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EA's Best-kept Secret

jkdove writes "GamerGod recently held an interview with top executives at BuildForge and learned a little known trade secret of video game industry giant Electronic Arts' arsenal. Granting the ability to reduce costs of 80 million dollar titles to an only 40 million, there can be little doubt that BuildForge will find its way into many more of the game industry's top production firms. From the article: 'Utilizing BuildForge's capabilities result in dramatic reductions in team workload and build/release cycle time - typically creating 4-20x efficiency improvements over in-house or open source systems. This is what EA is looking to do by bringing in automation, better practices and standards into those process that have been traditionally more free wheeling.'"

33 comments

  1. Best Pratices by nb+caffeine · · Score: 2, Insightful

    Well, bringing some best pratices into any software project cant be a bad thing? Or is this a bad thing (c) because we hate EA?

    Kidding, of course, this means they can churn out more dreck with the same number of slaves.

    --

    "Something's wrong with you...and I hope we never do meet again." - Deftones When Girls Telephone Boys
    1. Re:Best Pratices by Anonymous Coward · · Score: 0

      Kidding, of course, this means they can churn out more dreck with the same number of slaves.

      Well, more dreck with the same number of duckets. But it might mean less slaves.

      I personally hate EA. But as much as I hate them, they are now responsible for a few of the games that I love. BF2 is a biatch to get working, but when it does it's nice. Burnout Revenge is quite fun. What EA does best is make sequels to cash cows, and buy companies that have new and original ideas.

  2. New Record by Anonymous Coward · · Score: 0

    EA's Best-kept Secret is what the heck this story is about.

    I think a new record has been set for mismatched tenses, confused syntax, and grammar issues in a single story. My brain is actually sore after hacking my way through the thick jungle underbrush of that summary.

    The coolest part is that the problems are equally shared between the submitter and the story being quoted. And not to be outdone, Zonk adds a gratuitous misspelling in the department.

    Nicely played, all of you! Guiness will surely be knocking on your doors soon! ;-D

    1. Re:New Record by cornface · · Score: 1

      And not to be outdone, Zonk adds a gratuitous misspelling in the department.

      Nicely played, all of you! Guiness will surely be knocking on your doors soon! ;-D


      YM Guinness.

      HTH.

      HAND.

  3. People at EA work? by Strell · · Score: 1

    I figured it was just a computer running Statchanger.exe over and over.

    --
    I'm not scared of anonymous cowards.
  4. Faster Turn-around? by AlephZero · · Score: 2, Funny

    Hopefully with these tools we can get what we really want, bi-yearly editions of our favorite sports titles! Madden 2007: Summer Edition. Sweet!

  5. Well by Saiyine · · Score: 4, Funny


    EA's best kept secret is not bad, but you better watch the one Take-Two is working on, code named Stacker!

    --
    Hosting 20G hd, 1Tb bw! ssh $7.95
    1. Re:Well by superpulpsicle · · Score: 1

      If this idea is for real I'd say it is the most bold and ballsy concept to ever land on shelf. After all who thought Katamari would be a hit at first.

  6. Even after they cut their costs in half.. by tansey · · Score: 3, Insightful

    They still won't drop game prices a penny.

    1. Re:Even after they cut their costs in half.. by MalleusEBHC · · Score: 1

      Why should they? I don't remember much from econ, but if they can get the cash for it, go for the higher prices.

  7. Cough cough... by ivan256 · · Score: 4, Informative

    Granting the ability to reduce costs of 80 million dollar titles to an only 40 million,

    That story summary is just plain wrong. The submitter earns an 'F' in reading comprehension.

    The interview doesn't say that... It doesn't even come close to saying that. It says they are always looking for ways to do that, and that they're also looking for tools to help them streamline development. If $40m of an $80m goes to licensing, marketing, distribution, and placement, no process automation is going to accomplish that, clearly the two goals were stated independantly.

    If anybody thinks that $80 million goes into the development budget of any game, they're crazy. Development is only a fraction of the cost, and looking at EA's list of games and licences, I'd guess it's frequently less than half.

    What is the world coming to when even the submitter doesn't read the article?

  8. I smell marketing by Anonymous Coward · · Score: 1, Insightful

    I've never heard/used/tried BuildForge so I don't know much about it. But this interview sounds like all marketing to me.

    >With the ability to, for example, take your ten thousand images/graphics and render them on a variety
    >of machines at the same time instead of doing it serially, you can make your cycles shorter and get
    >your feedback earlier.
    Isn't that just a render farm? Are they going to supply with a render farm?!

    >Now let's look at what happens when a build fails. Now you have five hundred developers, times the two
    >hours of time that was just lost. That equals out to a thousand hours you just wasted.
    huh? Build fails does not mean no one can do anything. Just get previous version and continue with what you're doing.

    >There[sic] were able to track trends from anything from efficiency of code to the coders themselves."track trends from efficiency of code" This software is going to go through source code and tell me that it can be optimized? For "Any language"? http://www.buildforge.com/images/schematics/RWALM_ Schematic.jpg

  9. Whuh? by Anonymous Coward · · Score: 0

    I work on a major upcoming AAA title from EA and I have never heard of BuildForge. Interpret that however you want.

  10. Re:Cough cough... by Jeff+DeMaagd · · Score: 1

    What is the world coming to when even the submitter doesn't read the article?

    That * * Beatles Beatles had joined forces with Zonk in an unholy war against the last of Slashdot community sanity?

  11. EA's second- and third-best kept secret by mcgroarty · · Score: 1
    Burned out interns make good mulch, and timid programmers work longer hours after witnessing a single mulching.

    "Dat yer tools intern friend in the shredder there, Mr. Probst?"

    1. Re:EA's second- and third-best kept secret by Anonymous Coward · · Score: 0

      Huh?

    2. Re:EA's second- and third-best kept secret by Anonymous Coward · · Score: 0

      EA burns through junior coders like nothing else (I don't know about interns?). In the industry they call EA The Puppy Mill.

    3. Re:EA's second- and third-best kept secret by Anonymous Coward · · Score: 0

      larry probst = EA's CEO. that's dialog from Fargo when Maggie found the dude being mulched.

  12. Math by Gogo0 · · Score: 4, Funny

    1) Halve development costs
    2) Charge an extra $10 this gen due to "rising game development costs".
    3) Profit

    I wish it were a joke...

    1. Re:Math by ad0gg · · Score: 2, Insightful
      1) Halve development costs
      2) Charge an extra $10 this gen due to "rising game development costs".
      3) Profit

      Come on this is EA.

      1) Take last years Madden NFL and update character stats
      2) Charge an extra $10 this gen due to "rising game development costs".
      3) Profit

      --

      Have you ever been to a turkish prison?

    2. Re:Math by Snowmit · · Score: 1

      1) Keep production costs as low as possible
      2) Charge what the market will bear
      3) Profit

      That's, uh, good business.

      --
      I have a lot of opinions about Cyborgs and Architects
  13. 500 by Anonymous Coward · · Score: 0

    >Now let's look at what happens when a build fails. Now you have five hundred developers, times the two
    >hours of time that was just lost. That equals out to a thousand hours you just wasted.

    Seriously, wtf? You have 500 developers sitting around waiting for a build to finish and if it finishes with errors, they all stand around while it gets fixed?

    Why don't they just hire a 'build master' that builds the nightly source and then does a bit of QA on it... you know, at night, while developers are sleeping.

  14. Neither... by hackwrench · · Score: 1

    We should be righteously peeved because it's a press release for buildforge. I consider this a new low for Zonk. Seriously, he's the only person I've considered hiding. I went so far as to hide him for about a half hour, then I reconsidered and unhid him because every so often he does post a good story.

  15. Re:Cough cough... by Anonymous Coward · · Score: 0

    havent been around in awhile?

  16. A sneaky jab at open-source development? by Caspian · · Score: 1
    "...4-20x efficiency improvements over in-house or open source systems..."

    Did anyone else notice that?
    --
    With spending like this, exactly what are "conservatives" conserving?
    1. Re:A sneaky jab at open-source development? by mnemonic_ · · Score: 1

      Yes, I noticed it. Is badmouthing open source software not allowed? (No, I'm not new around here.)

  17. Re:Cough cough... by drinkypoo · · Score: 1

    The submitter (jkdove) also gets an "F" in writing. Reading the title told me precisely jack shit about what I was looking at (probably because the submitter himself didn't know) and also gave me no clue whatsoever about which link I was supposed to be clicking on to get the main story. Unless it was all fucked up by Zonk (not at all unlikely, now I think of it) the guy has no fucking idea how to write comprehensible HTML (WRT placement and naming of hyperlinks.)

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  18. Beware of BS! by supabeast! · · Score: 2, Insightful

    "BuildForge provides development automation solutions for Real-World Application Lifecycle Management.

    "BuildForge FullControl is a powerful, adaptive framework that allows development teams to automate, integrate, and analyze their development lifecycle using the tools they have in place today."

    I copied/pasted that from the BuildForge website. Raise your hand if hearing the above slogans parroted by some annoying MBA in charge of your department would cause you to immediately post your resume on the internet.

    1. Re:Beware of BS! by Trollll · · Score: 1

      Okay, now everyone raise their hand who works for a company that doesn't have annoying MBAs parroting random phrases targeted to management. And self-employed coders don't count.

  19. The age old Zombie vs Robot debate: by AcidLacedPenguiN · · Score: 1

    Great so now instead of playing games that were made by mindless zombie workers (working sometimes even 48hours a day), we get them from emotionless robots. good Job EA!!

    --
    disclaimer: I've been known to store numbers in my ass for which to dig out when quantities are required.
  20. their secret by exodion · · Score: 1

    their secret is releasing beta games as complete versions bf2 for example :/

  21. What a deal! by superultra · · Score: 2, Funny

    Instead of working 40 people 60 hours a week without overtime pay, now EA can work 20 people 60 hours a week without overtime pay! All hail that Buildthingy!

  22. So what? by cortana · · Score: 1

    Who is holding the gun to your head? ;)