Slashdot Mirror
Intel's New Slogan Clarified
OctoberSky writes "We already knew that Intel was changing its slogan. The new tagline will be 'Leap Ahead', replacing the 10 year old 'Intel Inside'. The move was initially reported here on Slashdot yesterday. The official announcement includes the slogan's replacement." From the article: "Intel shares, up 7.2 percent this year, fell 37 cents to $25.07 yesterday in Nasdaq Stock Market composite trading. The change in Intel's brand is the first step in a $2.5 billion marketing campaign, BusinessWeek reported earlier, without making clear where it got the information. Intel spokesman Bill Calder declined to comment on the number. "
Obviously they are still a powerhouse in processors, but still one must wonder how they could have lost the number 1 position to AMD when it comes to 64 bit processors. A company only makes moves like this when they feel they need to make a change.
The Bloomberg piece talks about it but doesn't show it.
That is lousy reporting.
Somebody was getting paid by the word when a picture would have done a much better job of it.
MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
This leap ahead thing doesn't sound good...
Circumcision is child abuse.
Sounds like some Chinese government plan.
I suspect they'd prefer to achieve something more than the other Great Leap Forward http://en.wikipedia.org/wiki/Great_Leap_Forward. I don't think it'll be all that impervious to Slashdot jokes either.
Intel's not having a good time right now, and sloganeering instead of engineering won't fix that.
"I've got more toys than Teruhisa Kitahara."
9. Twice the price for half the performance
continue...
Isn't naming the strategy "Leap Ahead" a tacit admission that they are in fact, across the board behind? They are losing market share in every major sector. CPU's, Memory, Networking. I predict it will have to be a big leap, or we're going to see Intel face real competition. I also have to note that they might be better off if that $2.5 billion went to hire someone capable of making better processors. I also wonder how much the new slogan cost, per word.
Leap Ahead? ...
... it would make no subliminal bold claims about their performance while simultaneously suggesting their competitors will explode and kill you... without directly saying it.
That is bloody disappointing, honestly. It sounds like a desperate attempt to sound 'cutting edge'...
They should've stuck with something like:
Intel: The processor that won't explode and kill you
GENIUS!
MoM++ - A Classic Expanded - [Master of Magic 1.5]
http://mompp.sourceforge.net/
Leap Ahead, Fall Back.
A few anagrams:
A LEAD HEAP
LA PEAHEAD
LA APEHEAD
PLEA AHEAD
I'm sure others can do better...
Regards,
--
*Art
Leap ahead to AMD.
Lame ahead.
Look at AMD before you leap ahead?
Or, my favorite: "So what if we're not AMD? We got APPLE, bitch!"
John
A better use for the money would be R&D. The reason AMD's gaining traction isn't because it's winning on the marketing front, it's because they've got a better processing power to cost ratio.
AMD's Athlon 64 X2 4800+ is roughly equal in performance to Intel's latest Pentium Extreme Edition 955. The AMD 4800+ costs ~USD$495, and Intel's 955 costs ~USD$995! That extra money clearly isn't going into R&D, so where could it be going? Marketing of course..
No-one who's aware of AMD's offerings are going to pay an extra USD$500 for a 'Leap ahead' sticker, and as the mass market becomes aware of AMD Intel's marketing campaigns will only get less and less effective..
Intel went the wrong direction chasing 10GHz because of the marketing dept, and apparently no lessons have been learnt.. They need to take an about face and stop letting the marketing team lead, or a once great company is going to go to shit.
// MD_Update(&m,buf,j);
Disclaimer: I don't particularly care if AMD or Intel has the best technology. I know Slashdot is all about going with the groupthink, but what is with all these AMD fanboys and their awful wordplay on "Leap Ahead"? Have any of you even read one word about what this new marketing campaign is designed to announce and promote? Read up on the technology behind Intel's 2006 chips, namely Yonah, Merom and Conroe. The facts don't lie. By perofrmance per watt and even by absolute performance, despite sticking with 32-bit technology, Intel is going to trounce AMD in 2006 in both mobile, desktop, and server markets. Intel is announcing completely redesigned processors, and essentally all AMD is going to do is push the clockrate of their current designs. Here are some links to back up these claims. http://www.anandtech.com/cpuchipsets/showdoc.aspx? i=2627
http://www.anandtech.com/cpuchipsets/showdoc.aspx? i=2648
http://www.theinquirer.net/?article=28602
http://www.theinquirer.net/?article=28624
Crack that chip,
Give the stocks a slip,
Step up on and hack,
Break your boss' back.
When a problem comes along,
You must chip it,
Before the screen sits on too long,
You must chip it,
When something's going down,
You must chip it.
Now chip it,
Into shape,
Shape it up,
Code it straight,
Go forward,
Leap ahead,
Try to detect it,
It's not too late,
To chip it,
Chip it good.
When Intel turns math around,
You must chip it,
Intel won't ever live it down,
Unless you chip it,
They'll never get their way,
Until they chip it.
I say Chip it,
Chip it good.
I also wonder how much the new slogan cost, per word.
Well, lets see...we have 2.5 billion, and two words, so...carry the 1...uh...
The Braying and Neighing of Barnyard Animals Follows.
Next month, starting with Yonah and likely following with Merom (64-bit notebooks) and Conroe (post-P4 desktops).
According to the article I linked to (and other articles), Intel will emphasize Yonah's platform (Centrino-like bundle of CPU/chipset/wireless) and refer to the CPU component as "Core Duo" and "Core Solo."
TO START
PRESS ANY KEY
Where's the 'ANY' key? I see Esk, Kitarl, and Pig-Up...
- The Final Solution
- Processor chip of the Proletariat
- Intel Macht Frei
The new Intel chips will be a lot more complicated, but don't worry, they will come with a Little Red Manual.Now they are trowing away a widely known slogan in the hope of recreating the success of the old one. Does McDonalds replace the M even if it tries to change its image of greasy fastfood? Does Coca-Cola launch a new blue and white bottle?
No, you don't destroy slogans/names unless you feel that to not get a new image is going to kill you or if your marketting department has been let loose out of the basement.
Intel inside has a lot of spoofs but that is good. Only the well known can be spoofed. Neither does Intel have a bad name among the general public. AMD is nibbling away but is that the time to go for a new slogan? Right when you want people to think "Hmmm well that machine looks hot but why doesn't it have that Intel Inside logo? I don't trust it. What is AMD anyway a chinese clone?" you remove that.
I think this is the case of the runaway marketting department, any person living in a country were a national industry has been privatised can tell you what that is like. Were a name like "PTT" is twisted around and recoloured and resloganed so many times and people still call it by the old name because people don't change. For the dutch how many new names has your medical insurance company or elec/gas company had in the last decade?
I say that the moment we are finished with shooting the lawyers we move on to the marketing people. Who is with me?
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.