average rating from all users, or a rating from users with particular tasks (i.e., if you are a metaller, then you'll probably not want raver's musical opinions affecting your ratings!).

    Why? Because I haven't got the time to go around rating my entire music library. Judging from that article, it is dangerous to only do a few because of the weighting algorithm used - surely it would be more sensible to assume that 'not rated' meant 3 stars rather than 0 stars? That way you could rate down shitty songs, and rate up excellent songs, but ignore rating the vast majority of songs.

    1. Re:Interesting by the_unknown_soldier · · Score: 3, Interesting

      I only rate good songs... Indifference is the worst rating you can give to a song, so i think "0" fits in pretty well

      As for Gracenote: perhaps sales on the ITMS could act as a gauge of this. e.g. "This is this artist's most downloaded song and this artist compared to similar ones is bought 5x as much, so our algorithms suggest it should be rated 5" Then once you have downloaded it you can change it if you get the time.

    2. Re:Interesting by Stuart+Gibson · · Score: 4, Interesting

      Select All -> Get Info -> My Rating -> Three Stars.

      Rate up and down others as necessary. OK, not the point that default should be doing this for you, but a quick fix if you want it to work that way.

      If you already have songs rated then create a 0 star smart playlist and repeat.

      Stuart

      --
      It's all fun and games until a 200' robot dinosaur shows up and trashes Neo-Tokyo... Again
    3. Re:Interesting by Feanturi · · Score: 5, Funny

      A public moderation system, cool. That never gets abused anywhere that I know of.

  6. that sucks by Anonymous Coward · · Score: 5, Funny

    I can't tell you how many Christian record stores I'm permanently banned from.

  7. Finally by Ed+Thomson · · Score: 5, Funny

    Someone to show how cool mathematics is

  8. Re: Try last.fm by P!Alexander · · Score: 4, Interesting

    That's exactly why I love last.fm (formerly Audioscrobbler & Last.fm). It automatically tracks what you listen to and then allows that information to be used to give you neighbors in the music world based on what interests you have in common. You can add friends, join groups, and even tag your music. All of this is extremely useful in finding new stuff. They've got plugins for all the major media players (and even some minor ones).

    Add on top of that the ability to play a custom-built radio station, set it to play only new music or listen only to music from a particular user profile.

    Linux and BSD supported! Open source plugins and radio station player! Could it get better? ;)

    ---
    but make sure that the last line
    Generated by SlashdotRndSig via GreaseMonkey

  9. Underlying formula by Pemdas · · Score: 5, Informative

    From their results, I'd venture a guess as to the underlying algorithm:

    Each song is given a number of points equal to (rating + 1). Then the probability of the song being played is (song rating)/(total points).

    Or, to put more succinctly:

    prob(song) = (rating)/(n + sum(i=1..n)(rating(i)))

    That yields probabilities in the given test case of:

    5 star - .285
    4 star - .238
    3 star - .190
    2 star - .143
    1 star - .095
    0 star - .048

    Which is reasonably close to what the author found. Heck, if I were implementing that feature, it's what I'd try first...

    1. Re:Underlying formula by ciroknight · · Score: 5, Interesting

      Your decimals look more like the pricing model than the weights for playing songs..

      5 star - .285 -- $299, iPod (full?) 20gb
      4 star - .238 -- $249, iPod mini 6gb
      3 star - .190 -- $199, iPod mini 4gb
      2 star - .143 -- $149, iPod shuffle 1gb
      1 star - .095 -- $99, iPod shuffle 512mb

      --
      "Victory means exit strategy, and it's important for the President to explain to us what the exit strategy is." G.W.Bush
  10. Why Assume a Bell Curve? by TubeSteak · · Score: 4, Insightful
    Seriously, on what basis is he assuming a bell curve of preferences?

    You'd think, with iTunes, that people would be buying music they like (a four or five rating) in a much higher proportion than music they'd rate as a three.

    Then there's music added from your own collection. Maybe its just me, but my preferences tend to be stronger than -, 1, 2, 3, 4, 5.

    I usually go through my music collection on a regular basis and delete crap that I don't listen to, which is usually anything less than a three, and definitely a - or a one.

    And is 4334 just a random arbitrary # of songs to use?
    (when you add up X0 through X5)

    --
    [Fuck Beta]
    o0t!
  11. Some calculations errors in my opinion.. by Fr4ncis · · Score: 5, Informative
    If you have 2000 songs and 40 of them are from the same artist, there is always a 2% chance of hearing them next with random play. So right after one of their songs finishes, odds almost guarantee they will be played again within the next 50 songs and show a 50% chance they will play again within the next 25 songs. It's simply the mind's tendency to find a pattern that makes you think iTunes has a preference.

    A way to calculate the odds that 2% will be played in the next 50 songs doesn't work 50* (2/100) = 100% as the author does, and neither 25*(2*100) = 50% is correct.

    The correct calculations are: 1-(98/100)^50 = 63% and 1-(98/100)^25 = 39%.
    This way you calculate the odds a song will be played at least once in the next 50 or 25 songs.

    If you want to calculate the odds the song will be played exactly once in the next 50 or 25 songs:

    50 * (2/100) * ((98/100)^49) = 37% or 25 * (2/100) * ((98/100)^24) = 31%.

    I guess that's all..
  12. From the article...trick of the mind by djupedal · · Score: 3, Informative

    For those too lazy to go read for themselves...

    "Many claim to still see patterns as iTunes rambles through their music collection, but the majority of these patterns are simply multiple songs from the same artist. Think of it this way: If you have 2000 songs and 40 of them are from the same artist, there is always a 2% chance of hearing them next with random play. So right after one of their songs finishes, odds almost guarantee they will be played again within the next 50 songs and show a 50% chance they will play again within the next 25 songs. It's simply the mind's tendency to find a pattern that makes you think iTunes has a preference."

  13. Re:You wonder why the music industry is mad by hattig · · Score: 3, Interesting

    Music has turned from something that you collect and treasure into something you have and listen to practically all the time. It is very rare you decide you want to listen to just song X these days (in comparison to how much music is listened to overall), and actively put it and actively spend the time solely listening to it. Large mp3 collections have replaced radios at many places, great for getting rid of the music you really dislike and the DJ.

    Would I pay to have my music rated by an external algorithm? No. Would I pay to have my music peer rated? No - I'd also be contributing back to it like I contribute back to Gracenote and FreeDB.

    I suppose it is easiest to just rate everything *** and apply ****/***** and **/* to the tracks I really notice as standing out.

  14. Modal Music by Johnny+Mozzarella · · Score: 5, Interesting

    A friend of mine who worked at a radio station that played a very diverse range of music told me how they select music.

    She said that research had shown that listeners would rate the same song higher if it followed other song of a similar genre. If they play songs of different genres randomly the listener does not enjoy the music as much.

    So their tendency is to play "blocks" of music.
    For example....
    4 Classic Rock songs
    3 Blues Songs
    3 Folk songs
    4 Female Rockers
    3 Grunge
    etc.

    This is common knowledge in the radio world. I wonder if Apple has incorporated this type of logic into it's iTunes algorithms?

    The radio station in question is WXPN and can be found under iTunes > Radio > Public > WXPN

  15. something i've noticed by macsox · · Score: 4, Funny

    there definitely seems to be some time-based randomness in the selection of tunes. often, i'll hear a song pop up randomly on my ipod in the car on the way into work, and then the song come up again, randomly, while being played on itunes at my desk.

  16. Re:Car has a "random" bug by bullitB · · Score: 3, Funny

    (from bugzilla.audi.com)

    Product: Audi S4
    Component: CD Player
    Status: ASSIGNED
    Severity: Normal
    Hardware: All
    OS: All
    Resolution: Not a bug
    Summary: Car has a "random" bug

    Description:
    I have a certain CD that causes my Audi S4 (when set to random mode) to play the same track over and over and over. Guess somebody didn't prove their recurrence actually worked.

    Solution:
    CD contains only one track. Random mode functioning properly.

  17. Whisky Tango Foxtrot? by Bug-Y2K · · Score: 3, Insightful

    I read the headline and imagine a story about the costs and revenues from Apple iTMS. Analysis of running the datacenters: costs of electricity, bandwidth, storage, etc.

    Instead I read about some geek with way too much time on his hands. Yawn.

  18. the REAL underlying formula by Bert690 · · Score: 5, Interesting
    OK, after a bit more thinking, you were indeed very close. It appears the actual formula is:

    points(0 stars)=1
    points(1 stars)=3
    points(2 stars)=4
    points(3 stars)=5
    points(4 stars)=6
    points(5 stars)=7

    probability(X stars) = points(X stars) / 26

    This yields the following probabilities, listed along side the observed values from the article along with 95% condience intervals.

    p(5 star)=.2692 [.270 +- .0038]
    p(4 star)=.2308 [.230 +- .0036]
    p(3 star)=.1923 [.189 +- .0033]
    p(2 star)=.1538 [.154 +- .0031]
    p(1 star)=.1154 [.118 +- .0027]
    p(0 star)=.0385 [.039 +- .0016]

    As you can see each computed probability falls within the 95% confidence interval, so there's a good chance this is the correct forumla.

    Boy do I have too much time on my hands today.

  19. Crunching the math on Slashdot by AlpineR · · Score: 4, Interesting
    Nice analysis of iTunes. I'm somewhat surprised at the small difference in play frequency between 3, 4, and 5 stars; and disappointed that unrated songs are almost never played. In my collection, unrated means that the music is new to my collection. I think 1 star should be the kiss of death, not a blessing upon a previously unrated song.

    But all this talk of 0, 1, 2, 3, 4, 5 has me thinking of another rating system. Would anybody care to do an analysis of the ratings in Slashdot comments? What are the relative populations (I expect a ton of 2's but how about the rest)? Do comments made in the first hour after a story is posted stand a better chance of reaching +5 than comments made later in the day?

    One of my gripes about the Slashdot comment system is that it discourages contemplation and discussion. Comments made more than 24 hours after a story is posted are rarely read and almost never moderated. This is in contrast with comments system like Usenet or other bulletin boards, where threads can remain lively for weeks.

    AlpineR