E-Paper On Cereal Boxes

coastin writes "Wired Mag has an article about electronics maker Siemens, readying a paper-thin electronic-display technology. They say it is so cheap it could replace conventional labels on disposable packaging. Imagine items on grocer's shelves that flash commercials at you as you walk by. From the article: 'When kids see flashing pictures on cereal boxes we don't expect them to just ask for the product, but to say, "I want it", said Axel Gerlt, an engineer at Siemens tasked with helping packaging companies implement the technology.'"

Comments

Re:How utterly depressing

[Kafka_Canada]

What I don't get is where they get the money to buy all that food? You never see fat people working, and they're constantly buying overpriced shit by the shopping cart. Is that the reason why my taxes are so high?

It's not the technology that protection is needed

[hackwrench]

Lower class people are lower class mainly because they are incapable of grasping certain concepts like no matter how much you spend on shampoo or how well it is advertised, if it takes plastic surgery to make you pretty, then you are going to have to purchase plastic surgury to make your pretty. The job of preying on their inability to grasp such concepts is morally repugnant whether or not they "need" to be protected from their own stupidity. When such economic graft occurs, the upper class pays for it in decreased allocation of resources to meet their wants, and it is only natural for the upper class to want protection from it.

Re:How utterly depressing

[Kafka_Canada]

That's one thing I couldn't figure out either. They "need" a minivan to haul their huge you-know-whats around town

Oh, fat people have huge dongs?

;)

But seriously... They can't all be rich heirs, and food ain't free. Also, and especially with respect to the guys you describe (er, with regard to the guys you describe...), doesn't there come a point when you decide to make it an extremely high priority to eat right/eat less? Like, when you can't fit in a fucking van? Or when you're buying your third steering wheel? There must be a million points before you die, when it dawns on you that your life is basically ruined because of your "lifestyle" and that a few changes that many other people have easily made could save you?

Oh well, probably better just to sue the fast-food joints....

P.S. To the fat-asses modding me Troll, a) do you think I give a shit? b) it's a good opportunity for you to think about the serious problems you're causing yourself -- and in real life won't have anyone to blame unlike the joke suit against the fast-food joint. What do you think will have a serious impact on someone's life, getting a -1 moderation on a lame website, or living an insanely unhealthy life where you're risking death, you're unappealing to potential friends and sexual interests, and limited in a massive number of activities that you would enjoy doing far more than gorging yourself on Doritos one more time....