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Would You Use Ad-Supported Windows?

An anonymous reader writes "ZDNet reported earlier this week that Microsoft was thinking of offering an Ad-Supported version of Windows. A blog post by John Carroll offers some reasons why Ad-Supported Windows makes sense. From the article: '4. More revenue through targeted marketing: The holy grail of marketing is to target an audience with the sort of ads that most appeal to them. Sending a bunch of male programmers advertisements for breast enlargement isn't terribly useful. Sending a bunch of male programmers advertisements for a four hour extended version of Star Trek: The Wrath of Khan is useful.' Is there any situation where you can see yourself open to the possibility of using an Ad-Supported operating system?"

29 of 643 comments (clear)

  1. Re:Two good uses by thuh+Freak · · Score: 1, Insightful

    from the advertisers' perspective, ad supported server software would be stupid. servers, in theory, aren't looked at very often.

    personally, i wouldn't support any kind of ad OS from ms. they are a mega huge monopoly. they don't need additional sources of income.

    --
    I wish that I was a catfish.
  2. Sounds like a potential security issue... by Coopjust · · Score: 5, Insightful

    If there is an ad-supported version of Windows, the ads would be intergrated on the level of the operating system (like a rootkit). Doesn't this sound like a bad idea? What will happen when a less-than-well-intending firm finds out how to use the ad system and hijack it? It would be almost, if not impossible, to remove.

  3. Would Windows then be free? by CommiePuddin · · Score: 5, Insightful

    The American computer-using public is used to "ad-supported" meaning "free to me." We're also used to "ad-supported" meaning "not going to last very long."

    Would the OS be crippled? Could a purchase un-cripple it (and remove advertisements)?

    And how intrusive are these ads? Is this a thirty second video commercial while the OS loads, or am I going to be receiving pop-ups every 30-45 seconds? Am I sacrificing monitor space to keep a banner ad on the screen at all times?

    --
    x = x + ++x; //It's golden.
  4. Internet Cafes by subl33t · · Score: 2, Insightful

    If a business like an internet cafe could get a break on liscensing and initial payout they would probably jump all over it.

  5. Um....no. by Chanc_Gorkon · · Score: 4, Insightful

    WHY? Ads have been tried by the free pc people and how many of those are around now? I am convinced that we must be in the beginnings of another nutty web bubble. 2 million to Revision3 and another 2 million to podshow. VC money going to REALLY wacky ideas.....crazy ideas like AD supported OS's? Stupid. A OS is supposed to allow you to run programs and manage the hard stuff that programmers used to have to do when writing for bare hardware. It should not have anothe rlayer of crud on it.

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    Gorkman

  6. Depends by aaron_ds · · Score: 5, Insightful

    A non-intrusive Google-Ads-like system I could live with. A bar containing seizure inducing banners and annoying "Catch the monkey and win a gazillion iPods" flash ads would be intolerable. It depends on how it is implemented. Of course, why not just use a prexisting free OS?

    1. Re:Depends by Wylfing · · Score: 5, Insightful
      Ah, you see, that's what this is about. Microsoft is desperate to cut off Google air supply. One way they can do that is by gobbling up all the ad dollars. In other words, advertisers have x dollars to spend. Every dollar they spend advertising directly to Windows is a dollar less that goes to Google.

      --
      Our intelligent designer has never created an animal that we couldn't improve by strapping a bomb to it.
    2. Re:Depends by decoutt · · Score: 5, Insightful

      This is exactly the comment that I was looking for. Bravo, very insightful! Google sits in a browser which in turn sits in an operating system. MS lost the browser battle long time ago, and now plays the card of the operating system. And it is precisely this dependence that will cut the 'air supply' ... or maybe not: google adsense is based in context sensitive ads, that are put in websites, especially independent (non-corporate) ones. And it is precisely this dependence that will keep MS in a lower level than google on this matter.

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    3. Re:Depends by megarich · · Score: 2, Insightful
      Ah, you see, that's what this is about. Microsoft is desperate to cut off Google air supply. One way they can do that is by gobbling up all the ad dollars. In other words, advertisers have x dollars to spend. Every dollar they spend advertising directly to Windows is a dollar less that goes to Google.

      EXACTLY. Why else would the richest company on the fact of the planet need advertising revenues?

      On that note F no would i never support any os the flashes advertisements at me. This advertising thing is getting out of control and I'm drawing the line somewhere and that somewhere is paying for software that displays ads at me. When its free and if its not over powering you can grin and bear the ads(I mean you get what you pay for) but I refuse to pay for a product that flashes ads at me.

    4. Re:Depends by corbettw · · Score: 2, Insightful

      I'm sorry, when did MS lose the browser battle?

      When browsers became irrelevant as people realized it was the content they were viewing, not the device with which they viewed it, that was important.

      --
      God invented whiskey so the Irish would not rule the world.
  7. Which I suppose is slightly different from... by slackadmin · · Score: 2, Insightful

    the adware riddled Windows most folks currently use?

    --
    Life is pleasant. Death is peaceful. It's the transition that's troublesome. - Isaac Asimov
  8. Re:Two good uses by rovingeyes · · Score: 5, Insightful

    Even though you can try to justify it and I am sure there are some isolated usefulness, I'd say NO, at least for work PC. We have enough trouble with email and IM itself (there have been a lot of stories on those on /.); the last thing we need is some ads popping up when someone is trying to work especially in crunch time. It might work for home editions or home users, but professional uses - NO. I don't care how contextual the ads are, they are a distraction and I bet they will be flash based or something more silly and obnoxious or at least they will evolve in to those.

  9. No. by Tackhead · · Score: 2, Insightful
    > Is there any situation where you can see yourself open to the possibility of using an Ad-Supported operating system?

    "No."

    Now that that's out of the way, I wonder how well "Windows Defender" (the Microsoft "anti"-spyware offering) would work on an ad-supported version of Windows. I wonder if this has anything to do with the fact that Microsoft purchased Gator^H^H^H^H^HClaria.

    I wonder about these things, and I change my original opinion.

    "Fuck, no. Not if you managed to throw a chair through Brin's head. Not if you manage suffocate Torvalds by stuffing his head up a penguin's ass. Not if you travelled back in time and shot the parents of Ada Lovelace, Alan Turing, and Steve Wozniak before any of them were born."

  10. Funny question to ask here by Anonymous Coward · · Score: 1, Insightful

    Why even bother to ask the slashdot crowd this? Of course the answer is going to be a resounding 'No!' because slashdot doesn't represent the demographic that would even entertain the idea.

    The responses are going to consist of:

    1) Something about Microsoft being evil
    2) Something about Linux being free
    3) Something about Microsoft's security track record

    I can't see anything useful coming out of this at all.

  11. Re:Two good uses by Soybean47 · · Score: 4, Insightful

    You would be ok with running an ad-supported OS in your church? There's no moral dilemma in adding commercials to your church services?

    Did you miss the episode of the Simpsons where Homer's model rocket hits the church, Mr. Burns pays to fix it, and he introduces changes to make it more profitable? "Get your money changed! Right here in the temple!"

  12. Re:Not yet ad-supported by mordors9 · · Score: 2, Insightful

    At least it would give M$ a financial reason to tighten up their software and prevent all of these other popups and spyware. Only paying customers will be allowed to bother you.

  13. Re:Two good uses by Philip+K+Dickhead · · Score: 4, Insightful

    I would pay NOT to see ads.

    I can't leak into the urinal, without looking down and seeing someone selling me something, printed on the drain-cover.

    --
    "Speaking the Truth in times of universal deceit is a revolutionary act." -- George Orwell
  14. Re:Not yet ad-supported by Crayon+Kid · · Score: 3, Insightful

    Only paying customers will be allowed to bother you.

    Who wants to bet on the odds that eventually a flaw in the ad system would be discovered, that allows _anyone_ to shove stuff in your face?

    --
    i ate crayons when i was a kid and now i have two braincells and the blue ones taste nicer
  15. the ads! make them go away!! by skiman1979 · · Score: 5, Insightful

    I have enough problems trying to keep spyware/adware ads from displaying on my Windows desktop. Now you want the OS itself to support the displaying of ads?! I can see a lot of users not realizing they have spyware then. Oh that ad? it's just Windows advertising.

    --
    Having a smoking section in a public restaurant is like having a peeing section in a public swimming pool.
  16. Re:Two good uses by Fordiman · · Score: 4, Insightful

    The question is: how hard would it be to remove the ads from "ad-supported" windows. I would suppose it would just take Sysinternals' Process Explorer to kill a few "Critical System" tasks.

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  17. It would help the other free OS by xs650 · · Score: 2, Insightful

    Free Wndows with ads would increase the popularity of our favorite free without ads OS.

    Not a bad thing.

  18. So now spyware is a feature? by ivanmarsh · · Score: 2, Insightful

    I guess it was just a matter of time.

  19. Re:Two good uses by 0racle · · Score: 3, Insightful

    I'm so mad that I chose to run this Adware OS. Oh wait, no I'm not it was cheaper this way.

    Ya, lots of grumbling over saving money. I hear Geico has the same problem. Incedentally, 15 minutes could save you 10% or more on car insurance.

    --
    "I use a Mac because I'm just better than you are."
  20. Re:Not yet ad-supported by nine-times · · Score: 3, Insightful
    Seriously, though, what about all the ads that people see because MS makes MSN the default start page for IE? That MSN search is the default search? What about making WMP automatically open to Microsoft's media site? What about the bookmarks that come with IE? What about the products sold through the "Windows Catalogue"?

    Are you telling me, with a straight face, that MS isn't already gathering revenue by the ads they deliver through their OS?

  21. Re:"Free or Low Cost..." I'm suspicious... by Anonymous Coward · · Score: 1, Insightful

    The more likely result would be that the other versions would go up in price. Window's price is currently held down by the fact they need to remain cost competitive to consumers, but if they have a free or lowcost version for consumers who can't buy the "good" (relativly anyway) versions of Windows then they have no reason to keep the prices low. I would be surprised to see the equivilant of XP Pro hit $300+

  22. Re:Two good uses by jalefkowit · · Score: 2, Insightful
    ...from the advertisers' perspective, ad supported server software would be stupid. servers, in theory, aren't looked at very often.

    Never administrated a Windows server, eh? ;-)

  23. Re:Insightful on the Piss Ads by Alef · · Score: 2, Insightful
    I find that with each waking moment advertising is getting more invasive and more offensive. It needs to stop. But I don't think I should have to pay to make it stop.

    In fact, we are actually paying for them to be there, through the products that are advertised.

  24. Re:Not yet ad-supported by kubevubin · · Score: 2, Insightful

    Oh, and we all know that no open source Web browser includes bookmarks immediately upon installation. Care to think that maybe the bookmarks included might help some people get a bit of a start in finding entertainment news, etc?
    No matter which browser I'm using, I always delete all of the included bookmarks immediately. They're annoying, ad-related or not.

  25. from people like you yes.. by Man+in+Spandex · · Score: 2, Insightful

    Yes, Microsoft does gather big revenues probably from their ads, but from people like you who don't take the time to read while configuring/installing stuff.

    MSN Messenger's installer offers you the choice to setup MSN as your home page with the MSN toolbar and all the other crap. YOU HAVE THE RIGHT TO UNCHECK THOSE. Therefore, it's your fault if you complain about those because they give you a choice. Same for WMP. Bookmarks with IE? Delete them or don't use IE. Products sold through Windows Catalogue? Who's pointing a gun to your head telling you to look at it?

    Are you telling me, with a straight face, that you aren't a lazy geek who complains about MS-Related ads/services that can be turned off/disabled? Get that poker face out because you'll need it.