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Intel's New Slogan Clarified
OctoberSky writes "We already knew that Intel was changing its slogan. The new tagline will be 'Leap Ahead', replacing the 10 year old 'Intel Inside'. The move was initially reported here on Slashdot yesterday. The official announcement includes the slogan's replacement." From the article: "Intel shares, up 7.2 percent this year, fell 37 cents to $25.07 yesterday in Nasdaq Stock Market composite trading. The change in Intel's brand is the first step in a $2.5 billion marketing campaign, BusinessWeek reported earlier, without making clear where it got the information. Intel spokesman Bill Calder declined to comment on the number. "
Hmm, so hard to crack jokes at Leap Ahead. Maybe they made that with slashdot crowd in mind...
Sounds like some Chinese government plan. Maybe theyre just trying to leap eastwards to cut costs.
"Give orange me give eat orange me eat orange give me eat orange give me you." -Nim Chimpsky
Obviously they are still a powerhouse in processors, but still one must wonder how they could have lost the number 1 position to AMD when it comes to 64 bit processors. A company only makes moves like this when they feel they need to make a change.
Well, Mao did try The Great Leap Forward, but as expected, it was a great step backward.
Isn't naming the strategy "Leap Ahead" a tacit admission that they are in fact, across the board behind? They are losing market share in every major sector. CPU's, Memory, Networking. I predict it will have to be a big leap, or we're going to see Intel face real competition. I also have to note that they might be better off if that $2.5 billion went to hire someone capable of making better processors. I also wonder how much the new slogan cost, per word.
i always thought intel inside was a great way to put it, very concise, and it appealed to me.
10. We keep your house warm
Although that gave me a chuckle, I can't say I agree with it. The only CPU I have had overheat on me was an AMD Athlon XP 3200, and a large reason for why AMD has trouble getting into the laptop market is that it hasn't invested as much in bringing its CPU temperatures down.
I have discovered a truly remarkable proof of this theorem that this sig is too small to contain.
Let's talk processor's someone might buy (prices from Fry's):
PentiumD 820 2.8 GHz = $250
AMD X2 3800+ 2.0 GHz = $330
Sure, the AMD X2 3800+ is probably a little better, but it's not 35% better so the Intel has the better performance/price ratio. More importantly, you simply can't get a dual core AMD processor for what most people consider a reasonable price for a processor (I consider $250 the most I will spend or suggest someone spend).
I don't understand your complaining that the marketing department is running things. Marketing departments are supposed to be the ones who pick a slogan. Intel finally got their marketing department out of their engineering meetings, and it looks like they are trying to maximizing performance/power now, which is something most people would love to see. If anything, they are going less to shit now than they were from 2002-2004.
For some reason, I remember a full-page "Intel Inside" ad appearing in the October 1991 issue of National Geographic.
The Intel Inside campaign dates to 1991... but the Pentium brand dates to 1993 [see http://en.wikipedia.org/wiki/Pentium], and has been used to label multiple generations of processors now. When will Intel stop labelling its processors Pentium and come up with a new brand name?
Now they are trowing away a widely known slogan in the hope of recreating the success of the old one. Does McDonalds replace the M even if it tries to change its image of greasy fastfood? Does Coca-Cola launch a new blue and white bottle?
No, you don't destroy slogans/names unless you feel that to not get a new image is going to kill you or if your marketting department has been let loose out of the basement.
Intel inside has a lot of spoofs but that is good. Only the well known can be spoofed. Neither does Intel have a bad name among the general public. AMD is nibbling away but is that the time to go for a new slogan? Right when you want people to think "Hmmm well that machine looks hot but why doesn't it have that Intel Inside logo? I don't trust it. What is AMD anyway a chinese clone?" you remove that.
I think this is the case of the runaway marketting department, any person living in a country were a national industry has been privatised can tell you what that is like. Were a name like "PTT" is twisted around and recoloured and resloganed so many times and people still call it by the old name because people don't change. For the dutch how many new names has your medical insurance company or elec/gas company had in the last decade?
I say that the moment we are finished with shooting the lawyers we move on to the marketing people. Who is with me?
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
Yeah, there is. nForce4 - so good, even Intel wanted a piece of it.