Slashdot Mirror


Cash Pours in for Student with $1 Million Web Idea

Quantum Logic writes "Alex Tew, a 21-year-old student from a small town in England, earned a cool million dollars in four months on the Internet. Selling porn? Dealing prescription drugs? Nope. All he sells are pixels. The idea: turn his home page into a billboard made up of a million dots, and sell them for a dollar a dot to anyone who wants to put up their logo. A 10 by 10 dot square, roughly the size of a letter of type, costs $100. He sold a few to his brothers and some friends, and when he had made $1,000, he issued a press release. That was picked up by the news media, spread around the Internet, and soon advertisers for everything from dating sites to casinos to real estate agents to The Times of London were putting up real cash for pixels, with links to their own sites."

33 of 527 comments (clear)

  1. rest of the article by Anonymous Coward · · Score: 4, Informative

    since the submitter copied half the article, here's the rest:

    So far they have bought up 911,800 pixels. Tew's home page now looks like an online Times Square, festooned with a multi-colored confetti of ads.

    "All the money's kind of sitting in a bank account," Tew told Reuters from his home in Wiltshire, southwest England. "I've treated myself to a car. I've only just passed my driving test so I've bought myself a little black mini."

    The site features testimonials from advertisers, some of whom bought spots as a lark, only to discover that they were receiving actual valuable Web hits for a fraction of the cost of traditional Internet advertising.

    Meanwhile Tew has had to juggle running the site with his first term at university, where he is studying business.

    "It's been quite a difficulty trying to balance going to lectures and doing the site," he said.

    But he may not have to study for long. Job offers have been coming in from Internet companies impressed by a young man who managed to figure out an original way to make money online.

    "I didn't expect it to happen like that," Tew said. "To have the job offers and approaches from investors -- the whole thing is kind of surreal. I'm still in a state of disbelief."

    1. Re:rest of the article by Anonymous Coward · · Score: 5, Insightful

      well I think you're missing the point of what they see in him

      and quite the opposite argument can be made, look at nobel laureates, how many of them did any significant work after the work that won them the prize, some do, but in proportion to the expectations you have?

      coming up with one good idea unfortunately isn't a sure fire predictor of future good ideas

      rather what they see in him I think is that he has what it takes to transform an idea into real world action

      there's a lot more people out there with grandiose "good" ideas than there are people with the skills to take one of them and turn it into real world profit

      griping that there's nothing special about this kid just makes you look petty and jealous

    2. Re:rest of the article by glomph · · Score: 5, Funny
      I own an acre on the moon.

      Yeah! Tell me about it... keep your damn dog from crapping on my front yard!

    3. Re:rest of the article by jdigriz · · Score: 4, Insightful

      >A year from now, this site wont exist, but the kid is set for life. Why? He didn't demonstrate a knack for business or marketing or anything like that, much less a unique talent.

      Oh, I seriously disagree. This guy figured out a way to sell something that there's an infinite supply of, pixels, for lots of money, *and* to get people talking about him doing it. If that's not a knack for marketing, I don't know what is. Marketing is demand creation, pure and simple.

      Did he create something of actual value? No, of course not. Did he create the perception of value? Definitely, for people who purchased his "wares". And creating the perception of value is the most valuable thing of all in today's "service economy".

    4. Re:rest of the article by Zork+the+Almighty · · Score: 4, Insightful

      Further, there are only six cities in the US with the population density to support light rail (in the rest, buses would actually be more efficient).

      In my experience (Vancouver BC) building mass transit creates demand for high density housing. We built our first rapid transit line in 1986, and ten years later you could see residential towers around most of the stations - wherever the municipal governments allowed it. In 2001 we opened a second line and the towers are there already. These are 20-30 story residential towers, in groups of 3-10 around most stations, where previously there were just some old houses. The towers being built now have integrated commercial development, ie: a good grocery store and basic services are less than a 5 minute walk from your apartment. Provided there is demand for real-estate, why not build this way ? People don't want to drive an hour or more to work, and then drive again to the grocery store, and again to the mall, etc. You can waste your entire life sitting in traffic. Rapid transit has network effects. The system becomes more valuable as you build it, and if cities aren't building it now because their density is low then they are completely backwards.

      --

      In Soviet America the banks rob you!
  2. It makes me angry... by Kickboy12 · · Score: 5, Funny

    ...cause I didn't think of it first. :(

    It's so simple! *bangs head on table*

    1. Re:It makes me angry... by Urusai · · Score: 5, Interesting

      Other bright ideas:

      - Beg for money on your website (with a handy PayPal link)
      - Sell square inches of lunar real estate
      - Sell naming rights to various stars in the galaxy
      - Sell prayers (or better yet, indulgences)
      - Sell "homeopathic" remedies (tap water)
      - Start a "blog" (really a BBS), charge subscriptions for people to entertain themselves
      - Make lots of toast, sell on Ebay as "Virgin Mary and/or Jesus and/or Elvis Toast"
      - Declare yourself an independent country and sell people citizenship
      - Pose as an ousted Nigerian dignitary, promise people a cut of your ill gotten gains, take their money and run (possibly illegal in some jurisdictions)
      - Make a bunch of finger paintings, fake your own death, sell your work as high art
      - Make some lame Flash cartoons, create an Internet meme ("Badger..", "Trogdor...", etc), sell T-shirts
      - Create a blog, sift through a couple of common sites and "aggregate" articles, then post to other people's blogs citing your blog as a news source
      - Threaten to kill some cute animal if people don't buy something from you
      - Stop bathing, acquire some army-surplus accoutrement, stand on street corners looking dazed with a cup in your hand
      - Do something stupid, get humiliated on national TV, do the talk show circuit, become a regular guest on some low-budget game show
      - Get a job. But only if you're desperate.

    2. Re:It makes me angry... by rjshields · · Score: 4, Funny
      - Create a blog, sift through a couple of common sites and "aggregate" articles, then post to other people's blogs citing your blog as a news source
      You just reinvented Slashdot!
      --
      In this world nothing is certain but death, taxes and flawed car analogies.
  3. The Million Dollar homepage by mge · · Score: 5, Informative

    The Million Dollar homepage
    oops forgot the obligatory WOOOT!!! FP

  4. I am selling space in my sig by MillionthMonkey · · Score: 5, Funny

    $1 buys you a character. I hope to collect a cool $120 by the time this is all over.

  5. Just goes to show... by PhrostyMcByte · · Score: 4, Insightful

    You can be the smartest guy on the block with many awesome ideas, but it seems to repeatedly be the simplest/dumbest ones which get you rich quick.

    1. Re:Just goes to show... by Profane+MuthaFucka · · Score: 4, Funny

      I can tell you exactly. 1 cumshot is about a half-teaspoon for me, and it took me 1536 shots to fill a gallon milk jug. I was doing this for 12 hours a day, and on average I could shoot about 18 times if I really tried. It took almost 3 months for me to fill the milk jug up. 85 days, actually. Finished up just after noon on the 85th day.

      Told you I was hardcore.

      --
      Fascism trolls keeping me up every night. When I starts a preachin', he HITS ME WITH HIS REICH!
  6. In a totally unreleted news by Vivek+Jishtu · · Score: 5, Funny

    The site got unexpected high hits from slashdot :) which means more sales.

    --
    I lost my signature... help!
  7. Return on investment by quokkapox · · Score: 5, Informative
    I clicked on multiple ads which looked vaguely appealing, loaded their pages in tabs, skimmed over some of them, and bought absolutely nothing. Net result: wasted bandwidth.

    It'd be an interesting way to get your message out to some more people though, if you weren't trying to sell something.

    This Internet thing is tweaking human communication in interesting ways. I like it.

    --
    it's a blue bright blue Saturday hey hey
  8. Like PT Barnum said... by Stickerboy · · Score: 5, Funny

    ...there's a sucker born every minute.

    Or in this case, at least 10,000 in 4 months.

    --
    Light a fire for a man and he'll be warm for a day. Light a man on fire and he'll be warm for the rest of his life.
  9. Re:Motivation to invest in this sort of advertisin by TubeSteak · · Score: 4, Informative

    Come on, wouldn't you want to click on a link that says "Even Monkeys Fall From Trees"

    I think the runner up (for me at least) is "Don't Click"
    because the alt text says: Fine, if you really must click, go ahead...

    P.S. I found Waldo in the pic too
    Just the picture (without the link overlay)

    --
    [Fuck Beta]
    o0t!
  10. new server by pvt_medic · · Score: 5, Funny

    Well looks like he'll need that money for a new server...

    --
    30% Troll, 50% Underrated, 10% Interesting
    Score:5, Troll
  11. Re:web address? by Anonymous Coward · · Score: 5, Informative
  12. While it may seem like a stupid idea... by east+coast · · Score: 4, Interesting

    I think it's a neat idea. How many people are going to scan the page looking at all the various images? You know you have looked at it longer than you've looked at any online ad for a long time.

    --
    Dedicated Cthulhu Cultist since 4523 BC.
  13. Comment removed by account_deleted · · Score: 4, Insightful

    Comment removed based on user account deletion

  14. Holy old news. by User+956 · · Score: 5, Funny

    This is seriously old news. Like, from September old. What next, are we going to get an editorial about this new phenomenon called "blogging"?

    --
    The theory of relativity doesn't work right in Arkansas.
    1. Re:Holy old news. by Anonymous Coward · · Score: 5, Funny

      an editorial about this new phenomenon called "blogging"?

      Hmm. Your ideas are intriguing to me and I wish to subscribe to your newsletter.

    2. Re:Holy old news. by Lord_Dweomer · · Score: 5, Insightful
      Just to show how ridiculously old this is, there are people selling friggin scripts that will automate the whole process of creating this kind of page. In fact, there are so many clones out there that there are already directories of them. The kid got lucky, but anybody else hoping to cash in will not be so lucky. You see, this is a one time fee that people pay, and they pay for the traffic that is generated by the press. You only get the press if you're original...ie. the guy who started this. You won't get it if you're just a clone.

      --
      Buy Steampunk Clothing Online!
  15. Different Perspective by matr0x_x · · Score: 4, Interesting

    OK - I see all these people asking "why the heck would someone pay to advertise on that?" I paid for an advertisement to my http://www.mac-poker.net/Mac Poker site early on - and it brought in TONS of traffic. Mind you the traffic was "silly traffic" (aka it was not targetted and most of it was "browsers" clicking a random pixel) but it was still worth it. Now, I got in at about 80K when the site was still hot hot hot. After about 200K there were two many pixels to click and my clicks went down, and after 500K the sites traffic dropped drastically.

    --
    LINUX ONLINE POKER: Linux Poker
    1. Re:Different Perspective by Anonymous Coward · · Score: 4, Interesting

      So how many clicks did your Slashdot comment with multiple links create?

  16. The internet hulla hoop? by drunkgoat · · Score: 4, Insightful

    Am I the only one who thinks this site has been blown way out of proportion? Sure the creator promises that your ad will be in place until 2010, but honestly, who is going to view that page more than once ? Especially since in the FAQ it states that you are not allowed to modify your images once they have been posted. This page is going to be stagnet for the next 5 years and the visitor numbers will drop substantialy after the first few months.

  17. Forethought? by KRYnosemg33 · · Score: 5, Insightful

    Call me a cynic, but I wonder... how successful or truthful was Alex's sale of $911k in advertising *before* national press attention (msnbc /. ap etc)?

    Clearly anyone who bought advertising space is cashing in right now, but I wonder if this guy is saying hehas sold $911K so that he can REALLY sell the last 88,200$ in space and actually make money.

    whatever the answer -- creative and cunning...

    It looks like billiondollarhomepage.com was registered 2weeks after milliondollarhomepage.com .... DAMN :/ there goes my 1 BILLLLLLLLION dollars

  18. I call hoax by RajivSLK · · Score: 4, Interesting

    Alex Tew, a 21-year-old student from a small town in England, earned a cool million dollars in four months on the Internet.

    I don't believe it. There is no verification that anyone actually paid him anything. I think it's all an ingenious hoax to get the news media (who are known for not verifying anything) to run this story around the world. A stunt to drive traffic to his site and try to earn some money. Ingenious really.

    1. Re:I call hoax by Animats · · Score: 4, Insightful
      Agreed. The going rate for banner ad impressions is about $100 per million impressions, and that's for a 486*60 pixel ad with decent placement. This guy would charge $30,000 for a standard sized banner. So he'd have to get 300 million hits to be competitive. No way.

      And his is an ad-cluttered site. You probably have to derate the price by a factor of 5 or so. At which point you've reached the English-speaking population of the planet as the breakeven point.

  19. Goatse by Anonymous Coward · · Score: 5, Funny

    ok, who wants to chip in to get a goatse up on this page?

  20. Noone gets it by Stan+Vassilev · · Score: 4, Insightful

    People still don't get it. There's like 20 ads on his own page linking to copycat sites selling or renting pixels... This is retarded.

    Pixels have no value, cloning his site a million times has no value. It's the original idea that matters, and he thought of it first and implemented it first.

    The rest is internet history.

  21. I don't get it. I mean how does this work? by SmallFurryCreature · · Score: 4, Insightful
    There was a program, if you could call it that, that aired late at night and was just an endless stream of commercials. It was ages ago but I think it was a way to distribute new ads to those who have to watch them for some reason. Like those late night education shows that you are supposed to record if intrested and then watch later during more normal hours. The BBC still has these.

    This is a bit like that. Most "real" ads are carefully placed in an enviroment/surrounding were you already would be looking and hopefully attract your attention. So for instance the huge blank space between the slashdot dupe and the comments, eh I mean the nice blinking ad that I did not filter out because I do not steal from cowboyneal is placed there because hopefully as you scroll down you will see the ad and become intrested.

    This guys adsite however has no content apart from the ads. So why should people visit it apart from pure curiousity. Surely this would not result in any hits?

    TV regulators at least do not seem to think so. The programs that show the funniest ads are usually not regulated as a half hour advertisement blok would be. The BBC and most european channels could not show them if anyone thought that a commercial shown during such a program would result in extra sales.

    I can understand that people might want to pay X amuunt of money to have their face plasterd on times square or something, but to pay money to get your image on a guys homepage with no other content? I truly just don't get it. Either all the "advertisers" see it as a joke OR advertisers are stupid OR and this is worse. This guys site actually works. People really will visit a site with nothing but ads and generate sales.

    This could be bad. If this continues slashvertisements will soon be the only content. TV channels will be nothing but ads with the occasional break for the station logo. And it will work. ARGH!

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  22. Re:Help me out here... by ctid · · Score: 4, Insightful
    What he did was:

    1. Think up the idea.
    2. Make it happen.
    3. Generate enough success to sell 1000 pixels.
    4. (Very important) Attract the attention of the national media.
    5. (Very important) He was the first person to make a success of this idea.


    In short, I don't understand what you don't understand.
    --
    Reality is defined by the maddest person in the room