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Mark Vena on Dellienware

Posted by ryuzaki0 on from the not-much-else-to-post-on-a-sunday-morning dept.

Edison Trent writes "Tom's Hardware has a piece up on the acquisition of Alienware by Dell in which they've interviewed Mark Vena, Alienware's VP of Marketing, who spilled some interesting beans on the acquisition. Among them is the fact that Michael Dell himself (aka Mr Steve Jobs-alike) supposedly led the acquisition from the beginning (will this force out Alienware management later?), and that Dell will be handling all of Alienwares supplier relationships, including that with AMD. In the more mundane and day to day changes Dell will also be backing Alienware financing of their expensive machines, which is something Alienware couldn't have done before on its own and because Dell will be handling all of Alienwares suppliers the company expects to get more allocation of scarce products such as new graphics cards and ordering an Alienware will no longer be like putting in an order for a car in East Germany."

7 of 155 comments (clear)

  1. Slashbot Rhyme by Anonymous Coward · · Score: -1, Flamebait

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  2. Re:Editing 101 by Blackknight · · Score: 0, Flamebait

    I don't think the editors care. They're making money hand over fist whether they edit stories or not.

  3. Ewwww by Anonymous Coward · · Score: -1, Flamebait

    Those machines look like crap. Dell is going to need more than that to compete with Apple.

  4. Dell still doesn't need AMD by Glasswire · · Score: -1, Flamebait

    In fact Intel's new microarchitecture processor Conroe makes AMD cpus unnecessary. Has it occured to anyone that now that Intel is poised to decisively take back the performance crown, Dell wants to be able to exploit that in the gamer/enthousiast market before the other specialty firms do?

  5. Dell - one of largest RNC Contributors by Anonymous Coward · · Score: -1, Flamebait

    Great, now the proceeds from the high margin Alienware sales can go to help the RNC just like Dell.

  6. All about product differentiation by justthinkit · · Score: 0, Flamebait

    Dell is on a "high end look" kick right now and by buying Alienware they can shut down a competitor and gain another look. It won't change the fact that I'll never buy or recommend a Dell because my Dell sucks http://www.just-think-it.com/mydell.htm

    --
    I come here for the love
  7. Trolling? by fa_king · · Score: 0, Flamebait

    This is factual not trolling, you fuck. Score(0), Troll......suck a dick!

    You must own Dell or a Alienware crap!