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Yahoo Exec Speaks Against DRM

AWhiteFlame writes "Dave Goldberg of Yahoo spoke against DRM on media files last Thursday at the Music 2.0 conference in Los Angeles. From the article: 'According to attendees, Goldberg pointed to the experience of eMusic, which offers its subscribers access to MP3 files without any digital rights management attached. Rights management restrictions have created a barrier for consumers, he said, making it a hurdle to transfer music to portable devices, and creating incompatibility between music services and MP3 players ... A Yahoo spokeswoman said that Goldberg was 'basically trying to move the industry forward,' and wanted to prompt industry-wide discussion about what the consumer experience is."

23 of 244 comments (clear)

  1. Interesting.. by taskforce · · Score: 5, Informative

    ...considering Yahoo's music service uses a propretary media player (Yahoo's) with a propretary DRM implementation (Microsoft's) on the subscription model where your music is all deleted when you cancel your subscription... by DRM.

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    1. Re:Interesting.. by apocal · · Score: 3, Insightful

      this is probably not by choice but what the industry demands. Yahoo doesn't like it, and is trying to open discussion for change perhaps?

    2. Re:Interesting.. by jb.hl.com · · Score: 2, Informative

      If you look at Yahoo Music Engine's site, it says they charge you to burn CDs. Yes, it really does say that.

      I'm not going to use a program which charges me for a basic operation like burning a CD. I'll stick with foobar2000, thanks :)

      --
      By summer it was all gone...now shesmovedon. --
    3. Re:Interesting.. by LetterRip · · Score: 2, Insightful

      [QUOTE]...considering Yahoo's music service uses a propretary media player (Yahoo's) with a propretary DRM implementation (Microsoft's) on the subscription model where your music is all deleted when you cancel your subscription... by DRM.[/QUOTE]

      Not really when you translate what he says to [QUOTE]Our DRM is incompatible with the iPod which really sucks for us[/QUOTE], it makes perfect sense :)

    4. Re:Interesting.. by javaxman · · Score: 2, Interesting
      ...considering Yahoo's music service uses a proprietary media player (Yahoo's) with a proprietary DRM implementation (Microsoft's) on the subscription model where your music is all deleted when you cancel your subscription... by DRM.

      Very, very interesting... that this is the guy saying 'DRM hurts the customer experience' speaks volumes, because he's speaking from the experience of the online music retailer. He's speaking from the experience of running a service which ostensibly makes the same offering, but gets it's ass handed to it by iTMS... and you just know Yahoo has done the research and it all comes down 'customer experience', i.e. there's stuff people would like to and expect to do that they get annoyed about when they find they are restricted by DRM, be it keep 'their' music after the subscription ends, burn a CD, or put music on an iPod without ( to the average user, very difficult ) DRM-stripping and format conversion.

      People are quick to blame the iPod's FairPlay-only DRM and Apple's refusal to license that, or to open up the iPod to Windows DRM, but really, it's the DRM in general that's hurting things, and part of the reason that iTMS is doing so well may have less to do with the iPod ( though there is a bit of that ) and more to do with the overall 'consumer experience', including the lighter DRM restrictions; you can burn MP3 CDs, you get to keep your music 'forever', you get to move your music between several computers, put it on as many iPods as you want, etc... as much as record company execs want to pretend the users don't care about that stuff, it's clear that they are wrong.

      Disclaimer : I don't buy music online, I still buy CDs... about as many as ever, which is not many, because they're so damn expensive...

    5. Re:Interesting.. by joeljkp · · Score: 2, Informative

      Do people still not understand the subscription music business model?

      Subscription music services are a big jukebox in the sky, for which you pay $10/mo or so for access. Of course burning CDs is going to cost you more, because in burning a song, you're buying it, not just playing from their big streaming repository.

      They're completely different types of services: with one, you pay a little, and you get to listen to whatever you want from their site; with the other, you pay a lot, and get to keep the music you select (subject to DRM restrictions and such).

      --
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    6. Re:Interesting.. by drasfr · · Score: 2, Interesting

      yes... maybe Yahoo doesn't like it because they have to pay royalties to Microsoft for the DRM technologies? Going unrestricted means:
      - no royalties for a DRM system to pay
      - systems easier to implement
      - customers more satisfied
      - good for the image...

      The don't own any DRM technology, and thus have no interest in such, adding some only frustrates customers and make them look bad. These days, they only want Google to look bad ;)

  2. Promising, but... by john-da-luthrun · · Score: 3, Interesting

    ...DRM will only hit the buffers when ordinary users realise they're paying for their own shackles. At the moment I suspect it's still only a tiny minority of users who care about this issue, so "the market" still makes it worth record companies' while to impose DRM. Hence, while Emusic is a great service, it only has quite a limited selection - and even more limited if you live in the UK, and run up regularly against "This is not available for download in your country" notices even on Emusic.

  3. Re:I never got it by Billosaur · · Score: 4, Informative
    In the day of the tape/casette/VCR players, nobody would cry about people with tape/casette/VCR recorders because they copied some music/movies from a rental service, or TV, or the radio.

    On the contrary: Jack Valenti Testimony at 1982 House Hearing on Home Recording of Copyrighted Works

    To quote: But now we are facing a very new and a very troubling assault on our fiscal security, on our very economic life and we are facing it from a thing called the video cassette recorder and its necessary companion called the blank tape. And it is like a great tidal wave just off the shore. This video cassette recorder and the blank tape threaten profoundly the life-sustaining protection, I guess you would call it, on which copyright owners depend, on which film people depend, on which television people depend and it is called copyright. And that was 1982!

    --
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  4. Only way I'll get downloaded music by CastrTroy · · Score: 3, Insightful

    The only way I'll pay for downloaded music is if its lossless (wav,flac) and if it costs significantly less than the CD. If the artist only has 1 good song they aren't worth giving any money to. If they can produce an album where I like at least half the songs, and don't hate the rest, then I will buy the music. If the download doesn't cost less than half of what the CD costs, then I don't see where I am getting a better deal.

    --

    Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    1. Re:Only way I'll get downloaded music by kidcharles · · Score: 2, Insightful

      You outlined my own thoughts on the issue almost perfectly. $0.99 a song can be more than the cost of a CD depending on the number of songs on the CD. And it's compressed at an inadequate 128kbs. And I'd have to deal with the DRM garbage. Sorry Apple, I ain't buyin' it.

      --
      Ceci n'est pas une sig.
  5. Re:EMusic's problem by weekendgeek · · Score: 4, Informative
    --
    It would be presumptuous to conclude that Americans have no right to know what is being done in their name
  6. If you live in the UK... (Gowers) by Anonymous+Brave+Guy · · Score: 5, Informative

    Sadly, the Slashdot eds decided not to run my story about the Gowers Review calling for evidence as of yesterday, so since it's directly relevant I'll mention it here.

    For those who don't know, this is a government-ordered review into the current state of intellectual property, and whether it needs amending in light of new technologies, easy distribution over the Internet, etc.

    The review is concerned with several quite general questions, quite a few specific issues, and any other comments interested parties care to make. Among the specific issues explicitly mentioned in the call for evidence (available on the web site linked above) are:

    • the period for which copyright lasts;
    • what sorts of fair use rights might be appropriate in the UK (bearing in mind that we don't have anything directly equivalent to US fair use provisions at present, and a lot of the things mentioned in this discussion -- such as format-shifting for personal use -- are clearly illegal here at present);
    • the use of DRM (including several very relevant questions about balancing the right of a copyright holder to protect their work and the right of a consumer to use it reasonably);
    • access to orphaned works, for which the legitimate copyright holder can no longer be reached.

    So, if you're from the UK and you've ever bitched on Slashdot about the unfairness of DRM, the media cartels gaining ever longer "temporary" protections, the daftness that format-shifting is illegal even when the industry is happy to sell you equipment that all but requires it to be useful, the use of patents to create a barrier to entry for OSS, or any number of other IP-related issues, stop complaining on here and write to the Gowers Review to make your case. You can bet the big businesses all will be.

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  7. Goldberg? by XMilkProject · · Score: 2, Funny

    This is surprising, given that the media companies do seem to be taking the Goldberg approach to DRM.

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    Give 'em a twist, a flick o' the wrist...
  8. Music name limitation by bk4u · · Score: 2, Funny

    Yahoo, however, prohibits the download of songs with the string "allah" in them.

    --
    Remember kids, with great power comes great opportunity to abuse that power
  9. Re: Invest 2 years of your life.. by Steve525 · · Score: 2, Interesting

    I can only speak for myself, but my problem is with the entire idea of DRM. DRM in any implementation is going to limit what I can do with my music. If it didn't set any limits, then it wouldn't be DRM. (To be fair, Apple's implementation isn't too bad, since it allows the creation of a lossless, non-DRM encombered version by burning to CD. Still this step seems like a waste of time, plus you do loose the compactness of the original file).

    Now, this doesn't mean I should be allowed to upload my music or share it with 100's of my not-so-closest friends over the internet. However, trying to find technical solutions to this problem is the wrong way of going about it. By putting DRM on a item I can purchase, it makes the file I can "steal" (without DRM) more valuable. Why the heck would I want to buy something when I can get something better for free? All this DRM stuff does is limit what law abiding people can do with their music.

    DRM is also unecessary to shut down all the P2P networks that exist for sort of copying you speak of. There are already laws on the books that make this illegal. The process is slow, but one by one the P2P networks that exist primarily for doing this sort of thing are dissappearing.

    The reality is the P2P networks are a convenient smokescreen to justify DRM. Ask yourself this question (or actually finish this sentence):

    If P2P networks never existed I'd be able to buy most songs over the internet...

    1) with no DRM.
    2) with DRM.
    3) not at all.

    #2 is probably the most likely outcome, but that just proves that P2P networks are not reason for DRM. #3 is actually a pretty likely possibility, because without P2P it is not clear if the music industry would of gotten off their collective butts and allowed selling music over the internet. I think we both know what the likelihood of #1 actually of happening is.

  10. Macrovision? by MS-06FZ · · Score: 3, Interesting

    Please explain to me, then, why every VCR you can buy in stores has a Macrovision circuit, which causes the video signal to become intentionally degraded if you use a Macrovision signal (like a rental VHS tape played on another VCR, or a DVD player) on the line input - and not necessarily only if you happen to be recording that signal on the VCR. This is the same as DRM and it's worked its way into just about all the consumer-level VCRs out there, and it's been around for ages.

    --
    ---GEC
    I'm but the humble pupil, seeking to snatch the scratchbuilt pebble from the master's fully articulated hand
  11. look at Yahoo China... no, not THAT... by jamar0303 · · Score: 2, Informative

    I pity the poor people who don't understand enough Chinese to use Yahoo! China MP3 search and download because Yahoo has got it right in China. Free, and it's got to be legal, right? It's Yahoo that's doing this, the RIAA would have attracted attention to this a long time ago if this was illegal. Try it with the help of babelfish or something, and see if you like it. It covers a whole lot, and will most definitely have what you're looking for. Bonus- no threat of being sued! This is the direction that Yahoo may be taking with the discussion, but maybe not...

    --
    OSx86 FTW
  12. And no they won't beg for more... by Tominva1045 · · Score: 2, Interesting



    Upload it to a P2P server, and people will hear it. If it isn't pure shit, they will open their wallets and beg you for more.

    Once it's uploaded to the P2P server it has become free. There is no need to open the wallet for something they can get.... FREE.

    Back to your original point, I'm not going to buy a song I've never heard.

    Using this logic you wouldn't buy the follow-on work I produce either because.. you haven't heard THAT yet either. So again, you want it free.

    At this point one would have produced two works desired by people and realized nothing for it.

    How do we do it? Volume!

    --
    Cogito Ergo Sum
  13. my humble experience by milimetric · · Score: 2, Interesting

    Here's my "consumer experience":
    I stopped listening to music. It's too much hassle. Between bullshit restrictions on what players I can buy to go with what music stores and what artists are on what website and who does what with their precioussss intellectual property, FUCK IT ALL.

    Beethoven, perhaps the greatest musician of all time once said something along the lines of he dreams that there should be but one big warehouse where all the artists of the world can drag their art to and come away with what they needed.

    That's called the internet people, his dream has come true but you so called "musicians" and "record labels" have botched it. I don't listen to new music anymore. It's too hard for me to get some tunes that are still true to the spirit of music and art. I have my small collection of rock and roll and jazz and classical and I do just fine popping it into the car once in a while.

    So ROCK ON Yahoo! man, I hope they listen to you. (disclaimer: I hate Yahoo and worship Google)

  14. lossless encoding whiners by davido42 · · Score: 2, Insightful
    Pardon the troll subject line, but I think lossless encoding is way overrated. MP3 and AAC are fine standards, but the "powers" have decided we don't deserve decent bitrates.

    What I decided to do was to offer MP3's at around 260-270 kbps. If you can tell the difference between that and lossless, .. you should be an audio compression engineer.

    david

    BTW, have you bought my compilation yet? It'll cost ya 1 lousy buck.
    http://www.bitworksmusic.com/
    odd tunes for odd times

    --

    BitWorksMusic.com -- odd tunes for odd times

  15. Because it's cheaper by grahamsz · · Score: 2, Interesting

    Consider you bought 100 cds, at an average of $15 each - that's $1500.

    Now consider you put that $1500 in a savings account and collect 4% on it. You'll get back $60/year which is exactly what yahoo music costs.

    So assuming prices/rates dont change, it costs the same to buy 100 cds outright or to lease unlimited music for the rest of your life.

    My tastes change pretty frequently, so it's a better deal for me to lease my music. That may not be true for you.

  16. YMusicBlog Post by iancr · · Score: 2, Informative
    Fwiw, I finally posted on this topic to ymusicblog.com, and added a few other notes from Dave's talk yesterday.

    http://ymusicblog.com/blog/2006/02/25/dave-goldber g-to-record-labels-no-drm-please/

    ian