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iPod Takes Japan by Storm

conq writes "BusinessWeek reports on the soaring popularity of the iPod in Japan. From the article: 'iPod mania is alive and well in Japan -- one of the most competitive consumer-electronics markets on the planet. Despite an array of well-entrenched Japanese rivals, such as Sony and Matsushita, the iPod had cornered 51.3% of the digital-music player market as of the end of 2005, up from about 32% in 2004, according to research firm BCN. Sony was a distant second with 16.2%, while Panasonic grabbed just 8.2% of the market.'"

33 of 284 comments (clear)

  1. Interesting by Anonymous+Crowhead · · Score: 5, Funny

    Popular technology popular. Interesting....

  2. USA!!! USA!!! by Anonymous Coward · · Score: 5, Funny

    That's payback for the whole Walkman thing back in the 80's !

    1. Re:USA!!! USA!!! by BrettJB · · Score: 2, Interesting
      because the iPod doens't make any money for Apple.

      Apple makes its money by selling the razor blades, the "content" to put on the iPod.


      Er, no, sorry... you've got that backwards.

      Apple makes a healthy profit on the iPods: http://www.pcworld.com/news/article/0,aid,119799,0 0.asp
      They do make some money on the music sold through iTMS, but it's a pittance compared to the percentage they make on the hardware. Steve's basically said that iTMS exists to drive iPod sales.
      --
      Smell that? You smell that? Burning karma, son. Nothing in the world smells like that...
  3. I was in Japan last week ... by Stan+Chesnutt · · Score: 5, Interesting

    ... and I saw a LOT of people wearing iPods in the trains, walking on the streets, and at the Narita airport. I talked with a few people about the iPod, and most were using them for Japanese pop music ripped from CDs: I did not meet anyone who had used the iTunes store.

    Further, most of the models I saw were the video iPod or the Nano. Very few older photo iPods, and none of the earlier generations.

    I'd say that the iPod was the dominant music player that I saw (although there were a few portable CD players)

    1. Re:I was in Japan last week ... by gbrandt · · Score: 4, Interesting

      When I was in Japan I noticed quite a few companies selling white ear-pods in Akahabara. The iPod is such a fad item that people that have other devices will buy the white ear-pods to make it LOOK like they have an iPod.

      Its all about perception in Japan.

      Gregor

    2. Re:I was in Japan last week ... by jcr · · Score: 2, Interesting

      With Apple being something of an outsider, I could see giants like Sony Music Japan giving them the cold shoulder.

      They tried. Apple launched without Sony, and shot to the top of the market for downloads in Japan in the first week or so. Some of Sony's muscians were trying to cut their own deals with Apple, so Sony quit their foot-dragging pretty damn quick.

      This was a source of great amusement to everyone who works on the iTMS.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
  4. Didn't Understand the Hype by dgb2n · · Score: 5, Informative

    Until I owned one.

    I've owned at least 6 or 7 different non-IPOD players including RIO's, RCA's, hard drive, flash based, you name it.

    My wife bought me a Video Ipod this year and I was skeptical. "Why not save the $50 and get a non-Apple one.". After less than 3 months, I like it so well, I'm ready to trade her Rio Carbon in for a Nano just because its so easy to use. I generally consider myself tech savy (using Linux since 1997) but the interface just seems so slick, so smooth, so simple to use with one hand that I can't get over it. Just the fact that you can rate songs as you play them and have that transferred back into Itunes seemed to represent a higher level of integration (seamlessness) than I saw with any other player and client-side software combination.

    Want to fast forward though a song? No problem. Couple of intuitive ways to do it. Love the album art. I used to download podcasts with a non-Itunes client and download to my other players. Completely simple with Itunes and the Ipod.

    I'm not suprised. Apple just got it right.

    1. Re:Didn't Understand the Hype by tji · · Score: 2, Interesting

      > Watch this astroturfer get modded up.

      Yeah, right.. because it's not possible that something was actually designed well, and has a much better user interface than the competition.. Do you only believe negative reviews?

      I'm in much the same position as the original poster, I bought a cheap MP3 player, then later moved to an iPod. The difference is night and day, Apple did it right.. Not only the iPod user interface, which is good, but the iTunes application for managing your music is leaps and bounds better than the alternatives.

      I'm also a longtime Linux user. But, I moved from Linux on a Thinkpad to MacOS on a PowerBook for similar reasons. MacOS is just well done, as are the included apps, while still giving me the normal Unix capabilities under the hood.

      And on the astroturf thing -- an "astroturfer" would be a newly created user account to be thrown away, or an AC, not an account created ~6 years ago (5 digit uid).

    2. Re:Didn't Understand the Hype by Baki · · Score: 2, Interesting

      I have an iPod and keep trying each new version of itunes, hoping that one day i'll like it.
      However, until now, I love my iPod but cannot stand itunes. Instead I use jriver media center, which also has excellent ipod and podcast support. It is much more versatile and advanced than itunes, however it is not free. It can handle huge libraries (I have almost 100'000 tracks on a remote disk) very well and fast.
      itunes just can't copy with that.

    3. Re:Didn't Understand the Hype by Castar · · Score: 2, Informative

      There are several features that the iPod is still missing. They're the reason I haven't gotten one. One is Ogg playback, just because I have a lot of music in Ogg. That's forgivable, and I can transcode if need be. However, the other one is simply unacceptable, and that's the lack of gapless playback. Workarounds like encoding all my music as one file are also unacceptable. I need true gapless playback for files that support it.

      However, I might soon be buying an iPod, since the fine folks over at RockBox are busy porting their firmware over: http://www.rockbox.org/twiki/bin/view/Main/IpodPor t

      That will solve the gapless issue and hopefully the Ogg issue, too. It'll also add a whole lot of cool features... When they finish that project, I might finally buy an iPod.

      --
      I yearn for you tragically. A. T. Tappman, Chaplain, U.S. Army.
  5. I for one find this surprising... by ShyGuy91284 · · Score: 2, Insightful

    Japan is a culture that has been historically known for being very group centric, and supportive of the group which they are part of. Them choosing a foreign product over a local product is thus surprising to me. I assumed the fact that the XBox was foreign was the main reason it never took off in Japan. Then again, it was more or less a "PS2 without Japanese games" when you look at the big picture of consoles at the time, so that may be he reason for it's bad sales. I'm guessing the popularity of the iPod is due to the younger generation breaking off from the ideals of the older generation, and willing to buy an interesting product even if it is foreign. Even today Japan is going through big changes in terms of the position of women in society and external influence.

    --
    In undeveloped countries, the consumer controls the market. In capitalist America, the market controls you.
    1. Re:I for one find this surprising... by Otter · · Score: 2, Insightful

      There are plenty of extremely popular foreign brands in Japan, from low-end (McDonalds, Coca Cola) to luxury (Louis Vuitton, Prada). It's a tough market, but not at all unprecedented to break into.

  6. Re:The iPod is awesome.. cool... easy to use... by mopslik · · Score: 5, Funny

    a 'real' iPod killer

    Here's one for only $7.

  7. iPod taking Japan by storm, huh? by mcsestretch · · Score: 5, Funny

    Just wait until Godzilla gets back from his battle with Mothra.
    It'll beat back this iPod invasion.

  8. iPod not Xbox 360 by hchaput · · Score: 4, Insightful
    Slightly off topic, but I wonder... Will this finally put an end to the theory that the Xbox 360 bombed in Japan because the Japanese are faithful to Sony? As if baseball wasn't proof enough of Japan's willingness (eagerness) to embrace western culture.

    Maybe the trend here is that Japan doesn't like big, brawny electronics. Perhaps they like simple, cute, almost frivolous electronics. Less is more!

    1. Re:iPod not Xbox 360 by fermion · · Score: 2, Insightful
      This thread has both the MS apologist and the denegrating comments stating Apple is just a fashion with little technical competence.

      The reality is likely to be more complex. There is almost always a nationalistic pride for localy produced products. And even though almost all electronics are produced in Asia, the branding issue is still very real. But at the heart a good product can always compete, and a good product is not just about fashion, but also the amount of money a person is willing to pay for the product.

      For instance a real Prada bag will last a lifetime, while the cheap nylon ones will start to shread quickly. It may not be worth $400 dollars to you to own such a bag, but the quality difference is real. There was a story of Enzo Ferrari that was totaled in the Malibu accident. Car cost 1.2 million. The driver hit at 150+ miles per hour and the occupant(s) suvived. The car was not just about a name. One pays for safety.

      So stating the issue is just about style, or just about nationality is a cop out. Sure, to compete in another country one has to be much better, but one can always build a better mousetrap. of course it is easier to just build the same old crap and then complain, but that is not the issue. The iPod is a well made product that has been able to compete. The xBox does not really have anything the consumer finds compelling, and mostly succeeds in the US because it is MS, an name that Americans trust. OTOH, I do not see the powerbooks competing in Japan because the Sony laptops are by many measures better machines. This is reality. Complaining that the Japanese are not buying Powerbooks when Apple is not competing with Sony, at least on that level, would be silly.

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  9. Re:I'm confused by servognome · · Score: 3, Interesting

    XBox-Fanboys constantly claim that these evil Japanese racists only buy Japanese products.
    How is that possible?


    Japanese do exhibit nationalistic pride (it's not racism). It's similar to how many Americans will only buy American cars and trucks.

    iPod style manages overcome the bias, because it is more stylish (which is important to teenagers) than other products. It's cool to own [and wear] an iPod so whether or not it was made in Japan doesn't matter.
    X-box does not share such a cool factor, it's an equivalent to PS2, so nationalism becomes the deciding factor.

    --
    D6 63 0D 70 89 81 BB 8E 7B 7C 5F 5D 54 EA AB 73
  10. Same Thing We Do Every Night, Pinky by signed.bewildered · · Score: 5, Funny

    Now we need a Naruto SE with all episodes loaded. My kids would NEVER speak out loud again.

  11. Re:I'm confused by Gulthek · · Score: 2, Insightful

    Japanese do exhibit nationalistic pride (it's not racism).

    It actually is, in many cases. Japanese culture is pretty well steeped with homogeneitic inclinations. "Polluted" people are discriminated against in many areas of life. Read up on the "burakumin."

  12. One way to look at it by TheBogie · · Score: 2, Funny
    There is another way to spin the data that iPod has 51% market share in Japan. It has an 82% market share here in the US. This article could just as easily have been titled:

    Apple market share slips 30% in Japan

    1. Re:One way to look at it by SithLordOfLanc · · Score: 2, Insightful

      That statement would imply that they once had an 80% market share in Japan. It seems that the article is suggesting that the market share in increasing.

  13. Re:The iPod is awesome.. cool... easy to use... by masklinn · · Score: 4, Funny

    Looks like captain obvious feels mightly insightful today.

    --
    "The way we can tell it's C# instead of Haskell is because it's nine lines instead of two." -- wadler
  14. In A.D. 2006 by TetryonX · · Score: 5, Funny

    War was beginning.
    Japan: What happen?
    Mechanic: Somebody set up us the iPod.
    Operator: We get signal.
    Japan: What !
    Operator: Main screen turn on.
    Japan: It's You !!
    Apple: How are you gentlemen !!
    Apple: All your mp3 player are belong to us.
    Apple: You are on the way to destruction.
    Japan: What you say !!
    Apple: You have no chance to survive make your time.
    Apple: HA HA HA HA ....
    Japan: Take off every 'wma' !!
    Japan: You know what you doing.
    Japan: Move 'wma'.
    Japan: For great justice.

    --
    [!] No, I can't see my comments. They are not worthy of +3 moderation.
  15. Re:iPod vs PDA by masklinn · · Score: 3, Funny

    Is anyone but Lada actually behind American automotive companies?

    Hell, I'm not even sure Lada's still behind.

    --
    "The way we can tell it's C# instead of Haskell is because it's nine lines instead of two." -- wadler
  16. I guess I still don't get it by foreverdisillusioned · · Score: 2, Insightful

    Why does your average MP3 player need to be more intuitive? My Rave MP has up and down arrows instead of a virtual scroll wheel. The latter may be somewhat cooler, but it's not any more efficient. You can operate it just as fast, just as easily, with one hand. You have playlists, shuffle, etc. Fast forwarding through a song is as simple as--get this--holding down the fast forward/skip button. I use folders to organize my songs, and transfering them to the Rave is as easy as plugging it in and dragging and dropping from Windows Explorer (or more frequently, Nautilus. It auto-mounts just fine in Ubuntu.) Not having to run any extra client software at all is what I consider "integration." And not only did it cost me well over $50 less than the equivalent iPod, it had features that the iPod lacked, like a digital FM tuner, the ability to record songs off of radio, and a built-in microphone for voice memos. And finally, looks: It's a deep cherry red and roundish instead of pure white and squarish. So? It looks just fine and even if you hated the color you could easily hide it in a shirt or pants pocket.

    Props to the Apple marketing department. Props to whomever put together the iTunes store. Props to whomever put together such a slick, minimalistic package and make it popular. I'm not knocking the iPod in any way, I'm just sick of people trying to convince me that all other MP3 players are ugly and nigh impossible to use. I select the folder (or the playlist), I select shuffle, I hit play--what can possibly be simpler than that? I drag and drop from the file manager I *already use* to organize my music--what proprietary client feature could make it easier than that?

    What could possibly be worth an extra $50? I'm not going to pay it for the brand name just so I can impress my friends. I'm not going to pay it for an interface that's no more intuitive than scroll arrows. I'm not going to pay it for the software that cannot run natively in Linux and eats up more memory/CPU than Explorer alone in Windows. And I'm damn sure not going to pay it just for the white paint job.

    I'm not trolling, I just genuinely don't get it. All the "features" that make the iPod so superior are either already present on many (most?) other MP3 players or just a matter of taste (white and square design vs. roundish and colored.)

    1. Re:I guess I still don't get it by WaKall · · Score: 2, Interesting

      So which other players let you rate your music on the portable device and build playlists that include song rating as a filter? And update those smart-playlists in real time as the traits of a song change, like it's playcount, rating, last-played-date?

      This is the killer feature of the iPod for me. When I get new songs, they go into a playlist of 'unrated' songs. They stay there until I give them a rating, and then I can pull up the playlist for 4-5 star songs and get all the music I like and none of the stuff I don't. And if I want, I can _still_ browse by album/artist like you are doing.

      It's not about having the most features, it's about having features that the majority of people want.

    2. Re:I guess I still don't get it by Jace+of+Fuse! · · Score: 2, Interesting

      You don't get it because you haven't used it.

      The iPod's scroll wheel isn't just about scrolling up and down, it's about all of the other things it ALSO can do. You really do need to use one.

      Playlists? I promise, you might HAVE playlists, but they're not like the iTunes playlists. If you don't understand what I mean, you need to get iTunes and create a few smart playlists. Rate your music. Organize it in a way that once you start to see how it applies to the iPod you will suddenly start to realize why iPod lovers love theirs and why they tend to literally give away their old MP3 players.

      You seem to be under the impression that just because the "features" in the iPod are present in other players that they are implimented as well.

      Use an iPod. Actually go get one, play with iTunes, and see what it's about. No. Seriously. It will change your mind.

      --

      "Everything you know is wrong. (And stupid.)"

      Moderation Totals: Wrong=2, Stupid=3, Total=5.
    3. Re:I guess I still don't get it by mofomojo · · Score: 3, Interesting

      It's not about the general features, all massive storage media players have these, it's about the small things.

      A lot of companies try to improve a product by %100 by adding one new feature, but the iPod improves 100 of the existing features by %1.

      This is what makes it so good, the small things, and so forth. Plus the simplistic design and so on. Buttons are annoying to use and hard on fingers, and more importantly hard to use in pockets. So, the add the click wheel where all you have to do is turn it a little bit to do whatever it will do.

      It's the small things, the amount of effort put into perfecting these devices and the ease of use on the UI that makes them so great.

      It's a good product, and on top of that, iPods are a recognizable name so they are consumers' first choice. Just like how the WalkMans were popular in the '80s, iPods have taken that place.

    4. Re: I guess I still don't get it by gidds · · Score: 2, Insightful
      I'll try to explain. (I probably won't do a very good job of it, but hey, no-one else has tried yet :)

      Where the iPod scores isn't in big features. It doesn't have a tick-list of big features to impress you, like other gadgets do (Sony's, especially). Where it does score is in lots and lots of really little things that individually sound stupid or not worth bothering about, but collectively add up to a really great experience. That's Apple's way of doing things, from their Mac hardware and software down, and that's why people love them; the "It Just Works" motto is a good description. Their stuff doesn't get in the way, it doesn't try to impress you, it just does what you want it to as easily as possible.

      I'll try to address your individual points, but I suspect that the answers won't mean much unless you actually use an iPod, preferably for a week or two.

      The scroll wheel: the big advantage here is that you're controlling how fast the selection moves, not just in which direction. Even though my albums list has a thousand or so entries, I can zip really quickly down to the approximate area, then slow down, and zero in on the right one. Sure, you can do that with arrows or buttons or whatever, but the scroll wheel is that much faster, more controllable, more intuitive.

      It's similar for fast-forwarding. On the iPod, you can hold down the forward or backward buttons just like on any other device. But you can also (after pressing the centre button) use the scroll wheel, which again is great for zipping straight to one particular part of the song, especially if it's a long one or you want fine control.

      As to the software, I know iTunes isn't everyone's cup of tea, but the integration is really good. I've told it to sync a couple of playlists, so every time I plug in my iPod, iTunes fires up and syncs. No user action needed at all; it transfers any new songs to the iPod, removes any no longer in the playlist, updates play counts and times for songs you've played on either machine, copies to the iPod any edits you've done to track names or other data -- as I said, It Just Works.

      I don't have another current MP3 player, so I can't compare directly, but maybe a comparison with my MD player would help. The MD player has a 'play' button, a 'stop' button, a 'mode' button, an 'edit' button, a 'disp' button, a 'rec' button, and two paddles which move up/down/in marked 'vol+/-/bass' and '>>/<</entersync', and each of these has several different functions depending which mode it's in. Some of them must be pushed several times to cycle through the different options; some must be held down for several seconds; some must be used in combination. In short, it's a pain to use. I learned how do do all I wanted to, but it was never easy, and I'd still forget some of the more advanced stuff. And while it's manageable for a single MD, I dread to think how it'd scale up to a HD full of music.

      The iPod, OTOH, has only five buttons and one slider, and they do one or at most two things. And the interface is completely different: instead of umpteen different pages and modes, with all of the buttons having completely different functions in each, there's a menu structure. One single menu structure. Wherever you are in the menu, the wheel and the buttons do exactly the same thing. You can always see where you are in relation to everything else, and there's practically nothing to learn. (I first used an iPod in a shop for about two minutes, and on my own completely figured it all out.) It's childishly simple.

      As I said, this won't sound like a big advantage, but once you've used it, anything else seems like hard work. The beauty of it is that you don't need to think about it; you just do what you want to do, and can keep thinking about your music or whatever. 'Simplicity' will never be a feature people put on their ticklists for new gadgets, nor will it be an advertising point for anything in the technology world, b

      --

      Ceterum censeo subscriptionem esse delendam.

    5. Re: I guess I still don't get it by gidds · · Score: 3, Insightful
      PS...

      It's just struck me that the Apple philosophy (do one thing and do it well) is rather like the Unix philosophy (where each command does just one thing and does it well). As contrasted with that of most other gadgets (try to do everything), which you might consider more similar to another OS entirely...

      --

      Ceterum censeo subscriptionem esse delendam.

  17. ...because you haven't tried it? by TCQuad · · Score: 3, Insightful

    My Rave MP has up and down arrows instead of a virtual scroll wheel. The latter may be somewhat cooler, but it's not any more efficient.

    When you want to scroll down faster to get to the bottom of your list, how do you do that? Can you hold the button down harder?

    The beauty of the scroll wheel is I can go faster or slower or many subtle degrees in between depending on how fast I move my thumb around.

  18. Re:The iPod is awesome.. cool... easy to use... by nurb432 · · Score: 2, Funny

    Could just get a brick for free..

    --
    ---- Booth was a patriot ----
  19. Re:Drop the hate by Phroggy · · Score: 2, Insightful

    That's precisely the same reason I haven't read any of the Harry Potter books.

    --
    $x='S24;r)>63/* h@<5+oZ)32"5cz';$me='phroggy'x$];
    $x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;