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Intel Dropping Pentium Brand
Devistater writes "After changing their logo from 'Intel Inside' to 'Leap Ahead,' (and attempting to explain why 2006 is a leap year), Intel has now decided to drop the Pentium brand. Instead of an 'Intel Pentium 4 Dual core' you will be now be purchasing an 'Intel D 840.' You can see the intial steps of this move on Dell's desktop lineup.
On the heels of the news of AMD outselling Intel in Desktop Retail sales for two consecutive months, is it really wise to change the logo to something that has no inherent brand identification, and to drop the incredibly recognizable 'Pentium'?"
Yeah, that's funny.
You should get out more if you find that "funny".
* Si hoc legere scis numium eruditionis habes *
It might seem crazy now, but it is hard to think of companies that really suffered (to the extent of exiting the industry) when they changed their brand names. Quality determines whether a product will be successful, and advertising and branding determine who successful it will be.
...Perhaps it's just an urban legend but I'm still gonna quote it.
What about the introduction of Ayds? True, it wasn't changed to Ayds, but still, the advent of the AIDS virus caused the sales to plummet.
AccountKiller
Likewise when British Airways decided to re-brand: they irritated their customers, lost international recognition (really, people *liked* them to be British), and caused maintenance chaos too (by adding such somplex colour-schemes that their engineers couldn't check the tail for cracks). This cost millions, at the same time that they were laying people off - and thus caused a strike, and further chaos. The killer for them was when Margaret Thatcher gave a speech, and on the podium was a model of the newly painted aircraft. She tied her handkerchief around the tail to cover the new logo!
In the end, BA also reversed the damage.