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Exploiting Gaming Icons For Profit

The Escapist has up an article from the end of the week discussing the exploitation of favorite gaming icons from our past for modern day profit. From the article: "Every year, dozens of gaming legends are subjected to cruel and unusual treatment in the name of profit. Such animated icons as Mario are forced to perform tasks beneath their golden standards so their owners may earn a few extra dollars. Do you have a ridiculous game idea? Throw Donkey Kong in there and suddenly you're sitting on box-sales gold! I come to you today with a plea; a fervent hope for a cause that I hope many players will join: We need to stop the exploitation of gaming icons." Coincidentally, Gamespot has an article up entitled The History of Mario Sports Games. That's called synergy, folks.

25 comments

  1. True by Mensa+Babe · · Score: 1

    Such animated icons as Mario are forced to perform tasks beneath their golden standards so their owners may earn a few extra dollars.

    In other words, since the first game with Mario nothing has changed. Film at 11.

    --
    Karma: Positive (probably because of superiour intellect)
    1. Re:True by Meagermanx · · Score: 1

      ...And people keep buying this stuff. We know they're exploiting Mario and friends, but it's the same thing they've been doing with every other character or logo in any other industry.
      Batman action figures, costumes, and clothing.
      Mario breakfast cereal, TV shows, and game spinoffs.
      Nascar logos on everything.

      It's all the same. It happens with everything, and it's been happening with everything.
      I mean, seriously, who here doesn't have mario sheets, cups, lunchboxes, and clothes?

  2. Could be worse by SpartanVII · · Score: 5, Funny

    At least Mario hasn't resorted to selling Peach for a couple hundred an hour, that just wouldn't be classy.

    1. Re:Could be worse by Rob+T+Firefly · · Score: 1

      Nah, but there have been reports of Luigi walking the streets in a miniskirt at night, whistling at sailors, reeking of cheap booze and plumber's putty.

  3. This just in by Anonymous Coward · · Score: 3, Insightful

    Copyright owners shouldn't do what they want with their property because it might seem "below standard" for some industry jackoffs

    1. Re:This just in by Saeed+al-Sahaf · · Score: 1

      Well you know, Mario "just wants to be FREE!" of The Man.

      --
      "Who are in control, they are not in control of anything - they don't even control themselves!" - Glen Beck
  4. Super Mario 2 by Thedeviluno · · Score: 0

    Lets introduce a whole new slew of characters...but heres the twist, they Rhyme with *Mario* I too could be a marketing genius.

    1. Re:Super Mario 2 by FidelCatsro · · Score: 2, Informative

      Actually Wario's name in english is a bit more witty than you would first think..
      Warui is the japanese word for bad /nasty (I can't remember which one) ..
      the W also works as an upside down M (the anti-mario , perhaps refrencing the inverted crucifix.. that's pure speculation though)

      --
      The only things certain in war are Propaganda and Death. You can never be sure which is which though
  5. Right.... by PhoenixFlare · · Score: 4, Insightful

    from the mostly-nintendo dept.

    And the other companies are minorities? With the GTA games, Halo, Street Fighter, Sonic, EA sports games, Final Fantasy, more Megaman games than I can even count, etc.?

    Between that and the actual article, it's just another example of people singling Nintendo out for something that everyone else does just as badly, if not worse.

    At least Nintendo's franchises remain fun to play (with a scant few exceptions) in each iteration, which is more than I can say for a lot of games.

    1. Re:Right.... by ForteMaster · · Score: 1

      It's the exploitation of their characters in non-standard games that they're talking about, there. Nintendo IS the one who does this the most (though you bring a valid point, considering how each of those franchises except GTA and arguably Final Fantasy has made a kart racer or other non-standard game), and they get the most scorn for it.

      On the other hand, how hard is it to make a non-(insert franchise here) game that will sell on its own merits, without tossing in the franchise elements? Although some genres demand it and even manage to rest on their own merits as well (kart racers, party games, and pinball games), but things are just getting out of hand. A Mario DDR game? I'd like to smack the person who thought of that around a few times...

    2. Re:Right.... by MMaestro · · Score: 1

      Final Fantasy made a bunch of chocobo spin-off games including a Chocobo Racing game. As for GTA, considering theres only 4 big hit games in its entire history 2 of which are arguably 'expansion packs' of GTA3 (GTA:VC and GTA:SA), GTA isn't a fair comparison considering how long short lived it is. (GTA1 came out in early '98, compared to Super Mario Bros 1 coming out in '85.)

    3. Re:Right.... by cowscows · · Score: 1

      How are things "getting out of hand"? Are gangs of kids dressing up as Mario and spray painting giant mushrooms all over buildings? Did Nintendo buy exclusive rights to NFL teams and then add yoshi to all of their logos?

      I've written about this before when people have crapped on Nintendo's use of their franchises, and I'll try to explain it again. Nintendo has developed an extensive and creative "mario universe" and it's one of their greatest assets for game design. Think of their games more as episodes in some big interactive Mario TV series. How can a bunch of geeks who argue over things like star trek 'canon' be so against the continued development of a set of good characters? It's not like they're just copying and pasting artwork from one game to the other. The cast of characters, the environments, and the adventures are always growing and changing, while still staying grounded in something very familiar to most gamers. This familiarity allows us, in a sense, to help keep "suspension of disbelief" while playing, even when completely crazy things happen. When a big ass pirahna plant reached over and bit me for the first time in Mario Kart double dash, it didn't seem out of place to me. It almost made sense. How amazing is that, that something like that made sense to me?

      And on the topic of the Mario sports games, Nintendo is taking a completely different direction on sports games. Madden and NBA live are great games and all that, but the ultimate goal that they're pursing is realism, trying to make things match the real world as much as possible. Real football is, to a certain degree, a known quality, it's an ending point, that all the games are trying to meet.

      Nintendo, on the other hand, uses a sport as a baseline to start from, and then draws on things like the Mario universe to make a different game. And so we get results that are sometimes goofy, but always creative, and usually pretty fun. Add in to that Nintendo's usual refinement of control, different levels of depth and difficulty, and maybe a bit of nostalgia, and you've got a whole lot of good games.

      If not having to start completely from scratch in terms of concept art and characters and landscapes and stuff allows Nintendo more time to refine their gameplay and controls, then I'm all for it. The consistent quality and fun of their franchise games speaks for itself.

      --

      One time I threw a brick at a duck.

    4. Re:Right.... by cafard · · Score: 1

      A Mario DDR game? I'd like to smack the person who thought of that around a few times...

      Now, if it was Lara Croft...

      --
      This post is awesome.
  6. ugh, the escapist again? by Anonymous Coward · · Score: 0

    Can we please stop linking to articles from that stupid site until they make it actually READABLE for people who have decided to use their god-given right to have their browser window at less than 1400 pixels wide??

  7. Comment removed by account_deleted · · Score: 4, Insightful

    Comment removed based on user account deletion

  8. There's more to it than all that. by basscomm · · Score: 2, Insightful

    Believe it or not, slapping an already recognizable character on an unestablished game idea or franchise will ensure more people will at least give it a chance.

    Take for example Panel de Pon. Change all the characters to Yoshi's Island characters and call it Tetris Attack you have a moderately successful game. Further, throw out the Yoshi characters and crowbar in Pokémon characters and you have yet another decent seller.

    As an added bonus, some gamers get a pretty decent puzzle game they may not have otherwise given a second glance.

    --
    http://crummysocks.com
  9. But they are good by FidelCatsro · · Score: 3, Insightful

    "Coincidentally, Gamespot has an article up entitled The History of Mario Sports Games. That's called synergy, folks"
    Mario sports games have in my experience been really top notch .
    This afternoon i was playing Mario Golf for the Gamecube and Mario golf :advanced tour on my GBA(Talking about synergy , the link cable provides a lot in these games) .
      Sure its for profit , but nintendo do not want to risk Mario's good name by putting him in crap (well these days at least ... though there were attempts at educational games that i would rather forget)

    Exploitation is not by definition always a bad thing.. Yes Nintendo exploit their licenses , it's good business sense to make the most out of your resources. I do not believe though that they are a perfect example of the other definition though as i don't think they are abusing the license ... The games have always generally been well liked and thoroughly enjoyable .
    Plus how do you think Mario keeps in shape between his Bowser stomping Koopa thwomping escapades

    --
    The only things certain in war are Propaganda and Death. You can never be sure which is which though
  10. Two points by Guppy06 · · Score: 1
    1. They sell like hotcakes (at least in Mario's case) because they're consistently good games.
    2. Name one NES launch sports game that doesn't have Mario in it. Their list only goes back to the SNES.
  11. Right... by Bogtha · · Score: 2, Insightful

    As if they are created for any other purpose. The whole point of a brand is to confer a good reputation from other products onto your new one.

    --
    Bogtha Bogtha Bogtha
    1. Re:Right... by Thedeviluno · · Score: 1

      This whiney guy from a crappy magazine wants new brands, cause that never happens......

  12. yeah... so? by Gogo0 · · Score: 3, Insightful

    Do you have a ridiculous game idea? Throw Donkey Kong in there and suddenly you're sitting on box-sales gold!

    and this is bad because...? Nintendo doesnt usually put their big franchise characters on shitty games.
    Mario Golf? It was great.
    Donkey Konga? Original and very fun.
    Soul Calbur II? Link was an appropriate addition (as opposed to Heihachi (sp)).

    I will admit that Mario in EA sports games is pretty rediculous, but those are few and far between the numerous great games that get a supposely out of place franchise.

  13. Zonk's day. Every. Single. Day. by Anonymous Coward · · Score: 3, Funny

    - Wake up.
    - Read 1up.
    - Post first article read to slashdot.
    - Read theescapist.
    - Post first article read to slashdot.
    - Read gamasutra.
    - Post first article read to slashdot.
    - Read 1up.
    - Post second article read to slashdot.
    - Read 1up.
    - Repost first article read to slashdot.
    - Masturbate furiously.
    - Read 1up.
    - Post third article read to slashdot.
    - Blow load.
    - Sob softly into a hobo's buttcheeks.
    - Sleep. Sweet sleep.

  14. At least they don't suck... by nmaster64 · · Score: 2, Insightful
    This is completely ridiculous. It's one thing to criticize Nintendo on their many faults, but this is just plain Nintendo bashing, and nothing positive ever comes out of being biased or hateful.

    The key is that "whoring" out famous video games like Mario and Donkey Kong is perfectly fine, as long as their not stuck in crappy games. From the original Mario Golf all the way up to the brand new Super Mario Baseball, all those games just plain kick-ass. They bring a breath of fresh-air to the repetitive release of other sports games, which do nothing more than update their roster every year. And the few games that aren't as fun, like Donkey Konga, are respectible for trying something new and innovative.

    As for adding characters to 3rd party games, like SC2, SSX3, and NBA Street 3, those are all great games and the characters are a nice bonus. It's not like it hurts the game any, they're just adding some spice to it, nothing wrong with that.

    Get a life people, seriously. Until Nintendo puts out a really crappy game and truly shames Mario and gang, keep your mouth shut. I don't know why people have to be such friggin' haters...

  15. OK this article is panned by MrCopilot · · Score: 1
    I see the almost unanimous reponse is negative. It seems every linked Escapist article is, some for fair reasons. But, the artcle after is pretty good almost every time.

    Not usually journalism, but interesting none the less. I just thought the editors at the Escapist (if they still read slashdot after the last 2 posts) would like to hear something other than complaints about formatting/graphics.

    FTA:
    Morrowind was a blast. I never paid for it. World of Warcraft cost me $70, if you count the two months I paid for the subscription, and it's one of the least compelling games I've ever played. Does paying for WoW take away from the great games like Morrowind I stole? Unfortunately, it does.....
    ....I managed to send an unspoken message to Bethesda Softworks: "Your game isn't as good as this crappy one I just shelled out 70 bones for.

    http://www.escapistmagazine.com/issue/8/28

    Pretty accurate description of the evolution of the "new geek". He'll be praising Stallman by the end of the year....
    Welcome Friend.

    --
    OSGGFG - Open Source Gamers Guide to Free Games