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Cash Pours in for Student with $1 Million Web Idea

Quantum Logic writes "Alex Tew, a 21-year-old student from a small town in England, earned a cool million dollars in four months on the Internet. Selling porn? Dealing prescription drugs? Nope. All he sells are pixels. The idea: turn his home page into a billboard made up of a million dots, and sell them for a dollar a dot to anyone who wants to put up their logo. A 10 by 10 dot square, roughly the size of a letter of type, costs $100. He sold a few to his brothers and some friends, and when he had made $1,000, he issued a press release. That was picked up by the news media, spread around the Internet, and soon advertisers for everything from dating sites to casinos to real estate agents to The Times of London were putting up real cash for pixels, with links to their own sites."

76 of 527 comments (clear)

  1. rest of the article by Anonymous Coward · · Score: 4, Informative

    since the submitter copied half the article, here's the rest:

    So far they have bought up 911,800 pixels. Tew's home page now looks like an online Times Square, festooned with a multi-colored confetti of ads.

    "All the money's kind of sitting in a bank account," Tew told Reuters from his home in Wiltshire, southwest England. "I've treated myself to a car. I've only just passed my driving test so I've bought myself a little black mini."

    The site features testimonials from advertisers, some of whom bought spots as a lark, only to discover that they were receiving actual valuable Web hits for a fraction of the cost of traditional Internet advertising.

    Meanwhile Tew has had to juggle running the site with his first term at university, where he is studying business.

    "It's been quite a difficulty trying to balance going to lectures and doing the site," he said.

    But he may not have to study for long. Job offers have been coming in from Internet companies impressed by a young man who managed to figure out an original way to make money online.

    "I didn't expect it to happen like that," Tew said. "To have the job offers and approaches from investors -- the whole thing is kind of surreal. I'm still in a state of disbelief."

    1. Re:rest of the article by aprilsound · · Score: 3, Insightful
      Job offers have been coming in from Internet companies impressed by a young man who managed to figure out an original way to make money online.
      This is the trouble with business. This kid isn't a genius, after all:
      ...I've only just passed my driving test...
      This is just a flash in the pan, he'll get some publicity, sell some ad space, and then what?

      Yes, he made a significant amount of money in a short time, which seems to be the model the new economy is adopting, but it's not sustainable business. In 2 months, who is going to care about a site full of ads with no content?

      The kid had a good idea, and got lucky, but that doesn't make him anything special, and given the nature of the money (i.e. accrued with very little effort on his part), I don't think he gained any experience that will make him an asset to any of these companies offering him a job. This is winning the lottery, not entrepreneurial success (not to say there isn't a lot of luck in entrepreneurship).

      This is not news, it's barely human interest, and its not anything anyone will care about even next week (except the people seeing the dupe for the first time).

      Nothing to see here, please move along.

    2. Re:rest of the article by Anonymous Coward · · Score: 5, Insightful

      well I think you're missing the point of what they see in him

      and quite the opposite argument can be made, look at nobel laureates, how many of them did any significant work after the work that won them the prize, some do, but in proportion to the expectations you have?

      coming up with one good idea unfortunately isn't a sure fire predictor of future good ideas

      rather what they see in him I think is that he has what it takes to transform an idea into real world action

      there's a lot more people out there with grandiose "good" ideas than there are people with the skills to take one of them and turn it into real world profit

      griping that there's nothing special about this kid just makes you look petty and jealous

    3. Re:rest of the article by Drakonite · · Score: 3, Insightful
      This kid isn't a genius, after all:

      ...I've only just passed my driving test...

      This may surprise you, but not everyone in the world has a driver's license at age 16. Hell, in a lot of countries the minimum age is 17, 18, or even higher. And believe it or not, in large portions of the world a substantial (majority?) of people don't have a driver's license and depend on public transit systems like rails, subways, and busses. It's a shame that most US citizens can't comprehend the benefits to society of having a good solid public transit system over a crappy (or non existant) public transist with everyone having their own vehicle and thus treat public transit like a disease they want nothing to do with; some even going as far as to redicule anyone who would even think of using public transit. You'd think after 20 or 30 minutes of rush hour traffic just about anyone would be converted..

      Maybe that wasn't his reason... maybe he just didn't need a car and thus didn't care, maybe he couldn't afford one, or maybe he is a horrible driver. Doesn't really matter, because I don't care about the original topic anymore.. My point still stands in general.

      --
      Shoot Pixels, Not People!
    4. Re:rest of the article by glomph · · Score: 5, Funny
      I own an acre on the moon.

      Yeah! Tell me about it... keep your damn dog from crapping on my front yard!

    5. Re:rest of the article by mdfst13 · · Score: 2, Insightful

      "It's a shame that most US citizens can't comprehend the benefits to society of having a good solid public transit system"

      In most of the US, a public transportation system would be more expensive than cars. Buses are great and all, but if they always run less than a quarter full, they're actually less efficient than cars (because they are so much bigger). Further, there are only six cities in the US with the population density to support light rail (in the rest, buses would actually be more efficient).

      The only way public transit would work in the US would be if people stopped moving out of cities and started moving back. Good public transit requires that kind of clumpiness. The subway systems in New York, Boston, and DC are incredible. However, they simply wouldn't work in other cities. Who wants to wait an hour for a train? Heck, I don't like waiting fifteen minutes for a bus!

    6. Re:rest of the article by jdigriz · · Score: 4, Insightful

      >A year from now, this site wont exist, but the kid is set for life. Why? He didn't demonstrate a knack for business or marketing or anything like that, much less a unique talent.

      Oh, I seriously disagree. This guy figured out a way to sell something that there's an infinite supply of, pixels, for lots of money, *and* to get people talking about him doing it. If that's not a knack for marketing, I don't know what is. Marketing is demand creation, pure and simple.

      Did he create something of actual value? No, of course not. Did he create the perception of value? Definitely, for people who purchased his "wares". And creating the perception of value is the most valuable thing of all in today's "service economy".

    7. Re:rest of the article by TapeCutter · · Score: 3, Insightful

      The kid got people to throw money at him with an idea NOBODY else thought of and all you can do is whine about how he is not a genius, can barely drive and basically doesn't deserve it because it was "easy" money. What a fucking wet blanket, in ten years you will probably be working for him.

      --
      And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
    8. Re:rest of the article by SEWilco · · Score: 2, Funny
      I own an acre on the moon.

      I'll pay you $1 for it if you can change it to be a specific color.

    9. Re:rest of the article by Imsdal · · Score: 3, Insightful
      This is not even remotely true, but a very common misconception.

      The gambling industry creates entertainment. Creating entertainment is creating value to those who appreciate that particular form of entertainment. As with all forms of entertainment, it may be of a kind that you do not particularily enjoy. Fortunately, you are free to abstain from participating in it if you don't like it. Great, huh!

      What is your take on the movie industry? Don't they create anything of value either? Artists? Writers of fiction?

      Lawyers add value by helping make sure that everyone follows agreements on how to behave in society. Not all lawyers create value while doing so, for different reasons. In fact, one may argue that the current situation in the US is such that most lawyers don't create value to anyone except themselves. But blanket statements about slicing pies instead of baking them are confused and incorrect.

    10. Re:rest of the article by gavD · · Score: 2, Informative

      >This kid isn't a genius, after all: >...I've only just passed my driving test... Driving? That's kind of irrelevant, don't you think? I've been involved with this project since a few weeks after it started - I wrote the PHP/MySQL image manipulation and link generation code (it caches the grid of links out to a static text file, which I plan to optimise when I get back to my own development platform by using target=_BLANK globally rather than per link - can't believe I didn't think of that!) as well as the Javascript zoom/negative/cursor tracker and have been managing some the pixel orders alongside Ean and Alex, and from working with Alex I can tell you that he's a very astute, switched on, yet humble guy. Alex (AKA A-Plus) also set up humanbeatbox.com, which I (AKA BeatMuppet) now help to administrate, and that site has many thousands of users and is a hub of the global beatbox community, and continues to inspire and teach thousands of young people a portable form of musical expression. That's two pretty significant acheivement by the age of twenty-one. I wouldn't write off the chances of him doing it again - he's something of a Leonard de Quirm character, who is struck by sleeting particles of raw inspiration at a somewhat alarming rate...

    11. Re:rest of the article by Zork+the+Almighty · · Score: 4, Insightful

      Further, there are only six cities in the US with the population density to support light rail (in the rest, buses would actually be more efficient).

      In my experience (Vancouver BC) building mass transit creates demand for high density housing. We built our first rapid transit line in 1986, and ten years later you could see residential towers around most of the stations - wherever the municipal governments allowed it. In 2001 we opened a second line and the towers are there already. These are 20-30 story residential towers, in groups of 3-10 around most stations, where previously there were just some old houses. The towers being built now have integrated commercial development, ie: a good grocery store and basic services are less than a 5 minute walk from your apartment. Provided there is demand for real-estate, why not build this way ? People don't want to drive an hour or more to work, and then drive again to the grocery store, and again to the mall, etc. You can waste your entire life sitting in traffic. Rapid transit has network effects. The system becomes more valuable as you build it, and if cities aren't building it now because their density is low then they are completely backwards.

      --

      In Soviet America the banks rob you!
    12. Re:rest of the article by Drakonite · · Score: 2, Interesting
      Buses are great and all, but if they always run less than a quarter full, they're actually less efficient than cars (because they are so much bigger).

      The only way public transit would work in the US would be if people stopped moving out of cities and started moving back. Good public transit requires that kind of clumpiness.

      I assure you the town I live in is plenty 'clumpy' enough to support a good public transit system, however I doubt any of the bus routes here have more than a quarter full for more than a couple hours a day. It's not that people aren't here to support it, but because everyone seems to be taught to treat public transit like a disease they want nothing to do with and that they need to have their own car.

      To make matters worse the bus system here was designed around a busy downtown, which is now nearly desolate (save for bars, bars, and more bars), so they are shut down an hour too early to take a bus home if you work a 'normal' 9-5 job... If the bus system can't support people working 9-5 jobs, it's lost out on a huge part of it's potention passengers.

      Oh yeah... shouldn't be hard to see I think the politicians here are among the ones that think public transit is a disease.

      --
      Shoot Pixels, Not People!
    13. Re:rest of the article by Lehk228 · · Score: 2, Insightful

      in ten years he will have spent all his million dollars rying to get his internet ad firm off the ground and realize after it's gone that his idea was just randomly lucky, like the first person to sell a ghost in a jar on ebay or the first hundred or so people to sign up for a free ipod/plasma tv/ mac mini

      --
      Snowden and Manning are heroes.
    14. Re:rest of the article by Phantom+Zmoove · · Score: 2, Insightful

      Out of all the bad things I've done in my life, driving to work never really occurred to me as one of them.

    15. Re:rest of the article by Reziac · · Score: 2, Funny
      To restate what you said in the fewest possible words...

      If you build it, they will come!

      Happens everywhere. Provide access, and housing magically sprouts.

      --
      ~REZ~ #43301. Who'd fake being me anyway?
  2. It makes me angry... by Kickboy12 · · Score: 5, Funny

    ...cause I didn't think of it first. :(

    It's so simple! *bangs head on table*

    1. Re:It makes me angry... by TubeSteak · · Score: 2, Interesting

      It's so simple...

      that someone else copied the idea
      www.mymilliondollaradpage.com/

      And advertised for it on the orignal guy's site.
      Is that sneaky or what?

      --
      [Fuck Beta]
      o0t!
    2. Re:It makes me angry... by Urusai · · Score: 5, Interesting

      Other bright ideas:

      - Beg for money on your website (with a handy PayPal link)
      - Sell square inches of lunar real estate
      - Sell naming rights to various stars in the galaxy
      - Sell prayers (or better yet, indulgences)
      - Sell "homeopathic" remedies (tap water)
      - Start a "blog" (really a BBS), charge subscriptions for people to entertain themselves
      - Make lots of toast, sell on Ebay as "Virgin Mary and/or Jesus and/or Elvis Toast"
      - Declare yourself an independent country and sell people citizenship
      - Pose as an ousted Nigerian dignitary, promise people a cut of your ill gotten gains, take their money and run (possibly illegal in some jurisdictions)
      - Make a bunch of finger paintings, fake your own death, sell your work as high art
      - Make some lame Flash cartoons, create an Internet meme ("Badger..", "Trogdor...", etc), sell T-shirts
      - Create a blog, sift through a couple of common sites and "aggregate" articles, then post to other people's blogs citing your blog as a news source
      - Threaten to kill some cute animal if people don't buy something from you
      - Stop bathing, acquire some army-surplus accoutrement, stand on street corners looking dazed with a cup in your hand
      - Do something stupid, get humiliated on national TV, do the talk show circuit, become a regular guest on some low-budget game show
      - Get a job. But only if you're desperate.

    3. Re:It makes me angry... by rjshields · · Score: 4, Funny
      - Create a blog, sift through a couple of common sites and "aggregate" articles, then post to other people's blogs citing your blog as a news source
      You just reinvented Slashdot!
      --
      In this world nothing is certain but death, taxes and flawed car analogies.
    4. Re:It makes me angry... by superyooser · · Score: 2, Funny

      The competitive response is even simpler.

      www.twomilliondollarhomepage.com

      Now with twice the pixels!

    5. Re:It makes me angry... by wheany · · Score: 2, Insightful

      Naaaah... Really?

  3. The Million Dollar homepage by mge · · Score: 5, Informative

    The Million Dollar homepage
    oops forgot the obligatory WOOOT!!! FP

    1. Re:The Million Dollar homepage by Barny · · Score: 2, Insightful

      Now to simply block that at my routers hosts file... ahhh

      Anyone else see this as being a "topsite" that doesn't fairly rank the sites, just sells out to the highest bidder?

      Imagine if google sold the top 10 slots for each of the top 1,000,000 words searched, i would think they would get more than $1bil, but then, no one would go there anymore :)

      --
      ...
      /me sighs
  4. I am selling space in my sig by MillionthMonkey · · Score: 5, Funny

    $1 buys you a character. I hope to collect a cool $120 by the time this is all over.

    1. Re:I am selling space in my sig by Fazlazen · · Score: 2, Funny

      I'm sitting here wondering if it's worth $20 to have you spend the rest of eternity with "I blow dead donkeys." in your sig.

  5. Just goes to show... by PhrostyMcByte · · Score: 4, Insightful

    You can be the smartest guy on the block with many awesome ideas, but it seems to repeatedly be the simplest/dumbest ones which get you rich quick.

    1. Re:Just goes to show... by Profane+MuthaFucka · · Score: 4, Funny

      I can tell you exactly. 1 cumshot is about a half-teaspoon for me, and it took me 1536 shots to fill a gallon milk jug. I was doing this for 12 hours a day, and on average I could shoot about 18 times if I really tried. It took almost 3 months for me to fill the milk jug up. 85 days, actually. Finished up just after noon on the 85th day.

      Told you I was hardcore.

      --
      Fascism trolls keeping me up every night. When I starts a preachin', he HITS ME WITH HIS REICH!
    2. Re:Just goes to show... by Profane+MuthaFucka · · Score: 2

      Yep, froze it. Funny story about that. You know how your tongue will stick to a frozen metal pipe if you lick it? Well...

      --
      Fascism trolls keeping me up every night. When I starts a preachin', he HITS ME WITH HIS REICH!
    3. Re:Just goes to show... by Deanalator · · Score: 2, Insightful

      or.. maybe its the simple/dumb ones that manage to get the media attention? Plenty of people get rich every day with nothing more than good old fashioned greed and manipulation.

  6. In a totally unreleted news by Vivek+Jishtu · · Score: 5, Funny

    The site got unexpected high hits from slashdot :) which means more sales.

    --
    I lost my signature... help!
  7. Return on investment by quokkapox · · Score: 5, Informative
    I clicked on multiple ads which looked vaguely appealing, loaded their pages in tabs, skimmed over some of them, and bought absolutely nothing. Net result: wasted bandwidth.

    It'd be an interesting way to get your message out to some more people though, if you weren't trying to sell something.

    This Internet thing is tweaking human communication in interesting ways. I like it.

    --
    it's a blue bright blue Saturday hey hey
  8. Like PT Barnum said... by Stickerboy · · Score: 5, Funny

    ...there's a sucker born every minute.

    Or in this case, at least 10,000 in 4 months.

    --
    Light a fire for a man and he'll be warm for a day. Light a man on fire and he'll be warm for the rest of his life.
    1. Re:Like PT Barnum said... by dynamo52 · · Score: 2, Insightful
      ...there's a sucker born every minute. Or in this case, at least 10,000 in 4 months.

      But can you call them suckers? People are actually clicking through the ads. Seems like they are getting better than they paid for.

      --
      Like this comment? I accept Bitcoin! - 153sc8UUBXyp12ofQqfAWDmJrzyiKCYC1x
  9. Re:Motivation to invest in this sort of advertisin by TubeSteak · · Score: 4, Informative

    Come on, wouldn't you want to click on a link that says "Even Monkeys Fall From Trees"

    I think the runner up (for me at least) is "Don't Click"
    because the alt text says: Fine, if you really must click, go ahead...

    P.S. I found Waldo in the pic too
    Just the picture (without the link overlay)

    --
    [Fuck Beta]
    o0t!
  10. new server by pvt_medic · · Score: 5, Funny

    Well looks like he'll need that money for a new server...

    --
    30% Troll, 50% Underrated, 10% Interesting
    Score:5, Troll
  11. Re:web address? by Anonymous Coward · · Score: 5, Informative
  12. While it may seem like a stupid idea... by east+coast · · Score: 4, Interesting

    I think it's a neat idea. How many people are going to scan the page looking at all the various images? You know you have looked at it longer than you've looked at any online ad for a long time.

    --
    Dedicated Cthulhu Cultist since 4523 BC.
    1. Re:While it may seem like a stupid idea... by antifoidulus · · Score: 2, Informative

      Look at some of the ads on that page, I mean there seems to be an ad for "Belgium"(bottom left corner of the page, picture of the Beligian flag). I'm not sure why Belgium really needs to advertise, but I guess those waffles don't sell themselves. I would click on it, but I'm at work and that site doesn't seem to be entirely "work safe"(Japan's sexiest guys and girls?!)

  13. Comment removed by account_deleted · · Score: 4, Insightful

    Comment removed based on user account deletion

  14. Holy old news. by User+956 · · Score: 5, Funny

    This is seriously old news. Like, from September old. What next, are we going to get an editorial about this new phenomenon called "blogging"?

    --
    The theory of relativity doesn't work right in Arkansas.
    1. Re:Holy old news. by Anonymous Coward · · Score: 5, Funny

      an editorial about this new phenomenon called "blogging"?

      Hmm. Your ideas are intriguing to me and I wish to subscribe to your newsletter.

    2. Re:Holy old news. by Lord_Dweomer · · Score: 5, Insightful
      Just to show how ridiculously old this is, there are people selling friggin scripts that will automate the whole process of creating this kind of page. In fact, there are so many clones out there that there are already directories of them. The kid got lucky, but anybody else hoping to cash in will not be so lucky. You see, this is a one time fee that people pay, and they pay for the traffic that is generated by the press. You only get the press if you're original...ie. the guy who started this. You won't get it if you're just a clone.

      --
      Buy Steampunk Clothing Online!
  15. Different Perspective by matr0x_x · · Score: 4, Interesting

    OK - I see all these people asking "why the heck would someone pay to advertise on that?" I paid for an advertisement to my http://www.mac-poker.net/Mac Poker site early on - and it brought in TONS of traffic. Mind you the traffic was "silly traffic" (aka it was not targetted and most of it was "browsers" clicking a random pixel) but it was still worth it. Now, I got in at about 80K when the site was still hot hot hot. After about 200K there were two many pixels to click and my clicks went down, and after 500K the sites traffic dropped drastically.

    --
    LINUX ONLINE POKER: Linux Poker
    1. Re:Different Perspective by Anonymous Coward · · Score: 4, Interesting

      So how many clicks did your Slashdot comment with multiple links create?

  16. The internet hulla hoop? by drunkgoat · · Score: 4, Insightful

    Am I the only one who thinks this site has been blown way out of proportion? Sure the creator promises that your ad will be in place until 2010, but honestly, who is going to view that page more than once ? Especially since in the FAQ it states that you are not allowed to modify your images once they have been posted. This page is going to be stagnet for the next 5 years and the visitor numbers will drop substantialy after the first few months.

  17. Forethought? by KRYnosemg33 · · Score: 5, Insightful

    Call me a cynic, but I wonder... how successful or truthful was Alex's sale of $911k in advertising *before* national press attention (msnbc /. ap etc)?

    Clearly anyone who bought advertising space is cashing in right now, but I wonder if this guy is saying hehas sold $911K so that he can REALLY sell the last 88,200$ in space and actually make money.

    whatever the answer -- creative and cunning...

    It looks like billiondollarhomepage.com was registered 2weeks after milliondollarhomepage.com .... DAMN :/ there goes my 1 BILLLLLLLLION dollars

    1. Re:Forethought? by michaeltoe · · Score: 2, Insightful
      I agree, something about the page doesn't seem right. A lot of those "ads" look like they were put together by a graphic artist, and the same artist, throughout most of the design. It's just too damn balanced for me to believe. And really, "I'm rich, your not" just seems a bit _too_ obvious, misspelling and all.

      But yet, everyone seems to believe it. I don't know what to criticize people for.

  18. Page Rank by hagrin · · Score: 3, Interesting

    What I don't understand is why anyone would pay for advertising here. According to my Google Toolbar in FireFox, the site has a PR of 0. I actually considered buying an incoming link for a dollar since it could have been worth getting alink from a PR 5 or higher site, but it has basically no linked value.

    Maybe after all this press though, we'll see the page's PR go up and then make it highly worth it to buy a 1 dollar block just to get a link on that page.

    1. Re:Page Rank by hugzz · · Score: 2, Informative
      My google plugin for firefox says it has a PR of 7 which is pretty impressive. I had a nice text link on a PR 8 site a few years ago and it was extremely worthwhile.

      Yup I'm also seeing a pagerank of 7 (and for some reason i looked at the page on wikipedia which also says he has a PR of 7)

      However, I remember reading somewhere that in order to get a high page rank you need to be:

      • Linked to by many sites (obvious)
      • Linked to on sites with high page rank (obvious)
      • Linked to on sites that dont like to many other pages (impotant)

      Basically I read that you share the pagerank kudos when sites link to you. So even though his site has a PR of 7, that pagerank is split up between the sites that he links to on the site. Even though his pagerank is high, it'd be being shared between hundreds of websites.

      So you'd probably be better getting linked to from a website with a PR of 4 who only links to 1 or 2 other sites (ie it's better to split a PR of 4 between 2 people than splitting a PR of 7 between 200 people)

  19. Re:I don't get it.. by jdbartlett · · Score: 2, Funny

    You're missing something, probably a 21st century browser.

  20. Traffic analysis by complete+loony · · Score: 3, Insightful

    I read his blog earlier today before it hit slashdot, he writes a fair amount about traffic hits, I wonder if /. will rate a mention...
    C'mon people, visit his page at least once. Dammit there should have been a link in the summary.

    --
    09F91102 no, 455FE104 nope, F190A1E8 uh-uh, 7A5F8A09 that's not it, C87294CE no. Ah! 452F6E403CDF10714E41DFAA257D313F.
  21. I call hoax by RajivSLK · · Score: 4, Interesting

    Alex Tew, a 21-year-old student from a small town in England, earned a cool million dollars in four months on the Internet.

    I don't believe it. There is no verification that anyone actually paid him anything. I think it's all an ingenious hoax to get the news media (who are known for not verifying anything) to run this story around the world. A stunt to drive traffic to his site and try to earn some money. Ingenious really.

    1. Re:I call hoax by jdbartlett · · Score: 2, Insightful

      I think I'll wait for Reuters to verify your claim.

    2. Re:I call hoax by aebrett · · Score: 2, Interesting

      As a friend of Alex' brother, I was initially sceptical of the idea behind this venture, but having followed the site since the fairly early days, and based on his brother's reactions as the whole thing has progressed it doesn't come across as a hoax to me. Looking at the "Press" page on that site, it's generated an unbelievable amount of coverage in the media, so it doesn't seem unreasonable that individual companies would pay a one-off fee to piggyback off some of that media interest. Sure, interest in the site will die away over the next few months, but unlike traditional advertising, in which fees are charged on a periodic basis, once the upfront sum has been paid, there are no more costs involved with advertising on the site.

      In common with many others here, I think it says something very odd about the way we view the media that a site like this has become such a success, but don't knock a guy for having an original idea ;)

    3. Re:I call hoax by Animats · · Score: 4, Insightful
      Agreed. The going rate for banner ad impressions is about $100 per million impressions, and that's for a 486*60 pixel ad with decent placement. This guy would charge $30,000 for a standard sized banner. So he'd have to get 300 million hits to be competitive. No way.

      And his is an ad-cluttered site. You probably have to derate the price by a factor of 5 or so. At which point you've reached the English-speaking population of the planet as the breakeven point.

    4. Re:I call hoax by trollable · · Score: 3, Interesting

      I don't know where you found your numbers but anyway they are not appropriate. What counts is the number of licks (As an advertiser, the number of visitors going to your website). And precisely, the cost-per-click. Now, you can check all the ways to advertise and compare. On Google Adwords, it is difficult to go under $0.07. On AdBrite and for english websites, $0.05 seems the minimum. So if you pay your ad $100, it means a minimum of 5,000 visitors. Now, there is also the "quality" of the visitors: how targeted they are. AdWords brings you targeted visitors (visitors potentialy interested by your website), the MDHP doesn't. All in all, this is definitively not a hoax. And I think that for the earlier advertisers, it was a very good deal.

    5. Re:I call hoax by dfjghsk · · Score: 2, Informative
      You are way off on the going rate of ads

      when you are reading ad rates, CPM stands for "Cost Per Milli" or in other words "Cost per thousand" impressions. So when you see $100/CPM (which is actually a bit high -- even slashdot only costs aprox $40/CPM), you're talking about $100,000 for 1 million impressions.

      --
      Help me take back Slashdot. When did 'News for Nerds' become 'FUD and Conspiracy Theories for Extremist Nutjobs'?
  22. And now that he has been featured on slashdot ... by ClickOnThis · · Score: 3, Funny

    ... his cool million will be wiped out by his bandwidth bills.

    --
    If it weren't for deadlines, nothing would be late.
  23. I've said it before by arrrrg · · Score: 2, Informative

    and I'll say it again. Google doesn't give up-to-date PageRank figures through the toolbar (IIRC they update figures every few weeks/months), primarily to hinder the efforts of SEO types. Without instant feedback, it's more difficult to figure out how to game the system. I would imagine that the site's actual PR is quite high, since it already made the rounds in the media quite some time ago and got many links from sites with high PR.

  24. Very old news by JoseAugusto · · Score: 2, Informative

    This is so old news... I am spechless to see so many slashdotters reading this for the first time. Check http://www.thepixelwars.com/

  25. Goatse by Anonymous Coward · · Score: 5, Funny

    ok, who wants to chip in to get a goatse up on this page?

  26. Noone gets it by Stan+Vassilev · · Score: 4, Insightful

    People still don't get it. There's like 20 ads on his own page linking to copycat sites selling or renting pixels... This is retarded.

    Pixels have no value, cloning his site a million times has no value. It's the original idea that matters, and he thought of it first and implemented it first.

    The rest is internet history.

  27. helps to get paid from friends and family by MikeFM · · Score: 2, Interesting

    Once again proving that it isn't how smart you are or how hard you work but who you know. It sounds like he got his start by knowing friends and family that could pour a little money into his idea and help get him started. THAT is what is needed more than a really clever idea.

    Not saying that this kid isn't smart but just that this doesn't really prove anything. It's more luck and connections working in his favor. Charging per pixel is a reasonable idea but is it really so much better than any other pricing scheme?

    If you're smart then worry less about school and your job and more about meeting people in other areas of influence - business, marketing, finance, etc. With those kinds of people your ideas will be able to take seed and make you and them money. A little work if your family doesn't come from money but still very possible.

    --
    At what price learning? At what cost wisdom? The price is a man's peace of mind, and the cost is his life.
  28. Pagerank 7/10 by lordsilence · · Score: 3, Insightful

    The site has a pagerank 7/10 which is actually pretty good in terms of internet publicity.
    Getting your own site linked on a 7/10 site will do wonders for your own Pagerank.

    Thus those pixels may be worth more than they seem.

    The question is how google will treat that amount of links, if it will accept them in the PR calculations.

  29. Even better idea by RedLaggedTeut · · Score: 2, Interesting

    - sell your signature space on slashdot for advertisments

    Any takers? :-)

    --
    I'm still trying to figure out what people mean by 'social skills' here.
  30. I don't get it. I mean how does this work? by SmallFurryCreature · · Score: 4, Insightful
    There was a program, if you could call it that, that aired late at night and was just an endless stream of commercials. It was ages ago but I think it was a way to distribute new ads to those who have to watch them for some reason. Like those late night education shows that you are supposed to record if intrested and then watch later during more normal hours. The BBC still has these.

    This is a bit like that. Most "real" ads are carefully placed in an enviroment/surrounding were you already would be looking and hopefully attract your attention. So for instance the huge blank space between the slashdot dupe and the comments, eh I mean the nice blinking ad that I did not filter out because I do not steal from cowboyneal is placed there because hopefully as you scroll down you will see the ad and become intrested.

    This guys adsite however has no content apart from the ads. So why should people visit it apart from pure curiousity. Surely this would not result in any hits?

    TV regulators at least do not seem to think so. The programs that show the funniest ads are usually not regulated as a half hour advertisement blok would be. The BBC and most european channels could not show them if anyone thought that a commercial shown during such a program would result in extra sales.

    I can understand that people might want to pay X amuunt of money to have their face plasterd on times square or something, but to pay money to get your image on a guys homepage with no other content? I truly just don't get it. Either all the "advertisers" see it as a joke OR advertisers are stupid OR and this is worse. This guys site actually works. People really will visit a site with nothing but ads and generate sales.

    This could be bad. If this continues slashvertisements will soon be the only content. TV channels will be nothing but ads with the occasional break for the station logo. And it will work. ARGH!

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  31. You smarmy jack assed troll by Anonymous Coward · · Score: 3, Insightful

    Are you that stupid? Or are you just intentionally lying?

    We don't subsidize cars, we tax the living S*** out of them!! Cars put money in the government's pocket. Gas would be between $1-$1.50 per gallon if the government didn't tax it!! Federal taxes alone are 21% of the cost of gas. Now add state and local taxes to that. And that is just end user taxes. Nothing about the taxes and regulations on the businesses that make, transport, or sell gas.
    Then we have car license fees, title fees, driver fees, insurance fees, toll roads. The cost of driving is well passed on to the consumer.

    Building roads is a primary government function. Has been since Sumer. Police, Military, Roads, and now Education (which you apparently missed) are the 4 primary functions of government.

    "runoff"
    Do you even know what a subsidy is? Look junior, if you are going to use big words you may want to look them up in the dictionary.

    Yeah, yeah, my comments are a bit aggressive, but they are not flamebait or a troll (although modding down political opinion seems Salshdot's pastime) I just don't see why I should tolerate your intolerable bullshit.

    1. Re:You smarmy jack assed troll by ivan256 · · Score: 2, Insightful

      He was using the word "subsidy" in the same way that polititians use the words "spending cut". (You know... only an 8% increase when you expected a 12% increase is a 33% cut). He's got this big nebulous number that nobody can actually calculate drilled into his head by European governments and environmental groups that is supposedly the cost of cars environmental impact. Conveniently left out of the equation are the economic benefits, so when people like the parent poster do their voodoo math, the cost on society of driving is higher than the taxes regardless of how conservative number they pull out of their asses. They use that reasoning to justify their belief that taxes should be used to discourage driving. In reality, the cost of discouraging personal transportation in an effective way is probably signifigantly higher than the costs of dealing with it.

    2. Re:You smarmy jack assed troll by aaronl · · Score: 2, Informative

      Yeah, I did mean gallon, sorry about that. :) The other poster did point out that when you take into account my unit error, it's 3-4 euros per gallon in tax.

      1 gallon of 87* gas in my part of the US is $2.15. The same gallon in Europe would be $5.61 USD. 75% of that is $4.21 USD, which is 3.55 euros.

  32. A sad day to read /. by master_p · · Score: 2, Insightful

    Almost every post is about "why didn't I think about it first", either directly or indirectly. So all that is left from 5000 years of human history is the desire to ...get rich? if the /. crowd, that is supposed to be geeks and interested in a varied set of interests primarily around science, reacts in that way in the mention of 1 million dollars, then our sociery is really doomed. In a few years, nobody will be left to care about values, about science, about humanity, and those that will do so will be in for the money. It is a very sad day to read Slashdot...

  33. Help me out here... by MC+Negro · · Score: 3, Interesting
    I am quite confused by this. I've read the article. I've browsed the webpage and I've read the FAQ. I don't get it.

    Not to be a wet blanket or anything, but I'm completely missing the brilliance here. It seems like he's essentially selling rather overpriced banner-ad space, without any content to drive traffic or visitor click-throughs (I guess relying entirely on the notoriety of the site in the press?)

    I'm having trouble understanding how firms would really think it's a wise investment to spend $x dollars advertising on a website that has zero draw. Who cares if the banner will be up there for 5 years if no one has incentive to visit the hosting website? I skimmed the FAQ, looking for promises of content or incentive for traffic, and here's all I found --

    7. Why should I buy your pixels? Because you will have an image and a link to your site on the homepage of a site that could potentially be seen by millions of people over the coming years. The site will be online for at least 5 years, that's guaranteed, but the idea is to keep it online forever. So you really could own a piece of 'internet history'!
    Um, "Why would millions of people visit this website?" would be a good follow-up question. I imagine that neither I nor many other people stay up in the wee hours of the night to watch collections of paid programming advertisements or flip straight to the adverstising section of a magazine. Why would I go to a website that is just a big billboard?

    I checked out the "Testimonials", which I'm skeptical of, to say the least. Lots of references to making "Internet history". Maybe I'm just completely out of it, but I really don't see how pooling a shitload of static banner-ads onto one page constitutes "Internet history".

    With all this in mind, I once again raise the question how this is "genius". Clever? Sure. Exploiting of ignorance and gimmicky? Possibly. Genius? No. At best, I would say this is a lucky flash-in-the-pan bit that will never work twice, unless browsing websites devoted entirely to advertising space becomes profoundly interesting in the future.

    However, if I've overlooked some massive details, or I'm not making the appropriate connections, please tell me, because I'm still in disbelief that this works on any level. An MBA I am not, so if there's some sort of defined principles for what constitutes genius in the business world, it's lost on me. Or maybe this is genius of the P.T Barnum ilk? Regardless, if this site really is riding on the coattails of its own notoriety, I guess he deserves kudos for creating such a buzz (no matter how gimmicky and seemingly undeserving such buzz is), and at least he's using the money for college (or so it is stated), and not on a new mansion or something completely materialistic in value.
    --
    "You and your third dimension."
    1. Re:Help me out here... by ctid · · Score: 4, Insightful
      What he did was:

      1. Think up the idea.
      2. Make it happen.
      3. Generate enough success to sell 1000 pixels.
      4. (Very important) Attract the attention of the national media.
      5. (Very important) He was the first person to make a success of this idea.


      In short, I don't understand what you don't understand.
      --
      Reality is defined by the maddest person in the room
  34. Why should you buy space? by Propaganda13 · · Score: 2, Funny

    Cause Manboobs says so.

    "MillionDollarHomePage.com has proved to be a fantastic investment for manboobs.co.uk. For a relatively small outlay our hits have increased 10 fold in 2 days. Great idea which really works. Thanks Alex !"

    Ian Whitcombe
    www.manboobs.co.uk
    Pixels purchased: 100

  35. The technics behind it by houghi · · Score: 3, Interesting

    All nice about the money making. I am more interested if he does it all by hand or does it with a script or program. Placing the stuff must be a hell of a job considering not all sqares are the same size.

    http://www.milliondollarhomepage.com/img-pix/image -map.png is the image you see.

    Who cares about the money? I want to know how it works.

    --
    Don't fight for your country, if your country does not fight for you.
  36. This is the online version... by enigma.obscura · · Score: 2, Informative

    ...of blipverts.

    --
    "It's only after we've lost anything that we're free to do anything."