Slashdot Mirror


DIY Electronic Paper Display

An anonymous reader writes "LinuxDevices.com has an article about a development kit for prototyping device displays based on electronic paper technology. The kit includes a 170dpi, 6-inch (diagonal) SVGA (800 x 600) EPD (electronic paper display) module supporting four shades of gray, and a small computer module that runs the display. EPDs provide bright, high-contrast, thin, lightweight displays that remain legible under 'any lighting condition' -- much like newsprint. Once an image has been 'printed,' no power is needed to hold it."

41 of 208 comments (clear)

  1. More Time by Kawahee · · Score: 5, Insightful

    At the moment, I wouldn't rush out to build this. What I am doing, is waiting for somebody in the community to make it, break it, fiddle with it and make it better and higher res. I'd really like to see contributions to E-Ink and the other digital paper methods come from the online community, and I'd really like to see myself using this technology too.

    What comes to my mind is placing the paper in an 'in' tray and having it have the next item of business printed onto it.

    --
    I'll subscribe to Slashdot when I see a month without a dupe, a typo, or an article the "editors" didn't read.
    1. Re:More Time by Gordonjcp · · Score: 4, Insightful
      At the moment, I wouldn't rush out to build this. What I am doing, is waiting for somebody in the community to make it, break it, fiddle with it and make it better and higher res


      Yes, I'm not going to rush out either. Neither is anyone else. But it does seem to be taking a long time for somebody to make it, break it and fiddle with it. Wonder why?

    2. Re:More Time by Gordonjcp · · Score: 2, Insightful
      you just tapped one of the major problems with open source on the head.

      every bastard just sits back waiting to use someone elses hardwork for nothing.


      I don't think that deserves to be modded as a troll. That's exactly the problem. As a contributor to a few open source projects, that's one of the things I see quite a bit. People whinge about what stuff doesn't do, or does wrong, but they don't offer to help fix it. You don't need to be able to code to contribute to open source software, you just need to be able to clearly articulate the problems you're having, and what you'd like to see instead.

    3. Re:More Time by el_womble · · Score: 4, Insightful

      "you just tapped one of the major problems with open source on the head.

      every bastard just sits back waiting to use someone elses hardwork for nothing."

      This isn't the problem, its the reason for its success. If everyone ran out and worked on the same problem it wouldn't get done any faster. We're all creative people, and we all know that in order to be creative you need to invest in a project emotionally. You are right, people could articulate their problems with the code better, but you only need a few people to that. Thats why improved communications arn't always a good thing. Making it easier to transmit may improve the signal, but it will necessarily decrease the noise. You need the right tool for the job, you need somebody that cares enough, not just to do it, but to think about it first.

      Sometimes you can buy that kind of commitment, I find it much easier to become passionate about a project when I'm hungry. I doubt, if it didn't pay well that I would ever chose to do this work. And if the conditions weren't good, I don't think I'd be as good as I am at it.

      If no one is willing to pay, then its got to come from those that really want this project to succeed. If I went and bought this kit, I know that I would build it then forget about. I could be sat on a desert island for 20 years with all the tools in the world, and not come up with the solution that will eventually bring this product to market. Its not that I don't want to be a part of the ePaper revolution, I just know that I don't have the skills, and I'm not hungry enough to develop them. Its the same reason I'm fat and I can't run the hundred meters in under 11 seconds. I don't need to do it to eat, so I don't, 16 seconds is fast enough to sprint for the train - I'm happy with that.

      Linford Christie however was passionate about it. He devoted a huge chunk of the prime of his life to honing his skills. Sure he was ultimately rewarded, but why did he get out of bed and start training for all years before he got paid?

      Its the same thing with technology. We're just waiting for the right mind to be in the right place. Kits like this are catalysts. Maybe the next Woz will be motivated enough to convince his parents that he needs one for a science project, or look on the internet and realise they could build a better one with few parts for less money.

      The real problem is that too many people are being paid to be passionate against their will. You may get results, you just have worry about the quality of those results.
      There is no point blaming people for not being that mind. The trick is to keep reading and looking for that one thing that you are passionate about, and when the oppertunity is there... grab it with both arms.

      --
      Scared of flying, pointy things snce 1979!
    4. Re:More Time by networkBoy · · Score: 2, Insightful

      That works better for software.
      In the realm of hardware up front costs are higher, thus people who early adopt (software) may not do so, or at least have to limit how many things they can do. I for one was thinking about pre-ordering the kit, hoping it was in the $300 range. It is actually 10X that and while I may have pinched pennies and carried a sack lunch to work for a month to get a couple hundred together had the price been say $500, I can not (and will not) buy this for the three grand, thus at least one dev will not be playing with this till it becomes a mass market item.
      -nB

      --
      whois gawk date unzip strip find touch finger mount join nice man top fsck grep eject more yes exit umount sleep dump
    5. Re:More Time by tricorn · · Score: 2, Informative

      Absolutely right.

      From my experience, I would say that the main problem of getting people to contribute is that a whole lot of developers seem to think that if someone asks for a feature or complains about a bug, they're whiners. If your response to such contacts is to ignore it, or tell the person to RTFM, or "yes, yes, yes, I know that's a problem, we've had 50 other reports of that, why can't you look over the other bug reports before you report something (you idiot)", then you're the problem.

      It takes a LOT of effort for someone to even get to the point of being able to try to submit a bug report or feature request, or even to tell you about a spelling mistake in the documentation. Most people who have even tried have found a cold reception, and have come to the reasonable conclusion that it just isn't worth it. If you really want support from people, make it easy, and be welcoming.

      If you don't have an easily searchable bug database, a searchable user forum, a developer's forum that's open for reading, a good FAQ with an active maintainer, don't complain that people aren't helping.

      Something that turns off developers from helping out are your choice of language, insistence on a particular platform or development environment or model, coding style, abrasive personalities, and lack of skill. I've looked at a few projects I've been interested in, looked at the code, picked my jaw up off the floor and realized there was no way I could fix any of that code without insulting them, and there was no way I could work on that code base without fixing it up. In one case, it was just easier to take what they had, use it for what I needed it for after fixing it (without worrying about if I could merge my changes back to them) and just ignore the original project after that. I didn't even bother tracking it.

  2. It took them long enough by AKAImBatman · · Score: 5, Informative

    I don't know about anyone else, but I've been looking for a dev kit like this forever. Even just as an E-Reader (what the dev kit is preconfigured for) the possibilities are tremendous!

    I'm a bit annoyed that it's taken 30 years since Xerox first developed the idea, but at least it's here now. Just imagine if this technology catches on. No more need for paperback books (you can keep all the latest on your pocket reader), technical books can finally be portable now that page graphics can be shown in detail, and eye strain will reduce considerably as your eyes can lock onto something that's actually there rather than simulated by a beam of light.

    1. Re:It took them long enough by AKAImBatman · · Score: 5, Informative

      Just to add to my post...

      GOOD GRAVY THIS SUCKER IS EXPENSIVE! 3,000 for a DEV BOARD? Maybe if eInk thought about pricing a more reasonable dev board, they could get more hobbyists onboard. More hobbyists == more market experience. More market experience == more products made. More products made == more $$$ for eInk.

      Cripes, you'd think didn't actually want people to use these things.

    2. Re:It took them long enough by tsa · · Score: 2, Funny

      GOOD GRAVY THIS SUCKER IS EXPENSIVE!

      Maybe this sucker is nuclear?

      Sorry, couldn't resist.

      --

      -- Cheers!

    3. Re:It took them long enough by porksoda · · Score: 5, Insightful

      3,000 for a DEV BOARD?

      I would think so, considering there's no infrastructure in place to mass-manufacture these things for low cost, hence there's a very limited number of them in the world at the moment. The price will remain obscene until the R&D department is paid off no doubt.

      Shitty resolution or not, I think this epaper hooked up to phone concept has serious potential, and I doubt these types of things will be rare 10 years from now.

    4. Re:It took them long enough by DingerX · · Score: 2, Insightful

      Yeah, $3000 for a Dev board.

      And no doubt, the production Ebooks out there are pretty darn expensive too, and will be for a couple years.

      But hell, if you want to slap together a startup, and have a small, dedicated team work on this sort of technology for a couple years, building and field testing some supercool apps, and learning _now_ how to harness the idiosyncrasies of the hardware, $3000 a pop is cheap.

      Of course, if you're serious about a startup, you'd probly go out and get your own gumstix.

      Or if you're a serious nerd, $3000 is nothing. Hell, how much did a Black Apple cost, adjusted for inflation?

    5. Re:It took them long enough by Erwos · · Score: 5, Insightful

      Welcome to the real world, where you actually have to spend money on cutting edge technology. $3000 sounds cheap for a company that's actually going to make a product. Certainly, if we had a product that needed eInk, we'd pay the expense without hesitation.

      What's that? You're _not_ making a product, and you just want to screw around with it? Well, guess what? They're looking to stay in business, and you don't do that by selling way under cost to a bunch of guys who are never going to deliver those huge-quantity orders that eInk needs to stay in business. You do it by selling to people who are actually going to make a product out of it.

      As for a "more reasonable dev board", they're using a Gumstix, which is an off-the-shelf component. It should be pretty obvious to anyone with half a brain that the majority of the costs here are either in the display or the R&D.

      -Erwos

      --
      Plausible conjecture should not be misrepresented as proof positive.
    6. Re:It took them long enough by AKAImBatman · · Score: 2, Interesting

      I hate to break it to you, but in the "real world", an inexpensive dev board can become a product unto itself. Take the Spartan 3 Dev Kit for example. It costs $99. (Which is actually incredibly cheap for a dev board.) Xilinx probably moves thousands of these kits, making the venture actually profitable. While many of their customers may be hobbyists, those hobbyists will remember the inexpensive Xilinx solutions and recommend those for their day job. Even if they do it only as amatuers and never expect to go into the field, they *still* generate buzz about Xilinx products. And buzz == free advertising. Advertising == Product Awareness. Product Awareness == $$$.

      Let me put it this way. This kit was just featured on Slashdot, a site with hundreds of thousands of members, and probably MANY more non-members. Were this board affordable (i.e. $300-$500), they'd already be moving hundreds of them from this story alone. At $1000-$1500, they'd probably still move a hundred or so boards. At $3000 everyone is going to say, "The technology is cool, but it's too expensive for the moment." and move on.

    7. Re:It took them long enough by Russ+Nelson · · Score: 2, Interesting

      Your analysis is spot-on. Look at http://www.seetron.com./ They look like hobbyist boards, and they're priced at hobbyist prices. BUT they make a lot more money on the OEM market where presumably they get a discount, but it's not a big discount because the one-off price has a very low margin.

      Okay, so they're shipping this eval board in a basically usable condition, but without a case. The lack of a case means that they won't be competing with any of their customers. So they really *could* charge a reasonable price even if it's only a break-even price, and count on the early adopters to drive the product into the hands of OEM makers who will put it into a case, get the volumes up and the cost down.

      Basically, yeah, somebody needs to give the eink.com folks a swift kick in the butt. Anybody know somebody at TOPPAN Printing Co (a Japanese company?). They're eink's largest investor.
      -russ

      --
      Don't piss off The Angry Economist
  3. Re:Sounds familiar by ceeam · · Score: 3, Informative

    1. Resolution
    2. No need for backlight
    3. Needs power only to _change_ image, not to hold it

  4. $3000.00 by Rick+Richardson · · Score: 3, Informative

    $3000.00

    1. Re:$3000.00 by allanc · · Score: 2, Funny

      Hey, they'd chop us up and make us into paper too if they had the chance.

      I have no sympathy for them. Smug bastards, always just sitting there, staring at us...

  5. Re:Sounds familiar by AKAImBatman · · Score: 5, Informative

    To expand:

    1. Hi-Res Palm Pilots are 300x300 whereas this first-gen dev kit is 800x600.

    2. In theory, eInk has all the contrast of paper. In practice it often has a slightly grey background, but still plenty of contrast in comparison to computer screens.

    3. This effectively means that the processor can be put in a wait state or possibly turned off when the screen isn't being updated. For ebook readers, watches, and personal organizers, there's even the possibility of using something REALLY low power like a PIC since you're only updating the screen on very rare occasions.

  6. LibriE electronic book by Bemmu · · Score: 5, Informative

    I have used the LibriE electronic book mentioned in the article, which is available in Japan. I felt that it was an adequate replacement for a book, with an easily readable screen. Changing the page had some delay, but on the other hand so does changing the page of a real book. I imagine that the target audience of this are people wishing to read books on crowded Tokyo trains. Since less space is required this could be a good book replacement, after the cost comes down a bit. Biggest problem for their target group surely must be reading newspapers on the train, since they require a lot of space to open. It would be nice to see them provide newspapers for easy download to these devices.

  7. pricey... by Peter+Simpson · · Score: 3, Funny

    At $3K per kit, that's more than I was planning to spend for wrapping paper this year...

  8. Thank the lord... by bchapp · · Score: 2, Funny

    I can finally upgrade the second oldest technology I own - Paper.

    Now all I need is a spoon with a laser level in it.

  9. Re:Sounds familiar by rxmd · · Score: 2, Funny
    It sounds like an interesting idea, but what are the real advantages over, say, LCD?
    You can wrap your french fries in ePaper. Try doing that with an LCD.
    --
    As a state gets corrupt, its laws multiply; the most corrupt states have the most numerous laws. (Tacitus, Annales 3:27)
  10. Re:Is it worth it? by fwitness · · Score: 3, Insightful

    What you are missing is that it's a niche product that has some useful applications. Stores could use them as signage on pricetags, and not ever have to worry about the extremely laborius task of relabeling everything on a price change. Hook these up via (extremely secure) Wi-Fi and prices can be changed at the press of the button.
    Once they get color figured out, you can use them as an actual digital picture frame. The probelm with most digital frames today is the battery is constantly driving the display, so it must be plugged in or maintained. If you are only using power on changes, you can have a picture frame that changes every few minutes or hour, and the battery would last quite some time.

    --
    -- I have fans? Wow.
  11. Would love to throw $3000 to get one of these kits by tod_miller · · Score: 3, Interesting

    I would love to make a bluetooth screen detach for my PDA... I wonder what the pixel refresh is like, can it scroll text or page it?

    I am loving the idea of a simple light weight newspaper that can talk to my PC or PDA (or TV, via PC tv card, capture the captions, and place them on here... or something.. or show tv guide..)

    I wonder if it is a cold screen too, something compfortable about that...

    So many possibilities, so little time.

    bah

    --
    #hostfile 0.0.0.0 primidi.com 0.0.0.0 www.primidi.com 0.0.0.0 radio.weblogs.com
  12. I doubt that they are interested in hobbyists by ctid · · Score: 2, Insightful

    Sad to say, I suspect that they don't care in the least about hobbyists. They want to sell to PDA/ebook/mobile phone manufacturers. They would hope to sell a couple of hundred to this market in the hope that one of their customers will make a popular product and order several thousand of the screen (without the devkit) later on.

    --
    Reality is defined by the maddest person in the room
  13. We're still in the early days of e-paper... by rklrkl · · Score: 2, Informative

    ...but even so, to answer one of your criticisms, a colour version is indeed available (yes, linked to near the bottom of the original article!). Like OLEDs, it's going to be several years before these get cheap enough to consider using as an e-book (or whatever). I'm interested, also, whether this e-paper technology would scale up really large - e.g. could it eventually be used as a TV screen like they're eventually proposing for OLEDs?

    1. Re:We're still in the early days of e-paper... by thc69 · · Score: 2, Informative

      Not with a whopping 1 second refresh rate...

      --
      Procrastination -- because good things come to those who wait.
  14. news? by roman_mir · · Score: 3, Informative

    I've been following e-ink for at least 4 years now. This kit is not new, it has been around for at least 2 years. How is this news?

    --

    Then again. It's not news until it's on /.

    twice.

  15. It's a PDA! by TheLoneCabbage · · Score: 4, Insightful

    This is the PDA every linux user (or maybe just me) has ever wanted. High rez, low power consuption, nice size, simple CPU. Open API. Who cares if it only has 4 levels of gray, that's all you need if your planning on doing work.

    And these people think they need to sell it as a dev kit? It's a product already, just give it a shell.

    On the other hand... $3000? Is that Canadian money?

    1. Re:It's a PDA! by lobsterGun · · Score: 3, Funny

      I was hoping it was in yen...

  16. Nifty, but.. by photon317 · · Score: 2, Insightful


    I'd hardly call it a "DIY" kit at a cost of $3,000. And it's not shipping for at least another month. And judging by thier screenshots, even simple fonts look fairly crappy at this resolution and only 4-level grayscale. If it were $150 I'd consider it for a home project. If it were $1,000 for the devkit with a promised volume price of under $100, I might consider developing a product with it, if I already had a great idea that I was fairly confident of. But for $3,000, who's buying this first-gen technology devkit with unknown technological future and unknown (but probably high given the devkit cost) pricing?

    --
    11*43+456^2
  17. But... by TheRealSync · · Score: 3, Funny

    ...does it run Windows?

    --
    -- A good compromise leaves everyone mad. --Calvin and Hobbes
  18. so are you an early adopter? by mrthoughtful · · Score: 3, Insightful

    $3000 for a 800x600 B/W screen (four levels of gray)
    Takes me back about 25 years.
    Fair enough that it is new technology - but I guess this is for lab testing only. Unless you are a real early adopter nut!

    --
    This comment was written with the intention to opt out of advertising.
  19. Re:Sounds familiar by LiquidCoooled · · Score: 5, Informative

    I've seen figures of around 0.5-1.0 seconds per pixel full addressing for these type of displays.
    Whilst not quick enough for movies (as you point out), would be perfectly acceptable for virtual paper :)

    heres a link to an article mentioning the 1second refresh
    http://www.trnmag.com/Stories/052301/Prototype_sho ws_electronic_paper_potential_052301.html

    "In addition, although the transistors allow a switching speed of about 2.5 milliseconds, the total time for an image to change smoothly is about one second; typical LCD's pixels are refreshed 70 times a second. "Currently the electronic ink, and not the transistors, limit the speed,"

    --
    liqbase :: faster than paper
  20. Re:Another block in place by cyclomedia · · Score: 2, Insightful

    >the fact that it is only monochrome will keep me from
    >trying the experiment any time soon

    i take issue with this, the pda i use has a 16 grade monochrome screen. good design means that the UI has a good balance of contrast to keep it legible. what exactly precisely is "color" an "absolute requirement" for when you are organising/emailing/word processing/bloggind or slashdotting? non IMO. google needs no color, as does pretty much every website i use. it's just decoration. this display tech isnt good enough yet for real time rendering of movies so that goes out of the window. sure once we're a few years down the line and eink-ebooks become a reality then graphic novels (comics) and glossy magazines would probably very much like color but hey, >90% of current dead tree newspaper pages have been grayscale for ever and i expect there arent great swathes of people *not* buying them because the graphics are crap.

    --
    If you don't risk failure you don't risk success.
  21. Slashdot article title once again bogus by typical · · Score: 4, Insightful

    As usual, Slashdot manages to link to a vaguely interesting article and be completely incorrect and misleading in the title and summary.

    This is *not* intended to be built by you, the hobbyist -- it is no "DIY" kit.

    This is intended for people like Sony who want to be selling products based on this in a year or so. For them, $3k is more than reasonable, and not particularly out of line with the dev kits for many more mundane systems.

    What is cool about this from the Slashdot reader's standpoint is that:

    (a) It runs Linux. Linux is becoming dominant in the embedded world. Why not? It's flexible, there are no licensing fees, it's quite powerful, it's very well tested, and there is a huge pool of application developers available to hire from when you need to write your apps. The only drawback over a custom OS is memory usage -- but, hell, memory is getting cheaper every day, and for a high-end embedded device, it's not a big chunk of the cost.

    (b) With any luck, it means that companies will start shipping e-paper products within two years or so. The last crop of "ebook readers" pretty much failed, which I think is too bad -- too expensive, and people didn't like the DRM. Perhaps the lower battery requirements of e-paper will make it feasible.

    (c) The display drivers are open source. The concept of making drivers open source, the idea that it's valuable to avoid being stuck with hardware in your product that has NDA requirements, may be spreading. Maybe not. It still makes me hopeful.

    --
    Any program relying on (nontrivial) preemptive multithreading will be buggy.
  22. Re:Supposed to be good -- but what's that photo? by BlueTooth · · Score: 2, Interesting

    No comment on the eInk displays looking good or not (although if you have photoshop, you can print some text at 170 dpi 2-bit to simulate the resolution and color depth in the specs) however I think the nano pic you linked has a simulated image on the screen. In fact, if you look at the product shot on the side of an iPod box, you'll see that the display is rendered at the print resoluation (probably 600 dpi) with a disclaimer indicating that the image is in fact "simulated"

    --
    SPAM
  23. Re:WHAT by Skater · · Score: 2, Informative

    Wait...are you saying we don't have to FAX our comments in to /. any more?

  24. Re:Supposed to be good -- but what's that photo? by barawn · · Score: 3, Informative

    What gives? Does the E-ink display really look so bad? Or is it just a bad photo for the dev kit?

    There are a few advantages of E-ink displays over other displays, and unfortunately they're not going to really be visible in a picture. The first is contrast: the contrast can be made very, very good since the ink can be very dark, and the background very light. Much, much higher than LCDs.

    The second is no backlighting. Now, this might not sound all that useful, because the first-generation GBA wasn't backlit, and that wasn't all that good, but E-ink's contrast is high enough that you don't need a backlight. Even just a small reading lamp is going to be easily enough to read by. This is the "easier on the eyes" part, and it's the one thing that current displays can't really compete with.

    The third is battery life: since you don't need power to maintain the display, only to change it, the battery life is going to be measured in pages, not in time. For an e-book reader, this is perfect, because you can take as long as you want to read it. I wouldn't be surprised if a production e-book reader based on e-ink only turned on whenever you pushed a button.

    There are other benefits (resolution's a biggie, but it doesn't look that great with this model, plus it's an image that's actually there, which means that it'll look good in all lighting and all angles) but I think those three are probably the biggest for the current generation.

    The biggest limitation to E-ink right now is its refresh time (~ of order a second per page, or 1 fps) and its cost. But still, it's the only product which really has specifications which seriously compete with paper.

  25. Missing the point... by penguin_strut · · Score: 5, Insightful
    People complaining about the greyscale and 'lack' of other various ding-dongs and features have got it all wrong. If you wanna play Doom3, you'll need a laptop (or better yet, a desktop :P). If you wanna watch movies, the same thing goes, or one of the many portable movie players now available. These devices are not FOR that kind of thing.

    The point is that reading text in notepad or from a pdf file should NOT require my laptop to be plugging along, wasting precious battery life on ubiquitous yet completely unimportant colors and movement. It's text. E-paper will open up a VAST new range of functionality, AND people seem to be forgetting that it is viewable from all angles, can (eventually) be rolled or scrolled up when not in use, and (perhaps most importantly) combats the horrible eyestrain that comes from attempting to read a full-text novel on an lcd screen. This is basically solid-state text, a book that's only one page long yet contains all the works of Tolstoy. Haven't you been lusting for this forever? Its the future, people! How long before these things are equipped with Wi-Fi, and can download the day's New York Times automatically and without the environmental and industrial cost of millions of wasted sheets of paper? How long before you're checking your email in a format that's actually READABLE at small screen sizes? How long before e-paper ASCII porn becomes the bee's knees? :P

    Also, its important to note that in those other towering industrial countries (ahem, you know, OUTSIDE of the US, where we got so much of our tech to begin with), small one-application devices are MUCH more common than full-out computers for the user-on-the-go. Considering that our cell phones can do basically anything BUT display readable text, having a device that can fill that gap is beautiful. And speaking of cell phones, I'd gladly go to a monochrome e-paper display for a phone that would last me 50hrs on a charged battery...while you're clapping all 'special-needs' at your 16-kajillion color screen for the first 5 hours of the road trip, I'll be functional till we're back home. All of this goes to combat the rediculous bass-ackwards element of high-end technology - that the simple things are many times as difficult and power-consuming as the complex.

    We look at technology right now in terms of best and brightest. But e-paper is a tremendous step towards what technology WILL be - an integrated, scalable, and subtle extension of our biological lives. I have NO doubt that we've got a humanistic renaissance coming up in a few years here, and we'll look back on widescreen displays and "gotta-have-it" superficial devices in the same way we shake our heads at the oily, pastelled veneer of the 80's. When technology TRULY becomes a part of our lives, when function overtakes form, wasting timeenergymoney so that we can watch Scary Movie between classes is going to seem pretty sophomoric, yes?

    ...and making ebooks more popular will have resonating effects on the all-important world of copyright, so even you color-luvin' movie fetishists should take note.

  26. Re:Supposed to be good -- but what's that photo? by barawn · · Score: 4, Informative

    Sigh.

    Quoted "constrast ratio" for active screens is not the same as the actual viewed contrast ratio of the LCD. That's the contrast ratio of the emitted white sections over the emitted black sections. But that's not what the eye sees, because it sees "emitted+reflected". The true contrast ratio of an active LCD varies with lighting conditions. It can be very very high in dark rooms (100:1, 500:1, etc.), but will be very very low in any sort of lit room. Outside, it'll probably be near 1:1 - i.e., unviewable. Much lower than that 100:1, 500:1. More like 4:1, or lower, in normal viewing conditions.

    The contrast ratio of an E-ink display is about 10:1. Moreover, the E-ink display has about a 40% reflectance (as opposed to a 4% reflectance for LCDs), which means it's much brighter too.

    CRTs have the same problem. They quote a 3000:1 contrast ratio, but the black and white sections have virtually the same reflectivity, which means that that contrast ratio only applies when the light in the room is much less than the light emitted from the CRT.

    If you want to compare passive and active displays, you have to do it equally. In the same viewing conditions. Most people I know don't work inside pitch black offices.

    and simple lambertian demands limit the reflectivity of the white areas (its no mirror, you know?)

    E-ink displays are slightly less white state reflective than newsprint, but not much (40% compared to 60%). They have a much, much higher reflectivity than LCD displays - about 10 times higher (LCDs are 4%). With that high reflectivity, it doesn't take a lot of light for an E-ink display to have a much higher contrast ratio than an active LCD.