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Graphics Coming to Google Ads

Firmafest writes "New York Times reports that "Users of Google's search engine will soon see something they are not used to on the notoriously spare site: advertising with logos and graphics. And the advertisers will not be limited to America Online, whose talks with Google prompted the change in policy, according to two executives close to the companies' negotiations." The Financial Times has more on the partnership" CT: Sorry folks. My email is broken this morning and i'm not getting error reports.

46 of 466 comments (clear)

  1. Finally a chance to user my adblocker on Google! by elrous0 · · Score: 5, Funny
    I knew they would give me a special gift for Christmas!

    -Eric

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
  2. code by uberjoe · · Score: 4, Interesting

    What ever happened to 'Don't be Evil' ?

    --

    The days of the digital watch are numbered.

    1. Re:code by TripMaster+Monkey · · Score: 5, Insightful

      It should be ammended to:
      Don't be evil...until you can afford to be.
      --
      ____

      ~ |rip/\/\aster /\/\onkey

    2. Re:code by Anonymous Coward · · Score: 5, Funny

      Then further amended to "Don't. Be Evil."

    3. Re:code by AKAImBatman · · Score: 5, Interesting

      The real question is: What makes this new? Google has had image ads for its adsense program for at least 6 months. Probably longer.

      The good news is that the ads generally quite good, and try not to annoy you. As an adsense partner, you can also chose whether you have the ads on or off.

    4. Re:code by slavemowgli · · Score: 4, Insightful

      Don't you think it's a bit of an overreaction to automatically call a switch from text ads to graphical ads "evil"? Especially when they haven't actually made the switch yet and nobody really knows whether they will at all or (if they decide to go through with it) what exactly those graphical ads will look like...

      Really, it's like Godwin, only with the nazis. Don't cry bloody murder every time something happens that you don't 100% approve of (and that goes for the grandparent just as much as you).

      --
      quidquid latine dictum sit altum videtur.
    5. Re:code by lengau · · Score: 4, Insightful

      As long as they stick to Jpegs and PNGs, I'm not complaining. But as soon as they allow animated GIFs, I'm blocking them.

      --
      I really wanted to change my sig to something witty, but all I could come up with is this.
    6. Re:code by joepeg · · Score: 3, Insightful

      I would hope they would continue to provide graphic-less ads. That way the site owner could choose what type of ads they want displayed. A potentially higher payout for ads with animated graphics (and therefore many more annoying websites).

      --

      ZEN is a prime number in base-36

    7. Re:code by dotwhynot · · Score: 4, Informative

      Google agreed to special placements/treatments of AOL in their Search that Microsoft during the negotiations refused as unethical. That's interesting.

    8. Re:code by bigpat · · Score: 4, Insightful

      Don't cry bloody murder every time something happens that you don't 100% approve of (and that goes for the grandparent just as much as you).

      If you wait until someone goes "too far" before complaining, then they have already gone too far.

    9. Re:code by AndersOSU · · Score: 3, Insightful
      I'm with you except I'd change
      It works about as well as communism, both in theory (works great) and in reality (fails miserably).
      to, "... both in theory and reality (fails miserably)." I can make almost any idea sound good on paper, but that's a far cry from it actually being a good idea if you examine it.

      Communism and Laissez Faire both fail to account for the human element of selfishness in their theories. Communism fails to recognize that people need success/failure motivation, and laissez faire fails to recognize that people hoard resources, and put very little value on other people's health, wealth, or happiness.

      Both systems are flawed because they fail to see trees for the forest. It's not coincidental that there has never been a true economy (of more than a couple hundred people) that is either truly communist or truly capitalist.

      Additionally, there is no perfect balance, and deliberately remaining in a static system due to some philosophical conviction (e.g. "we can't do that it's anti-American) is potentially more dangerous than tweaking the system at the wrong time or the wrong way.
    10. Re:code by jZnat · · Score: 3, Funny

      Well, I guess it's time to try out MSN Search since Microsoft hasn't sold out their search results yet. In fact, look at how good it is at finding results! :)

      --
      'Yes, firefox is indeed greater than women. Can women block pops up for you? No. Can Firefox show you naked women? Yes.'
  3. AdBlock by glomph · · Score: 4, Informative
    1. Re:AdBlock by SCHecklerX · · Score: 4, Informative
      And a very simple set of rules that will match almost any ad (remove the space that slashdot adds to some of these):
      [Adblock]
      us.a1.yimg.com
      /.*ads?[./]/
      /.*banner s?[./]/
      /.*sponsors?[./]/
      adserv
      advert
      fastcl ick.net
    2. Re:AdBlock by geschild · · Score: 3, Informative

      Better yet: CustomizeGoogle

      --
      Karma? What's that again?
    3. Re:AdBlock by cloudmaster · · Score: 4, Informative
      It blocks anything that ends with ad, ads, ad., ads. Are you telling me that no valid words end with the combination ad or ads?
      [danny@midnight devel]$ egrep -c 'ads?$' /usr/share/dict/words
      147
      Some of those words include "uploads", "threads", "download", etc. Yeah, I'm sure there's probably nothing I'd ever likely want to see in a directory called "threads" or "downloads". I mean, gingerbread and keypad, probably not, but the Mardis Gras sites would suck without beads and redheads!

      Also, "advert" matches "inadvertant", and Yahoo! puts some of their navigational graphics on *.a1.yimg.com as I found when I blocked that site (though I still block it).

      There's a good reason that those banner blocking proxys, etc, use hostnames and more specific rules, and why in general you want regexps to be as specific as possible. It's not because people like excessive busywork.

      As a service to those who would say "fine, what would *you* do," here's the relevant part of my squid.conf, which blocks a big chunk of the annoying ads on sites I regularly visit (including a big chunk of the google ads that I got pissed off at a while back):
      # junk ads
      acl junk dstdomain .tradedoubler.com
      acl junk dstdomain .doubleclick.net
      acl junk dstdomain .fastclick.net
      acl junk dstdomain .advertising.com
      acl junk dstdomain .atdmt.com
      acl junk dstdomain .a1.yimg.com
      acl junk dstdomain .mediaplex.com
      acl junk dstdomain .valueclick.com
      acl junk dstdomain .cj.com
      acl junk dstdomain .pointroll.com
      acl junk dstdomain .m7z.net
      acl junk dstdomain ads.wunderground.com
      acl junk dstdomain banners.wunderground.com
      acl junk dstdomain .falkag.net
      acl junk dstdomain .ru4.com
      acl junk dstdomain .eyewonder.com
      acl junk dstdomain .casalemedia.com
      acl junk dstdomain .pennyweb.com
      acl junk dstdomain .2o7.net
      acl junk dstdomain ads.autotrader.com
      acl junk_url_paths urlpath_regex ^/ads/.*
      acl junk_urls url_regex http://./\.priceline\.com/banners/.*
      acl junk_urls url_regex http://./\.googlesyndication\.com/pagead/.*\.js
      a cl junk_urls url_regex https?://a.*\.akamai\.net/.*!(shopnbc\.com.*)
       
      # block requests to junk domains
      http_access deny junk
      http_access deny junk_urls
      http_access deny junk_url_paths
       
      # replace the junk ads with an image from my web server
      deny_info http://www.myinternalsite.com/images/icons/thumbs_ down.gif junk
      deny_info http://www.myinternalsite.com/images/icons/thumbs_ down.gif junk_urls
      deny_info http://www.myinternalsite.com/images/icons/thumbs_ down.gif junk_url_paths
      Using the thumbsdown icon I can see that it's working - I like that a little better than my previous use of a 1x1 clear .gif. The list is getting big enough that I should probably just put that stuff in an external file (at least the rules) which I include, rather than putting it in squid.conf directly, but I haven't felt the compulsion to do so yet. Also note the akami.net rule has an exclude for shopnbc.com - it was blocking product images on something the wife wanted to look at. It may block other useful imagery, but so far I haven't noticed - but I may not notice, either. Though, one could argue philisophically about whether or not something I didn't notice was important to begin with, I suppose...
    4. Re:AdBlock by Buran · · Score: 3, Insightful

      Navigation elements are not banners.

      Site owners aren't in the business of dictating what users do. Site owners simply provide a starting point with a site design that customers can tweak through the use of browser preferences, extensions, and modifications to the way pages are displayed. It's a web designer's job to accomodate the customer, since it's the customer that has control, not the designer.

      I guess that's a foreign concept to media that are used to spoon-feeding us everything from a silver platter and being in total control. Guess what. The world has changed. The customer/reader has the control now.

      Don't like it? Not our fault; your site's broken. Fix it.

  4. Google vs. Yahoo, the gap slims by mister_llah · · Score: 4, Interesting

    Not too much of a surprise, but considering the lack of 'tacky' advertising was what seemed to have led a lot of people to Google (as opposed to staying with Yahoo) ... I have to wonder if it is really the best move.

    Financially, it's a good move. They get a lot of traffic, it's good money.

    Socially, perhaps not such a wise choice. ... but we'll all take it in stride, since we have no other choice, I guess...

    --
    MoM++ - A Classic Expanded - [Master of Magic 1.5]
    http://mompp.sourceforge.net/
    1. Re:Google vs. Yahoo, the gap slims by electroniceric · · Score: 3, Insightful
      Financially, it's a good move. They get a lot of traffic, it's good money.

      From the FT article, it's more defensive than offensive. They could not lose AOL's 10% of their advertising revenue, especially not if that meant giving Microsoft a chance to establish a real presence in the ad-driven content market.

      They also have gotten themselves into some deal with AOL-TW to "jointly develop" video search with Google. That kind of "joint development" is a real loser for Google - they could just as easily build video search themselves, and own it without any encumbrance from AOL. Not only that, but they have been obligated to shift advertising back to graphic-driven ads, which strikes me a distinct downmarket move. Google's users up to now were the educated and the internet-savvy. AOL's subscribers are, en masse, essentially the opposite.

      Just goes to show you - even if AOL is the dying beast it appears to be, it still commands a lot of clout. And it's a milestone in the maturation of a company when it becomes constrained by the extent of the current market. Google basically can't just leave AOL behind, so it's forced to slow down and wait for it. AOL seems to have cleaned up on this one.
  5. Who's hosting the logos? by hal2814 · · Score: 4, Insightful

    I do hope that whatever Google does about displaying logos, images, etc, they do not sacrifice the decent speed the search engine has right now. I'd hate for Google to turn into another site that has good information but that stupid image from doubleclick has to load before you can see any of it.

  6. google? by provid · · Score: 5, Funny

    whats google?

    --
    Slashdot...home of the hackers
    1. Re:google? by sconeu · · Score: 3, Interesting

      Are they evil now?

      --
      General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
    2. Re:google? by schon · · Score: 4, Funny

      I know you're being funny, but... true story:

      About a year ago, I was contracted to install a Linux server for a client. The client used a vertical accounting app which ran only on SCO Unix and Linux. The client wanted to ditch SCO, and I was happy to help.

      The vendor for this app insisted that the server be publically accessible so that their tech people could perform updates (my suggestion that we restrict via IP address was shot down, as apparently their tech support worked from their homes, and didn't have static IP addresses) via *TELNET*.

      I recommended that they remove telnet, and use SSH (after all, would you want your accounting data to be available to everyone on the internet?) The client agreed, and we informed the vendor that they'd need to use SSH/Putty/whatever to access the server.

      I got a call from one of their "tech" people, who asked why she couldn't log in. I told her that for (what I thought were obvious) security reasons, she'd need to use SSH.

      She started bitching about "I don't know what that is! Nobody told me how to use that!", etc. After she calmed down a bit, I explained to her what SSH was, and how there were free SSH clients, such as Putty. She asked where she could go to download Putty, and I told her "Just go to Google, and enter 'putty SSH'", and click "I'm feeling lucky".

      Her response floored me.

      "What's Google?"

      I can't believe that someone who has root access on god knows how many Unix and Linux boxes, and whose job it is to support these boxes, had absolutely no idea who Google was.

    3. Re:google? by uberdave · · Score: 5, Insightful

      What is worse, is that this someone "who has root access on god knows how many Unix and Linux boxes, and whose job it is to support these boxes", had absolutely no idea what SSH was.

  7. It was bound to happen by pryonic · · Score: 5, Insightful
    But I think Google will alienate a large percentage of its user base. People started to use Google because it was clean. Even with the introduction of text ads, the site managed to remain clear. Normal banner ads will just make the site look cheap and cluttered.

    Maybe time to find a new search engine. Anyone any suggestions?

    --
    Never underestimate the power of stupid people in large groups.
    1. Re:It was bound to happen by NeoSkandranon · · Score: 4, Insightful

      The site will only look cheap and cluttered as long as it takes me to AdBlock all the banners.

      Up until now I've refrained from using any kind of blocking mechanism on google's ads because they are always restrained and discreet, and I suspect I'm not the only one who's formed their banner-blocking behavior in this way.

      --
      If you can't see the value in jet powered ants you should turn in your nerd card. - Dunbal (464142)
  8. At last... by J.R.+Random · · Score: 3, Insightful

    Google is preparing an opening for a competitor.

  9. No flash, please! by bedroll · · Score: 5, Insightful

    At least it appears that the graphics they'll be using will be limited in scope. Hopefully this isn't a precursor to flash ads and animated gifs. The day they start using pop-over flash ads is the first day of Google's demise.

    1. Re:No flash, please! by bedroll · · Score: 5, Insightful
      You hit the nail on the head.

      The problem with the pervasiveness of advertising today is that eventually you become numb to it and just wade through it trying to get to wherever you were going (the next exit, the next page, the next tv show...). So then they have to ramp up the volume on their message to try to break the monotony and make you pay attention (loud commercials, bulky magazine inserts, moving billboards...).

      What Google has done is take us back to a time when advertising was little more than attempting to get the word out for something that may not be widely known. They put ads on pages in a classy way, then attempted to ensure those ads were context sensitive so that it may actually help people find things. Adding classy touches that are subtle but noticeable, like small graphics and preferred placement, make a difference without changing the purpose.

      Of course, they also are a precursor to the inundation of advertisement that we get everywhere else. The good news is that the people at Google acknowledged this problem long ago and may be aware that their success is tied to it.

  10. Concern by MrShaggy · · Score: 3, Insightful

    Is that they are started on that slippery slope. The reason we all think that they are so cool is the lack of graphics. I remember the other search engines going down this same route.. anyone remember alta-vista ? Same thing. HotMail was ok until MS took it over. This is bad. This is the beginning of the end. Someone once said that AOL would mark the downfall of the internet if they were allowed onto it. Hmmmm sign of the times ?

    --
    I have mod points and I am not afraid to use them.
  11. Also... [AOL + Google] by mister_llah · · Score: 3, Interesting

    It should also be added that any policy change that comes from meeting with America Online... well, God only knows what other horrors have been unleashed.

    I'd say it's downright Lovecraftian, but that might be a little melodramatic.

    --
    MoM++ - A Classic Expanded - [Master of Magic 1.5]
    http://mompp.sourceforge.net/
    1. Re:Also... [AOL + Google] by nospmiS+remoH · · Score: 5, Insightful

      I couldn't agree more. A good rule of thumb is that AOL + ANYTHING = crap. I literally got a knot in my stomach when I read "...America Online, whose talks with Google prompted the change in policy..." AOL killed Winamp and Netscape, and now they are threatening Google. This is a sad day, if only it were April 1st there would be hope that this is all just a lie. It is like AOL is a parasite and only remains alive by sucking the life out of everything it touches.

      Google: "Don't be evil."
      AOL: "Don't appear to be evil."

      --
      !hoD
  12. Google, or the content network? by penguin_asylum · · Score: 3, Informative

    I read here that the graphical ads are just for people who use adsense, and not for the main page. (from the site, "I sent an email to the Google Adsense support team and 'Jim' tells me that the beta is for the content network only.")

    In any case, if it _is_ for google too, this could easily make me use another search engine if it's at all obtrusive. One of the few reasons I use google is because it's simple, so it's quick to load and easier to find what you're actually looking for.

  13. Staying the course.... by Shakes268 · · Score: 5, Funny

    Google, by going public now has to deal with the investors. They want to see cash flow increases every quarter. So, to continue revenue increases they will continuously be attempting to increase ad revenue.

    Search on Windows - 10 results and 50 million ads. "Hi, have you thought about double pane windows for your home?"

    Search on Linux - "Hi, have you thought about fuzzy penguin slippers for Christmas?"

    Search on Cars - "Test drive the new Ford 150 today! Print this google ad and we'll give you a gallon of free gasoline"

    Search on Slashdot - "Xerox - for when you want to make your own dupes"

  14. Can they do it? by ReformedExCon · · Score: 3, Interesting

    Google has been quite adept at keeping themselves distanced from obvious corporate sponsorship. Their advertising model has been refreshing, with ad space sold very democratically. In addition, their decision to keep advertising to simple text has made using their search engine, even with advertisements, pleasurable to use.

    I do not understand the need to partner with AOL, except that AOL perhaps brings in quite a bit of advertising revenue. The downside, though, is obvious. Google has lost their independence and is slowly succumbing to AOL's wishes. First is image advertisements.

    I wonder what the general consensus at Google is about this latest deal. Perhaps they don't expect to lose users when the new ads arrive, or maybe they are strapped for cash and AOL's money is bailing them out. I don't know, but I do know that I don't like AOL, and I don't like image advertisements. It's why I have Adblock installed and why I don't frequent certain other sites anymore.

    This is a big mistake, I think. In a long-term business sense, I simply don't see what could possibly be so attractive. Then again, I haven't seen the check that AOL used to buy Google's soul. It may have been worth it.

    --
    Jesus saved me from my past. He can save you as well.
  15. Brilliant! by Jerry+Coffin · · Score: 4, Interesting
    Now that's brilliant business:
    Google: widely respected and quite profitable.
    AOL: being bought out, and gets exactly the respect it deserves.

    [closed captioning for the humor impaired: sarcasm to follow]
    Obviously Google should be taking AOL's advice about how to finally achieve some real success, right?
    [end sarcasm]

    --
    The universe is a figment of its own imagination.
  16. Adblock to the rescue by hotspotbloc · · Score: 4, Informative
    Google has been playing with image banner ads for a while which is why "http://pagead2.googlesyndication.com/pagead/imgad ?*" is in my Adblock kill file. Don't they realize that the only reason most people who can block ads haven't blocked them because the vast, vast majority of their ads are text only?

    BTW, get Adblock here: http://adblock.mozdev.org/

    --
    "I hate to advocate drugs, alcohol, violence or insanity but they've always worked for me" - HST
  17. You *do* have choices by brunes69 · · Score: 4, Informative
    Teoma still has only text-based ads, and has some innovative features and accurate results.

    MSN Search has only text ads. Sure, it is MS, but the new engine is actually pretty accurate and has useful features like encarta integration.

    Yahoo! search also has no image-based ads. Funny how people are constantly bashing Yahoo!, and now Google is going to have image ads on it's search, where Yahoo! removed them a long time ago.

    It's called a free market, we wil see how it plays out. If Google alienates their customers, they will migrate elsewhere.

  18. Sad Day by Buzz_Litebeer · · Score: 5, Funny

    It was as if a Million Geeks cried out in terror and then were silenced.

    --
    If you don't vote, you don't matter, so don't waste your time telling me your opinion
  19. Party's Over Folks by Eric+Savage · · Score: 3, Funny

    The glorious sounds of the plump woman vocalizing.

    --

    This is not the greatest sig in the world, this is just a tribute.
  20. Jumped the Shark by barik · · Score: 5, Interesting

    Honestly, it looks to me that Google has jumped the shark. Google now reminds me of just about every other company during the DotCom bubble burst.

    Don't get me wrong -- I'm glad Google is around. They're providing some much needed competition in the web area, but I fear that things are going to get much worse before they get better.

    Google has a lot of great technologies, but all of their income comes from advertising. So if they want to expand, and maintain free services, their only option is basically to ramp up their advertising. Whether they can do that without annoying their users remains to be seen.

  21. Re:Finally a chance to user my adblocker on Google by sqlrob · · Score: 3, Informative

    They do. I've had them blocked since the "Download Ep3 here!" and "Get your free PS3" ads. If it's not IFRAME's, then it's script tags with an external source. Either way, it's blockable with AdBlock.

  22. Images = evil by chord.wav · · Score: 5, Funny

    Images is the path to the dark side!! Sooner than you think, Google will partner with Gator and you'll see Bonzi Buddy dancing in your desktop!!

  23. Re:Finally a chance to user my adblocker on Google by shreevatsa · · Score: 4, Informative

    You mean you haven't heard of Flashblock? (Install it from here.)

    It does exactly what you want—blocks all Flash with a box with a Play button on it, which you can click if you want to allow that Flash object to play.

  24. I can't wait . . . by superultra · · Score: 3, Funny

    . . . to start collecting Google CDs! I just hope they do no evil and use those easy to remove address stickers on the DVD case mailings.

  25. Re:Finally a chance to user my adblocker on Google by Cal+Paterson · · Score: 3, Insightful

    Image Adblockers are history.

    If this is the case (which I don't believe it is) then i will disable all images. They're generally just eye candy anyway, and any site that uses them for navigation with leaving an ALT caption doesn't deserve my attention.