Intel's New Slogan Clarified

Posted by Zonk on Friday December 30, 2005 @06:49PM from the could-have-been-worse dept.

OctoberSky writes "We already knew that Intel was changing its slogan. The new tagline will be 'Leap Ahead', replacing the 10 year old 'Intel Inside'. The move was initially reported here on Slashdot yesterday. The official announcement includes the slogan's replacement." From the article: "Intel shares, up 7.2 percent this year, fell 37 cents to $25.07 yesterday in Nasdaq Stock Market composite trading. The change in Intel's brand is the first step in a $2.5 billion marketing campaign, BusinessWeek reported earlier, without making clear where it got the information. Intel spokesman Bill Calder declined to comment on the number. "

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