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E-Paper On Cereal Boxes

coastin writes "Wired Mag has an article about electronics maker Siemens, readying a paper-thin electronic-display technology. They say it is so cheap it could replace conventional labels on disposable packaging. Imagine items on grocer's shelves that flash commercials at you as you walk by. From the article: 'When kids see flashing pictures on cereal boxes we don't expect them to just ask for the product, but to say, "I want it", said Axel Gerlt, an engineer at Siemens tasked with helping packaging companies implement the technology.'"

24 of 447 comments (clear)

  1. Re:The Wolf in Sheep's Clothing by middlemen · · Score: 4, Funny

    I envision the day when porn will be flashed on the cereal boxes and the kid's Dad goes "I want it!"

  2. Well.. by Anonymous Coward · · Score: 1, Funny

    I for one welcome our new Flashing Cereal Box overlords.

  3. I can see it now... by Dan+Morenus · · Score: 5, Funny

    A disgruntled cereal packaging company employee quits, and a few weeks later at 5:00pm some fine Sunday all the boxes on the supermarket shelf simultaneously and inexplicably start flashing goatse...

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    -- Conserve binary trees; recycle your email. --
  4. Re:Epilepsy? by dr_dank · · Score: 4, Funny

    Flashing stuff on boxes all over the supermarket? That's got to be a nightmare for those suffering from epilepsy.

    In this age of data mining, persons afflicted with a seizure at the supermarket will quickly receive a coupon for a free shake from Baskin Robbins.

    --
    Where does the school board find them and why do they keep sending them to ME?
  5. Vi4g7a by uberjoe · · Score: 2, Funny

    Does this mean that I will get 'organ enlargement' spam flashing on my condoms?

    --

    The days of the digital watch are numbered.

  6. Re:How utterly depressing by guitaristx · · Score: 4, Funny

    This could be a good thing if it gets parents more used to saying "Mo!" to their kids.

    Is that anything like saying "Ni!" to old women?

    --
    I pity the foo that isn't metasyntactic
  7. Re:Grocery store? by algodon · · Score: 2, Funny

    Why don't you turn the box and do the maze on the back?

    hmm...maybe a good use of this e-paper stuff would be better stuff to do on the back of the box? Imagine eating cereal while playing Doom 3 :)

  8. Medicine vials? by mypalmike · · Score: 4, Funny

    Miniature displays in color could appear on consumer-goods packaging, including medicine vials, in 2007, with a resolution of 80 dpi, Gerlt said.

    "You say the defendant, Local Pharmacy Inc., failed to warn your late husband about possible side effects of the drug?"

    "Yes, sir."

    "Show me the bottle. Let's see here. 'Not to be taken with alcohol. May cause dizziness, blindness, and death.' Clearly, if he had read the bottle, he would have known about the 'death' side-effect."

    "Sure, but the label didn't say 'death' until just an hour ago. It said 'headaches'."

    --
    There are 0x40000000 types of people: those who understand 32-bit IEEE 754 floating point, and those who don't.
  9. Grassroots Press Story ca. 2099 by Zordak · · Score: 3, Funny
    Grassroots Press
    For Immediate Release.

    A recent conference of historians meeting in the bombed-out shell of a Hyatt hotel held a panel discussion on the cause of the downfall of human civilization as it was once known. The group uanimously traced the downfall of civilization to the following statement from the early part of this century:

    Imagine items on grocer's shelves that flash commercials at you as you walk by.
    "What were they friggin' thiking!" exclaimed noted historian Dulcinea Bumkis. "I mean seriously -- wasn't there anybody who looked at this and thought, 'That's the most idiotic idea I've ever heard.'" Another historian noted that a little-known insurrectionist going by the handle "Zordak" on a popular message board advocated just such a position, but he was quickly drowned out by a chorus of six-year-olds chanting for Cocoa Puffs.
    --

    Today's Sesame Street was brought to you by the number e.
  10. Re:It's coming by Gabe+Garza · · Score: 5, Funny
    > Soon we'll have advertising on every inanimate surface.

    Why would we limit ourselves to inanimate surfaces? I envision a day when I go to a seafood restaurant and the oysters have a self-updating "I've been out of water DD HH.MI.SS" display attached to their shells; the lobsters have a "My claws currently weight WW ounces each, and I was harvested only HH hours ago" display on their carapaces; and the waiters have dazzling, dynamic pieces of flair attached to their uniforms that vibrantly inform me how much they love their job.

  11. Re:How utterly depressing by BobPaul · · Score: 3, Funny

    When kids see [snip] cereal boxes we don't expect them to just ask for the product, but to say, "I want it"

    They already do this. They're kids.

  12. And that is how western civilization crumbled... by The+Famous+Druid · · Score: 4, Funny

    ... in the Supermarket Riots of 2008.

    --
    Quidquid Latine dictum sit, altum videtur (anything said in Latin sounds important)
  13. Re:The Wolf in Sheep's Clothing by BlueSteel · · Score: 2, Funny

    Great, someone pwn3d my Lucky Charms!

  14. Re:Soon by Anonymous Coward · · Score: 1, Funny

    Exactly! Damn those bakers! I don't want a Cinnabon!

  15. Re:How utterly depressing by smileyy · · Score: 2, Funny

    2 words: mediatronic chopsticks

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    pooptruck
  16. What in the name of .... by dotdevin · · Score: 2, Funny

    This is the LAST thing we need. Now I will have to purchase "AdSubtract - Supermarket Edition" just to buy bread and eggs without excessive cr*p. -D

  17. Which is why there will always be two classes... by hackwrench · · Score: 3, Funny

    and why the proletariat will never be the ruling class or indeed revolt. The smart ones will move out of the proletariat, and it's the smart people that are disaffected in society that will rebel, both the rulers and the rebels using the proletariat as cannon fodder. It's a waste to prey on the misconceptions of the proletariat when there are more effective and economical ways to decrease their purchasing power and increase their utilizability.

  18. Re:Epilepsy? by mph · · Score: 2, Funny
    ... and have my supplies shipped to me like the milk deliveries I get now
    Wow... they have Slashdot in 1950?!
  19. Re:Yeah, right by orasio · · Score: 4, Funny

    I work for a retail label printer.

    I feel your pain, brother. I work for a retail color laser printer. Printers are the worst bosses. This one pays me cash, the bank once said something about yellow dots in my money, and refused to accept a deposit.

  20. Re:The Wolf in Sheep's Clothing by onwardknave · · Score: 2, Funny

    Great. Hacked cereal boxes. I can just see "Goatse Cereal." Hey, it even sounds like "oats," so it's got to be good. GAHHH! My eyes!

  21. Re:How utterly depressing by jafuser · · Score: 5, Funny

    Altruism is a noble thing, but it's greed that makes the world actually turn.

    Actually, it's conservation of angular momentum.

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  22. Re:Epilepsy? by HTL2001 · · Score: 2, Funny

    judging by your UID I'd say you'd be far more likely to know than me.

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    By reading this, you have given me brief control of your mind.
  23. Re:The Wolf in Sheep's Clothing by jnelson4765 · · Score: 2, Funny
    But if you use RFID and an inductive grid in the store shelf to give the box power, you wouldn't need to worry about that. It is also the likely way to have them controllable - have a central server dump commands to individual boxes.

    That would be cool - imagine hacking the store server to have "You're the man!" appear on every box in the store when you walk by... :)

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    Why can't I mod "-1 Idiot"?
  24. pornflakes by EmbeddedJanitor · · Score: 2, Funny

    RDA 100%

    --
    Engineering is the art of compromise.