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JP 360 Stock Moves Slowly

Omkar writes "According to Kotaku, the Xbox 360's price has been cut to a mere $150 by several Japanese retailers. Apparently they can't send unsold inventory back to Microsoft, so they're desperate to free up space." Indeed, Next Generation reports that something like 60% of all Japanese stock goes unsold. However, 1up has found that the price cuts aren't the whole story. The price cuts aren't because of consumer interest, but a result of specially priced bundles. From that article: "... this is simple another example of Japan's hardware bundling practices. So, although the 360 isn't selling as quickly as it did in North America (about 28% of the units shipped have been sold so far, according to a Bloomberg report), the photo doesn't indicate that prices were slashed after launch day as some sort of desperate measure - it means that Japan has bundled offers that are just as annoying as the ones we have in North America."

53 comments

  1. Send some my way by moorcito · · Score: 2, Funny

    Since I the Japanese don't want them, I'd be happy to pick up a couple for $150. There's a lot of morons here in the States that will still pay $700-900 for a 360.

    1. Re:Send some my way by DeepHurtn! · · Score: 1

      Wow, whomever modded you "troll" must have been a moron who paid $700-900 for a 360!

    2. Re:Send some my way by moorcito · · Score: 1

      Yeah, seriously. The comment had been modded insightfull for a while, I guess I touched a sore spot.

  2. Umm..? by Otter · · Score: 4, Informative

    So, it turns out that the systems haven't been "cut to a mere $150" but instead are being advertised at that price for a promotional bundle with Internet service. Given that you have a link with the correct story, what is the point of including the nonsensical one?

    1. Re:Umm..? by UnidentifiedCoward · · Score: 3, Interesting

      Because this is slashdot and posting inane, misleading or false stories makes for better journalistic integrity.

      And before I get accused of Microsoft bashing, M$ hating, free linux loving hippiness, I confess to wanting an XBOX360, but I am not going to buy until there is a title out for it worth buying. 12 of 19 ports? Some of them terrible? Let the hungry few get there christmas day release, I am waiting for a couple of titles worth playing and hopefully the market to cool off before I purchase one.

      Of the employees I am friends with at MS, all of them are waiting to grab their console after the new year for aforementioned reasons. Now, if that is anything, that is news worthy.

    2. Re:Umm..? by Anonymous Coward · · Score: 0

      Given that you have a link with the correct story, what is the point of including the nonsensical one?

      Oh, how rude of me. Allow me to introduce you to Zonk.

  3. No Blockbuster are hurting sales by corcoranp · · Score: 4, Insightful

    The problem with Japanese sales is the lack of a great blockbuster. There has only been 6 titles released for them: Perfect Dark Zero, Ridge Racer 6, Need for Speed: Most Wanted, Every Party, FIFA 06: Road to FIFA World Cup and Tetris: The Grandmaster Ace.

    It's a shame that Microsoft is waiting until the release of PS3 before releasing Halo3. If they had released H3 with the 360 they might have done better in Japan, but hey who is really broken up about it?

    --
    Peter Corcoran
    1. Re:No Blockbuster are hurting sales by revkor · · Score: 1

      Japan has been a hard market for M$ to break into. Like you said maybe when they release Halo 3, sales will pick up.

      Here's another reference: Lukewarm Sales

    2. Re:No Blockbuster are hurting sales by Anonymous Coward · · Score: 1, Insightful

      >Japan has been a hard market for M$ to break into. Like you said maybe when
      >they release Halo 3, sales will pick up.

      I can see you really don't understand the Japanese market. A FPS will not sell consoles in Japan.

    3. Re:No Blockbuster are hurting sales by TheLoneDanger · · Score: 2, Informative

      Ummm... what? Can anyone name an FPS that was as big in Japan as it was in the US or Europe? You really think Goldeneye or Halo did anywhere near the numbers they did here over there? They needed DoA 4 not Halo 3.

      --

      "But I trust in the people's capacity for reflection, rage and rebellion." -Oscar Olivera
    4. Re:No Blockbuster are hurting sales by -kertrats- · · Score: 1

      What does Halo 3 have to do with the Japanese success of the console? Japan has always had very little interest in FPS games.

      --
      The Braying and Neighing of Barnyard Animals Follows.
    5. Re:No Blockbuster are hurting sales by MBraynard · · Score: 0, Offtopic
      A FPS will not sell consoles in Japan.

      What if they give master chief very small penis?

  4. Re:I gave you assclowns a chance by Pulse_Instance · · Score: 0, Troll

    You failed it.

  5. Reference point? by lpangelrob · · Score: 1
    Hmm. Lots of data. No reference point.

    So 360's are sold bundled in Japan. Fair enough. Are PS2's sold bundled in Japan? If they are, how much slower are 360 bundles being sold than PS2 bundles? Don't give me "percentage unsold" — that's horrendously misleading.

    And all that still doesn't answer the question of why prices were cut to ~$150 anyway. Does MS want to make their retailers bleed with them?

    1. Re:Reference point? by badasscat · · Score: 2, Interesting

      So 360's are sold bundled in Japan. Fair enough. Are PS2's sold bundled in Japan? If they are, how much slower are 360 bundles being sold than PS2 bundles? Don't give me "percentage unsold" -- that's horrendously misleading.

      Well, the thing about this whole bundling issue is that it's not a forced thing. You can either walk out of a store with an Xbox 360 for $330 or you can buy one for $150 with a year of net service. This is pretty common in Japan, but the point is the choice is still there. It is not like bundling here, where you have to take what the store wants to give you. (I'm not even sure that would be legal in Japan.)

      So the real deal is that the Xbox 360 still isn't selling. It's not like all 80,000 or whatever of the unsold consoles are unsold because people didn't want to sign up for internet access at the same time. If a customer doesn't want that bundle, they're free to buy one without it. They're choosing not to. That's the story here.

  6. Price was different anyway by VickiM · · Score: 1

    Even though it's shown that they didn't really drop the price that low (at least, without any strings attached), they still had a bit of a discount at the very start. Wasn't it closer to $330 USD at launch? I believe another article (don't remember where) recently said that that's comparable to the PS2's launch price. I guess 40,000 yen is seen as some sort of magical barrier for what people are willing to buy. Same as I won't buy a Coke/Pepsi for $1.25 :)

  7. I know what's wrong by voice_of_all_reason · · Score: 3, Funny

    It's not the bundles that are the problem. They just aren't including the right things respective to the native audience.

    Throw in a couple pairs of used schoolgirl panties and some tentacle mangas and you'll have a hit.

    1. Re:I know what's wrong by Admiral+Ackbar+8 · · Score: 1

      It's not the bundles that are the problem. They just aren't including the right things respective to the native audience. Throw in a couple pairs of used schoolgirl panties and some tentacle mangas and you'll have a hit.

      Wow, how well you use stereotypes.

      Good games was more what I was thinking the xbox360 needs in Japan!

    2. Re:I know what's wrong by Anonymous Coward · · Score: 0

      Wow, how well you use stereotypes.

      Stereotypes my ASS.

      (NSFW)

    3. Re:I know what's wrong by Anonymous Coward · · Score: 0

      Funnily enough, Google also throws up a number of hits for "dumb blonde", but that doesn't mean it's not a stereotype or that all blondes really are dumb.

      FWIW, I've read a lot of hentai manga and played a lot of hentai games, and I haven't seen a single tentacle once. Just so you know.

    4. Re:I know what's wrong by KDR_11k · · Score: 1

      They threw in a lifesize Kasumi hugging pillow but that didn't make the Xbox sell.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    5. Re:I know what's wrong by Xocet_00 · · Score: 1

      I saw a tentacle in a manga a guy was reading on the Nambu line around twenty minutes ago.

  8. Well here is a reference point by SmallFurryCreature · · Score: 2, Interesting
    360 is sold out in the US and EU with even pre-orders not being fullfilled. Where as it seems you can just go to a shop in japan and pick it up.

    At current supply levels it will be a while before you can just go to a western shop and pickup a 360.

    That I think is very telling that right now the 360 is not a hot item in japan.

    Of course there is one tiny little difference. It is the holiday season in the west, the time to give expensive gifts to your loved ones or even your kids.

    Do the japanese have a similar season or have they adopted christmas for that purpose?

    I find MS comments that hopefully DOA4 will cause sales to pickup funny. If you cannot shift a mere 150.000 consoles in japan on launch you have lost that market. Maybe the japanese are just upset at being last this time. Usually it is the EU that has to wait.

    Anyway who cares. Instead of constantly chasing a market you cannot win focus on the US and EU market. Better OWN those markets totally instead of wasting resources on a half-assed conquest of japan. It is the smallest of the 3 markets.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

    1. Re:Well here is a reference point by dancingmad · · Score: 1

      THe Japanese have (more or less) adopted Christmas and New Year's for this kind of thing (I had an ex-girlfriend whose mom would give me money for new years and a lot of that money, especially for kids, goes to gaming stuff), but the thing is that no one wants this damn thing.

      I think most hardcore gamers care. Most gamers I know play Japanese games. Even if Japan is the smallest of the three markets (which I seriously doubt, I remember reading that Europe is slightly smaller than Japan, and having been to games stores in Britain and Japan, I'll believe it - do you have any numbers to back your claim up?) it's the creative epicenter of gaming. The Japanese make games that the Japanese (and many Americans and Europeans) like and there are none of those out for the Xbox 360 right now.

      --
      "There is no time, sir, at which ties do not matter," Jeeves, (Jeeves and the Impending Doom)
    2. Re:Well here is a reference point by badasscat · · Score: 1

      Do the japanese have a similar season or have they adopted christmas for that purpose?

      Despite what somebody else said... no.

      Retailers have tried to promote Christmas for this purpose, but it is not a family holiday. It's considered more of a romantic holiday, and boyfriends/girlfriends may exchange small gifts. It is more similar to Valentine's Day here than Christmas.

      The Japanese do have customs called "temiyage" and "omiyage" that involve social customs of giving gifts on various days and for various reasons. But there's no one big holiday like there is here, and most gifts are small (like a bottle of wine, or a cake). Big gifts are given on things like wedding days, when it's customary for guests to provide a lot of money to the bride and groom. (But even then, it's expected to be repaid with a lavish reception, and the bride/groom are also expected to provide parting gifts to each guest. In essence, then, the guests just pay for the wedding.)

      It really was pointless for MS to try to rush this system out for Christmas in Japan, but I guess their thinking was maybe some girls would buy a system for their boyfriends for Christmas. It's not like here, though, where parents are rushing around looking for a big gift for their kids.

    3. Re:Well here is a reference point by RoLi · · Score: 1
      360 is sold out in the US and EU with even pre-orders not being fullfilled. Where as it seems you can just go to a shop in japan and pick it up.

      I live in the EU and I could pick up XBox360s in several stores right away. Especially the core system doesn't seem to sell at all, but I could also easily get a premium version.

      And that even though Microsoft said they had only 300.000 XBox360 for whole Europe for christmas 2005.

      Actually Sony sold 100 Million PS2s in 5 years, 37.14 millions of those in Europe (according to Sony). If we assume that they still sell 5 million/year in Europe, it's quite realistic to estimate about 1 to 2 millions for each christmas-season in Europe.

      Microsoft only made a fraction of that for Europe (maybe they expected it to go slowly?) and they still didn't sell all.

  9. Sigh... by Schezar · · Score: 2, Interesting

    I guess the Japanese are smarter when it comes to gaming.

    Buying a system on release is practically useless beyond the "hey, guess what I have!" factor: hardly any games, high prices, and first-generation bugs/issues.

    Even if you really want an Xbox360, there's no reason not to wait. The games that are actually worth playing won't be out for a while yet, and the release catalogue is laughable. Having the system early only gets you some negative cashflow.

    Now, don't think I'm some Nintendo fanboy or Microsoft detractor. There's no reason to buy ANY system on launch unless it has a decent game catalogue.

    IMHO, the people spending thousands on Xboxe360s on Ebay are fools. Maybe if Halo were already released...

    --
    GeekNights!
    Late Night Radio for Geeks!
    1. Re:Sigh... by Coltman · · Score: 2, Interesting

      Buying a system on release is practically useless beyond the "hey, guess what I have!" factor: hardly any games, high prices, and first-generation bugs/issues.

      I don't know if that is generally true. I remember 'huge' lineups and short supplies of PS2s in Japan when it was first released. They even got the first-first-generation of the PS2. It wasn't until the second or third line did North America get thier first look at a PS2, and then it was a while after that before Europe got it. There were hardly any games for it and it was pricey. I remember I paid $500 CDN for mine, and then I only played PS games until some good ones came out. (Just for the record, I bought it because my PS crapped out and I didn't have a DVD player yet)

      I would guess that the XBox didn't do so well there for a number of reasons:
      1. Functionality and size - The more stuff you can pack into a smaller area gets well recieved in the asian markets. The smaller the better.
      2. Games - the lack of Asian brewed games. While MS has done market research in the asian market for games, the ones made by asians in the asian community seem to be better recieved. (No I don't have any proof, its just from personal experience from watching the markets)
      3. The Company - Again asian brewed hardware and software that comes from an asian company gets better recieved than from an outside company. MS has an uphill battle when it comes to breaking into a patriotic marketplace.

      Of course the 360 has improved much (size and functionality) but it still has to compete with things such as the PS2 slim model, and companies that have the patriotic edge. I am not surprised in the least that it is a slow sale there, I think that it will be better than the XBox, but it won't be as well as the PS3 and I think the revolution will be even better if the games are as revolutionary as the hardware.

      IMHO

      --
      - my $.02? - you can't have it...it's all I have!!
    2. Re:Sigh... by the+computer+guy+nex · · Score: 1

      "The games that are actually worth playing won't be out for a while yet"

      Kameo is one of the best console games released in the last year for *any* platform.

    3. Re:Sigh... by pappy97 · · Score: 1

      "I guess the Japanese are smarter when it comes to gaming."

      On a previous thread on this subject, I suggested that if Nintendo released XBOX 360 (with a different name of course), but same specs, same launch titles, etc, that it would do well.

      The person from Japan who I was replying to agreed.

      Thus I don't think the Japanese are smarter when it comes to gaming. They are just total Nintendo and Sony (Japanese companies I might add) fanboys and M$ (american company) haters.

    4. Re:Sigh... by JFMulder · · Score: 1

      MS has an uphill battle when it comes to breaking into a patriotic marketplace.
      If this was true, then how come PS2 sold so well over here? American's are as patriotic as Japanese people.

    5. Re:Sigh... by Evangelion · · Score: 2, Interesting


      Americans have been buying Japanese made consoles since 1985. The PS2 was not "breaking into" the market.

      The X-box was really the first major American made console in over 15 years to be sold in Japan (and that's only if we're counting the Atari 2600)

    6. Re:Sigh... by elrous0 · · Score: 1
      American's are as patriotic as Japanese people.

      Japanese nationalism (or outright racism, as some would call it) is much more pervasive than anything in the U.S.--to the point that they hold worshipful reverence for their leaders and even incorporate Japanese superiority into their religion. Just ask the Chinese of Koreans.

      Not even the biggest flag-waving, foreigner-hating, beer-swilling U.S. or Australian redneck can compare to that.

      -Eric

      --
      SJW: Someone who has run out of real oppression, and has to fake it.
    7. Re:Sigh... by bugbread · · Score: 1

      Japanese nationalism (or outright racism, as some would call it) is much more pervasive than anything in the U.S...Just ask the Chinese of Koreans.

      Ah, yes, nothing like checking with an unbiased reference.

      Americans, while less racist than Japanese, are far more evil and more likely to kill babies and drink their blood just for fun. Just ask the North Koreans.

    8. Re:Sigh... by Anonymous Coward · · Score: 0

      "The games that are actually worth playing won't be out for a while yet"

      Kameo is one of the best console games released in the last year for *any* platform.


      God damnit, who told Ballmer about slashdot?

    9. Re:Sigh... by Jarlsberg · · Score: 1
      The games that are actually worth playing won't be out for a while yet, and the release catalogue is laughable. Having the system early only gets you some negative cashflow.
      I keep hearing this a lot, but I don't think it's quite true. The release catalogue doesn't consist of many titles, but there are a few gems. Kameo, Perfect Dark Zero, King Kong and Condemned are very good titles, with Kameo and King Kong being quite spectacular for their shine and graphics (and Condemned for its gore). While I'm not a fan of racing titles, PG3 has gotten consistant high reviews, and probably is rather good. What I'm saying is, there are no obvious stinkers in the release catalogue - they're all decent, well-done games. It's not like all you can buy is crap, like it was when the CD32 or PS2 launched (I have and enjoy both system, but their launch lineup was terrible).
    10. Re:Sigh... by stanmann · · Score: 1

      For the record, the PS2 did so well everywhere because it beat out MANY commercial DVD players on price.

      --
      Food not Bombs is a nice platitude but it breaks down when you notice that the Bombees are usually well fed
    11. Re:Sigh... by Coltman · · Score: 1

      Wether or not Japanese are more patriotic than Americans isn't really the issue. At the time the PS2 came out, there were no "American" products dealing with the game console system.

      At the time there were:
      PS1 and PS2 from Sony
      N64 from Nintendo
      Dreamcast fron Sega - which was pretty much dead by the time PS2 arrived
      and the PC. To be fair the PC wasn't really competing on the home gaming at that time. PII and lower end PIII chips played games, but no where near the level that the PS2 or N64 played them. OR the price of the system was way outside of the console price ranges. (3000+ for a gaming machine)

      And dealing with Patriotism, the XBox sold the most in North America. I would call that patriotic. That and they catered the main game to the largest gaming culture in NA, Halo.

      --
      - my $.02? - you can't have it...it's all I have!!
    12. Re:Sigh... by elrous0 · · Score: 1
      > Ah, yes, nothing like checking with an unbiased reference.

      Well then, ask the Japanese government. They are the ones having to pay the Koreans and Chinese reparations for their wide variety of attrocities.

      This is a culture that venerates cannabalistic serial killers (swear to God, their most notorious cannibal serial killer not only never served a day in prison but actually does talk show appearances) and whose most popular pornography series is entitled "Rapeman."

      -Eric

      --
      SJW: Someone who has run out of real oppression, and has to fake it.
    13. Re:Sigh... by bugbread · · Score: 1

      Eric,

      First, while I don't have access to government officials, I'm pretty certain that, were I to ask one "Is Japanese nationalism (or outright racism, as some would call it) much more pervasive than anything in the U.S?", they would almost certainly answer "No". As such, when you tell me to "ask the Japanese government", you're pointing me at a "No" answer, so I take it you agree with me?

      Also, an aside: Japan doesn't "venerate" cannibalistic serial killers. There was one cannibalistic killer, Issei Sagawa, who avoided prison and made the TV circuit, but he was neither a serial killer, nor was he venerated. And Japan's most popular pornography series is not named "Rapeman". There was a comic by that name, but it's probably more well known by Americans (due to the Steve Albini band of the same name) than in Japan. Japan's most popular porn series is probably the Max Cafe series or some other generic woman-has-ordinary-sex-with-man series.

      However, I digress: Neither Issei nor Rapeman have much to do with nationalism, and even less to do with why the XBox 360 is not having stellar sales.

  10. English, motherfucker? by Anonymous Coward · · Score: 0

    What's a "JP 360 Stock", and why is it news that it "moves slowly"?

  11. If this is news, try reporting the correct story by Anonymous Coward · · Score: 0

    Good god, just follow your own link to see an ISP is offering it at a reduced price. Please don't copy and past stories from Kotaku or Joystiq, they are bad enough.

  12. Requisite jokes by identity0 · · Score: 0, Troll

    For a moment I read that as "Jurrasic Park 360 stock moves slowly". Holy shit, Spielberg and Chrichton can really crank them out, eh?

    Maybe they should replace the '6' with a 'D', it might sell more units.

    This might be the first console to be beaten at launch by something two generations behind.

    Of course they don't like it - it's big, fat, white and noisy, just like most Americans.

    Hey, at least it doesn't run Windows.

    1. Re:Requisite jokes by FLAGGR · · Score: 1

      Didn't get the 64DD selling in Japan. Man those are huge knockers.

  13. Akaihiryuu by Akaihiryuu · · Score: 1

    Nah, the Dreamcast is only 1 generation behind. The DC is the same generation as the PS2 and Gamecube. It's actually a lot better than the PS2 in a lot of ways...the PS2 has a stronger CPU, but the Dreamcast can out-texture the PS2 easily. Most Dreamcast games look better than most PS2 games. Though if you really want to get technical, the GC and Xbox are a generational leap over the PS2 and DC. The PS2 and DC only had rendering accelerators, while the GC and Xbox have full GPU's (hardware T&L acceleration). The PS2's video chipset really amounts to a really fast Voodoo1, the feature set is about the same. It can't even do multitexturing, which is something that was introduced with the Voodoo2...it has to depend on the CPU to do all the work. The Dreamcast was a very good system for its time, and sadly it was under-appreciated, but the problems were as much Sega's bad business decisions as they were hype for the PS2 killing the system.

  14. Between 28-40% of shipped stock has been sold... by Anonymous Coward · · Score: 0

    ...according to the articles, in the first 2 days. IANARetailer, but isn't that a pretty good showing for any product?

  15. But it's also bonus season in Japan! by KNicolson · · Score: 1
    It really was pointless for MS to try to rush this system out for Christmas in Japan

    Regardless of what the Japanese get up to over Christmas and the New Year, the start of December sees most people getting a winter bonus, with the average this year being somewhere around 850,000 yen, or around US$7,000, so it makes sense to try to get the XBox out at the start of December.

  16. FUNNY ALERT!!! MOD UP!!! by cttforsale · · Score: 1

    HAHAHA! Great morning pick me up.