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Google Opens U.K. Cybercafe and Testing Lab

sebFlyte writes "Google has launched a new venture in England to go with its London offices. They've set up a free Web cafe style affair at London's Heathrow airport to help travelers claw back some of the many hours they spend aimlessly wandering round airport lounges. They're not doing it entirely selflessly though: they admit the main reason they're doing it is to get as wide and as large a cross section of people through the centre as they can so that they can then watch them interact with Google's Web applications. ZDNet has photos, too."

25 of 82 comments (clear)

  1. Moon Base by ZiakII · · Score: 3, Funny

    I'm still waiting for a spot to open on there moon base......any second now they'll call me and tell me I'm hired..

  2. Hmm... Noticed something... by Pichu0102 · · Score: 4, Informative

    Perhaps it's also to promote Firefox as well? I noticed that the browser used in the screenshots was Firefox. I wonder if Firefox is the only thing installed, or if Internet Explorer is also on there?

    1. Re:Hmm... Noticed something... by Anonymous Coward · · Score: 2, Funny

      Not even Google can afford to support IE on a semi-public network.

    2. Re:Hmm... Noticed something... by Pichu0102 · · Score: 4, Insightful

      If they switch Operating Systems altogether, they'll probably lose a ton of users, seeing as most associate Windows with computers. If average users see Firefox, most likely they'll feel like it's unfamiliar and feel a bit edgy about it, but to use a different OS altogether? That in itself would put off a lot of people in one move.

    3. Re:Hmm... Noticed something... by Air-conditioned+cowh · · Score: 4, Interesting

      If encouraging people to use non MS operating systems was a priority for them then their desktop apps would at least be cross-platform.

      It clearly isn't for them because they aren't.

    4. Re:Hmm... Noticed something... by beeshman · · Score: 2, Insightful

      C'mon now. What they're doing is testing Google apps, not putting machines out there for general use. Most people are familiar with the Google interface. Type something in, press the button, presto! Results! Browsers aren't all that different either. You really only absolutely need four interface widgets: back, forward, home, and the location bar. Simple! Also considering that there are only staff members manning the cafe, you would think their time would be better spent assisting the folks in the cafe, not troubleshooting machines. Why bother with crashing, pop ups, and such? Deploy everything on a safe, stable platform and insure a good user experience.

  3. another good community minded move by know1 · · Score: 5, Insightful

    It's ideas like this that make people not mind when google wants a lot of information about you. All those people who will cry "If this was microsoft you would hate it" - microsoft collates it's data surrepticiously, every webpage you visit or email you write. offereing a free web cafe and saying "but we will watch you" in public no less, is a good thing. I can hardly see anyone looking up anything they wouldn't want anybody to know about anyway at a public terminal

    1. Re:another good community minded move by zeridon · · Score: 3, Insightful

      You have a valid point, but this will give google much more valuable information about the way their services are used. For example it could determine that 75% of the people preffer personalised home and 98% of that are using page history as a sort of a bookmarking tool. So after that is noted google video will lose couple of servers which will be transfered for the sake of personalised home and page history.

      they are just profiling the usage of their systems, and of course gaining some image :)

      --
      In fire we trust http://www.getoto.net
    2. Re:another good community minded move by know1 · · Score: 2, Informative

      oh yeah, of course. hey, advertising is their main revenue source. still pretty cool to put a free service where there are a lot of bored people though. I also doubt they will lose those cutting edge type services, they like their cutting edge stuff and have enough cash for now

  4. I don't get it ... by xmas2003 · · Score: 5, Funny

    I read this a while back and I still don't get it. Is this some area where you can basically surf whereever/whatever you want to do ... or are you restricted to only using Google Applications so they can see how you interact with them? The later makes more sense from a Google User Interface point of view ... but if I were a traveler, I just want a (fast/open/free) wireless connection to do what I want to do - I'm confused how observing that could be so useful to Google. And heck, they track me anyway with their cookies! ;-)

    --
    Hulk SMASH Celiac Disease
    1. Re:I don't get it ... by hobbit · · Score: 2, Insightful

      They track you already with their cookies if you use Google services. But this way, they can tell what proportion of your surfing that usage is. Plus loads of other stuff like how many pages of Google results you read before you try the same search on Yahoo!, whether you have a personalised Yahoo! homepage but not a Google one, etc.

      --
      "Wise men talk because they have something to say; fools, because they have to say something" - Plato
  5. free marketing? by Deitheres · · Score: 4, Interesting

    Not complaining about slashdot, per se, but did anyone else notice the marketing in those pics?

    Must be nice to be a company as big as google, you don't even have to pay to advertise any more. Just do something cool and people eat it up.

    9 hours a year... Yeesh.

    Makes me glad I don't fly.

    --
    Just like driving a car:
    (D) to go forward
    (R) to go backward

    1. Re:free marketing? by linuxci · · Score: 2, Informative

      > 9 hours a year... Yeesh.

      > Makes me glad I don't fly.

      The 9 hours a year waiting for travellers at Heathrow I could certainly believe. Problem is all BAA run airports (Heathrow, Gatwick, Stansted, Southampton, Edinburgh and probably others) are badly run.

      If you're travelling from London much better to fly from the smaller London City Airport, smaller means less queues and the checkin for each flight stays open upto 15 minutes before departure. If you travel airlines that let you check in online (KLM and British Airways spring to mind) then as long as you reach the gate before boarding then you're fine. As it's a small airport it doesn't take long to get to the gate.

      Of course being a small airport means less flights, but if there's a destination not served by London City then you can fly KLM via Amsterdam and get to a lot of worldwide destinations, trust me, even with the transfer at Amsterdam Schiphol it's still a lot less hassle than the nightmare that is Heathrow.

  6. Google Employees by Jazzer_Techie · · Score: 5, Interesting

    From TFA, 3rd Picture Caption
    The 10 Samsung laptops in the temporary installation will be manned from 0700 to 1900 by Google employees from across the organisation, with some flown in especially to help out.
    --
    It would appear that Google has been flying in their more attractive employees. (Or maybe if I worked for Google I'd look like that too.)

  7. Attractive Assistants by ethzer0 · · Score: 3, Insightful

    The 10 Samsung laptops in the temporary installation will be manned from 0700 to 1900 by Google employees from across the organisation, with some flown in especially to help out.

    Take a look at this photo and all the sudden it makes sense...

    1. Re:Attractive Assistants by joelsanda · · Score: 2, Insightful

      10:1 says that, after a shift, she's the only one saying to her co-workers "I just can't believe how nice people are."

      --
      The Luddites were ahead of their time.
  8. Table of Contents for all Google News by kai.chan · · Score: 5, Funny

    To save Slashdot readers some time in the future in all Google related News Stories. Let me provide a universal Table of Contents to summarize the posts that will inevitably follow:

    Introduction of our Overlord:
    - How many Google News Stories will we see today?
    - "I am tired of hearing about Google!"
    - I, for one, welcome our Google (topic) overlords

    Chapter 1 Obligatory:
    - Imagine a Beowulf Cluster of (topic)
    - Does (topic) run Linux
    - Step1: (topic), Step2: ???, Step3: Profit

    Chapter 2 Conspiracy:
    - Google = New Microsoft??
    - Google = Skynet
    - Is Google only friendly on the outside?
    - Case Study: a guy who knows a guy that works at some company claiming Google as the next biggest competitor!!!
    - Google Fight claims that all of the above are true!

    Chapter 3 Downfall
    - Is Google too big?
    - Does Google have enough funding to branch out so much?

    Conclusion Finale:
    - Is Google going to be hit by a flying chair?
    - Future of Google, such as GoogleOS and Google Condoms



    You all know that it is true.

    1. Re:Table of Contents for all Google News by Omestes · · Score: 2, Insightful

      Footnote:
      - Meta google story analysis.

      --
      A patriot must always be ready to defend his country against his government. -edward abbey
    2. Re:Table of Contents for all Google News by ethzer0 · · Score: 2, Funny

      Conclusion Finale:
      - Is Google going to be hit by a flying chair?
      - Future of Google, such as GoogleOS and Google Condoms



      Googledoms?

      o Protect yourself against viruses?
      o They'd probably come in blue, red, yellow and green.
      o If my query returns more results, do I get more OOOooooooo's ?

  9. Critical Feedback by mcrbids · · Score: 3, Interesting

    As a freelance software engineer, I routinely run into the same problem: I write software to address a niche need - but have no idea what the needs of the users actually are.

    Towards this end, it's typical for me to spend 25% of my time on the phone to various people, asking loads of questions, just so I can understand what the expectations are of the end users. What do they think when they see a button titled "Expand"?

    I never cease to be amazed at how much difference it can make to end users to change a button or link from "Reports" to "Export", or from "Course" to "Class". Putting a "Save" button at the right location can make the difference between happy customer and pissed off, irate enemy. .

    Getting UI stuff rght is much tougher than you'd think. I remember reading about the intense amount of time and money spent making the iPod nano "perfect".

    PS: I LOVE the iPod nano - why can't they get the software right? I hvae a rather large MP3 collection on a network drive, and trying to get the iPod to work with the MP3 collection has been very, very, very frustrating... I have a song on a network drive. I can play said song. I double-click, and I hear the song I like. It's in a playlist, and when I double-click the playlist, I still hear said song.

    I synchronize the iPod, and I don't get the song. No message explaining why, no errors noted anywhere, I can't drag/drop the file, even though I get a flash when I drag said file over the iPod icon. WTF?!?!

    I love the nano - but the software for it SUCKS REAL BAD.

    --
    I have no problem with your religion until you decide it's reason to deprive others of the truth.
  10. Re:Great! by xfletch · · Score: 2, Insightful
    They're not doing it entirely selflessly though

    I am always glad to see companies being less than ruthlessly hardnosed, but even so perhaps are we now expecting companies to be 'entirely selfless'? Sounds like the Slashdot community has been reading too much Karl Marx...

  11. Terminal blues by FishandChips · · Score: 3, Insightful

    This is just a temporary booth that will run for only two months with only ten computers. Any one of dozens of other companies could have done something similar promoting music, cars, books, mobiles, even candy bars, etc, etc., instead of the internet. This Google venture comes over as a rather tacky and ephermeral trade/marketing stand and the Slashdot headline is completely misleading, imho.

    The place is awash with stories about Google taking over the world and putting the fear of god into corporate behemoths everywhere. But take a hard look at what Google is actually doing rather than what analysts are saying. Google is a not very large company which runs the world's best search/advertising engine and has a number of frankly rather modest beta projects going. And that is all. In many ways, Google has yet to prove itself. Sooner or later, the Google boys and girls are going to have to come out with some aggressive killer moves or folks might just conclude that the story is a soap opera about California cool with, alas, little more substance than a completely crazy stock price.

    --
    Las qué passoun
    tournoun pas maï
    1. Re:Terminal blues by Chris+Bradshaw · · Score: 2, Interesting
      "Sooner or later, the Google boys and girls are going to have to come out with some aggressive killer moves or folks might just conclude that the story is a soap opera about California cool with, alas, little more substance than a completely crazy stock price."

      Perhaps you have been vacationing on the new Forward Moon base...?

      Have you seen what Google has done/is doing with Google Earth? If this isn't a "Killer Move" then I don't know what is. Think about it, say you wanted to organize the Earths data, then wouldn't you do so by first modeling the world around you at the most generic level? Perhaps starting with physical dimensions, makeup, etc...? :You Create objects and define the relationships between those objects...? And so on, and so on...

      Who know's...pretty soon you could perform calculations on and with those objects (Google Maps), maybe even release an API for Google, Google Maps, Google Earth... See where this is going?

      Hey, then they could start binding data types by location.... Hmmm, how do we find where are users are located? Tah Daah, Gmail and the "Personalized Home Page (complete with weather for your Zip Code, or region..., News, Your Stock Prefs, interests, etc..) Couple that with a few strategically placed cookies... You do the math.

      If you take what Google has accomplished in managing raw data on the internet, and couple it with their having successfully captured the physical world as well (demographically, etc...) Not to mention "Google Base" and Gmail which give them unbridled access to even more Data. Throw in an API... Good Lord

      Let's face it, Google's IT, and they litteraly got "The Whole World in their Hands". I wouldn't expect them to be going anywhere but up anytime soon (barring Government intervention of course).

      To be honest, It's pretty damn scary - the potential of Google...

      --
      Get your Windows Malicious Software Removal Tool Here for FREE! - http://fedora.redhat.com
  12. Been there, - nothing much to say by Slashamatic · · Score: 3, Informative
    I have the (mis)fortune to fly via Heathrow T1 a lot of the time so I suddenly saw the Google sign yesterday in the international departures area and had a quick look.

    Heathrow T1 is heavily covered by commercial hot-spots. I can't imagine anyone (except the passengers) being happy if Google offered free coverage. There were people there, but they were hardly queueing for seats (there was a couple of spaces free when I had my look). However some ten metres away people were happily using a pay-hotspot organised by T-mobile. They could use their own PCs (big advantage). Hey, if the company is paying, where is the problem?

    As a frequent flyer, I have access to a lounge. Although the lounge has only pay-hot-spots, they have a free internet cafe and being an airline lounge, free drinks and munchies. There having been a number of delayed flights earlier, the munchies were limited but at least I could sit there with a free orange juice.

  13. Link to official Google Space website by Lord+Satri · · Score: 2, Informative

    The official link for this project, called Google Space, has not yet been indicated:
    http://www.google.co.uk/googlespace/

    It was first mentioned on http://www.ogleearth.com/2005/11/google_space.html and on two previous /. comments. I submitted this story a few days ago, but I agree with the /. eds, the url I provided were not as interesting as in today's story...