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Intel Dropping Pentium Brand
Devistater writes "After changing their logo from 'Intel Inside' to 'Leap Ahead,' (and attempting to explain why 2006 is a leap year), Intel has now decided to drop the Pentium brand. Instead of an 'Intel Pentium 4 Dual core' you will be now be purchasing an 'Intel D 840.' You can see the intial steps of this move on Dell's desktop lineup.
On the heels of the news of AMD outselling Intel in Desktop Retail sales for two consecutive months, is it really wise to change the logo to something that has no inherent brand identification, and to drop the incredibly recognizable 'Pentium'?"
Funny that Slashdot's category image sticks to the age-old logo for Intel.
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let's call it olddot - news for seniles. stuff that is prone to be duped.
Honestly I'm surprised they stuck with Pentium brand for so long. It's was kinda starting to feel like police acadamy movies.
I don't mind Intel dropping the Pentium brand. It will just help people I talk to remember that "D" stands for Digital Restrictions Managment in the new Intel computers.
Saskboy's blog is good. 9 out of 10 dentists agree.
I await the day Intel try to trademark the letter D after failing to get i.
/. is good for you.
well, as Pentium was a made up word because they couldn't trademark a number... I'm having problems with this "D xxx" business, as it is just so snoozeworthy... so perhaps, they should use "Sexium" instead... the marketing guys could really pull the stops out with the "Sexium" name...
Donald 'Duck' Dunn: We had a band powerful enough to turn goat piss into gasoline.
but if pentium 4 is old, how old is an Athlon 64? :)
it is hard to think of companies that really suffered ..when they changed their brand names
Coco Pops.
No, seriously. When they changed it to the hidious "Choco Crispies" (here in the UK at least) consumer outcry forced them to change it back again.
It didn't force them to exit the market, but the jingle sounded stupid.
So it's not exactly the same thing, but it does show that changing your brand isn't always a good idea. Especially if you have a singing monkey as a mascot. Microsoft better be careful.
Next generation brand, Sexium?
But add the '4', and it sounds incredibly hot!
When the policeman of the tie, rule you violate, hello punishment of the kitty?
At the office:
-Hey boss, I just called the third party that is providing us with the critical software we use, and they said that the next release will run on Intel D, but we have only Pentium 4...
-Ok then, replace the 2000 workstations, I'm sure Dell or HP will have a good deal for us.
-Yeah, they might even take back our old Pentium 4 at no charge!
lucm, indeed.
I heard a different story. They developed the 486 successor and told it to display the results of 486+100.
It displayed 585.99999999 and they decided it's not a good CPU name, so instead they called it Pentium.
Anagram("United States of America") == "Dine out, taste a Mac, fries"
We usually call them Lentium. (Lent. from "lento",slow)
The best test environment is production. - Me
chrome://browser/content/browser.xul
Now that's one hell of a bra size! WOW.. Although with size D cup, that's gonna look very strange.
Don't worry. To ordinary plebs, you got an Intel inside, and here's your Pentium on that CD, with product key and user manual. Microsoft Pentium Vista, successor to Windows.
Anagram("United States of America") == "Dine out, taste a Mac, fries"
and they want their joke back.
Am I the only one that thinks all marketers should be locked in a dark dungeon?
The world's burning. Moped Jesus spotted on I50. Details at 11.
Horrible, horrible joke of the day. Why did Toyota name the car "Camry"? Because it rhymes with "Famiry."
If "Pentium" is a fifth generation processor, then the next logical name should indicate a sixth generation processor. "Sexium" is just such a hot name.