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Web Users Judge Sites in the Blink of an Eye

dogbolter writes "Nature.com is reporting on a study by Canadian researcher Gitte Lindgaard of Carleton University that visitors to a webpage can make up their minds about the quality of the page within just 50 milliseconds." From the article: "We all know that first impressions count, but this study shows that the brain can make flash judgments almost as fast as the eye can take in the information. The discovery came as a surprise to some experts. "My colleagues believed it would be impossible to really see anything in less than 500 milliseconds," says Gitte Lindgaard of Carleton University in Ottawa, who has published the research in the journal Behaviour and Information Technology. Instead they found that impressions were made in the first 50 milliseconds of viewing."

12 of 233 comments (clear)

  1. Yep, Dupe by Fiachra06 · · Score: 0, Redundant

    And hey, It would have only taken 50 milliseconds to look at yesterdays news :).

  2. This really makes me wonder by tannhaus · · Score: 0, Redundant

    Do the slashdot editors ever actually do something radical like....oh, I dunno

    READ SLASHDOT?!

  3. Is it Too Much.... by tealover · · Score: 0, Redundant

    to ask the editors to use the search feature provided on Slashdot to search the past stories using the keywords from the submission? Using the following would have found the dupe:

    web users blink eye

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    -- You see, there would be these conclusions that you could jump to
  4. Holy dupe batman by masklinn · · Score: 0, Redundant

    Third time's the charm, ready for tomorrow's "Web users judge sites in the blink of an eye"?

    --
    "The way we can tell it's C# instead of Haskell is because it's nine lines instead of two." -- wadler
  5. Re:Coming up next: by DrEldarion · · Score: 1, Redundant

    Slashdot users judge dupes within 1/20th of a second!

  6. Re:This is SO a dupe. by cammoblammo · · Score: 0, Redundant

    I'd like to know how much time the /. editors spent working it out. 50 ms seems such a long time.

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    Cogito, ergo sig.

  7. Re:dupe by cammoblammo · · Score: 0, Redundant

    Close, but it would have been funnier if you said 'It took me just 50ms to see that your post was a dupe.'

    --

    Cogito, ergo sig.

  8. true by mennucc1 · · Score: 0, Redundant

    hey , it is true! It took me only 50ms to detect this newspost as a dupe. Cool!

  9. Shows the problem... by peteremcc · · Score: 0, Redundant

    Before i say anything, i'm not a fanboy etc, and i've been reading slahdot for quite a while. I recently started reading digg, and this article is just another example of the difference between the two and the problem with slashdot. Whoever the editors here are, they clearly don't have enought time to cover everything they are trying to. Peter http://peteremcc.wordpress.com

  10. Has somebody already pointed this post is a dupe? by Zaatxe · · Score: 1, Redundant

    Seriously, guys... after 4 or 5 people say it's a dupe, there is no reason to keep repeating it. I love /. more because of the comments than because of the posts themselves. But when the reading community post like 50 comments that only say "good lord, that's a dupe!", the main purpose of the comment system is not being fulfilled.

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    So say we all
  11. Re:Slashdot Editors Dupe Sites in the Blink of an by eluusive · · Score: 0, Redundant

    Makes you wonder if the editors even read this website, doesn't it?