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Web Users Judge Sites in the Blink of an Eye

Posted by ScuttleMonkey on from the judging-a-book-by-its-cover dept.

dogbolter writes "Nature.com is reporting on a study by Canadian researcher Gitte Lindgaard of Carleton University that visitors to a webpage can make up their minds about the quality of the page within just 50 milliseconds." From the article: "We all know that first impressions count, but this study shows that the brain can make flash judgments almost as fast as the eye can take in the information. The discovery came as a surprise to some experts. "My colleagues believed it would be impossible to really see anything in less than 500 milliseconds," says Gitte Lindgaard of Carleton University in Ottawa, who has published the research in the journal Behaviour and Information Technology. Instead they found that impressions were made in the first 50 milliseconds of viewing."

6 of 233 comments (clear)

  1. This is SO a dupe. by toby · · Score: 0, Offtopic

    n/t

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    you had me at #!
  2. Am I seeing double? by inf0rmer · · Score: 0, Offtopic

    I'm sure I saw this yesterday on Slashdot!

  3. Hah! Too slow! by simpleguy · · Score: 0, Offtopic

    I can find a dupe in less time than it takes for IE to become infested with crappola from the intarweb! Can you?

  4. Small Mercies by ObsessiveMathsFreak · · Score: 0, Offtopic

    At least it wasn't posted by **(You know who).

    ScuttleMonkey, please take five and get some coffee, and try reading the front page every once in a while.

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    May the Maths Be with you!
  5. Please note ... by 4Dmonkey · · Score: 0, Offtopic

    Never double post.
    Never double post.

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    God created man in his own image, but somehow he evolved into a hairless monkey.
  6. Subject by Legion303 · · Score: 0, Offtopic

    Similarly, I saw the story, blinked my eyes and this dupe was posted.