Intel Dropping Pentium Brand

Devistater writes "After changing their logo from 'Intel Inside' to 'Leap Ahead,' (and attempting to explain why 2006 is a leap year), Intel has now decided to drop the Pentium brand. Instead of an 'Intel Pentium 4 Dual core' you will be now be purchasing an 'Intel D 840.' You can see the intial steps of this move on Dell's desktop lineup. On the heels of the news of AMD outselling Intel in Desktop Retail sales for two consecutive months, is it really wise to change the logo to something that has no inherent brand identification, and to drop the incredibly recognizable 'Pentium'?"

Comments

apple?

[know1]

maybe apple struck a deal with them to have a different type of processor than the public would be able to buy for grey boxs to hinfer attemptsd to run OSX on non apple hardware

Idiots!

[Turn-X Alphonse]

Give it a few months and they'll bring it RIGHT back. Everything you see on idiot PC shops (places like Dell on the high street) always go "With a pentium 4 processor!" as if it's some fantastically amazing thing. If Intel drop it, it's like Pepsi changing their brand name, and will result in the same "WTF!?" response.

Well done Intel, change the name of one of the most well whored products today. Maybe tomorrow you can start using an entirely new naming system where everything starts with 9 numbers and 3 random letters from any Arabic language.