Slashdot Mirror

← Back to Stories (view on slashdot.org)

Intel's New Slogan Clarified

Posted by Zonk on from the could-have-been-worse dept.

OctoberSky writes "We already knew that Intel was changing its slogan. The new tagline will be 'Leap Ahead', replacing the 10 year old 'Intel Inside'. The move was initially reported here on Slashdot yesterday. The official announcement includes the slogan's replacement." From the article: "Intel shares, up 7.2 percent this year, fell 37 cents to $25.07 yesterday in Nasdaq Stock Market composite trading. The change in Intel's brand is the first step in a $2.5 billion marketing campaign, BusinessWeek reported earlier, without making clear where it got the information. Intel spokesman Bill Calder declined to comment on the number. "

8 of 279 comments (clear)

  1. Top 10 Rejected Intel taglines? by Anonymous Coward · · Score: 5, Funny
    10. We keep your house warm

    9. Twice the price for half the performance

    continue...

    1. Re:Top 10 Rejected Intel taglines? by SlashdotMeNow · · Score: 5, Funny

      1. Apple Outside

  2. That's not impressive. I suggest an alternative. by mister_llah · · Score: 5, Funny

    Leap Ahead? ...

    That is bloody disappointing, honestly. It sounds like a desperate attempt to sound 'cutting edge'...

    They should've stuck with something like:
    Intel: The processor that won't explode and kill you ... it would make no subliminal bold claims about their performance while simultaneously suggesting their competitors will explode and kill you... without directly saying it.

    GENIUS!

    --
    MoM++ - A Classic Expanded - [Master of Magic 1.5]
    http://mompp.sourceforge.net/
  3. Re:Leap Ahead? by arth1 · · Score: 5, Funny
    Hmm, so hard to crack jokes at Leap Ahead.


    A few anagrams:

    A LEAD HEAP
    LA PEAHEAD
    LA APEHEAD
    PLEA AHEAD


    I'm sure others can do better...

    Regards,
    --
    *Art
  4. AMD Fanboy Reality Distortion by Animaniac · · Score: 5, Informative

    Disclaimer: I don't particularly care if AMD or Intel has the best technology. I know Slashdot is all about going with the groupthink, but what is with all these AMD fanboys and their awful wordplay on "Leap Ahead"? Have any of you even read one word about what this new marketing campaign is designed to announce and promote? Read up on the technology behind Intel's 2006 chips, namely Yonah, Merom and Conroe. The facts don't lie. By perofrmance per watt and even by absolute performance, despite sticking with 32-bit technology, Intel is going to trounce AMD in 2006 in both mobile, desktop, and server markets. Intel is announcing completely redesigned processors, and essentally all AMD is going to do is push the clockrate of their current designs. Here are some links to back up these claims. http://www.anandtech.com/cpuchipsets/showdoc.aspx? i=2627 http://www.anandtech.com/cpuchipsets/showdoc.aspx? i=2648 http://www.theinquirer.net/?article=28602 http://www.theinquirer.net/?article=28624

  5. Chip it. by Phariom · · Score: 5, Funny

    Crack that chip,
    Give the stocks a slip,
    Step up on and hack,
    Break your boss' back.

    When a problem comes along,
    You must chip it,
    Before the screen sits on too long,
    You must chip it,
    When something's going down,
    You must chip it.

    Now chip it,
    Into shape,
    Shape it up,
    Code it straight,
    Go forward,
    Leap ahead,
    Try to detect it,
    It's not too late,
    To chip it,
    Chip it good.

    When Intel turns math around,
    You must chip it,
    Intel won't ever live it down,
    Unless you chip it,
    They'll never get their way,
    Until they chip it.

    I say Chip it,
    Chip it good.

  6. Re:Leap Ahead? by commodoresloat · · Score: 5, Funny
    The Intel guys didn't want their slogan to sound too authoritarian but their choices were poor to begin with. Just look at the slogans they rejected:
    • The Final Solution
    • Processor chip of the Proletariat
    • Intel Macht Frei
    The new Intel chips will be a lot more complicated, but don't worry, they will come with a Little Red Manual.
  7. Why not keep the old one as well? by SmallFurryCreature · · Score: 5, Insightful
    I mean, "Intel inside" so you can "leap ahead" of the rest (cue businessmen beating their competitors, gamers getting that extra kill etc etc)

    Now they are trowing away a widely known slogan in the hope of recreating the success of the old one. Does McDonalds replace the M even if it tries to change its image of greasy fastfood? Does Coca-Cola launch a new blue and white bottle?

    No, you don't destroy slogans/names unless you feel that to not get a new image is going to kill you or if your marketting department has been let loose out of the basement.

    Intel inside has a lot of spoofs but that is good. Only the well known can be spoofed. Neither does Intel have a bad name among the general public. AMD is nibbling away but is that the time to go for a new slogan? Right when you want people to think "Hmmm well that machine looks hot but why doesn't it have that Intel Inside logo? I don't trust it. What is AMD anyway a chinese clone?" you remove that.

    I think this is the case of the runaway marketting department, any person living in a country were a national industry has been privatised can tell you what that is like. Were a name like "PTT" is twisted around and recoloured and resloganed so many times and people still call it by the old name because people don't change. For the dutch how many new names has your medical insurance company or elec/gas company had in the last decade?

    I say that the moment we are finished with shooting the lawyers we move on to the marketing people. Who is with me?

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.