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Web Users Judge Sites in the Blink of an Eye

dogbolter writes "Nature.com is reporting on a study by Canadian researcher Gitte Lindgaard of Carleton University that visitors to a webpage can make up their minds about the quality of the page within just 50 milliseconds." From the article: "We all know that first impressions count, but this study shows that the brain can make flash judgments almost as fast as the eye can take in the information. The discovery came as a surprise to some experts. "My colleagues believed it would be impossible to really see anything in less than 500 milliseconds," says Gitte Lindgaard of Carleton University in Ottawa, who has published the research in the journal Behaviour and Information Technology. Instead they found that impressions were made in the first 50 milliseconds of viewing."

5 of 233 comments (clear)

  1. yesterdays news by bobby1234 · · Score: 4, Informative
  2. Re:Question by Sockatume · · Score: 3, Informative

    Dupes imply that slashdot submitters don't actually bother to read Slashdot. They also spread comments between two news stories which is just a pain in the ass and leads to a lot of redundancy.

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    No kidding!!! What do you say at this point?
  3. Re:Question by jdavidb · · Score: 5, Informative

    4) It's primarily a technical problem, and the audience is tech-heavy; thus many of us can think of (and sometimes suggest) potential solutions, and it's frustrating that nothing seems to be being done about it

    We can at least check what Taco has said when this has been brought up recently

    6) As you note, there are many, many complaints about dupe articles, yet I have not seen any official reply to any of these. While it's entirely possible that I've just missed it, it does seem that our comments are falling on deaf ears. People don't like to feel ignored.

    Feel better about #6 now? At least a little? I mean, I realize Rob may be completely off base, or even lying or something. But that is his official reply to your #4. And it's been the official reply for quite some time now, actually, although I think the recent comment is more informative.

    Am I the only one who read Taco's entire posting history the day of that "meta-story" about slashdot, where he actually got down and answered our questions for once?

  4. Re:50 milliseconds huh by Fhqwhgadss · · Score: 2, Informative

    Duped articles are bad enough, but duped comments are simply plagiarism.

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    How does a 7-person democracy cut a pie? Into 4 pieces.
  5. Nature article has some interesting conclusions by sweetnjguy29 · · Score: 2, Informative

    The Nature article suggests some golden rules of creating a good-looking website:

    1) Strictly limited graphics limited to a single eye-catching image.
    "It's not about getting as much stuff on the page as possible," he says.

    2) A "puritan" approach to web pages which get information across in the quickest, simplest way possible.

    3)Make sure that your web pages load quickly.