Intel Dropping Pentium Brand

Devistater writes "After changing their logo from 'Intel Inside' to 'Leap Ahead,' (and attempting to explain why 2006 is a leap year), Intel has now decided to drop the Pentium brand. Instead of an 'Intel Pentium 4 Dual core' you will be now be purchasing an 'Intel D 840.' You can see the intial steps of this move on Dell's desktop lineup. On the heels of the news of AMD outselling Intel in Desktop Retail sales for two consecutive months, is it really wise to change the logo to something that has no inherent brand identification, and to drop the incredibly recognizable 'Pentium'?"

Comments

brand name change is good, new naming is stupid

[master_p]

While it is time to get rid of Pentium, as it is a not a new product any more, naming the new CPUs with silly names like 'D 860' or whatever will only alienate more people than attracting them to Intel. What Intel should have done is find a new name that is high tech and shows that Intel has jumped into the future. But I guess somehow Intel has to die, and making stupid moves like that is the best way to do so...

Re:Smart

[lucm]

Athlon64/Sempron64 lines are on average about 4-5x times more power/heat efficient than comparable PIV/Celeron CPUs

Says you.

Seriously, a couple months ago my company bought 1500 workstations and of course we had better prices with AMD than Intel CPUs (low-end PCs). But then our supplier agreed to cut prices on Celeron-based systems, apparently he was eating his profits with too many RMA on the Semprons (over-heating problem). Of course this guy was an idiot, he should have called you before.

But hey, nowadays you can find people who will swear that the Hyundai Sonata is more reliable than the Honda Accord, it's just sad.

Re:Smart

[NutscrapeSucks]

You're still full of shit because Intel makes a ton of 64-bit CPUs nowdays.

Also, I wouldn't be the least bit suprised if you put 32-bit XP on those "64-bit" systems you sell.