Slashdot Mirror
FreeBSD Logo Contest Winner Announced
Saint Aardvark writes "Earlier this year, the FreeBSD people announced a competition to design a new logo. Welp, the winner has been announced, and you can check out the new logo. Congratulations to Anton K. Gural on the spiffy work!"
It looks like some sort of weird dual-orange juicer.
Has anyone else noticed how popular the "shiny orb" look has become recently? There are a lot of places now using the "shiny round button" as their logo. Weird.
Go, and never darken my towels again! -- Rufus
Where can be found the logos from the other contesters ?
Personally I hate "shaded" or three-dimensional logos. They quickly become tiresome. This logo will look cheap and dated 5 years from now, I guarantee it. I would prefer a more "timeless" logo, closer to monochromatic, two-dimensional. Something that could be sketched with a pen, yet be completely unique and recognizable.
I feel this logo has the most meaning only to those familiar with the previous logo (the beastie). A random person on the street (or in the boardroom) will not have a clue. And that's not good. For instance, why is the "horned ball" turned slightly? Just to show off perspective? To emulate the perspective of the previous logo? Why not just show the logo head-on, with symmetrical horns? Look at the black and white version. It looks like a drawing from a geometry textbook. A logo should be as minimal and simple as the font used to write the letters next to it.
I do like the font though. If the word FreeBSD were larger, and the logo smaller, I think it would look better, at least at the example I'm looking at.
Oh well. Anything is better than than the beastie from a corporate point of view, although this new one is utterly plastic and lifeless.
... on the good side:
1) Professional
2) Artsy
3) Modern
on the downside:
1) Bland
2) Soulless
3) Lacks Flavor
4) Lacks Style
Shadus
Will Ceren dress up like a ball now ?
Oh ya
Looks like the AIDS virus or some sort of peptide.
"This isn't a study in computer science, its a study in human behavior"
I don't agree with thinking FreeBSD becoming a bigger joke because I think it's very good, but I do have to agree with the feel of the logo. It's a bit too much like something for a gaming console, or some sophisticated toy. It lacks that touch of authority, the feeling of late night logging into work and do some command line maintenance. Or maybe I'm already getting too old, being over 30 and all. :-P
home
i seem to recall that there was a butt load of submissions. i think from a branding point of view, the winning submission is appropriate: it allows for various merchandise items to be branded consistently, including logotype and color variations. all in all i think freebsd will get alot of mileage out of the winning submission. that being said, it would be cool to see the other submissions, even if for nothing else for curiosity's sake. come on, let's see the losers!
three can keep a secret, if two are dead - benjamin franklin
Before everyone with mod points decides to mark this "Troll," I used to digitize logos for an embroidery company back East for close to five years. The shaded version is impossible and the monochromatic/hi-contrast versions are unbelievably dull.
Logo design is an unpleasant process for everyone concerned, where technology takes a backseat to compromise between several factors:
- an original concept immediately recognizable at a hundred paces
- a design which uses colors but is recognizable as line art
- not easily convertible to genitalia by graffiti artists
- hopefully evoking something about the nature of the client/product (that IBM logo in the corner that Paul Rand designed evokes greenbar printouts or CRT pixels).
The computer industry is one of the worst at figuring these concepts out. Random objects (an apple? a penguin? WTF?), a nonsensical literalism of a GUI metaphor (candy-colored glass windowpanes?), or some kind of Nike-ism (the Atari fuji) are the rules rather than the exceptions (IBM, NeXT, Commodore). Then again, the quality of a logo obviously doesn't ensure success.
"Made up/misattributed quote that makes me look smart. I am on
Keep the daemon, but make it so that if you didn't know it was supposed to be a daemon... it's um... not a daemon.
I kind-of like the new logo, but I thought the point was to get rid of the demonic look. What has short horns and is red? Sure, I know what the old logo looks like, but I wonder what the uninitiated will think this is? You know people try to identify shapes.
You first recognize you had an image problem with christians. Then you decide you need a new logo. I personnaly applaud the move. Then you mess it up by choosing a red ball with horns.
Congrats for the extreme makeover.