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Halo 3 and the Second Wave of 360 Games

conq writes "BusinessWeek has an interview with Microsoft Game Studios' Shane Kim in which he discusses the second wave of Xbox 360 games. When asked if Halo 3 is coming out this year, the answer was: 'It depends. If it's the game that everyone is expecting then, yes. For us it's about making a proper impact on the platform. It has to be something with huge significance, so we won't be rushed.'" If you know what that means, I would like to offer you a cookie, because I sure as heck don't.

19 of 279 comments (clear)

  1. Why is halo so great again? by IIDX · · Score: 4, Insightful

    I never understood why Halo was so head and shoulders above the other Xbox games. What makes it so great compared to other titles in the library?

    1. Re:Why is halo so great again? by VividU · · Score: 2, Insightful

      It's a "complete" game. Story, sound, gameplay, graphics, controls, fun factor. It's got it all and it's polished to the hilt.

    2. Re:Why is halo so great again? by Ragnarrokk · · Score: 2, Insightful

      I do believe above poster is correct: Marketting. Very specific marketting.

      Let me explain.

      Halo really isn't that great a FPS. I played it, I completed it, and it was fairly fun, but in no way was it "combat evolved". The controls were fine, my girlfriend managed to complete it using a damn poor logitech mouse she scrounged from an uncle. It was simply marketting injection.

      Most children, or, most normal children, before the advent of console online gaming around here had no idea what "playing online" meant, or to them it was some horribly complicated process involving "servers" and "listings" and "pings" and computer problems, and stress, and even more conjunctive clauses with problems I could mention. PC games were GEEKY and difficult, the PC in the study couldn't run games very well and it was a family PC so access was further restricted.

      Halo then appears with the Xbox, and has a complete marketting blitz, all the kids are hyped and brainwashed by the media within seconds. They rush out, buy Xboxs, come home, play and are blown away. They can push some buttons and they're playing against people! With guns and vehicles, you can even bring friends.

      All these none geeks suddenly have the treasured experiences we've had for years, and it's new to them. They think it's the greatest thing since sliced bread, because they haven't had better.

      If you went back in time to when tape walkman's were around and busted out an iPod, you'd think it's amazing, best music player EVER. It succeeded the same way as Halo. Directed marketting at people who in all normal circumstances wouldn't use MP3 players due to their "complexity".

      Add a little groupthink, and voila, nearly everyone believes Halo is the best thing since sliced bread.

      It's just a matter of exposing common markets...

      ``Ragnarok

    3. Re:Why is halo so great again? by AlexMax2742 · · Score: 4, Insightful
      If it truely was a terrible game, it wouldn't have gotten any play past the initial hype, everyone would have moved on to the next 'flavor of the week' htat the marketing execs perscribed for them. However, there are still tons of people playing Halo 2, and even the first game.

      Even with mega-marketing hype, you can only impress the casual gamers for around 15 minutes. After that, you better play well. Take Madden '06 for the 360. It got a lot of hype, but nobody takes it seriously anymore becuase it was a terrible game, missing a lot of the features that made a good football game. If Halo and Halo 2 existed on hype, it would have suffered the same fate. However, you still have tons of people taking the game seriously, hell, even competatively.

      Halo and Halo 2 were both good games. They might not have impressed you or even been your cup of tea, but they were both good games.

      --
      I'm the guy with the unpopular opinion
    4. Re:Why is halo so great again? by Pixelmixer · · Score: 2, Insightful

      This isnt true... most of the people I know never played halo until at least a year after it was released, myself included.. I think it's one of the better games because the features are so easily accessible... Granted the PC version isnt nearly as good (in different ways) as the XBox version. With Halo 1, what drew me in was the fact that you could literally have parties using XBoxes.. Grab 4 boxes and link them up and play 16 person halo... Its a great way to get together with friends, and I think that social idea was the selling point... Halo2 just followed in its footsteps, adding online support let these people "practice" online for when they went to these parties... People like that are what made halo so great... it was the social aspect, not the difficulty of the game, or how easy it is to connect to live.... OR marketing... I personally don't even remember ever seeing anything about halo until my friends were playing it in parties... which didnt happen until almost a year after its release. I play on XBox Live all the time now, and the story seems to be the same... So you can rule out Marketing.

      --
      "What happend to just paying for a product without being constantly nibbled to death by Credit Card Ducks?"
    5. Re:Why is halo so great again? by Saige · · Score: 2, Insightful

      Have you played a PC FPS game that's done online play nearly as well? I haven't, and to my knowledge, that's because there aren't any out there.

      You don't have to worry about finding the right server to play on, after 15 minutes of getting lists and finding some are running mods you can't play/don't want, others are too slow for you, others don't have enough people, etc, etc. You just say "I want to play free-for-all" or "I want to play team slayer", and they take care of the rest. You don't have to play against the same group for an hour, and you're assured of finding a game that fits the category that you want to play.

      Oh, and while we're at it, ranked playlists help make sure that you're playing against people that are around your skill level to make sure it's challenging but winnable for you. No super-player beating everyone else by a mile level after level, and no room full of n00bs for you to beat up on.

      --
      "You know your god is man-made when he hates all the same people you do."
    6. Re:Why is halo so great again? by LoveMe2Times · · Score: 2, Insightful

      I've never seen anyone who calls themself a gamer have any trouble with Halo/Halo 2



      That may be true. My observations are based more on non-gamers, and people who have played little or no FPSs previously. Teenage girls, little kids, and adults over 40. None of them called themselves gamers, because, well, they didn't really play other games. Duh. Anyway, while none of them had problems with the other FPSs I described, they struggled with Halo. I think this has a lot to do with the fact that Halo is boring in addition to being harder to control. With the other games, the non-gamers had to adjust to the controls and sucked at first, but they still had fun and so stuck with it. I have played a lot of FPSs, console and PC, though I'm not hardcore by any stretch of the imagination. Halo has been the only FPS that I've ever played (out of 2 dozen maybe) that I couldn't get the hang of within minutes. Some games took a while to remember the keyboard commands for all the various item/flashlight/talking commands, but basic moving/shooting was never a problem.
    7. Re:Why is halo so great again? by LoveMe2Times · · Score: 1, Insightful

      Most console FPSs used dual stick controls before Halo did



      Except other consoles didn't really have dual sticks. The difficulty with Halo originates from using two analog sticks. It requires some patience and dedication to get a steady hand on two analog sticks at the same time. Lots of over/under steering problems in addition to not being able to keep your view level. Having free-look on an analog stick takes some getting used to, especially as using two analog sticks simultaneously is delicate. By contrast, the N64 titles didn't put free-look on one stick and movement on the buttons, they mixed them. So the stick would move forward/backward and look left/right. So you could play entirely with the stick and not use the buttons at first. The c-buttons let you strafe and look up/down, and so your view would stay level unless you messed with it. Granted, it was a pain to look up/down and run at the same time and took some finess, but you didn't need to as a beginner. Anyway, I tried several different control options, but none of them seperated left/right and up/down and so all suffered the same problem.

      I understand that Halo might be OK once you get good at it. But Halo is also the game that made me really understand how right Nintendo is about the Revolution. I can't be bothered to invest the time to get good, and so the game lost all interest for me and the other non-gamers I saw try it. However, the teenage boys I saw play it for hours on end enjoy it immensely. They are also unfamiliar with the competition, especially on the PC side. These same teenage boys will not have $400 to spend on a next-gen console, nor do they have access to an HDTV. Even if their families had one, they play games in their rooms. So I see difficult times ahead for MS and Sony game divisions.
  2. simple by Traiklin · · Score: 5, Insightful

    If the PS3 is released this year, so will Halo 3.

    if it's delayed till next year then you won't see Halo 3 till next year, simple as that.

    notice the timing of these and the way he words it? "IF gamers want it bad enough then it will be released this year." what If is there to it? Halo 2 sold $100,000,000 in it's first couple of days, is he trying to say that people aren't hyped for Halo anymore?

    1. Re:simple by Anonymous Coward · · Score: 1, Insightful

      No, you're misinterpreting the quote. The quote says it best (ironically), but basically they want Halo 3 to be the game gamers will expect it to be.

      Whether that is actually the truth or not is another question, of course.

  3. Translating... by RyoShin · · Score: 3, Insightful

    Babelfish doesn't offer a translation for "Microsoft", but I believe he meant that it will come out this year if it meets everyone's expectations. After all, everyone and their dog is expecting Halo 3 (while I haven't played Halo 2 all the way through, the ending was apparently a complete cliffhanger).

    Basically, he's saying that Bungie (or someone) is working on it, and it could be complete this year, but they're going to give it the time it needs to be a "good" FPS.

    So they're giving it the treatment that Nintendo is giving Twilight Princess, minus the sad fanboys, which is good, as the XBox 360 dearly needs some hit quality games.

  4. Give no bad news, lest customers wait for PS3 by ivan256 · · Score: 4, Insightful

    If it's the game that everyone is expecting then, yes. For us it's about making a proper impact on the platform. It has to be something with huge significance, so we won't be rushed.'" If you know what that means, I would like to offer you a cookie, because I sure as heck don't.

    It means they don't have a clue if they can finish it on time, but probably not because both of the previous games had historic delays... But please, please, please buy a 360, and don't wait for the PS3.

  5. not enough units by Anonymouse+Cownerd · · Score: 3, Insightful
    It means that there is not enough units out there for them to rush through and release the game yet. Once there are more systems out there, then they'll release the game, and more people will buy, thus higher sales numbers.

    It could also mean that they would release early if the future of the Xbox360 depended on it. Because we all know there are no real hits on the Xbox360 yet, thus noone is purchasing the console.

    --
    http://www.rayn.net . Funny. Stuff.
  6. After reading the interview, still nothing there by WillAffleckUW · · Score: 3, Insightful

    not a single reason why I should upgrade from my xBox, since I'm not shelling out money for HDTV until 2009 when the prices plummet.

    Besides, by then, I'll be able to choose between NR, PS3, and xBox360, with actual real games that aren't just ports or FPS clones.

    Wake me up when they ship Katamari on the 360.

    --
    -- Tigger warning: This post may contain tiggers! --
  7. That is Not What I Wanted to Hear... by WeAzElMaN · · Score: 3, Insightful

    "When asked if Halo 3 is coming out this year, the answer was: 'It depends. If it's the game that everyone is expecting then, yes."

    NO! Release a game when it's ready, not when the people want it. Too often, developers are pushing titles out because it's what the public wants right then and now; no more are the days when developers actually released games when they were ready for public consumption. If more developers stick to the "It will come out when it's ready" mantra, we'd have less crap on the market for games these days.

    -WeAz

    1. Re:That is Not What I Wanted to Hear... by Otter · · Score: 2, Insightful
      NO! Release a game when it's ready, not when the people want it.

      That's exactly what he's saying, that when the game meets everyone's expectations, they'll release it.

  8. I want that cookie. by antek9 · · Score: 4, Insightful

    It's rather easy to decode this example of marketing lingo: if the release of Sony's PS3 will take place in 2006, then Halo3 will follow right after, or shortly in advance. Tackling the Playstation launch is the impact he's talking about, is what the rushed XBOX360 launch was all about, so go figure.

    Don't know if this will qualify as being ironic (not in Alanis' sense anyway), but in the end the XBOX and Halo fanboys may thank Sony (or blame them, depending on how playable the game will turn out) for Halo...

    --
    A World in a Grain of Sand / Heaven in a Wild Flower,
    Infinity in the Palm of your Hand / And Eternity in an Hour.
  9. Explication by Geoffreyerffoeg · · Score: 2, Insightful

    It depends.

    It won't really be a sequel to Halo 2.

    If it's the game that everyone is expecting then, yes.

    It doesn't even have to be a Halo franchise game - but it will be as good as everyone's vision of Halo 3.

    For us it's about making a proper impact on the platform.

    We need a great game on the Xbox 360 to show off how pwnzor the system really is.

    It has to be something with huge significance, so we won't be rushed.

    Even though we don't need it, we're probably going to use the Halo franchise, simply because people expect Halo 3 to be good - but we're designing it with the attitude of "Xbox 360 killer app" instead of "sequel to Halo 2", because that's what we need to produce.

  10. Re:Here's what I heard about the release date by im_thatoneguy · · Score: 3, Insightful

    Said box was made by an employee of EB Games on his mom's Dell. And he knows less than he should, since that little rumour was squashed long ago. It's common practice to create fake boxes at game outlets to give a tangible item to look at and pre-order.