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Web Users Judge Sites in the Blink of an Eye

dogbolter writes "Nature.com is reporting on a study by Canadian researcher Gitte Lindgaard of Carleton University that visitors to a webpage can make up their minds about the quality of the page within just 50 milliseconds." From the article: "We all know that first impressions count, but this study shows that the brain can make flash judgments almost as fast as the eye can take in the information. The discovery came as a surprise to some experts. "My colleagues believed it would be impossible to really see anything in less than 500 milliseconds," says Gitte Lindgaard of Carleton University in Ottawa, who has published the research in the journal Behaviour and Information Technology. Instead they found that impressions were made in the first 50 milliseconds of viewing."

21 of 233 comments (clear)

  1. dupe by Anonymous Coward · · Score: 5, Funny

    I knew within 50 nanoseconds that this was a dupe.

  2. dupe in 50 milliseconds by Anonymous Coward · · Score: 0, Funny

    i judge slashdot lazy.

  3. I was going to RTFA by Iron+Fusion · · Score: 5, Funny

    But after 50 milliseconds I decided I didn't like the page.

  4. Kinda like slashdot editors... by packeteer · · Score: 4, Funny

    Slashdot editors appear to only spend 50 nanoseconds checking an article before posting.

    --
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  5. In other news... by Jetekus · · Score: 4, Funny

    ...book judged by cover.

  6. Coming up next: by Per+Wigren · · Score: 5, Funny

    Dark Energy May Be Changing

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    My other account has a 3-digit UID.
    1. Re:Coming up next: by slashdot.org · · Score: 3, Funny

      Dark Energy May Be Changing

      For subscribers only

    2. Re:Coming up next: by matthew.thompson · · Score: 1, Funny

      But first, a look at what's still to come.

      Home Storage - what should I do, where should I go?

      Followed by

      Home Storage - where should I go and what should I do?

      Coming up a review of the past hours' news.

      --
      Matt Thompson - Actuality - Insert product here.
  7. Hmm by adinu79 · · Score: 4, Funny

    Fresh coffee and fresh dupes ... what more do you want to start the day?

  8. Oh, deja-vu ! by javaDragon · · Score: 5, Funny

    It happens when they change somthing in the Matrix, so beware, agents are coming!

    --
    -- javaDragon is an instance of JavaDragon.
    1. Re:Oh, deja-vu ! by john83 · · Score: 3, Funny

      Yeah, and Smith's bringing his dupes.

      --
      Strange women lying in ponds distributing swords is no basis for a system of government.
  9. Posted Yesterday by Zonk by Tim+C · · Score: 5, Funny

    Grab your +5 comments here for some instant karma. Well, the editors dupe the articles, we might as well dupe the comments...

    1. Re:Posted Yesterday by Zonk by xtracto · · Score: 3, Funny

      Man, I was trying to find a +5 Informative or Interesting comment, but darn... I could only find +5 Funny, ya know, those does not give karma...

      the only one I found was:

      "as a funny offtopic info. apparently playboy mirrors files for eclipse, apache, freebsd, and some other stuff! coolness. I fuond this out in some other article clicking around. look"

      The funny thing is that the poster specified his comment was "Funny" and "Offtopic"... and it got modified as +5 Informative haha

      --
      Ubuntu is an African word meaning 'I can't configure Debian'
  10. And in other news by Freaky+Spook · · Score: 1, Funny

    /.ers pick dupes in the blink of an eye.

  11. Re:Question by Antony.S · · Score: 5, Funny

    Have I missed something that makes this crime so heinous.

    Yes but don't worry, it'll be posted again soon

  12. Wow.. I must be blinking fast.. by Pranjal · · Score: 2, Funny

    ..I have already judged this article twice!

  13. It is proven! by mstefanus · · Score: 2, Funny

    It is proven!

    Slasdot editors spend 50 miliseconds before approving stories. No wonder so many dupes...

  14. Re:Hmm, well. by cammoblammo · · Score: 4, Funny

    Excuse me, you're not supposed to be posting about the article. This is a chance for everyone to complain about /.'s dupe policy.

    To appreciate the effect fully, go back to the original article and (if you have points left) moderate everything redundant.

    Aah, the power of Slashdot...

    --

    Cogito, ergo sig.

  15. Re:Question by pmc · · Score: 3, Funny

    the article summaries are generally either poorly written, incorrect or confused

    That is very unfair. Some manage to be all three.

    But, in reply the the GPP, the reason that people get worked up is that it serves as a demonstration that the editors don't appear to care. They don't read the site, and they don't even bother to read the "problems with the article" e-mails that people send in. It is possible that dupes are a deliberate ploy to generate page hits - after all who can be that consistents careless - but this would be even worse. Or it could be just plain incompetence.

    None reflect well on the site.

  16. Re:Free will is exercised unconsciously by commodoresloat · · Score: 3, Funny

    Your post looked interesting, based on my first fifty nanoseconds of thinking about it. But, man, that was a lot of words.

  17. This paged needed me 1.875 seconds to load. by solanum0 · · Score: 2, Funny

    So how could i judge it within the first 50 ms?

    Browser: "<html ..."
    me: "No. I don't like this page."