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Download-to-own Films Coming Soon

riflemann writes "CNN is reporting that Universal Pictures will soon launch a service whereby films can be downloaded legally to own, i.e. non time-limited digital downloads. Currently most legally downloaded movies are time limited. Buyers will also receive a DVD version in the post. Is the movie industry finally listening? And how will they define 'own?'"

35 of 335 comments (clear)

  1. wait, what? by gcnaddict · · Score: 4, Funny

    Universal Pictures is doing this?

    ...and the MPAA hasn't responded yet? It's taking the MPAA this long to respond to a dangerous "piracy" issue?

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    1. Re:wait, what? by Ruff_ilb · · Score: 4, Interesting

      That's because the MPAA is fine with it, I'm sure; by "own," they mean watch only in their special DRMed format on valid Windows XP/Vista PC's only - no copying allowed.

      --
      http://www.TheGamerNation.com/Forums
  2. 40$ for Kong? by mrpotato · · Score: 5, Insightful

    That's way to expensive. These guys still don't get it. Designed to fail.

    --

    cheers
    1. Re:40$ for Kong? by ScrewMaster · · Score: 5, Insightful

      Yes, but in the process of failing they appear progressive, with the intent of deflecting criticism.

      "You see, Mr. Congressman? We tried the newfangled approach and it just doesn't work, you can't sell things on the Intarweb, so we're going back to our old-fashioned screw-the-consumer oligopoly. We know we can make money with that."

      --
      The higher the technology, the sharper that two-edged sword.
    2. Re:40$ for Kong? by tinkertim · · Score: 3, Insightful

      Ah no, they had to anticipate the new tier AT&T / Verizon surcharges into consideration when setting their pricing. I'm sure 'ma bell is going to want her cut of this too .. can't be making money off their network with 'cheap servers' like Google does, that would be simply unacceptable.

      It is bad enough the average parent can't afford to take a family of 3 - 4 to see a movie. Now they've gone and done this. Nimrods.

      What next, do I have to go buy my nachos at a cinema before I can watch the movie at home? Screw DRM, and screw them for gouging. Just wait till all of the torrent networks start forwarding traffic directly to them to let them know just what they think of the idea. You thought the slashdot effect baked a CPU .. heh. Ever try to reach an abuse contact in China?

      Bad move on that thar MS network guys. Bad Move.

      Jackasses.

      Off my soapbox.

    3. Re:40$ for Kong? by billcopc · · Score: 5, Insightful

      Man can I borrow your soapbox ? Looks like yours has a big built-in amplifier :)

      Torrent networks don't "attack" things.. while it might be possible to add someone's IP to the list of tracked peers and generate bogus SYN traffic, it wouldn't accomplish much as Bittorrent clients are designed to initiate a connection less than once every 5 minutes to any given host or tracker.

      Rewinding to the main topic, the only way to communicate to these media conglomerates isn't whining on /. or threatening to pirate their movies. We are dealing with business.. big business. The only language businesses speak is the language of money. Don't buy their stuff.. any of their stuff! Stop buying DVD movies, stop going to the cinemas, tell little Nicky he can shove his Harry Potter up his ass. Now I'm not saying this will hurt the company, but their bean counters will notice and those bean counters are the ones in power. They won't listen to our voice, but they will listen to our dollars.

      The day common people understand the democratic power of money, is the day democracy will start working for everyone.

      --
      -Billco, Fnarg.com
    4. Re:40$ for Kong? by mix4pix · · Score: 5, Insightful

      "Certain types of customers would love that sort of thing." Yeah, the ones with RAID arrays in their living rooms and time to watch hours and hours of un-color-corrected, noisy, botched takes. Hint: that footage didn't make it into the movie for a reason. While "providing all the original uncut footage" might be a wet dream for some fans, it would be horrible PR for the actors and director, and a total invasion of their privacy, not to mention COMPLETELY discounting the work of the editors, sound editors, visual effects guys, and music guys. The ONLY purpose of something like this would be to give the public an appreciation of what goes into making a film . . . something you seem to be lacking in as well.

    5. Re:40$ for Kong? by Jah-Wren+Ryel · · Score: 5, Interesting

      Don't buy their stuff.. any of their stuff!

      I disagree. You can buy their stuff and still put even more economic hurt on them than a simple boycott.

      My strategy - buy used DVDs, buy them from rental stores for ~$5 a disc. Then lend them out to as many people as you can. I usually work at companies with mostly well-educated, well-paid employees. I lend my $5 used DVDs out to anyone who asks, after seeing another guy do it, I even keep an inventory of recent titles on my desk for easy borrowing.

      These people are the studio's target audience - the single people have plenty of disposable income and the parents have kids which dispose of their income for them. When I lend out my $5 copy of Star Wars ep3 to 20 people over 3 months, that's at least 10 less people who would otherwise have paid money to rent or buy (I presume the other 10 just borrow it because its free, so no real loss of business opportunity there.)

      For each $5, I am stealing (to use the MPAA/RIAA's favorite terminology) around $100 worth of business away from the studios and their associates (they've got 'revenue-sharing' deals with Blockbuster and Hollywood Video) and not only is it 100% legal, I also get to own the DVD of the movie too.

      You might not think that just one guy can make a difference - that might be true, but if you check Blockbuster Video's financial status, you will see they are soo deep in the red that they will probably be bankrupt within 3 years, maybe sooner. I claim complete responsibility for that!

      --
      When information is power, privacy is freedom.
  3. Security Measures? by eMartin · · Score: 4, Insightful

    "Security measures will make it impossible to e-mail the film to somebody else."

    What else will they prevent us from doing?

    1. Re:Security Measures? by ScrewMaster · · Score: 4, Insightful

      What else will they prevent us from doing?

      Well, given how quickly every protection scheme that has come down the pike so far has been cracked, I'd have to say ... not much.

      --
      The higher the technology, the sharper that two-edged sword.
    2. Re:Security Measures? by skaet · · Score: 3, Interesting

      This raises the question of what formats will the movie be offered in? Sure we might get a PC version but I'm certainly not going to use it if it requires a proprietary player - and how long would it take for a crack that lets us copy the file from someone else and watch it? What if they come contained in a self-playing executable (such as Bink Video).

      The files would also have to be within a reasonable size, the current 700MB standard would be perfect so I could burn it to a CD for later playback. Will the files be available for re-download in the event of a hard drive failure or format? This sounds like a great step forward in the right direction - provided they do it right. Finally someone has listened to the consumer... Well, they could have chosen a better movie than King Kong as the first film available...

      --
      There is no knowledge that is not power.
    3. Re:Security Measures? by Amouth · · Score: 4, Insightful

      I think the file size alone will prevent "e-mail" ing the film to anyone..

      if i got a full length movie sent via e-mail to me and the mail server accepted it i would first fix the mail server then beat the person who sent it to me

      --
      '...if only "Jumping to a Conclusion" was an event in the Olympics.'
    4. Re:Security Measures? by Doppler00 · · Score: 3, Insightful

      What it essentially means is that these movies are not "download to own". They are probably only functional as long as your PC's generated key is properly validated against their servers. Once this mechanism no longer functions, you will not be able to watch the movies. Download to own this isn't.

    5. Re:Security Measures? by Khyber · · Score: 3, Interesting

      Well, if I can't email directly, I can Email them a link to the file which is stored on a separate server and let them get it from there anonymously. Actually, I can input a fake email address with this service and just paste the link that's generated to SEVEN other people.

      I've said it before, I'll say it again. There's ALWAYS a way around some security measure, and as usual, it's been around for some time now. Anything in the DMCA covering pre-existing services that only now happen to circumvent distribution/content-protection?

      --
      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
  4. zones by noelo · · Score: 3, Interesting

    I wonder will they enforce region encoding on these DVDs or will they be zone free....

  5. Own by Eightyford · · Score: 5, Interesting

    How will they define own?

    Ownership agreement:

    You will not make backup copies of your files.
    You will not have your files on more than one computer.
    You may not share the files under any circumstance.
    You may not playback the movie to more than 5 people.

    1. Re:Own by ErikTheRed · · Score: 5, Funny
      How will they define own?
      See: Pwn3d
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  6. Still too much by paiute · · Score: 5, Insightful

    $35? It won't take off until it goes below $20.

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    If Slashdot were chemistry it would look like this:Cadaverine
  7. Sounds good to me by MBCook · · Score: 3, Insightful
    This sounds like a fine system to me. But there is always a catch. So...
    • The downloads will not be full resolution
    • This will only work on Windows
    • The DRM (which we all know is there) will be over the top (must use their player with no other open applications)
    • The compression will be bad
    • It will be in a hard to use format (i.e., can't put on your iPod or transcode it for that purpose)
    • etc.

    I predict at least two of those, probably 3. The second on the list (Windows only) is almost a certainty. Good luck to them, this sounds very good, but my experience tells me there are some major catches in there that we can't see yet.

    --
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  8. More expensive than normal DVD's. by O'Laochdha · · Score: 5, Insightful

    Let's face it, most downloaders aren't in it for the convenience. Whether it's an ideological beef with the MPAA, lack of funds, or just plain stinginess, most people don't want to pay for these movies. This might catch on among people who don't feel like going out to the store or waiting for it to come via online stores, but it's not going to curb illegal downloading.

    1. Re:More expensive than normal DVD's. by robertjw · · Score: 3, Interesting

      Let's face it, most downloaders aren't in it for the convenience.

      Which brings up an interesting point, how big of a problem are illegal downloads of movies. Personally I don't download them, netflix is way more efficient and I can watch on my TV which has a bigger screen, better sound and a nicer chair than my computer. This is nice for people that want to download, but I don't see the masses downloading movies to their computer on a regular basis like they do music. Music downloads are a totally different animal. You can have thousands of songs, put them on shuffle and put them in the background (just like xmms is doing fo me right now). Movies aren't as versatile that way. If I'm going to watch a movie, I'm going to sit down and pay attention to it. There's no point for me having many thousands of movie titles.

    2. Re:More expensive than normal DVD's. by temojen · · Score: 5, Funny
      Let's face it, most downloaders aren't in it for the convenience.
      BitTorrent is much more convenient that learning Japanese and moving to Japan just to watch cartoons...
    3. Re:More expensive than normal DVD's. by kwark · · Score: 4, Informative

      "I can watch on my TV which has a bigger screen, better sound and a nicer chair than my computer."

      In what century are you living? Modern dvd-players/recorders play MPEG-4 content, for about 50EUR you can get one with all necessary outputs for you surround system. Movies can be downloaded in different qualities:
      - 700Mb: 2channel mp3 with good enough picture quality
      -1400Mb: multichannel ac3 with good enough picture quality
      -4500Mb: stripped/recompressed DVD images in a good quality
      >7000Mb: untouched versions of originals

      "thousands of audio file.... Movies aren't as versatile that way. If I'm going to watch a movie, I'm going to sit down and pay attention to it. There's no point for me having many thousands of movie titles."

      You might have noticed that diskspace is dirt cheap these days. The same for DVDs on a 50cent DVD one can fit 6 movies. But if you have for example an modded xbox hookup up to your TV and a network disk it's almost the same as your music files example. With ease one can have a TB of movie data at your disposal, all you have to do is sit down and pick something.

  9. Has potential, for sure... by DerGeist · · Score: 4, Insightful
    This is definitely something that could be very powerful -- like iTunes, except you get the CD in the mail as well. My guess for the "ownership" part of the movie would be it only works on the computer you downloaded it to initially and is, of course, bogged down with DRM that requires you to authenticate each time you use the media.

    This service could really be huge if they implemented something vaguely similar to FairPlay in the sense that you can put it on a few other computers, and instead of putting it on your iPod, you could have a 30 day "timeout" -- if you don't connect to the internet in 30 days and reauthenticate your DRM'ed movie, you can't play it. This way it'll still work if you go on vacation or whatnot.

    The big issue here is we're talking about a movie -- a multi-million dollar venue, corporations don't lightly toss around the idea of letting you put a $500 million production on five other computers for nothing. Hopefully this is a step in the right direction and not just some kind of sick ploy, like if they load it with horrible DRM that eats your soul and then afterwards (when the service rightfully bombs) they just say "eh, there's no market for this kind of service" and never try again. Anyway here's hoping.

  10. $35 each, sign me up! by sakusha · · Score: 3, Insightful

    This is so obscenely overpriced at $35 per movie, hell, you could buy 2 or 3 DVDs for that price. Do the studios not realize that they are driving customers away by price-gouging? This is the same crap we heard from the music companies when vinyl records were going up to $9 and CDs came out, they were supposed to be cheaper than LPs because they were cheaper to manufacture. But music CDs are still way more than $9 (even accounting for inflation).
    The media companies look at every new format as an opportunity to raise prices, even when the cost of manufacturing and distribution drops significantly.

  11. Their FAQ is funny by grub · · Score: 5, Funny


    Heh, from their FAQ:
    Broadband internet connection recommended.

    +9000, Duh

    --
    Trolling is a art,
  12. No thanks by mark-t · · Score: 3, Insightful

    My bandwidth is too valuable to waste on stuff I can just go and buy at a video store for about the same price (and considering I could be back from the video store in about 10 minutes, I'd have the movie a lot faster getting it myself too).

  13. First movie by ltwally · · Score: 3, Funny
    "King Kong" will be the first film available as part of the new service.
    Great... so they chose the one movie that no one pirated. I can see the headlines now, "LEGAL MOVIE DOWNLOADS OFFERED, YET PEOPLE STILL CHOOSE PIRACY!!"

    Seriously, I hope they pay me to download this crap... I know it sure isn't worth my money, or even watching for free, for that matter

    --



    /dev/random
  14. Re:Restricted Access by robertjw · · Score: 4, Interesting
    You've never seen an Independent movie? I bet you just didn't know it. Some of the best movies ever made are indies. There's a list of the top 50 at imdb which includes titles like
    • The Terminator
    • Apocalypse Now
    • The Usual Suspects
    • Psycho
    • Pulp Fiction


    It's kind of sad (from the aspect that Hollywood makes lots of crap), but many oscar winners and oscar nominees start out as indie films. There are many more that never make the mainstream distribution channels and are only shown in 'art houses'. Just keep in mind, indie doesn't mean good either. Many of the best written movies are indies, but many of the worst movies I've seen are also independent.
  15. On Apple and iTunes...music and film by Y-Crate · · Score: 4, Insightful

    Apple is widely rumored to be in negotiations with the studios to add feature films to the iTunes Store, but the major hangup seems to be that the studios are insisting on a $9.99 a month subscription to keep a constant flow of cash coming their way, with an extra $13 or so on top of the monthly fee to keep movies after the term of the subscription ends. Jobs is having none of this, insisting on a $9.99 per movie fee with no monthly charge. You pay $10 and it's yours forever, and you don't have to keep spending money every month to maintain access to your files. The iTunes Music Store has had an enormous amount of success with this compared to the subscription models offered by other services, and it is more compatible with the existing customer mentality that when you pay for a film, it becomes part of your collection forever.

    The service proposed in the article is a perfect example of what we would get if the music industry got their way with iTunes music pricing. The labels are insisting they be allowed to charge more for newer, and more popular music (driving the prices of digital content closer to that of physical media) while offering "lower" prices for older content (Steve Jobs is resisting the increases). The Universal movie service will charge you $35 for new releases, and offer an "incredible" 50% discount on older films, which brings the price for the back catalog down to what you would pay for a physical DVD.

    Economics dictates that they can charge whatever the market will bear, but I think the past few years has proven that the market simply will not bear what the conglomerates are demanding. They have this fantasy that if online stores offer the same products that they aren't selling enough of in brick-and-mortar stores at the same, or a higher price than the brick-and-mortar stores, that sales will increase.

    The prevalence of file sharing had a lot to do with the convenience, but it was also much more a direct rebellion against the pricing schemes that the cartels had shoved down our throats for decades. iTunes killed two birds with one stone and took away the incredible premium they were demanding in retail stores, and adopted the convenience of the file sharing networks. Sales rebounded, and now they feel as if their original methodology was somehow correct and they can begin maximizing their profits by demanding more money for less product.

    They are unable to accept the notion that they have been wrong all of these years, and are terrified that Apple is increasingly making them irrelevant in the marketplace. They are not producing any physical product, the overhead and media itself is being paid for out of Apple's tiny cut (they've only recently passed break-even on the store) and they are collecting a lionshare of the proceeds for doing nothing but allowing Apple to reproduce the content they did not make. It's a zero-risk, zero-investment game with high returns for them and them alone. With fewer bands (even established ones) getting any attention from the marketing departments at major labels, the day is coming when they will be cut out of the arrangement altogether and bands upload their music on their own (as they can do right now when they lack a big-label contract prohibiting such things). If you're not getting any airplay, the only thing you need is GarageBand, a tour promoter and an iTunes merchant account. The 90% take the labels claim on each sale, and the indentured servitude they put bands in for the ridiculous expenses they charge to each group just isn't getting anyone but a few main artists any kind of return.

    The film studios are well-aware of the trap the music labels walked into, and want to ensure that any movie service has no room in it for the individual copyright holder and is arranged so if the movie studios are the only source for content, they get a monthly cut and there is no ability for individuals to upload their own films, as there is no way for them to tap into the monthly revenue stream going back to Hollywood.

  16. Re:No emailing? by patio11 · · Score: 4, Funny

    Their security feature was making it multiple gigabytes, which neatly stops most people from mailing it. Now, P2P networking, on the other hand, still working on that one. But email is definately out as a pirate method. So is hand-transcribing to papyrus, and nailing to the back of a squirrel.

  17. Are they nuts? by Pedrito · · Score: 3, Insightful

    $35 for new releases, $17.50 for older movies? What a bunch of crap. For the less popular new releases, you can buy the DVD for less than $20 and you still get the extra scenes and other junk that comes on the DVD. Why am I going to pay MORE for a lower quality version when I can go buy it cheaper and then rip it to whatever quality I want.

    I suspect their argument will go something like this: "See, nobody is buying them. Selling online doesn't work because everyone is pirating it." When I saw the headline I was surprised and optimistic, but then I read the fine print and it all made perfect sense.

    Oh well, the MPAA and RIAA are just putting themselves out of business. Too bad for them.

  18. Re:So when... by ozmanjusri · · Score: 5, Insightful
    So when should we expect to see download-to-own software?

    Now. http://www.fsf.org/

    --
    "I've got more toys than Teruhisa Kitahara."
  19. Would you copy a car? Anti MPAA message. by twitter · · Score: 3, Funny
    Imagine a high contrast, grainy filmed NYC residential street. A woman walks along and is approached by another.

    Second Woman: Nice Purse!

    Cut to a parking lot with a man getting out of his 1978 Monte Carlo. Another man sees him and approaches. Things are dirty, dark and gloomy.

    Second Man: Nice car!

    Flash Words: Would you copy a car? Would you copy a purse? Cut back to parking lot, things are looking brighter.

    First Man: You really like it?

    Second Man: Yeah, it rocks. Can I have one?

    First Man: Sure, dude, it won't cost me much.

    First Man takes his keys out of his pocket, pushes a button and makes a second car appear. Scene is now full color.

    Flash Words: Of course you would copy a car if you could!

    Cut to Street, things are looking brighter here too.

    First Woman: I've got lots of these, have one.

    First Woman reaches into her purse and pulls out an identical purse.

    Second Woman: Cool, thanks a lot.

    Both make big smiles at each other.

    Flash Words: Sharing Is Good!

    Cut back to parking lot. The second car shimmers oddly.

    Second Man: Wow, thanks, that's really cool but it's not quite like the first one. What's up?

    First Man: Oh, my car has DRM. I can only make five copies and the copies are not perfect. In fact, my own car has a limited life and I have to constantly pay to enjoy it. Sometimes it does not work at all.

    Second Man: Bummer, dude, you got ripped off. Thanks anyway.

    Run Words: You would not put up with restrictions on your car, would you?

    Flash Words Separately: -DRM- -IS- -WRONG-

    End with Words: Don't be owned. Share your culture.

    --

    Friends don't help friends install M$ junk.

  20. The UK price by payndz · · Score: 3, Interesting
    A lot of Americans in the thread seem outraged by the price, but £19.99 is actually the standard UK recommended retail price for most new DVD releases.

    Of course, there's no way in hell I would ever pay that much for a DVD - supermarkets generally discount new releases to around £14, and online retailers like Play.com often go even lower. But somebody must be paying full whack for DVDs, otherwise places like HMV that do charge the full RRP would be in trouble...

    Reading TFA, the deal is that with this new service you get a large (presumably DRMed-to-the-hilt) file for use on a computer, a small copy for use on mobile devices... and an actual physical DVD. So what they're saying is "If we give you a digital backup of the physical DVD, that's fine. If you make a digital backup, you're a filthy pirate!"

    --
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