E-Paper On Cereal Boxes

coastin writes "Wired Mag has an article about electronics maker Siemens, readying a paper-thin electronic-display technology. They say it is so cheap it could replace conventional labels on disposable packaging. Imagine items on grocer's shelves that flash commercials at you as you walk by. From the article: 'When kids see flashing pictures on cereal boxes we don't expect them to just ask for the product, but to say, "I want it", said Axel Gerlt, an engineer at Siemens tasked with helping packaging companies implement the technology.'"

Comments

Re:How utterly depressing

[Kafka_Canada]

That was sarcasm.

It didn't work.

Re:It's much worse than that...

[RexRhino]

[sarcasm]Yeah! Stupid poor and ugly people... nothing they need more than some snotty paternalistic bougouise elite to protect them from thinking they could be as attractive as us if they only had the money.

Because, of course, upper class people are naturally beautiful and attractive, because of their genetic superiority and sparkling personalities... it has nothing, absolutly nothing, to do on the fact that they spend more money on clothing, consmetics, and other consumer items![/sarcasm]

As annoying as the concept of animated consumer products are, I am much more annoyed at the people who think that we somehow need to be "protected" from the technology.

Re:Underrated

[aardvarkjoe]

They are breeding mindless consumerism, and making the life of any parent that has to take their children shopping with them hell. It's bad enough when kids try and grab boxes as you push by, but having the boxes TELLING the children to pick them up is even worse.

The fault there is with parents that refuse to instill discipline in their children. If your kids are grabbing products off the shelves, you're to blame for the problem, not the advertisers.