Slashdot Mirror
Google Jumps into Radio Advertising
Luke PiWalker writes "Just days after Microsoft announced its online advertising entry, Google has announced their entry into the radio industry. Google announced today that it has signed a deal to purchase dMarc Broadcasting Inc. for a cool $102 million. The deal will allow Google to enhance its presence in the advertising industry over to the radio industry. What's even more interesting is that Google says it plans to integrate its highly successful AdSense program with those from dMarc. The Google and dMarc deal is expected to close at the end of the first quarter, 2006."
People who didn't read this yesterday (http://slashdot.org/article.pl?sid=06/01/17/18132 01) happily thank you for the reminder.
Crap crap, Google isnt on the front page anymore!
QUICKLY! REPOST BEFORE ANYONE NOTICES!
A lot of googles success to date has been because it was a small(ish) lithe
fleet footed company that managed to wrongfoot the large sluggish opposition
corporations such as MS that find it almost impossible to make snap decisions.
However recently google seems to be putting lots of fingers in lots of pies
and getting rather fat. I'm wondering how long before this golden child of
the dot come revolution turns into yet the type of fat bloated corporation
that its founders we so successful in outdoing....
Who knew "Opposites Attract" was written about Google & Microsoft? There we go, read and compare:
Baby seems we never ever agree
You like the movies
And I like T.V.
I take things serious
And you take 'em light
I go to bed early
And I party all night
Our friends are sayin'
We ain't gonna last
Cuz I move slowly
And baby I'm fast
I like it quiet
And I love to shout
But when we get together
It just all work out
I take-2 steps forward
I take-2 steps back
We come together
Cuz opposites attract
And you know-it ain't fiction
Just a natural fact
We come together
Cuz opposites attract
Just take one of those Trauma Pills and it will all be beter tomorrow.
C'mon!
Bad enough to have a dupe article - we don't need dupe comments too
My pics.
So now I'm wondering what this rumored google cube is going to be be like - if the os will be dynamically branded, and I'm also curiouser and curiouser about tv ad opportunities they're sure to persue. Y'know, they could save tivo's butt - what if there was a google ad that popped up when you were pausing or fast forwarding or whatever - tivo should have tons of the kind of data that google is basing their contextual ads on. I gues what bugs me about the radio thing is that it doesn't seem to lend itself to the contextual advertising they are good at, it would have to be more 'just ads' as opposed to contextual.
Or maybe they're after the ad sales force they get with this purchase more than a means to get in the medium itself.
Look at the link on the submitter:
http://www.playfullyclever.com/
And then you'll see articles like this one:
"The Problem With Slashdot
Everyone seems to be bitching about Slashdot these days. Whether it's dupes, digg farming, **Beatles-Beatles spam, or even yours truly, everyone has something to whine about. The problem is that none of these things are really the problem (oops, that's a thinker, don't hurt yourself slashbots)...."
So it seems this guy is working in the spirit of http://anti-slash.org/ -- but even sneakier -- the guy gets a dupe posted, where it links to his "how to fix Slashdot" webpage.
What a PLAYFULLY CLEVER bastard!
http://www.thebricktestament.com/the_law/when_to_
One post letting everyone know this is a duplicate is enough.
What's the big deal with duplicates anyhow? If someone didn't see it yesterday, they'll see it now, and if someone _did_ see it yesterday; they don't have to RTFA, ya know?
To be fair, yesterday's story linked to press reports on Google's purchase. Today's links are to Google's own press release on the story.
Nonetheless, a simple "following up on yesterday's story", would do a lot to increase confidence in the editors. However, doing that would require ScuttleMonkey to actually read the front page.
Sorry if that sounds a little snide but I am seriously trying to hold back the flames of fury here. I wish 'Taco would hurry up with the next Slashback.
May the Maths Be with you!
For ScuttleMonkey, it's at least 2 dupes in as many days. His other was the 50 millisecond judging one yesterday
What's amazing is that this Google posting is still on the front page!!
In business, there are two conflicting necessities: stay with what you know, and diversify. You have to stay with what you know or the competition (in areas you don't understand) will eat you alive. You have to diversify, or grow stagnant and then die when your niche has a downturn.
Google is diversifying, while staying in the ad business. It's not like they bought a shoe company or something. The cliche they'll use is probably "synergy".
Raise your children as if you were teaching them to raise your grandchildren, because you are.
Maybe we can get the Slash guys to incorporate a feature that would let the registered userbase label a submission a duplicate.
Once a certain number of users have done that, the two articles in question will be merged, one will be removed or something.
Something must be done, cuz I'm tired of all this complaining everytime it happens, but nothing gets done.
Doing something like this will keep Slashdot relevant, in an age where 2.0 rules the Net.
Let's do something! Yesterday!
For instance, this article in the register makes this interesting point:Two points there:
1) Google's foray into traditional radio could simply be to facilitate its digital radio.
2) Google's growth cannot be sustained in a single market.
Neither of these were discussed too much in yesterday's comments.
My pics.
While this is certainly news, I'm surprised that the integration of Adsense comes as a shock to anyone. Since I highly doubt we'll see "Go to Google for more information. Type Aitch Tee Tee Pee colon slash slash double you double you double you dot gee oh oh gee el ee dot see oh em.", the only other 'content' to deliver by radio is ads supplied by customers for their product, which would require some kind of integration with their existing system (Adsense). My crystal ball doesn't tell me if this will be a successful experiment, but I highly doubt Google will use it to advertise Google.
;)
And "Pee colon slash" sounds pretty awful, anyways.
Stasis is death. Embrace change.