Intel's New Slogan Clarified

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Posted by Zonk on Friday December 30, 2005 @06:49PM from the could-have-been-worse dept.

OctoberSky writes "We already knew that Intel was changing its slogan. The new tagline will be 'Leap Ahead', replacing the 10 year old 'Intel Inside'. The move was initially reported here on Slashdot yesterday. The official announcement includes the slogan's replacement." From the article: "Intel shares, up 7.2 percent this year, fell 37 cents to $25.07 yesterday in Nasdaq Stock Market composite trading. The change in Intel's brand is the first step in a $2.5 billion marketing campaign, BusinessWeek reported earlier, without making clear where it got the information. Intel spokesman Bill Calder declined to comment on the number. "

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Uh-oh... by Stormwatch · 2005-12-30 18:57 · Score: 4, Informative

This leap ahead thing doesn't sound good...

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Re:Leap Ahead? by ozmanjusri · 2005-12-30 19:00 · Score: 4, Informative

Sounds like some Chinese government plan.

I suspect they'd prefer to achieve something more than the other Great Leap Forward http://en.wikipedia.org/wiki/Great_Leap_Forward. I don't think it'll be all that impervious to Slashdot jokes either.

Intel's not having a good time right now, and sloganeering instead of engineering won't fix that.

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Re:Alternatives to Intel and AMD? by uop · 2005-12-30 19:24 · Score: 2, Informative

In the x86 Arena, you might want to check out AMD's Geode processors. These are lame ducks when it comes to performance but they are sufficient for powering simple devices (e.g. PIC).
If you're not tied to x86 then you could definitely jump the ARM or Power wagons.
AMD Fanboy Reality Distortion by Animaniac · 2005-12-30 19:37 · Score: 5, Informative

Disclaimer: I don't particularly care if AMD or Intel has the best technology. I know Slashdot is all about going with the groupthink, but what is with all these AMD fanboys and their awful wordplay on "Leap Ahead"? Have any of you even read one word about what this new marketing campaign is designed to announce and promote? Read up on the technology behind Intel's 2006 chips, namely Yonah, Merom and Conroe. The facts don't lie. By perofrmance per watt and even by absolute performance, despite sticking with 32-bit technology, Intel is going to trounce AMD in 2006 in both mobile, desktop, and server markets. Intel is announcing completely redesigned processors, and essentally all AMD is going to do is push the clockrate of their current designs. Here are some links to back up these claims. http://www.anandtech.com/cpuchipsets/showdoc.aspx? i=2627 http://www.anandtech.com/cpuchipsets/showdoc.aspx? i=2648 http://www.theinquirer.net/?article=28602 http://www.theinquirer.net/?article=28624
1. Re:AMD Fanboy Reality Distortion by RzUpAnmsCwrds · 2005-12-30 20:38 · Score: 4, Informative
  
  Disclaimer: I don't particularly care if AMD or Intel has the best technology. I know Slashdot is all about going with the groupthink, but what is with all these AMD fanboys and their awful wordplay on "Leap Ahead"? Have any of you even read one word about what this new marketing campaign is designed to announce and promote? Read up on the technology behind Intel's 2006 chips, namely Yonah, Merom and Conroe. The facts don't lie. By perofrmance per watt and even by absolute performance, despite sticking with 32-bit technology, Intel is going to trounce AMD in 2006 in both mobile, desktop, and server markets.
  
  That's not by any means a certainty. While I have personally used Intel's "Next Generation Microarchitecture", let me tell you - Athlon 64 F stepping is no slouch and it is going to ramp very fast. Intel's NGA is so impressive because Prescott was such a flop.
  
  Moreover, there are no facts that can or cannot lie. Intel has - as of yet - shipped nothing but a few engineering samples. When we see real parts with real availablility, maybe we can compare. But right now all the Intel fanboys can do is compare Intel's as-of-yet unreleased parts to AMD parts that are already shipping. And even then, Intel isn't looking so great - 5% faster than 6-month-old AMD64 parts isn't going to be impressive.
  
  Intel is announcing completely redesigned processors, and essentally all AMD is going to do is push the clockrate of their current designs. Here are some links to back up these claims.
  
  F stepping introduces major optimizations, DDR2 support, and faster HT. AMD will ship 65nm parts in 2006, which will lower power usage. AMD64 scales extremely well - with DDR2, faster HT, 65nm, and higher clocks, F stepping will have no problem remaining compeitive with inte's NGA.
Price correction by kestasjk · 2005-12-30 19:38 · Score: 2, Informative

Oops I got the prices wrong there, here are the right prices:

Pentium Processor Extreme 955

Price: $1,112.37 - $1,393.49

AMD Athlon 64 X2 4800+ 2.4GHz, Toledo, Dual-Core, 2x1MB L2 Cache, Socket 939, 64-bit Processor

Price: $780.74 - $1,185.00

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10 years? by silverkniveshotmail. · 2005-12-30 19:40 · Score: 3, Informative

Looks older than that to me.
http://groups.google.com/groups?as_q=&num=10&scori ng=r&hl=en&as_epq=intel+inside&as_oq=&as_eq=&as_ug roup=&as_usubject=&as_uauthors=&lr=&as_qdr=&as_drr b=b&as_mind=1&as_minm=1&as_miny=1981&as_maxd=30&as _maxm=12&as_maxy=1992&safe=off
2.5 Billion Marketing by Anonymous Coward · 2005-12-30 20:05 · Score: 1, Informative

2.5 Billion spent just on selling something. (Or developing a brand).

Two thousand five hundred million on marketing. I'm struggling to get my head around that. I guess that the act of selling shit to others must just about be the biggest business in the first world.
The new Logo by moo083 · 2005-12-30 20:16 · Score: 3, Informative

Wikipedia's entry was updated with the logo if anyone is interested.
In other words: AMD is killin' Intel by BadassJesus · 2005-12-30 20:18 · Score: 2, Informative

Intel's board sees numbers going south and CEO of AMD Hector Ruiz is such a pain in their asses. AMD is indeed very happy with Ruiz, his paycheck is about half a mil bigger then Intel CEO's $1.8M, also Intel's CEO and other high officers were selling shares like crazy recently.

http://www.reed-electronics.com/eb-mag/article/CA6 287342

Intel's insider selling: http://finance.yahoo.com/q/it?s=INTC
Re:So... when will they drop "Pentium" then? by MojoStan · 2005-12-30 21:41 · Score: 4, Informative

When will Intel stop labelling its processors Pentium and come up with a new brand name?
Next month, starting with Yonah and likely following with Merom (64-bit notebooks) and Conroe (post-P4 desktops).
According to the article I linked to (and other articles), Intel will emphasize Yonah's platform (Centrino-like bundle of CPU/chipset/wireless) and refer to the CPU component as "Core Duo" and "Core Solo."

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Re:Alternatives to Intel and AMD? by SpinJaunt · 2005-12-30 21:53 · Score: 2, Informative

The Geode NX is based on old Athlon tech so performance should atleast be above par for low powered devices in the 6-14 watt market, like VIA's C3 or Intel's PII. Obviously, Geodes do not compare to the likes of ULV Pentium M and Turion.

Although finding a Geode NX is another story, but to put some limelight on prices, I have seen a Geode NX + Mobo for the same price of a Sempron here in the UK.

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