Slashdot Mirror
Intel's New Slogan Clarified
OctoberSky writes "We already knew that Intel was changing its slogan. The new tagline will be 'Leap Ahead', replacing the 10 year old 'Intel Inside'. The move was initially reported here on Slashdot yesterday. The official announcement includes the slogan's replacement." From the article: "Intel shares, up 7.2 percent this year, fell 37 cents to $25.07 yesterday in Nasdaq Stock Market composite trading. The change in Intel's brand is the first step in a $2.5 billion marketing campaign, BusinessWeek reported earlier, without making clear where it got the information. Intel spokesman Bill Calder declined to comment on the number. "
ROFL. I can see it now: "The Great Leap Ahead" campaign. All Intel marketing people will be required to journey into the countryside to spread the news of the Revolution, and volunteer for work on the glorious hydroelectric dam projects needed to power all those P4 chips.
Should have been "Leap second ahead". Happy new year!
Is it just me or does the new phrase make you all think of the educational toys I buy for my three year old?
9. Twice the price for half the performance
continue...
Leap Ahead? ...
... it would make no subliminal bold claims about their performance while simultaneously suggesting their competitors will explode and kill you... without directly saying it.
That is bloody disappointing, honestly. It sounds like a desperate attempt to sound 'cutting edge'...
They should've stuck with something like:
Intel: The processor that won't explode and kill you
GENIUS!
MoM++ - A Classic Expanded - [Master of Magic 1.5]
http://mompp.sourceforge.net/
It's written on my case: Intel Leap Ahead and when I look INSIDE, I see a AMD CPU!
Look before you Leap Intel. AMD isn't leaping, they are starting to sprint past you. While your dancing like a schoolgirl.
Well if it isn't the leader of the wiener patrol, boning up on his nerd lesson...
Leap Ahead, Fall Back.
A few anagrams:
A LEAD HEAP
LA PEAHEAD
LA APEHEAD
PLEA AHEAD
I'm sure others can do better...
Regards,
--
*Art
No, AMD has is not currently offering any 5-year late, underperforming, multibillion dollar boondoggle, total market failure products at this time.
Leap ahead to AMD.
Lame ahead.
Look at AMD before you leap ahead?
Or, my favorite: "So what if we're not AMD? We got APPLE, bitch!"
John
Crack that chip,
Give the stocks a slip,
Step up on and hack,
Break your boss' back.
When a problem comes along,
You must chip it,
Before the screen sits on too long,
You must chip it,
When something's going down,
You must chip it.
Now chip it,
Into shape,
Shape it up,
Code it straight,
Go forward,
Leap ahead,
Try to detect it,
It's not too late,
To chip it,
Chip it good.
When Intel turns math around,
You must chip it,
Intel won't ever live it down,
Unless you chip it,
They'll never get their way,
Until they chip it.
I say Chip it,
Chip it good.
I also wonder how much the new slogan cost, per word.
Well, lets see...we have 2.5 billion, and two words, so...carry the 1...uh...
The Braying and Neighing of Barnyard Animals Follows.
- The Final Solution
- Processor chip of the Proletariat
- Intel Macht Frei
The new Intel chips will be a lot more complicated, but don't worry, they will come with a Little Red Manual.Intel, Limp Ahead -- It has a nice ring.
Okay. 'Intel Inside', may not have been an incredible slogan, but at least it was... mildly catchy and somewhat memorable. It had a flow to it, it didn't sound silly, and while I doubt that the presence of an Intel processor is actually a selling point for computers nowadays, I never thought that 'Intel Inside' was a bad slogan.
'Leap Ahead', however, sounds retarded. Really now, if it ain't broke, don't fix it, especially if you're changing off a good, well-known slogan for one that sounds stupid. I'm pretty sure the marketing department was really brainstorming this one...
"We need to give Intel a FRESH TWIST. We need to appeal to the consumer electronics market, and now more than ever our ability to market these products is going to be a factor in the future of our firm. I say we start with a new slogan and go from there."
"Uh."
(20 hours later.)
"... What about 'Leap Ahead'?"
"That's stupid. You're stupid. But our shifts have been over for about twelve hours, so let's just leave it at that."
... it was called a... "Jump to conclusions" mat [crooked smile]
Sorry, I had to make the joke.