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An Insider's Take on Steve Jobs

Jerry Rivers writes "Business Week has an interesting, if short, interview with Edgar Woolard Jr., the man who brought Jobs back to Apple in the dark days of 1996. "Old money" Woolard offers some interesting insights into the man behind the iMac and the iPod, including his take on Jobs' 'five special characteristics' that make him the success that he is."

114 comments

  1. Great interview. by jcr · · Score: 4, Informative

    People have been talking for years about how Steve "schemed" to replace Amelio. Woolard makes it very clear what really happened.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
    1. Re:Great interview. by macserv · · Score: 5, Insightful

      Definitely true, John... most people are underinformed. I think the Amelio chapter of Apple's history is one that most Mac fanatics are wrong about. The man got the right people into the company, stopped the downward slide, set the designers free (there were curvy, bondi designs long before iMac), and welcomed Steve back in to the company.

      Gil could have done a lot better, but even if he had, the people would have still wanted Steve back, and quite rightly. The company needs Steve, and his influence is obvious. His ability to be prepared when opportunity strikes (some would call that luck - I don't believe in luck) is legend. Apple has an easier time dealing with huge corporations that most any other company, since Steve is at the helm.

      I think that the only downside of his CEO position is that he doesn't get to spend enough time walking around, communicating with his engineers and designers, and corraling their managers.

  2. The fifth quality is true by KrisCowboy · · Score: 4, Insightful

    Yeah. This damn guy knows exactly how to make money. When every company was making computers, he decided to produce art and he still made money. How many CEOs would work for nothing just to prove that they aren't there for the money? Bill Gates and Steve Ballmer wouldn't - that's for sure.

    1. Re:The fifth quality is true by mkiwi · · Score: 4, Interesting

      I remember from way back then when Steve's yearly salary at Apple was $1.00. Someone asked him why he had such a small salary, and he replied, "So I can get the company's [Apple] health plan." I think that speaks volumes to his personality.

    2. Re:The fifth quality is true by Space+cowboy · · Score: 3, Interesting

      I think that speaks volumes for your lack of sense of humour. Off-the-cuff, he's managed to (a) subtlely let people know Apple employees are looked after, and (b) deflect the question with a humorous response.

      Steve's a private guy - he wants the limelight on his terms (eg: when he's doing a keynote). Telling the questioner to mind their own fucking business might be more appealing, but it's not-so-much the company line. Damn, I'll never make a CEO :-(

      Simon

      --
      Physicists get Hadrons!
    3. Re:The fifth quality is true by Anonymous Coward · · Score: 1, Informative

      Just for the record, his salary was never $1. It was $1 + a $100 Million corporate jet, thus putting him on the top of a "most overpaid CEO" list.

    4. Re:The fifth quality is true by KrisCowboy · · Score: 1

      That dedicated focus on work makes him the No.1 Agenda Setter for IT industry. It ain't easy to get there. World would be a better place if Steve Jobs ran M$.

    5. Re:The fifth quality is true by That's+Unpossible! · · Score: 3, Insightful

      I'm no Apple-ologist, but to say Steve Jobs is an overpaid CEO is to be a fucking moron.

      If any CEO has ever deserved the millions they earn, I damn well believe it's him.

      --
      Ironically, the word ironically is often used incorrectly.
    6. Re:The fifth quality is true by jcr · · Score: 2, Funny

      to say Steve Jobs is an overpaid CEO is to be a fucking moron.

      Speaking as a shareholder, I want to see what happens if the board gives him two airplanes! ;-)

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    7. Re:The fifth quality is true by NutscrapeSucks · · Score: 3, Insightful

      Jobs has carefully constructed Apple so that the Macintosh can survive profitably with a 2% marketshare. There's no way he would have the patience to manage a product that serves 90% of the IT market like "M$" Windows or Office does.

      That's why consumer devices are the growth market for Apple -- They can focus on Style and Ergonomics exclusively with none of those pesky backward-compatibility and legacy and integration issues to worry about.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    8. Re:The fifth quality is true by ZachPruckowski · · Score: 1, Funny

      Speaking as a shareholder, I want to see what happens if the board gives him two airplanes! ;-)

      Speaking as a US citizen, I want to see what happens if Congress gives him a space shuttle.

    9. Re:The fifth quality is true by Inoshiro · · Score: 4, Insightful

      ""So I can get the company's [Apple] health plan." I think that speaks volumes to his personality."

      Yea, he's a realist. Have you ever looked into US health care?

      --
      --
      Internet Explorer (n): Another bug -- that is, a feature that can't be turned off -- in Windows.
    10. Re:The fifth quality is true by Anonymous Coward · · Score: 0

      That's a different question. The issue is that he created the incorrect impression that he was only being paid $1.

    11. Re:The fifth quality is true by Mia'cova · · Score: 2, Insightful

      Isn't Bill the guy who's giving away all his money to charities to fight diseases like aids or world hunger? hmmm :P

    12. Re:The fifth quality is true by Anonymous Coward · · Score: 0

      RTFA
      Jobs joined Apple in July 1997. He was given options to buy 10 million Apple shares and a Gulfstream V jet in January, 2000.
      I.e., for 2.4 years, he only got his $1/year.

      Apple did originally purchase the jet to shuttle Jobs between Pixar and Apple, but it did not *belong* to Jobs.

      Apple market cap in July 1997 = $2 Billion
      Apple market cap in January 2006 = $72 Billion

      I'd say that Disney should buy a faster plane to shuttle Jobs between Apple and Disney.

    13. Re:The fifth quality is true by Anonymous Coward · · Score: 0

      That or he bought your opinion of him. Either way, I guess ;) /fanboi

    14. Re:The fifth quality is true by nido · · Score: 0, Offtopic

      American health care sucks because a certain brand of 'healer' successfully lobbied for a monopoly almost a hundred years ago.

      100 years of Medical Robery
      Real Medical Freedom

      I started seeing a gifted Osteopath (a profession whose competitors tried to eradicate, but were successful in lobbying for parity with Medical Doctors) last year, and I happily pay the $175/visit out of pocket. He doesn't take insurance because it's not worth his time to file. He'd need to hire another person to chase after the insurance company, and why bother if he can just give his clients a receipt and let them deal with the headache?

      His practice is full regardless. Recently he said that he's thinking about not taking any new patients, until he fixes the ones he's got.

      (biodynamic cranial osteopathy is the greatest :)

      --
      Learn the rules so you know how to break them properly.
      www.teslabox.com
    15. Re:The fifth quality is true by Shag · · Score: 4, Funny

      Oh, that's easy. Apple would take the concept of the space shuttle, which has been around for decades but has never really lived up to people's hopes for it. Jon Ive and his minions would be set loose on it, and a few months later, the iShuttle would be announced. It'd do basically the same stuff as the regular shuttle, and would be missing a few features that people were used to (but probably didn't really need) here and there. But it'd be very easy to control, stylish, and unlike the current one, wouldn't crash. (*rimshot*) Then Apple would have Taiwanese OEMs crank out gazillions of them until every two-bit nation had them, gradually bringing the prices down (but keeping prices up on the non-reusable, proprietary rocket boosters). A few years later, with sales soaring (ha ha), Jobs would buy the moon, not knowing what else to do with all that money, and have terraformers take a notch out of one side and pile it on the pole to form an Apple logo...

      --
      Village idiot in some extremely smart villages.
    16. Re:The fifth quality is true by rtb61 · · Score: 1, Insightful
      No, he is the one using what he should have paid in taxes, to pretend he is charitable and as a side note, entering into a little third world political manipulation while he is at it.

      If your thinking about real generosity, than you got to look at Tux, he is the one that wants to give away the entire income of M$ windows, not just a portion of it, in fact he is so generous he wont even take it from you in the first place (billions upon billions of dollars, software freedom, you decide were you charity lies).

      Then there is that seagull from open office fame (don't know the name), it wants to give away the entire income of M$ windows again not just a small percentage and funnily enough also does it by not taking from you in the first place (again it believes most customers can choose their own charitable causes). Note both of them also do not charge charitable institutions for software because they don't support them them, I guess you just have to dig a little bit deeper to support a charity microsoft doesn't and in fact charges them money (not to mention hospitals and schools).

      Of course you cant point your finger at one person from the open source community and say they are giving it all away, but over the years literally trillions of dollars of software worth will be given away, making the world a much richer place. Open source software, enriching the poor by not taking what little money they have in the first place and teaching them the technoligical equivalent of fishing.

      --
      Chaos - everything, everywhere, everywhen
    17. Re:The fifth quality is true by SgtChaireBourne · · Score: 4, Informative
      No. That's what the marketeers would like you to believe, though. Here's how it is:

      1. Two years ago [1995], the company hired an outside consultant, Craig Smith, to devise a strategic plan to direct Microsoft's corporate giving in ways that guarantee the greatest return to the company. ... "Bill Gates is not so much a philanthropist as he is a Virtual Philanthropist. Of the $73.2 million that Microsoft donated to charity in 1995, $62.1 million, or about 85 percent, was in the form of free software."

      2. "Billg's personal $100 million goes to health initiatives over ten years, while $421 million of Microsoft's money goes, over a mere three years, to support MS-friendly development and 'educational' initiatives." ... "let's not forget the five, count 'em, five, vanity puff-pieces appearing in the New York Times this week glorifying Billg's generosity, one of which he wrote himself."

      3. the software tycoon's global philanthropy exercises carry a hidden agenda to persuade beneficiary governments to reverse policies promoting the use of open source software.
      --
      Beta is broken and the link to classic doesn't work. Stop wasting our time or there won't be anybody left here.
    18. Re:The fifth quality is true by Anonymous Coward · · Score: 0

      You pay out of pocket because no insurance company is going to pay for cranial osteopathy and he knows it. That's pseudo-scientific bunk. U.S. medical care doesn't suffer from serious quality problems, it suffers from cost problems caused by the pharmaceutical industry, malpractice insurance, and a lazy, hedonistic culture unwilling to accept death or discomfort no matter what the cost.

    19. Re:The fifth quality is true by Anonymous Coward · · Score: 0

      Damn, I'll never make a CEO
      That is a true statement, but not because you use the F word, rather because you are an inept idiot and pompous ass who knows NOTHING about business.

    20. Re:The fifth quality is true by Alex+P+Keaton+in+da · · Score: 1

      WTF!?!?!?! How is parent not modded offtopic? Offtopic has nothing to do with whether you agree or not, it has to do with being, well, OFFTOPIC! What does Osteopathic medicine have to do with Steve Jobs?

      --
      And All I Ask is a Tall Ship And a Star to Steer Her By
    21. Re:The fifth quality is true by Anonymous Coward · · Score: 0

      i just choked on my coffee, what a load of dreck

    22. Re:The fifth quality is true by Anonymous Coward · · Score: 0

      Just for the record, his salary was never $1. It was $1 + a $100 Million corporate jet, thus putting him on the top of a "most overpaid CEO" list.

      RTFA.

      The board voted to give him the jet as a bonus after he had worked for free for almost three years, oh and by the way, saved the company from certain bankruptcy.

    23. Re:The fifth quality is true by peragrin · · Score: 1

      Not that I completely disagree but Apple is the first company to drop old kludges and replace it with more modern components. The first to add cd-roms, drop floppy drives, the first to drop old style connectors(ADB, VGA, etc. The first to move to exclusive USB , DVI ports. During th switch to Intel Apple made sure that the old bios was gone replaced with EFI.

      Apple has managed two(1.5) major platform changes.

      No other company has come close to that kind of ability to drop, the old and change to the new. MSFT is still basically stuck on x86, PS/2 ports are sold on every new PC, Hell serial and Parallel ports are still found on every desktop. just try buying a computer without them. Try finding a desktop from dell without them. USB is a much better standard and is hot swappable. Don't give me that way you can use your old stuff, when every new desktop is sold with a keyboard and mouse.

      Sure some of that stuff is still needed.

      --
      i thought once I was found, but it was only a dream.
    24. Re:The fifth quality is true by mshurpik · · Score: 1

      Then teenagers would start pawning their iShuttles to their coke dealers, and magazines would write glowing pieces about the new culture of iShuttle downloads, when in reality they are all piled up in one kid's drawer and everyone else is looking for razors and straws.

    25. Re:The fifth quality is true by NutscrapeSucks · · Score: 1, Interesting

      Yes, Apple is on the vanguard of removing a $0.10 port so that their legacy customers are forced to buy a $50 adapter.

      "Try finding a desktop from dell without them." Why would I want to? Seriously. Give me one good reason.

      With all the agressive dumping of legacy support, and the numerous platform changes, Apple basically supports itself on the hardcore Mac zealot market which totals about 2% of the whole. Which is fine for them, but it's not at all comparable to the engineering decisions that Microsoft needs to make in order to support what everyone else wants.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    26. Re:The fifth quality is true by percepto · · Score: 1

      Actually, what Steve said was that he owned 1 share of APPL so that he could get the yearly stock report.

      --

      The term "outside the box" is squarely within the box at this point.

    27. Re:The fifth quality is true by DAldredge · · Score: 1

      Then why, some years back, did Jobs sell all his apple stock save for 1 share?

    28. Re:The fifth quality is true by Mia'cova · · Score: 1

      I wish :)

    29. Re:The fifth quality is true by Mia'cova · · Score: 1

      Another perspective maybe not based on specific single charities?

      http://www.gatesfoundation.org/MediaCenter/FactShe et/default.htm

      "Endowment: $28.8 billion
      Total grant commitments since inception: $9,259,952,552
      Total 2004 grant payments: $1,255,762,783"

      A lot of money for a few PR stunts most people never hear about... And CEOs, etc are held BY LAW to do what will make the most amount of money for the shareholders. Microsoft's money isn't Bill's money. If all of his empire away now, he loses Microsoft. That'd be a pretty big thing to ask of someone. And hell, Bill stepped down from the CEO role to focus more on the development end of things. Balmer seems to have more fun in the business end of things anyways. Hey, I'm not calling the guy a saint but he'll do his fair share in the end.

    30. Re:The fifth quality is true by icantsurf · · Score: 1

      Or maybe you are over thinking it. It was a humorous response, Which speaks to Jobs sense of humor in reponding with no comment. And it's a hell of a sound byte, which is good for marketing which will make people think of apple in a positive light. Then they will want to have a beer with steve and then they will want to buy his stuff 'cause, hell, they would have a beer with him. And maybe you wouldn't make CEO simply because telling someone "to mind their own fucking business" lacks creativity, sponitnaity and a certain. . . I don't know. . . something. or maybe I'm just over thinking the whole thing.

    31. Re:The fifth quality is true by Anonymous Coward · · Score: 0

      Because you are a filthy, lying anti-semite!

  3. Jobs is like Caesar by catmistake · · Score: 3, Insightful
    Jobs, who had been a consultant since late 1996 after Apple bought his NeXT Software, refused to take the CEO job at first

    I'd heard this before, too. I thought this must be corp. myth, similar to the way Caesar refused to be emperor... each time he refused, he was less resistive to the idea.

    1. Re:Jobs is like Caesar by jcr · · Score: 1

      I thought this must be corp. myth,

      I never doubted it. Apple was a basket case when Steve returned. It's not surprising at all that he'd be reluctant.

      Anyway, we have it from Woolard himself: he begged Steve to take the gig.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    2. Re:Jobs is like Caesar by rfernand79 · · Score: 1

      He was interim CEO for a couple years, and kept the "iCEO" title later just for fun. The $1.00 salary story is true, and he was quoted saying that Apple needed to make better use of its money at the time. What he did get was more stock options.

    3. Re:Jobs is like Caesar by Reaperducer · · Score: 2, Informative

      What he did get was more stock options.

      From TFA:
      "I tried my best to get him to take stock options that would have been worth $500 million, but he said no. He didn't want the people of Apple to think he was just there for the money."

      --
      -- I'm old enough to have lived through six different meanings of the word "hacker."
    4. Re:Jobs is like Caesar by catmistake · · Score: 1
      What he did get was more stock options.

      And a Leer Jet (with crew). And the taxes paid. And the taxes on the taxes paid. Apple ended up giving him a lot of money, but not just money; stuff worth lots and lots of money.

    5. Re:Jobs is like Caesar by catmistake · · Score: 1
      I never doubted it.

      Is there something that indicates to you that I doubted it? Is it because I used the word "myth?"

      Contrary to popular belief, myth ~= falsehood.

      But my point was that this is just what happened to Caesar. The Senate begged him to be emperor, and he forcefully rejected the idea... the citizens cheered for him to do so, and he says "no... no, really, I couldn't..." They ask him again and again... eventually, he softens and says "well... ok." The story serves to add to the mystery of "The Steve," which adds to the corporate mythology Apple (compare it to Ben Franklin, and the key, or Paul Revere and that cute poem, and the birth of the United States... different stories, but same types of story... its mythology whether its true or not). Of course Woolard relays it this way.

    6. Re:Jobs is like Caesar by Bazzalisk · · Score: 1
      Actualy ... the Senate begged him to be King, and he said no every time. He never accepted the crown - it was the suspicion that he would eventualy that led to his being assassinated.

      Contrary to popular belief Caius Iulius Caesar was never "Emperor", the most he ever was was Dictator (which was a traditional position that the Romans would appoint at times of national emergency).

      --
      James P. Barrett
    7. Re:Jobs is like Caesar by rfernand79 · · Score: 1

      Sorry I wasn't clear. He took the options once Appe was financially stable, when he dropped the "interim" title.

    8. Re:Jobs is like Caesar by catmistake · · Score: 1

      I thank you for the correction... its all very fuzzy in my memory.

    9. Re:Jobs is like Caesar by cosmo7 · · Score: 1

      Have you seen the stewardesses on those Leer jets? Pow!

  4. New icon by Anonymous Coward · · Score: 2, Funny

    Hey - Isn't it time for that G5 icon to change? :)

  5. Reminds me of a joke by Krach42 · · Score: 5, Funny

    So, Bill Gates dies, and goes to Heaven, and he meets up with Saint Peter, and says "Hey, it's Bill, I'm just going to go on in." And Saint Peter says, "Sorry Bill, everyone is equal here. You need to stand in line like everyone else."

    Begrudgingly, Bill Gates walks to the end of the enormous line, but as he's waiting to get into Heaven, a limo drives up, and there in the limo is Steve Jobs! Now, Bill Gates is furious, so he walks up to Saint Peter and complains, "Hey! I thought you said everyone was equal here! But, I just saw Steve Jobs, yeah, Steve Jobs roll with a limo!"

    Saint Peter laughs, and responds, "Oh no, that wasn't Steve Jobs. That was God, he only thinks he's Steve Jobs."

    --

    I am unamerican, and proud of it!
    1. Re:Reminds me of a joke by PunkOfLinux · · Score: 0, Troll

      So... Steve Jobs > God? That's wonderful. I've been looking for a technology idol to worship. thanks.

    2. Re:Reminds me of a joke by supersocialist · · Score: 1, Funny

      It's like when the Beatles were "bigger than Jesus," except this time only 2% of the market agrees.

    3. Re:Reminds me of a joke by Lehk228 · · Score: 1, Informative

      and Chuck Norris is greater than either of them. your point is?

      --
      Snowden and Manning are heroes.
    4. Re:Reminds me of a joke by Krach42 · · Score: 1

      The joke was supposed to show off Steve Jobs's ego.

      --

      I am unamerican, and proud of it!
    5. Re:Reminds me of a joke by martinX · · Score: 1

      Yes, but we're the top 2% :-)

      --
      When they came for the communists, I said "He's next door. Take him away. Goddam commies."
    6. Re:Reminds me of a joke by tigersha · · Score: 1

      Yeah, when God said "Let there be light" Chuck said "Say please"

      --
      The dangers of excessive individualism are nothing compared to the oppressiveness of excessive collectivism
  6. Re:Way to pick the kiss ass article... by Anonymous Coward · · Score: 0
  7. Bill Gates describes... by Anonymous Coward · · Score: 2, Funny
    1. Re:Bill Gates describes... by Durf · · Score: 1

      Hey, he didn't choose the name "micro soft" for no reason whatsoever.

  8. Wrong Steve by Anonymous Coward · · Score: 5, Funny

    "If Steve has a good relationship with you, there's nobody better in the world to work with. He trusts you, and he listens, and he bounces his ideas off you. But if he doesn't trust you, it doesn't work."

    I thought he was talking about Balmer but it says ideas, not chairs.

    1. Re:Wrong Steve by ZaMoose · · Score: 1

      Bravo to you, sir or madam! I just about snorted my Frosted Flakes through my nose after reading that one.

      --
      I wish I had a kryptonite cross, because then you could keep Dracula and Superman away.
  9. The Five Characteristics by vmardian · · Score: 5, Informative

    From the article...

    1. Incredibly creative and has great vision.
    2. Absolute perfectionist.
    3. Great ability to attract outstanding people to work with him.
    4. If he respects you, he will interact with you and modify his ideas
    5. The damn guy knows how to make money!

    --
    PowerLevel.com - A next generation marketplace for virtual items and services
    1. Re:The Five Characteristics by jcr · · Score: 2, Insightful

      Actually, I'd probably pick #3 as his greatest talent. Look at who he's gotten to work for him.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    2. Re:The Five Characteristics by supersocialist · · Score: 5, Funny

      Bono?

  10. Reality Distortion Field by D4C5CE · · Score: 3, Interesting

    Need I say more... (Follow the links, Luke! ;-))

  11. off the record by SP33doh · · Score: 1, Insightful

    ok, this has nothing to do with jobs, but... buisnessweek isn't the most realiable and/or good place ever.

    1. Re:off the record by Jerry+Rivers · · Score: 1

      It's an interview. Generally speaking, no commercial news source is reliable as a scholarly reference, but this isn't about research or reportage. Take it for what it is and not what it isn't. Now if, by saying that "buisnessweek (sic) isn't the most realiable and/or good place ever," you are saying the interview is actually contrived, then that is a fairly serious accusation that needs to be backed up with either contradictory evidence or reliable research which shows a longstanding pattern of wilfully publishing bogus interviews. I seriously doubt you are able to do that, so your commment is very unfair.

      --
      The pursuit of absolute tolerance leads to the most rigorous and ludicrous intolerance. - REX MURPHY
  12. Re:#1 He's a dick. by Duhavid · · Score: 0, Troll

    #3 ???
    #4 Profit!

    --
    emt 377 emt 4
  13. Secrecy in product design by heroine · · Score: 2, Interesting

    He doesn't reveal a single thing about what he's working on. Anyone who leaks information gets killed. When the new gadget is revealed, the audience cheers because it's nothing like anyone expected. Every living thing on Earth loves Steve Jobless.

    Then of course, there are the other visionaries. When the other guys design products in secrecy they're the devil for not involving anyone else. They're selfish bastards for not allowing anyone else to copy their idea.

    1. Re:Secrecy in product design by jcr · · Score: 5, Interesting

      Anyone who leaks information gets killed.

      No, just fired. And deservedly so.

      Not long after I got to Apple, a director there explained to me what the secrecy is worth in dollar terms. Apple got the cover of Time magazine for the G4 iMac, because it was a surprise. You can't buy the cover of Time as an ad placement, but if you could, it would probably be worth at least a hundred million bucks.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    2. Re:Secrecy in product design by Jerry+Rivers · · Score: 1

      "Then of course, there are the other visionaries. When the other guys design products in secrecy they're the devil for not involving anyone else. They're selfish bastards for not allowing anyone else to copy their idea."

      What other visionaries? Who has be demonized for designing products in secret? Who's selfish for protecting their ideas?

      --
      The pursuit of absolute tolerance leads to the most rigorous and ludicrous intolerance. - REX MURPHY
    3. Re:Secrecy in product design by Anonymous Coward · · Score: 0
      And Time magazine leaked the thing on their Canadian website a day early, if memory serves....

      Heck, half the information leaks seem to stem from bad software to manage website deployment. I mean, how hard can it be to require two managers to push the "yes, push this content to the web" button before something gets deployed?

      No, I'm fully convinced that a large percentage of the "leaks" from Apple are intentional marketing tactics to pique people's interest. They happen way too frequently and are way too easily prevented for them to all be accidents.

    4. Re:Secrecy in product design by Scudsucker · · Score: 2, Insightful

      No, I'm fully convinced that a large percentage of the "leaks" from Apple are intentional marketing tactics to pique people's interest. They happen way too frequently and are way too easily prevented for them to all be accidents.

      Except that the rumors frequently exceed the finished product, which is not something Apple wants. Look at the rumors that were floating around before the iPod Mini came out, for example.

    5. Re:Secrecy in product design by SgtChaireBourne · · Score: 1
      You can't buy the cover of Time as an ad placement ...
      Are you so sure?
      --
      Beta is broken and the link to classic doesn't work. Stop wasting our time or there won't be anybody left here.
    6. Re:Secrecy in product design by Jay+Random+the+Other · · Score: 2, Funny

      That only goes to prove the point. Gates didn't pay any money to AOL Time Warner to put him on the cover of Time . . . and yes, it cost him easily a hundred million bucks. Which is just what jcr said it was worth.

  14. The more I read about him by topham · · Score: 4, Interesting

    The more I read about him, the more I think perhaps the negative comments are sour grapes.

    I used to think that Steve Jobs and Bill Gates where similar people. I've come to the conclusion that Steve Jobs is who Bill Gates wishes he was. Bill Gates has repeatedly said he wanted a computer in every home, etc.

    But he failed to have a computer designed that DESERVED to be in every home. (and, in many ways, an OS that deserves to be on any computer...) He build an empire that could almost force it to be true, but that is hardly the same thing.

    A lot of people seem to be unimpressed with the current crop of new Intel based Macs. I think Apples implementation of it is almost perfect.

    Apple could have chosen to be bold, all the new machines based on the Intel processors could have been completely new designs ascetically. Instead they chose the keep the outwards appearance the same and replace everything inside, and make it function exactly the same as before. (Ok, with a decent improvement in speed.)

    Had Apple chosen to be bold, and had the OS failed to deliver the promise of running almost all applications then the whole thing would have been looked upon as a fiasco. Instead they focused on getting the internals right.

    I remember having conversations with people years ago about the idea of emulating a PowerPC based Mac on an Intel x86 platform; nobody thought it would been feasible. Even if you got it to work, it would never be fast enough to be useful. But Apple has done it, Rosetta is a stunning achievement and it's integration with the OS is almost seamless.
    (yes I tried the PowerPC emulator (PearPC) and was amazed that it worked as well as it did. But that doesn't make it viable for joe-user.

    1. Re:The more I read about him by aussersterne · · Score: 5, Insightful

      They're opposites, you're right. Steve Jobs is by nature the person Bill Gates has been trying his entire career to be. Throughout modern computing history, Steve Jobs has consistently been involved with projects that were both visionary and innovative (Apple, Macintosh, NeXT, Pixar, etc.), often so innovative that they were unviable in the marketplace simply because no one quite knew what to do with them yet despite waves of "oohs" and "aahs."

      Bill Gates, on the other hand, has never innovative, nor has his company innovative. While Steve Jobs' projects have always been light on their feet, leading edge, ahead of their time, and customer-oriented, Gates' projects have always been heavy-handed, borderline plagiarism, behind schedule, and very, very corporate-bureaucratic in nature.

      You're quite right in your assessment that what Jobs has managed to do by merit (win a place for himself and his creations in history), Gates has done via ruthlessness, leverage, and mere financial brute force.

      --
      STOP . AMERICA . NOW
    2. Re:The more I read about him by hey! · · Score: 1

      The more I read about him, the more I think perhaps the negative comments are sour grapes.


      Why can't the detractors and supporters both be right?

      Everybody agrees Jobs has vision. My take is that he manipulates and uses people to achieve that vision. On the other hand, being part of that vision has tremendous rewards. That doesn't make what he does nice or benevolent, but at this stage in history people who go to work for him have to know what they're getting into. Which means what he does passes at least one important test for fairness: transparency.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    3. Re:The more I read about him by Khelder · · Score: 4, Insightful
      I'm reminded of something Jobs said in Triumph of the Nerds:
      The only problem with Microsoft is they just have no taste. I don't mean that in a small way. I mean that in a big way, in the sense that they don't think of original ideas and they don't bring much culture into their products. I have no problem with their success -- they've earned their success for the most part. I have a problem with the fact that they just make really third-rate products.

      [Quoted from FoRK Archive.]

  15. Re:Way to pick the kiss ass article... by Anonymous Coward · · Score: 0, Redundant

    Steve Ballmer is that you? Thrown any chairs lately?

  16. Off topic: Apple aesthetics by wizrd_nml · · Score: 1
    Apple could have chosen to be bold, all the new machines based on the Intel processors could have been completely new designs ascetically.

    I expect changes in the appearance of future Apple computers will be less and less significant. Apple has spent years and considerable amounts of money getting to what they feel is the ideal computer (shape, look, dimensions, material, etc.).

    1. Re:Off topic: Apple aesthetics by SteeldrivingJon · · Score: 1


      I think they kept the design the same to emphasize continuity and compatibility in the face of a dramatic change.

      Time to market may have been a second factor. By keeping the older, well-liked designs, they were able to ship faster than they would if they did a major redesign.

      There's also the risk that the new designs would not be accepted by the customers, which could be construed as a failure of the Intel Macs as a whole.

      I think they'll get creative with the next few revisions.

      --
      September 2011: Looking for Cocoa/iOS work in Boston area Cocoa Programmer Quincy, MA
  17. Sonny Bono? by tepples · · Score: 1

    Bono?

    You mean Rep. Mary Bono (R-CA)? She was the driving force behind the 1998 copyright term extension, heavily lobbied for by The Walt Disney Company, whose biggest shareholder is now Steve Jobs.

  18. Re:#1 He's a dick. by Duhavid · · Score: 0, Offtopic

    My life is now complete.

    I have been moderated Troll.

    ROTFLMAO.

    --
    emt 377 emt 4
  19. Re:#1 He's a dick. by Anonymous Coward · · Score: 0

    Aiming for an Offtopic mod to follow up your success?

  20. Re:if he is so great, why do his proucts suck by Anonymous Coward · · Score: 0

    Oh my god you're stupid! Proucts?

  21. My brush with Steve by stretta · · Score: 5, Funny

    I've been on the Apple campus once. I was sent to do a demo for, IIRC, the Final Cut group in 'the Piano Bar' or room, IIRC. We had a Genelec surround system sent directly to our contact at Apple and I loaded this on a huge cart along with other hardware and my Warr Guitar strapped to my back. We 'booked' the room so we were sure it would be abandoned, including the allocated setup time. So, I come crashing into the room with the cart *KERBLAM* and I see a group of five people talking at a table in the back. Our apple contact says, "We should, uh, get out of here." I shrug and follow him out. He and the other guy leave to go do something and I'm sitting outside the piano room by myself. Moments later four, ashen Apple employees scurry out of the room followed by a scruffy unshaven fellow with torn jeans. He surveys the outside area, and, like a missile locking on to a strong heat signature, zeros in on me and walks towards me, the person who burst in like a herd of buffalo on his private meeting. He holds out his hand and says, "Hi. I'm Steve." I owned a 128K Mac in 1984. Before that, the obligatory Apple //s and what not. What I do today was shaped largely by Apple, and what this person did. Heck, I started writing music by dragging notes onto a screen with a program called MusicWorks - it isn't hyperbole to say my very interest in music started with the Macintosh, and I'm staring Steve Jobs in the face. Being a fairly eloquent person, I summon up the response: "Hey." Smooth. I don't remember if I shook his hand or not. In fact, I really don't remember anything beyond saying 'hey'

    1. Re:My brush with Steve by captainClassLoader · · Score: 1

      ..."and I loaded this on a huge cart along with other hardware and my Warr Guitar strapped to my back..."

      Trey Gunn...Is that you?

      --
      "The plural of anecdote is not data" -- Bruce Schneier
    2. Re:My brush with Steve by topham · · Score: 1

      Mere mortals aren't supposed to step through the reality-distortion field, it causes memory loss.

  22. Who's on what board? by stevewz · · Score: 2, Interesting

    It would be cool to see a matrix of the members of the Fortune 500 Boards of Directors. We always hear about who's CEO of this or that corporation, but it's amazing when you hear about who's on the Board.

    1. Re:Who's on what board? by dea9 · · Score: 1

      It's been done, a long time ago. The flash is aging now, but the data and idea are as strong as ever.

      http://www.theyrule.net/

      Josh On is the man!

  23. Forget Gates...what about Land? by wandazulu · · Score: 2, Insightful

    The thing I'm *most* worried about is that Steve Jobs is to Apple as Edwin Land is to Polaroid. In a nutshell: Polaroid was Land's company through and through. The problem was that after Land died, so did Polaroid, just a lot more slowly.

    While I strangely have no such issues with Gates and Microsoft, I'm genuinely concerned that when Steve goes to that great bitbucket in the sky, we really won't have any visionaries left to push the computing/entertainment/whatever world ahead a step.

    1. Re:Forget Gates...what about Land? by Bazzalisk · · Score: 1
      I very much hope the same is true of Gates and microsoft ;)

      Much as the man himself seems a decent enough philantropist right now, and I have no desire to see him dead, the company he started is bad for innovation in a number of big ways, and it would be a good thing sif it ended with him.

      --
      James P. Barrett
    2. Re:Forget Gates...what about Land? by Anonymous Coward · · Score: 0

      well if you insist, I'll take over when the time comes. Feel better now?

      Actually the buzz was that Jonathan Ive - the lead product designer - was next in line for the visionary position at Apple if / when Steve retires (from work or from earth).

      Actually my joke reminds me of some noob who kept harassing Jobs and Ellison with his pitches to lead Apple (during the time Steve was using the iCEO moniker). The result was an email telling the moron "sure come on down" - folowed by "come on the property and we'll call the police". The odd thing was some hack of a corporate porn author gave Jobs and Co. crap for the joke. I thought it was fucking hilarious myself.

      I'd be nice to have more names in my noggin to reference but I'm low on coffee - so there.

    3. Re:Forget Gates...what about Land? by iluvcapra · · Score: 1

      Not at all, we'll have Mark Cuban to take over.

      Mod this funny.

      --
      Don't blame me, I voted for Baltar.
  24. That was a joke about SK by meisterk · · Score: 1
    ... that's originally a joke about "Stan the Man" Stanley Kubrick and Steven Spielberg that Matthew Modine told SK on the set of Full Metal Jacket.

    So if I read you correctly, Bill Gates = Steven Spielberg and Steve Jobs = Stanley Kubrick

    Come to think of it...

    On one hand you got a guy who made litteraly gallizions of dollars on expensive, mindless blockbusters that everybody and their cousin went to see (Jurassic Park, Raiders etc...) during two decades, and then switched to more "serious" issues (Schindler, Color Purple, Munich).

    Doesn't that remind of Bill Gates making tons of cash on Windows, then turning on more serious activities like donating a huge portion of his fortune to charity?

    And on the other hand Steve Jobs, the visionary, the perfectionist, the uncompromising, the man who hires people that are willing to top themselves at the risk of total exhaustion?

    Read any article on SK and SJ and you well see that the analogy kinda works...

    1. Re:That was a joke about SK by Krach42 · · Score: 1

      Yeah, using Stephen Spielberg and Stanly Kubrik would work, too.

      I just heard the joke in reference to how egotistical Steve Jobs was/is.

      --

      I am unamerican, and proud of it!
    2. Re:That was a joke about SK by bill_mcgonigle · · Score: 1

      Someone probably told that same joke about William the Conqueror riding up on his horse in 1068.

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    3. Re:That was a joke about SK by Krach42 · · Score: 1

      I'd say they probably told it about St. Peter and St. Paul, but then we'd have no one watching the gates of Heaven at that time...

      --

      I am unamerican, and proud of it!
    4. Re:That was a joke about SK by bill_mcgonigle · · Score: 1

      Might as well just go Old Testament then:

      "Bill Gates dies and goes up to heaven and tries to walk up to the front of the line, saying, "Hey, I'm Bill Gates, let me in." In retribution for his imputence, God sends the Archangel Michael to let loose his firey sword upon Bill Gates and smites his soul down to hell in a hail of fire and brimstone where to suffer eternal damnation"

      Doesn't quite have the Jesus ring to it though.

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  25. Gates failed from the start by toby · · Score: 1
    Bill Gates, on the other hand, has never innovat[ed], nor has his company innovat[ed].

    This pattern was set right from the beginning: Copy, clone, buy -- BASIC, DOS, Windows itself. The products they decided to clone were rarely the best of the bunch, so they don't show taste (as Jobs himself famously remarked*); and the company has pursued that trail of mediocrity until today. I don't think there is any category where M$ actually has the best product. All they have is volume, and most of that achieved illegally.

    As gsfprez recently said: "You run Windows. I get things done."

    * Triumph of the Nerds - "The only problem with Microsoft is they just have no taste, they have absolutely no taste, and what that means is - I don't mean that in a small way I mean that in a big way. In the sense that they they don't think of original ideas and they don't bring much culture into their product..."

    --
    you had me at #!
  26. Leadership by rjung2k · · Score: 1

    "Everybody agrees Jobs has vision. My take is that he manipulates and uses people to achieve that vision."

    That's called "leadership".

  27. Gag me... by porcupine8 · · Score: 2, Informative
    An interesting interview overall, and this guy certainly seems to know what he's talking about... But this line:

    I think the synergies will escalate dramatically.

    made me throw up a little.

    --
    Warning: Apple/Nintendo fangirl. Likes her electronics cute & cuddly. May be rabid.
  28. Re:#1 He's a dick. by Duhavid · · Score: 1

    No, but I see I have that anyway. :-)

    Perhaps someone would like to waste another mod point?

    --
    emt 377 emt 4
  29. Re:The Five Characteristics - Remix by mshurpik · · Score: 0, Flamebait

    1. Incredibly creative and has great vision.

    Failed engineer.

    2. Absolute perfectionist.

    Autistic.

    3. Great ability to attract outstanding people to work with him.

    Unlike retail, office or construction work, engineers typically enjoy being over-stressed. This isn't Jobs strength, it's a flaw of everyone else around him. You don't get a lot of points for being the chest-beating alpha male (Jobs) at the asylum (Apple).

    4. If he respects you, he will interact with you and modify his ideas

    That's because none of his ideas are realistic.

    5. The damn guy knows how to make money!

    Steve Jobs reminds me a lot of Philip Greenspun of ArsDigita fame. You could say many of these things about Philip too...vision, authority, culture, etc. But what do Phil Greenspun, Steve Jobs, and Bill Gates all have in common?

    * All 3 tried to program a computer.
    * All 3 failed.
    * Then they met legions of nerds to do the work for them.

  30. Re:#1 He's a dick. by mshurpik · · Score: 1

    Yep. And you should realize that like most troll moderations, it's wrong. A troll post is an attempt to deceive people through eagerness or clever fact-altering. The Oprah book club scandal A Million Little Pieces is a perfect example of a troll. Your post was a repeat of a lame joke enjoyed by trolls, which itself is not a troll, but simply "-1 Redundant" or even "+1 Funny." After all, Funny is completely subjective and you can riff Simpsons all day long and get +1 Funny's every step of the way.

    The Troll moderation itself is a bit of a joke, because if moderators could properly discern a troll, then the trolls wouldn't have owned Slashdot for four straight years. For most of Slashdot's history since T(HG)SB (April 2002), 70% of posts were trolls and 20% of stories themselves were trolls (rough estimate). You can tell the heyday of trolling is over because comments on stories are back down to ~200 like they were in 1999-2000.

  31. Still $1.00 salary by SteeldrivingJon · · Score: 2, Interesting

    Jobs still gets $1 salary at Apple. It's in the annual 10-K report with the SEC.

    I think he gets the same at Pixar.

    --
    September 2011: Looking for Cocoa/iOS work in Boston area Cocoa Programmer Quincy, MA
  32. Re:#1 He's a dick. by Duhavid · · Score: 1

    Thank you for taking the time to explain.

    I was trying for funny, in my original post.
    I just had to laugh about it. In thinking
    about it after, I suppose there might be
    some who might have seen it as a dig.

    What means "T(HG)SB"? I've been reading for a
    while, but I am still pretty clueless about
    some things.

    --
    emt 377 emt 4
  33. Re:#1 He's a dick. by Anonymous Coward · · Score: 0

    937 comments and this is your first troll moderation? Maybe you are just a failed troll who can't get bites because all your buddies are gone.

    Yah I don't mind explaining because you are not the only person who reads Slashdot. Surprise! There are other people here!

  34. Re:#1 He's a dick. by Duhavid · · Score: 1

    Or maybe hardly anyone reads what I post. :-)

    And that explains why I think I am the only one here!

    --
    emt 377 emt 4