Halo 3 and the Second Wave of 360 Games

conq writes "BusinessWeek has an interview with Microsoft Game Studios' Shane Kim in which he discusses the second wave of Xbox 360 games. When asked if Halo 3 is coming out this year, the answer was: 'It depends. If it's the game that everyone is expecting then, yes. For us it's about making a proper impact on the platform. It has to be something with huge significance, so we won't be rushed.'" If you know what that means, I would like to offer you a cookie, because I sure as heck don't.

Comments

Why is halo so great again?

[IIDX]

I never understood why Halo was so head and shoulders above the other Xbox games. What makes it so great compared to other titles in the library?

Re:Why is halo so great again?

[AlexMax2742]

If it truely was a terrible game, it wouldn't have gotten any play past the initial hype, everyone would have moved on to the next 'flavor of the week' htat the marketing execs perscribed for them. However, there are still tons of people playing Halo 2, and even the first game.

Even with mega-marketing hype, you can only impress the casual gamers for around 15 minutes. After that, you better play well. Take Madden '06 for the 360. It got a lot of hype, but nobody takes it seriously anymore becuase it was a terrible game, missing a lot of the features that made a good football game. If Halo and Halo 2 existed on hype, it would have suffered the same fate. However, you still have tons of people taking the game seriously, hell, even competatively.

Halo and Halo 2 were both good games. They might not have impressed you or even been your cup of tea, but they were both good games.

simple

[Traiklin]

If the PS3 is released this year, so will Halo 3.

if it's delayed till next year then you won't see Halo 3 till next year, simple as that.

notice the timing of these and the way he words it? "IF gamers want it bad enough then it will be released this year." what If is there to it? Halo 2 sold $100,000,000 in it's first couple of days, is he trying to say that people aren't hyped for Halo anymore?

Give no bad news, lest customers wait for PS3

[ivan256]

If it's the game that everyone is expecting then, yes. For us it's about making a proper impact on the platform. It has to be something with huge significance, so we won't be rushed.'" If you know what that means, I would like to offer you a cookie, because I sure as heck don't.

It means they don't have a clue if they can finish it on time, but probably not because both of the previous games had historic delays... But please, please, please buy a 360, and don't wait for the PS3.

I want that cookie.

[antek9]

It's rather easy to decode this example of marketing lingo: if the release of Sony's PS3 will take place in 2006, then Halo3 will follow right after, or shortly in advance. Tackling the Playstation launch is the impact he's talking about, is what the rushed XBOX360 launch was all about, so go figure.

Don't know if this will qualify as being ironic (not in Alanis' sense anyway), but in the end the XBOX and Halo fanboys may thank Sony (or blame them, depending on how playable the game will turn out) for Halo...