Graphics Coming to Google Ads

Firmafest writes "New York Times reports that "Users of Google's search engine will soon see something they are not used to on the notoriously spare site: advertising with logos and graphics. And the advertisers will not be limited to America Online, whose talks with Google prompted the change in policy, according to two executives close to the companies' negotiations." The Financial Times has more on the partnership" CT: Sorry folks. My email is broken this morning and i'm not getting error reports.

Comments

Finally a chance to user my adblocker on Google!

[elrous0]

I knew they would give me a special gift for Christmas!

-Eric

google?

[provid]

whats google?

Re:google?

[uberdave]

What is worse, is that this someone "who has root access on god knows how many Unix and Linux boxes, and whose job it is to support these boxes", had absolutely no idea what SSH was.

It was bound to happen

[pryonic]

But I think Google will alienate a large percentage of its user base. People started to use Google because it was clean. Even with the introduction of text ads, the site managed to remain clear. Normal banner ads will just make the site look cheap and cluttered.

Maybe time to find a new search engine. Anyone any suggestions?

Re:code

[TripMaster Monkey]

It should be ammended to:

Don't be evil...until you can afford to be.

No flash, please!

[bedroll]

At least it appears that the graphics they'll be using will be limited in scope. Hopefully this isn't a precursor to flash ads and animated gifs. The day they start using pop-over flash ads is the first day of Google's demise.

Re:No flash, please!

[bedroll]

You hit the nail on the head.

The problem with the pervasiveness of advertising today is that eventually you become numb to it and just wade through it trying to get to wherever you were going (the next exit, the next page, the next tv show...). So then they have to ramp up the volume on their message to try to break the monotony and make you pay attention (loud commercials, bulky magazine inserts, moving billboards...).

What Google has done is take us back to a time when advertising was little more than attempting to get the word out for something that may not be widely known. They put ads on pages in a classy way, then attempted to ensure those ads were context sensitive so that it may actually help people find things. Adding classy touches that are subtle but noticeable, like small graphics and preferred placement, make a difference without changing the purpose.

Of course, they also are a precursor to the inundation of advertisement that we get everywhere else. The good news is that the people at Google acknowledged this problem long ago and may be aware that their success is tied to it.

Staying the course....

[Shakes268]

Google, by going public now has to deal with the investors. They want to see cash flow increases every quarter. So, to continue revenue increases they will continuously be attempting to increase ad revenue.

Search on Windows - 10 results and 50 million ads. "Hi, have you thought about double pane windows for your home?"

Search on Linux - "Hi, have you thought about fuzzy penguin slippers for Christmas?"

Search on Cars - "Test drive the new Ford 150 today! Print this google ad and we'll give you a gallon of free gasoline"

Search on Slashdot - "Xerox - for when you want to make your own dupes"

Sad Day

[Buzz_Litebeer]

It was as if a Million Geeks cried out in terror and then were silenced.

Jumped the Shark

[barik]

Honestly, it looks to me that Google has jumped the shark. Google now reminds me of just about every other company during the DotCom bubble burst.

Don't get me wrong -- I'm glad Google is around. They're providing some much needed competition in the web area, but I fear that things are going to get much worse before they get better.

Google has a lot of great technologies, but all of their income comes from advertising. So if they want to expand, and maintain free services, their only option is basically to ramp up their advertising. Whether they can do that without annoying their users remains to be seen.

Re:code

[Anonymous Coward]

Then further amended to "Don't. Be Evil."

Re:Also... [AOL + Google]

[nospmiS remoH]

I couldn't agree more. A good rule of thumb is that AOL + ANYTHING = crap. I literally got a knot in my stomach when I read "...America Online, whose talks with Google prompted the change in policy..." AOL killed Winamp and Netscape, and now they are threatening Google. This is a sad day, if only it were April 1st there would be hope that this is all just a lie. It is like AOL is a parasite and only remains alive by sucking the life out of everything it touches.

Google: "Don't be evil."
AOL: "Don't appear to be evil."

Re:code

[AKAImBatman]

The real question is: What makes this new? Google has had image ads for its adsense program for at least 6 months. Probably longer.

The good news is that the ads generally quite good, and try not to annoy you. As an adsense partner, you can also chose whether you have the ads on or off.

Images = evil

[chord.wav]

Images is the path to the dark side!! Sooner than you think, Google will partner with Gator and you'll see Bonzi Buddy dancing in your desktop!!